Google vs ChatGPT: Key Differences in Web Research and Internet Research

A visual guide by the Association of Internet Research Specialists (AOFIRS). It shows a comparative analysis of traditional search engines and AI-powered research assistants in the modern day.  It examines how Google and ChatGPT differ in search methods, conversational research, and knowledge synthesis and explains how researchers can effectively combine search engines and artificial intelligence tools to improve accuracy, efficiency, and digital research outcomes.

Learn more, watch a video on “Mastering Conversational Search”. For a quick-glance view, see the slides on “The Dual- Engine Researcher: Mastering the Synergy Between Google Search & ChatGPT“, and read more on the research report “The Modern Internet Research Method”.