Get Exclusive Research Tips in Your Inbox
Receive Great tips via email, enter your email to Subscribe.
- Deborah Tannen
- Research Papers
- Web Search
The Demographics of Web Search
How does the web search behavior of “rich” and “poor” people differ? Do men and women tend to click on different results for the same query? What are some queries almost exclusively issued by African Americans? These are some of the questions we address in this study. Our research combines three data sources: the query log of a major US-based web search engine, profile information provided by 28 million of its users (birth year, gender and ZIP code), and US-census information including detailed demographic information aggregated at the level of ZIP code...
- Hits: 825
