Survey on Web Search Results Personalization Techniques

Web has become the best source of information throughout the world. Search engines play a key role in finding out the information, which is abundant. As such search engines are enhanced with new technology. Though search engines find much information with one key word, fail to provide the accurate, exact data that is required. Through the research it has found that users will not have much interest if it is delayed and can't afford to spend time with queries. This time constrain can be observed in many situations. Hence the most significant point in the applications of the search engines is to find accurate information immediately. This aspect of accurate and immediate information for a search is well attended by personalized web environments. Since there is an increasing importance to the personalized web environment, which develops models of short-term and long-term users needs. This paper delineates many user personalization approaches and techniques, which are useful in web search domain and the systems that are at present used on the Internet.

Download PDF