Research Papers Library

Use of Web Search Engines & Personalisation in Information

Use of Web search engines and personalisation in information searching for educational purposes

Google is the world’s most popular search engine, with 90% of the worldwide search engine market share from 2010 to 2016 (Statista, 2016). In 2009 Google started providing personalised search results for all users, even those without a Google account (Horling and Kulick, 2009). Personalised search apparently benefits users in ways such as better understanding the real meaning of ambiguous queries, retrieving locally-relevant results and ultimately an enhanced search experience (Hannak et al., 2013). However, Web search engines are used so often and routinely that we normally do not question their long-term implications.

Download PDF


World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.