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Mobile Web Search Personalization Using Ontological User Profile

Most present day search engines have a deterministic behavior in the sense that they return the same search results for all users who submit the same query at a certain time. They do not take the userʼs interests and preferences into account in the retrieval process. Integrating user context in the retrieval process can help deliver more targeted search results, thereby providing a personalized search experience to the user. Personalizing web search involves the process of identifying user interests during interaction with the user…

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World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

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