Using Social Media to Grow your Business

Social media — from networking and microblogging websites to video- and photo-sharing platforms — are technological tools that enable people to communicate and share easily with their friends, families and communities on the Internet. However, they differ from traditional forms of online communication such as email and static Web pages. A business’s website is like a book — formally written and rarely revised. Its social media presence, on the other hand, is like a conversation — casual and constantly changing. The following tips will help you harness those differences to increase both your sales and your customer base.

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