Social Media Research Survey: College Students/Faculty Communications

This paper discusses a student/faculty communications survey of traditional marketing principles students to determine their preferences for the use of social media to communicate with faculty. Three fundamental questions anchor this research: 1: Do students have a favorite way to communicate with faculty outside of class? 2: Do students have a favorite way to communicate with faculty outside of class when using Social Media? 3: Do students have a favorite method of communication with faculty outside of class which generates the best results? The findings indicate that social media is not a preferred method for students to communicate with faculty.

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