Social media research and policing: academic perspectives

The popularity of social media websites like Facebook®, Twitter®, and YouTube® has given rise to promising new ways for event participants to raise money online. While some industry observers still doubt the fundraising potential of these tools, special event participants continue to be an exception and have shown strong fundraising success by tapping into the power of social networking. Since donors and participants now spend more time on these sites than they do reading email, nonprofit organizations need to provide solutions that enable event participants to utilize these social media tools for fundraising.

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