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Social Media & Its Effects on Individuals & Social Systems

In this paper we analyse the possible effects of social media on both, individuals and the society as a whole. First we illustrate the current situation of social media in terms of facts and figures before we deepen selected aspects of new forms of virtual interaction. With a specific focus on recent neuroscience research findings the following main research question is to be answered: How does our brain deal with these new forms of information technologies and what are the possible consequences for our social behaviour? There is a broad range of diverse interpretations related to the usefulness of social media as a powerful source of communication and learning...

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