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Sensis Social Media Report 2016


Australians own an average of three Internet-enabled devices which underlines our strong appetite for online activity. Smartphone penetration is up 6 percentage points to 76 percentage points, overtaking the laptop to become the most commonly owned device, which is down 5 percentage points to 70%. There was little change in ownership of tablets (53%) and desktop computers (54%). Internet-enabled TVs have increased their appeal by 4 percentage points to 29%. Meanwhile, ownership of devices such as the iPod touch is down 5 percentage points to 17%. The above indicates an increasingly diverse nature of device ownership.

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