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Research Papers Library

Langer Research Briefing Paper Social Media and Public Opinion

Ten years after its introduction, web and mobile based social media have become an integral part of modern society. The point of departure for this report is that social media will also play an increasingly important role for public health researchers. One obvious use of social media is for communication between scientists and the public. In contrast to traditional one-way dissemination, social media can foster a more intense, engaging and democratic discussion about public health problems between researchers, public health officers, general practitioners, and the general public.

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