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Research Papers Library

User Preference and Search Engine Latency

Industry research advocates a 4 second rule for web pages to load [7]. Usability engineers note that a response time over 1 second may interrupt a user’s flow of thought [6, 9]. There is a general belief that, all other factors equal, users will abandon a slow search engine in favor of a faster alternative. This study compares two mock search engines that differ only in brandin

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