fbpx

Research Papers Library

Paid Placement Strategies for Internet Search Engines

Internet search engines and comparison shopping have recently begun implementing a paid placement strategy, where some content providers are given prominent positioning in return for a placement fee. This bias generates placement revenues but creates a disutility to users, thus reducing userbased revenues. We formulate the search engine design problem as a tradeoff between these two types of revenues....

Download PDF

AOFIRS

World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.