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Research Papers Library

An Empirical Analysis of Internet Search Engine Choice

We investigate consumers’ choice behavior for Internet search engines. Within this broad agenda, we focus on two interrelated issues. First, we examine whether consumers develop loyalty to a particular search engine…

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AOFIRS

World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

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