Merging Qualitative & Quantitative Data in Mixed Research

Merging Qualitative and Quantitative Data in Mixed Methods Research: How To and Why Not

Researchers seeking associations between primarily quantitative biophysical and primarily qualitative sociocultural data, including environmental and natural resource anthropologists, can look to mixed method research designs for structured and tested integrative processes. Such designs have been used to augment traditional methods for assessing and monitoring the impacts of recreation and tourism on the physical environment (Mackay 2004). In a larger sense these designs could aid ecological and environmental anthropologists in their efforts to overcome lack of public engagement in, or denial of, linkages between human activities and their physical environments (Schmidt 2005)...

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