- Jennifer Levin
- Research Papers
- Online Search
Visual attention to Online Search Engine Results
This report contains the results of an eyetracking study by Search Engine Media Agency Checkit and Market Research Agency De Vos & Jansen concerning the viewing habits of consumers for search engines. It turns out that consumers searching the internet in order to make a transaction view a larger number of search results and are more influenced by branding than consumers searching for information.
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