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Jennifer Levin
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Online Search

Visual attention to Online Search Engine Results

This report contains the results of an eyetracking study by Search Engine Media Agency Checkit and Market Research Agency De Vos & Jansen concerning the viewing habits of consumers for search engines. It turns out that consumers searching the internet in order to make a transaction view a larger number of search results and are more influenced by branding than consumers searching for information.

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World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

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