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An Examination of Consumer Online Search Behavior

The online market offers consumers vast opportunities because it reduces physical efforts of information search and provides access to a large amount of information and choices. What may have been substituted, however, is the cognitive effort required by the consumers to interact with computers. This effort may prevent consumers from taking advantage of the opportunities to search for more information.

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AOFIRS

World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

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