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Research Papers Library

A Characterization of Online Search Behavior

 

In this paper we undertake a large-scale study of online user search behavior based on search and toolbar logs. We identify three types of search: web, multimedia, and item. Together, we show that these different flavors represent almost 10% of all online pageviews, and indirectly result in over 21% of all pageviews. We study search queries themselves, and show that more than half of them contain direct references to some type of structured object; we characterize the types of objects that occur in these queries. We then revisit the relationship search and navigation specifically in the context of e-commerce, and consider how search aids users in online shopping tasks.

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AOFIRS

World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

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