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Social desirability bias in self-reported wellbeing measures: evidence from an online survey

Social desirability seems to enhance well-being measures because individuals tend to increase the degree of their satisfaction and happiness resulting in response artifacts and in a serious threat to the validity of self-reported data. This paper explores social desirability bias in self-reported subjective well-being, controlling for several sociodemographic variables such as gender, age, education, marital/relationship status, and employment status. This is in order to test whether social desirability has incremental validity in predicting some well-being measures. Three different facets of well-being are proposed which deal with subjective happiness, general life satisfaction, and gratitude and loneliness, respectively regarded as a positive and negative emotional response...

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