Research Papers Library

Social desirability bias in self-reported wellbeing measures: evidence from an online survey

Social desirability seems to enhance well-being measures because individuals tend to increase the degree of their satisfaction and happiness resulting in response artifacts and in a serious threat to the validity of self-reported data. This paper explores social desirability bias in self-reported subjective well-being, controlling for several sociodemographic variables such as gender, age, education, marital/relationship status, and employment status. This is in order to test whether social desirability has incremental validity in predicting some well-being measures. Three different facets of well-being are proposed which deal with subjective happiness, general life satisfaction, and gratitude and loneliness, respectively regarded as a positive and negative emotional response...

Download PDF

AOFIRS

World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.