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William A. Woods
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Online Investigative

Digital methods for ethnography: analytical concepts for ethnographers exploring social media environments

The aim of this article is to introduce some analytical concepts suitable for ethnographers dealing with social media environments. Due to the growth of social media, The Internet structure has become a very complex, fluid and fragmented space. Within this space, it is not always possible to consider the 'classical’ online community as the privileged field site for the ethnographer, in which s/he immerses him/herself...

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