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Global perspectives on business, the internet, and ethics

This essay considers the ethical responsibilities of businesses in a world that has become globalized but remains unbalanced and faces a number of profound risks. In a world of limited resources, businesses must operate sustainably. They must respect cultural and moral diversity and protect and foster community and economic development, especially in relation to the bottom two billion humans living in poverty. Firms should adopt an asset development rather than a cost-minimization or profit-maximization approach as their business strategy. The essay considers a number of practical ways of operating to realize these objectives, with regard to matters as diverse as labour practices, security issues, transfer pricing, supplier relations, infrastructural needs, and government relations.

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