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Ethical issues in web data mining

Web mining refers to the whole of data mining and related techniques that are used to automatically discover and extract information from web documents and services. When used in a business context and applied to some type of personal data, it helps companies to build detailed customer profiles, and gain marketing intelligence. Web mining does, however, pose a threat to some important ethical values like privacy and individuality. Web mining makes it difficult for an individual to autonomously control the unveiling and dissemination of data about his/her private life...

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