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Keywords as passwords to communities

The purpose of this paper is to assess the role of cultural keywords in argumentation processes which take place within communities’ boundaries. The paper will focus on the relationship between keywords and endoxa, i.e. that set of values, rules, knowledge and beliefs that are assumed to be shared within a community. In particular, it will analyze one of the main argumentative functions of keywords: the negotiation of the membership to a community. Keywords, in fact, might be considered as passwords that allow or disallow individuals to be part of a community, to enter it, and to understand it.

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