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- Martin Grossner
- Research Papers
- Internet Privacy
Trustwarp: The Importance of Legal Rules
To Electronic Commerce and Internet Privacy
This Article puts forward two claims and one proposed new term. The first claim, buttressed by new evidence in this Article, is that we have under-valued the importance of binding legal rules in promoting electronic commerce ("E-Commerce"). The second claim is that, in light of the demonstrated helpfulness of binding legal rules, the case for Internet privacy legislation in the United States is stronger than it was during the start-up period of E-Commerce during the 1990s. The new term, which is central to both of these claims, is the idea of "trustwrap"-the ways that merchants can wrap their transactions in visible, trust-inspiring ways when conducting ECommerce.
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