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Grace Irwin
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Internet Privacy

Effect of Online Privacy Information on Purchasing Behavior

The Effect Of Online Privacy Information On Purchasing Behavior: An Experimental Study

Although online retailers detail their privacy practices in online privacy policies, this information often remains invisible to consumers, who seldom make the effort to read and understand those policies. This paper reports on research undertaken to determine whether a more prominent display of privacy information will cause consumers to incorporate privacy considerations into their online purchasing decisions...

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