Fake News: Can it save traditional mainstream media?

The public believes social media is killing investigative journalism, too. Original research commissioned by reputation management and corporate communications consultancy Instinctif Partners revealed 55% of 2000 UK adults agreed social media is killing investigative journalism as it strips mainstream media outlets of online advertising revenue – while only 9% said it does not. When the public was asked separately what they regarded as the main threats to the traditional media, 56% said the unregulated internet and the competition to mainstream media for the advertising revenue it represents...

Download PDF