Introducing Management and Business Research

This book provides comprehensive coverage of research methods in management and business research. It is written for people who have to conduct projects and research studies as part of educational qualifications, which can range from undergraduate to doctoral levels. It is also intended for consultants and others who need to conduct research as part of their normal work. The book covers both the practical techniques for conducting research, and the philosophies and assumptions underlying these techniques. This introductory chapter starts with some reflections on the nature of business and management research, we then provide guidance on the skills and resources required to conduct good research, and we finish with an outline of the content and presentation of the book as a whole.

Download PDF