Research Papers Library

Design Fundamentals & Applications in Business WH 150

University of Pennsylvania The Wharton School Research: Design Fundamentals and Applications in Business WH 150

WH 150 provides an introduction to all stages of the research process for business topics. In the first third of the course, we discuss theory building, hypothesis development, and research design choices particularly in causal research. In the second third, we discuss data collection methods (e.g., surveys, experiments, case studies, and field work) as well as the use of archival databases. This part of the course emphasizes the interplay between research design choices and choices about sampling/data collection methods. In the final third of the course, we discuss data analysis and interpretation, including methods for converting raw data, including qualitative data, into measurable constructs suited to statistical analysis. This part of the course includes only an introduction to (exposure to) data analysis methods.

Download PDF



World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.