- Dana W. Jimenez
- Research Papers
- Business Research
Business Research Strategy
Using Free Web-Based Business Information Resources
Their young client, who has an amazing talent for golf, has been asked to consider a product endorsement for a major cereal brand, and their law firm has been retained to evaluate the deal and negotiate a contract. In advising the client, conference participants were asked to develop a business research strategy to evaluate the product in question, as well as the company and related industry.
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