An Introduction to BusinessResearch

Research is one of those words that you are likely to come across on an almost daily basis. You may have read in the newspaper that the latest market research study links passive smoking to an increased likelihood of lung cancer. Or perhaps a news headline makes reference to a groundbreaking piece of medical research into a possible cure for HIV/AIDS. To be sure, illustrations of various types of research are regularly publicized in the media. However, the information provided often only relates to research findings. What exactly is research? What distinguishes business research from other types of research? This chapter aims to answer these questions and sets out to provide a clear introduction to business research.This chapter starts by clearly defining and explaining research...

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