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The Importance Of The Boolean Search Query In Social Media Monitoring Tools

There are many social media monitoring tools available and it is hard to choose software that will best fit your needs. One feature that is often overlooked in product data sheets or reviews of social monitoring tools, is how robust the functionality is that sets the criteria for which social mentions to collect. A tool with a powerful Boolean search query feature will provide not only flexibility for varied types of monitoring, but allows precision that saves time and money from not having to waste effort to weed through irrelevant results...

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