This Web Search Methods & Techniques course is developed as a Self-study Training Guide to assist you in preparing for the “Certificate of Proficiency” (COP) in the “Web Search Methods & Techniques” examination.
Our Web Search Methods & Techniques training course will educate you on how to conduct effective online searches and internet search methods. Covers the full search process, from strategy development to analysis. After completing the course, you will be a skilled information seeker. You will be guided through the various information-seeking procedures, from selecting relevant search tactics and approaches to analyzing your search results. You'll also learn how to use Advanced Search Operators and Effective Searcing, as well as advanced search strategies and approaches.
This web search training course focuses on teaching with practical examples while adhering to certain rules, conventions, and methods that are only used by experts in professional online research work today. This program's topics address questions such as, "What makes the Internet work?" And how do we differentiate between a Web Browser and a Search Engine? What is a Web Application, and how does the search process read Web Pages from a Textual Database? How does an Internet search engine direct us to the information we require?, What is the process by which the search engine reads Web pages? What are some of the methods by which an online researcher chooses search operators, notations, and symbols when creating complex search query strings? - Students are introduced to methods of online investigative research. It teaches you how to find social media contacts, track down emails, track down trolls, and conduct online due diligence on people and businesses.
This course covers Module 1 and 2 of CIRS™ exams also. Students can apply for Credits (Exemption) when appearing for CIRS™ later.
This course is divided into eighteen (18) chapters that will teach you the most up-to-date job-ready skills and techniques for Professional Online Search. Students enrolled in Online Classes will notice that the Chapters are broken down into numerous Lessons. To pass the exam, students must have at least 75% of their answers correct. You will receive an unlimited number of practice exams to help you prepare for the final exam, as well as three attempts of the final exam.
Web Search Methods & Techniques Course Syllabus and Exam Details
Self-Study Course Bundle Included
Self-Study Bundle Includes
- Web Search Methods & Techniques Training Guide – 275 Pages
- An unlimited number of practice exams Included three (3) final examination attempts.
Chapter 1 | Website Pages Layout And Html Coding
- Websites And Webpages
- Webpage Header
- Meta Tags
- HTML Elements
- Body of Text
- Footer
- Importance Of Learning About Html Tags For Web Search
- What Is An Html Tag?
- Types Of Html Meta Tags
- Meta Keywords <meta name= “keywords”/>
- Meta Title <meta name=“title”/>
- Description Tag <meta name= “description”/>
- Webpage and the Client/Server Relationship
- Structure of Webpages Directory
Chapter 2 | Webpage Querying & Indexing By Search Engines
- Matching Search Query Terms With The Search Result Pages
- Deconstructing Search Result Snippets
- Webpage Design, Structure & Layout Interpreted By Search Crawlers
- Webpage And Html
- Logo <img> Tag
- Search Box (Dynamic Code)
- Page Header Tag
- Heading_1 <h1>Tag
- Heading_2 <h2>
- Heading_3 <h3>
- Text <p> Tag
- EMULATION OF SEARCH CRAWLERS READING & INDEXING PROCESS
- Emulation Of Search Crawlers Reading & Indexing Live-site
- Crawling And Indexing – Simplified Process
- Simulation Of Web Page Content Extraction By Search Crawler (Bots)
- Web Crawlers Data Extraction Stripped Tables Indexing
- The Meta Tags Content Extraction
- Search Engine Crawlers Readable Text Of Web Page
- Stripped Text From Content Page
- Main Text Headings & Subheadings Stripped
- Keywords Grouped Counted And Get Analyzed
- Words Density Analyzed – Linked Words
- Words Density Analyzed – Non-linked Words
- Content Text Words Counted For Authorized Crawling
- Links Extracted, Reviewed, Named, And Organized
- Internal Links
- Summary Of Internal Links Word Count
- External Links
- Summary Of External Links
- Internal & External Links Summary
Chapter 3 | Search Engine Textual Database & Query Recognition Intelligence
- TEXTUAL DATABASE AND SEARCH INTELLIGENCE (SEMANTICS)
- Search Intelligence (Semantics)
- The Semantically Similar Textual Query
- Variations of Semantically Similar Conversational Sentences
- The Semantics of Stemming and Lemmatization
- The Semantics of Keywords Replacement with Stemming and Lemmatization
- The Semantics of Applying a Person’s Names Diminutives
- Textual Query and Natural Language Recognition (NLP)
- Lexical Barrier
- Syntax Level Barrier
- Referential Barrier
- Textual Database and Machine Learning Intelligence (MLI)
Chapter 4 | Query Intent Determination With Context
- RECAPPING - INTENT, CONTEXT, AND CONTEXTUAL MEANING
- Types of Intent-Based Search Queries
-
- Navigational Search Query
- Informational Search Query
- Exploratory Search Queries
- Transactional Search Queries
- The Context in Textual Search
- Applying Context to Search Phrase – Examples and Illustrations
- Query Context Types and Forms
- Primary Context and Secondary Context
- Explicit Context and Implied Context
- Location as Context
- Influencers in Implicit Location Detection by Search Engine
- The Behavior of Repeat Search Refinement Sessions
- Illustration - Example of Repeat Search Sessions for Query Refinement
- Search History Context
- Short-Term Search History
- Long-Term Search History
- Entity Relationships Context in Search Query Intent Refinement
- Seasonality as Context
- Location Context Results
- How Do Search Engines Apply Search Intent Related Context Data?
- Browser Personalization
- Localization
- Marketing and Advertisement
- Trends and Search Patterns Data Correlate
- Illustration - Primary & Secondary Context - Explicit and Implicit Context
- Illustration - Textual Semantics & Auto-Predicts
- Illustration - Intent, Context, Relevance & Predictive Search
Chapter 5 | Search Assist & Predictive Search
- SEARCH ASSISTIVE TOOL
- Autocomplete Prediction of Search Terms
-
- Factors that may Affect the Google Autocomplete Suggest
- Main Advantages of Google Autocomplete in a Web Search
- Examples of Autocomplete with Explanatory Notes
- The “People also ask” in Google Search
- Google “Searches related to”
Chapter 6 | Keywords & Search Phrases
- WHAT ARE KEYWORDS AND SEARCH PHRASES?
- Keywords Match Types: Broad Search vs. Narrow Search
- Broad Search Keywords
- Exact Match (Narrow or Precision Search) Keywords
- Primary and Secondary Keywords
- How to Create or Identify Primary and Secondary Keywords
- Analysis of Primary Search Words with Modified Keywords and Search Phrases
- Search Results Analyzed with Modified Secondary Keywords
- Secondary Keywords
- Search Results Analyzed Use of Secondary keywords
- Building Keywords & Phrases for Search
- Core Elements of a Keywords Search Query
- The Head
- The Modifier
- The Tail
- Types of Search Query Based on Search Query Phrase Structure
- Short-Tail Keywords or Broad Keywords Query
- Long-Tail Keywords or Long Keywords Query
- The Advantage and Disadvantage of Long- and Short-Tails for Search
Chapter 7 | Introduction To Proximity Search
- MEANING OF PROXIMITY SEARCH
- Role of the Proximity Search in Query Intent Translation
- Examples of Proximity Search with Google AROUND(#) Operator
- TRUNCATION, OR WILDCARD WITH THE ASTERISK SYMBOL (*)
- Types of Truncations
- Internal Truncation
- End Truncation
- Conditions and Advantages for Using the Asterisk (*)
- Practice Examples of How to use Wildcards (Asterisk) Truncations in Textual Search
Chapter 8 | Basic Search Operators – Booleans, Symbols, And Notations
- INTRODUCTION TO BASIC SEARCH QUERY BUILDING UNITS
- Difference between Booleans, Symbols, and Notations
-
- Boolean Logic Operators
- Notations and Symbols
- Boolean Operator AND or Plus Sign (+)
- Boolean Notations of Quotation Enclosed Terms (“ ”)
-
- Quotation Marks Used to Build Search Phrase
- Quotation enclosed words used as an absolute command for terms discovery
- Phrase Constructed with Quotes and without Quotes
- Google Removes Usefulness of Boolean AND, Plus Sign (+)
- Examples of Substituting and or the Plus Sign (+) with Quotation Marks
- Boolean Operator OR and Vertical Bar (|)
- Rules Applicable in Using Boolean OR
- Multiple Phrases in Search Query with the OR Operator and NOT Sign (-)
- Quick Examples of Boolean OR Operator Applied in Simple Query Strings
- Using Parenthesis ( ) with AND/OR in Resolving Search Query for Group Comparisons
- Boolean Operator NOT or Minus Sign (-)
- Illustration of Using the Boolean Operator NOT Minus Sign (-)
- SEARCHES WITH SYMBOLS AND NOTATIONS
- Using at the rate of sign [ @]
- Symbol of Hashtag [ # ] for social media search
- Numeric Operator Range Represented with Two Dots (..)
- Numeric Operator Price Represented with the Dollar Sign ($)
- SEARCH WITH CONTEXTUAL SEARCH WORDS
Chapter 9 | Introduction To Google Advanced Search Operators
- Precision Search Query
- List of Common Google Advanced Search Operators
- Understanding the Basic Structure of
- Advanced Search Operators Advanced Search Operator Structure
- Structuring Search Query String with Multiple Operators
- RULES FOR QUERIES WITH ADVANCED OPERATORS - PART 1
- Mind Spaces between the Search Operator and the Search Terms
- When Certain Keywords and Search Terms have Forced a
- Presence in Search Results
Precision Search Results with Search Terms inside Quotes vs. outside Quotes
- Search Applies Different Combinations of Words in a Query String if outside Quotes.
- Search Works Better When Words and Search Terms Are Linguistically Meaningful
- Search Replaces Alternate Words in Query Strings, whether inside or outside Quotes.
- RULES FOR QUERIES WITH ADVANCED OPERATORS - PART 2
- Changing Placement (Positions) of Search Phrase and Keywords in Search Query
- Search Terms Reshuffling and Rearrangements
- The Search May Require Further Precision and Query Refinement as a Multi-Step Process
- When Expanding a Query with Multiple Keywords and Search Phrases
Chapter 10 | Search For File Types And File Formats
- INDEXABLE AND SEARCHABLE FILE FORMATS
- What Are File Formats?
- List of Searchable File Types Indexed by Google
- Frequently Search File Formats: Their Purpose, Use, and Advantages for Search
- Adobe PDF File
- Microsoft PowerPoint File
- Microsoft Excel Worksheets
- Microsoft Word Files
- Windows Note Pad
- Indexing of File Formats in HTML Webpages
- File Format Search with Operator filetype:
- Search Query Examples and Illustrations with filetype:
-
- Ensuring the Declared Property Value Is a Recognized File Format for the Search
- Correct Structure for Search Term Placement with filetype: in a Search Query String
- Using filetype: with Two-term (terms with and/or without quotes ) Search Queries
- Search for a filetype: and Exclude another filetype:
- Search for Two Different File Types in a Single Search String
- Search for Two Documents where pdf has Search Priority over Other Formats
- Searching for File Formats without Operator filetype:
- Making Use of Colon Sign (:) to Search without the Word filetype
-
- Different Ways to Build a Query with Colon Sign (:) without Property Name (Filetype)
- Search with Colon (:) for Unsupported File Formats without Property Name (filetype)
- Alternative Operator ext: to Find File Formats
- Structuring Search Query String with ext:
Chapter 11 | Searching Snippets – The Title, Url/link & Description
- ELEMENTS OF A SNIPPET
- Making of a Snippet Title, URL & Description
- Snippet Title Search with intitle: and allintitle:
- Difference between intitle: and allintitle: for Use in Search
- Examples of Search with intitle:
- Finds in Subject Title, Famous Names, Words, People, and Businesses
- Search Query with intitle: Used Two or More Times with More than One Term
- Search with intitle: Appear Twice in a Query String with Two or More Search Terms
- Search Query with Minus Sign Placed Directly to intitle: Operator
- The Operator Can Be Used Multiple Times in a Single Search String with the Minus Sign
- When an intitle: Search Operator Fails to Execute
- When the Title Is too Short or too Long
- When the Title Is a Part of Webage but not a Part of the Title
- When an allintitle: Search Operator Fails to Execute
- Where another Operator Is Added to the Search Query String
- When the Operator Is Used More than Once in a Search Query String
- Snippet Title Search with inurl: and allinurl:
- What Are URLs (links)?
-
- Site Link Tag in HTML Code
- Understanding the Basic Structure of Snippet URLs (Links )
- Search with inurl: and allinurl:
- Operator inurl: Is Used to Find the Webpage Name (Landing Page Title)
- The inurl: Finds Domain Names, any Words (Text), Folder Names, Notations, and Symbols in URL Stem.
- Difference between inurl: and allinurl for Use in Search
- Illustration and Examples of inurl: Used in a Search Query
- Find Info by Link Discovered Words
- Search with intext: and allintext:
- What is the Searched Textual Content of a Webpage?
- Difference between intext: and allintext:
- Function of an intext: Operator
- List of HTML Tags Queried by intext: Operator
- Importance of Reading the Description Tag During the Indexing Process
- Text Matching within Meta Tag Description Using intext: Operator
- Text Matching within Body of Text Using intext: Operator
- Headings, Captions, and Paragraphs inside the Body of the Content Page Explained
- Searching for the Main Headings, Captions and inside the Paragraphs on Webpages
- Search for words within paragraphs of deeper text
- Use of intext: with Separated Terms in Different Paragraphs
- Intext: Returns Snippets with Lengthy Descriptions from Different Paragraphs
- Intext: Returns Different Types of Snippets in the SERPs of Chrome Browser
- Examples of Operator intext: for Search
- Quotation Marks Play an Important Role in Search Query with intext:
-
- Placing both search terms within quotes produces better results with higher precision
- Process of Filtering Irrelevant Words and Forcing Inclusion of a Definitive Word
- Search query with intext: used more than once in same query string
- Search Query with more than One Variable Placed outside of the intext: Operator
- Search Query with more than One Search Term outside Quotes Using Intext: Operator
- Shifting enclosed quotation terms while using intext: improves search results
Chapter 12 | Constructing A Domain Search Query
- Simplified Search with the site: Operator
- Restrict Domains from Returning Result Pages with site:
- Using Multiple site: Restrictions in the Same Query String
- Find Specific Domain Extensions with the site: Operator
- Site: Query Keeps the Stem Elements of a URL Intact
- Searching for News with site:
- Using site: to Query Long Stem URLs Including Sub-Domains
- Searching for an Article in Sub-Domain of Large Sites
- Social Media Accounts Search with site:
- Search for Business and Corporate Info with site :
- Search for Blogs with site:
- Site: vs. inurl: When Restricting Search to Specific Domains
- Where Both Operators, site: and inurl: Produce Similar or Same Results
- Both Operators, site: and inurl: Applied in the Same Search Query
Chapter 13 | Other Advanced Search Operators & Search Functions In Google
- What Is the Function of the Similar Option and How Does the related: Operator Work to Return Similar Result Pages?
- Similar Attributes Considered when Using related: Operator
- Example of Query Build with related: Operator
- Functional Similarities between Using the Similar Option and related: Operator
- Helpful Notes for related: Search Queries
- Discovering the Source of the Content Displayed in the Snippet
- Search in Verbatim Mode
- Working with Cache Pages Queried with the cache: Operator
- Scraping the Internet for Specific Links Using the link: Operator
- Using info: to Find Links Using the link: Operator
- Google Date-Range Operator after: & before:
Chapter 14 | Find Names, Email, Contact, Telephone, Opportunities, Jobs And Resumes
- SEARCH FOR A PERSON’S EMAIL ADDRESS
- Email tools that find and verify email addresses
- Email permutator tools
- Email address validation tools
- SEARCH CONTACT INFO OF PERSON WHERE FULL NAME IS UNKNOWN
- SEARCH WITH/FOR TELEPHONE NUMBER OF AN INDIVIDUAL
- SEARCH FOR INDIVIDUALS CONTACT DETAILS TO GATHER LEADS
- SEARCH FOR PERSON’S NAME WHEN MASKED BY THE SAME NAME OF A FAMOUS PERSON - EXPLAINED WITH ILLUSTRATION AND
- SEARCH QUERY EXAMPLES
- Applying Contextual Search Query
- Example of Building a Contextual Search Query by Creating Relationships
- Using Proximity Search Operators
- SEARCH FOR PERSON WITH AN UNKNOWN FULL NAME AND LIMITED CONTEXT
- Perform Images Search for Profile Picture
- Alternate Search When Image is NOT AVAILABLE
- Search for a Person’s Professional Relationships with Others in Business Domain
- Perform Proximity Search of Person Being Searched and their Acquaintances
- Search Person’s Work References with File Types
- Search Person’s Name by Querying their Physical Location
- SEARCH FOR EMPLOYMENT OPPORTUNITIES AND CONTRACT WORK
- Searching for jobs, recruitment agencies, recruiters, and excluding resume samples helps avoid false-positives.
- Searching for jobs, contract opportunities, resumes for HR procurement
Chapter 15 | Business & Industry Search – Competition, B2b Leads, Product & Services Info
- SEARCH PEOPLE IN BUSINESSES FOR CONTACT AND BUSINESS-RELATED INFORMATION
- Search by Job Titles in Government, Education Institutes and Organizations
- Search by Job Titles in a Named Business for Contact Information
- Search for Sales Leads with Job Titles Found Inside Specific File Formats
- Search for Lists Published Online in HTML and Other File Formats
- Search for Information on Court Cases, Judgements, Acts and Citations for a Business or a Client
- Find Court Cases
- Find Legal Acts, Clauses, and Citations
Chapter 16 | Search Property, Ownership, Rental, For Sale Properties
- Property Value, Ownership, Rent and Related Information
- Property Liens, Delinquencies on Record
- Property Available for Rent and Airbnb Inventory Listed Premises
Chapter 17 | Search News, Articles, Blogs, Group, Forum, Research, Videos, Product, Services
- NEWS AND ARTICLES SEARCH IN GOOGLE CHROME
- Search in News Mode
- Neutralizing News Bias by Browser Adjustment Options
- Google search queries for News and Internet published Articles
- Search for News and Articles by Title, Subject, or Topic of Interest
- Impact of incorrect operator’s selection and style of date structure
- Search for News and Articles by News Source and Author
- News Story Date and Time Stamp
- Conventions for Writing Dates, Months, Years, Days of the Week in the search query
- Establishing Dateline
- The Time Convention
- The Key Elements of Time-Date Stamp in Internet Publications
- Month, Date, Year and Time
- Two Timestamps in Internet Published News Story
- Importance of Location and Time-Date Stamp in Electronic Media
- Time Stamp in the Same News Story Found inside the NYT article with a known Publishing Date
- Online Published Posts and News Story Articles Date-time Stamp
- Web Page Indexing date
- Web Page Cache Date
- Illustration of Finding News Article Date Using “Cache”
- Web Page Publication date
- Restricting News Search Regionally
- Geo-Location of Browsing with Changing the URL’s
- Using Browser Adjustment to change default locations
- Impact of Browsing for News in Different Languages
- Reference Chart: Time Stamp Protocols & Procedures for News Wires
- SEARCH FOR INFORMATION PAGES IN BLOGS & GROUPS
- Search in Blogs
- Difference in Using OR (|) between Textual Terms and Advanced Operator Linked Term
- Finding Blogs with inurl: in Combination with the Date-Range Operator
- When Search Terms Attached to Advanced Operators Are Not Visible in Snippets or Landing Pages but still Exists
- Concealed on the Snippet Pages Code-Side
- When inurl: Did Not Reveal Presence of the Word Forced in the Snippet’s URL
- When the Snippet’s URL Did Not Reveal Presence of the Word in Landing Pages Content
- Using Singulars and Plurals Causes Search To Fail To Execute
- SEARCH IN SOCIAL GROUPS
- Search in Facebook Groups
- Groups searched inside of Facebook.com domain
- Search in Facebook Groups with Restriction to Country and Language
- Groups searched inside of Facebook.com domain that represents a certain industry
- SEARCH JOURNALS, RESEARCH PAPERS & CITATIONS
- SEARCH FOR BOOKS, AUTHORS, LITERATURE & SPEECHES
- SEARCH QUERIES FOR IMAGES AND VIDEO SEARCH
- SOME FACT-CHECKING TOOLS FOR VIDEOS VERIFICATIONS
Chapter 18 | Searching For Products & Services
- SEARCH SPECIFIC GOODS AND SERVICES
- Find products within specs and price ranges
- Find products within stores and locations using price range and zip codes
- SEARCH FOR PROFESSIONAL SERVICES BUSINESSES
- SEARCH PRODUCT AND SERVICES REVIEWS, OPINIONS AND REPUTATION
You can use a variety of online resources to enhance the Official Courseware. [The following resources are available to registered students who have purchased Training Material]:
