Industry News

Oh no… Mark Zuckerberg wants to build a metaverse
Jul 23, 2021 | 16:13 pm
Imagine living in a virtual space that merges the physical and digital worlds — and is built by Facebook. It may sound like the stuff of nightmares, but Mark Zuckerberg hopes to make it a reality. Yup, the 37-year-old billionaire wants to build a metaverse. “You can think about the metaverse as an embodied internet, where instead of just viewing content — you are in it,” he told The Verge. In Zuckerberg’s vision, the metaverse will be accessible across VR, AR, PCs, mobile devices, and game consoles: I think that this is a persistent, synchronous environment where we can be…This[…]
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What will the EV battery of the future look like?
Jul 23, 2021 | 14:46 pm
“Gigafactories” could one day be churning out millions of electric vehicle batteries in the UK. The government has already committed the country to a ban on selling new petrol- and diesel-engined cars by 2030, so it seems that electric vehicles (or EVs, as they’re often abbreviated) are likely to replace much of today’s fleet. The carmaker Nissan has promised to beef up EV production at its Sunderland plant in north-east England, while its industrial partner is set to build an electric battery plant nearby. Meanwhile, in Cheshire, Vauxhall’s owner Stellantis has announced it will invest £100 million (US$139 million) into building electric vans and cars at…This[…]
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Lil Uzi Vert is buying a planet — here’s how long it takes to get there
Jul 23, 2021 | 14:16 pm
Friends! Have you heard the news? Musician Lil Uzi Vert is trying to buy a planet? Named WASP-127 b, this is a gas giant exoplanet that’s 1.4 times larger than renowned Big Boy, Jupiter. The world was first alerted to this news by another musician, Grimes: Apparently @LILUZIVERT owns this planet – just a heads up https://t.co/rcyQ2ts7Hj — Grimes (@Grimezsz) July 22, 2021 Now, I’m not going into depth about the veracity of this statement. Grimes is well-known for making some outlandish claims. Remember when she said she had experimental eye surgery that removed “the top film of [her] eyeball and [replaced]…This[…]
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This 8-course, 160-hour cybersecurity package can turn you into a certified ethical hacker
Jul 23, 2021 | 14:00 pm
TLDR: The How to Hack from Beginner to Ethical Hacking Certification courses can be a brilliant introduction to a whole new career as an ethical defender of vulnerable tech systems. Want to know the difference between a guy who knows a whole lot about cybersecurity and a guy who knows a whole lot about cybersecurity who’s been certified? Well, almost $15,000. That’s the disparity found by a survey of government IT professionals with security clearances, who averaged just over $96,000 a year for non-certified employees, but almost $111,000 for those with at least one certification or more. It’s not just…This[…]
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Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers
Jul 23, 2021 | 10:36 am
Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps to account suspension for repeated violations that aren’t resolved in time. Please visit Search Engine Land for the full article.
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Why did Google rank this site? Well, now they’ll tell you; Friday’s daily brief
Jul 23, 2021 | 10:00 am
Plus, how long does your site need to keep redirects? Please visit Search Engine Land for the full article.
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Thinking of booking a space trip? Here are 6 things to consider
Jul 23, 2021 | 08:15 am
It’s been a momentous month for space-faring billionaires. On July 11, British entrepreneur Sir Richard Branson’s Unity “rocket-plane” flew him and five fellow passengers about 85 kilometers above Earth. And this week, Amazon founder Jeff Bezos’ New Shepard capsule reached an altitude of 106km, carrying Bezos, his brother, and the oldest and youngest people ever to reach such a height. Passengers on both flights experienced several minutes of weightlessness and took in breathtaking views of our beautiful and fragile Earth. Both flights created an avalanche of media coverage and brand recognition for Branson’s Virgin Galactic and Bezos’s Blue Origin. There…This[…]
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What we know about the innumerable planets outside of our solar system
Jul 23, 2021 | 06:30 am
Curious Kids is a series for children of all ages. If you have a question you’d like an expert to answer, send it to This email address is being protected from spambots. You need JavaScript enabled to view it.. Are there any planets outside of our solar system? – Eli W., age 8, Baton Rouge, Louisiana This is a question that human beings have wondered about for thousands of years. Here’s how the ancient Greek mathematician Metrodorus (400-350 B.C.) put it: A universe where Earth is “the only world,” he said, is about as believable as a “large field containing a single stalk.” About 2,000 years later, in the 16th century, the Italian philosopher…This[…]
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You’ll probably have to wait until 2022 for the Mini-LED MacBook Air
Jul 23, 2021 | 03:42 am
Once Apple introduced the Mini-LED iPad Pro, it seemed practically a given that the company would eventually bring this tech to its MacBooks. Rumors have suggested Mini-LED Mac Pros will arrive in the second half of 2021, leading some to hope the MacBook Air would get the same treatment. Now it seems like you’ll have to wait until next year. At least, that’s what reliable Apple analyst Ming-Chi Kuo has to say (via MacRumors). The device is expected to offer an even thinner and lighter design while maintaining a 13.3-inch Mini-LED panel. It’s also expected to reduce the bezels, which…This[…]
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This is the most important book a speaker-loving audiophile can read
Jul 23, 2021 | 03:00 am
I review a lot of speakers here at TNW, and — if may toot my own horn for a bit — I do so in a more technical manner than you’ll find in most other mainstream tech publications. My reviews are full of measurements and graphs that I genuinely believe provide powerful insights into not only a speaker’s technical prowess, but also how likely you are to actually enjoy that speaker in your own home. It’s not a perfect system, but I nonetheless believe in the power of this data to such an extent that I’d be totally happy if…This[…]
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This startup replaces your entire live-streaming production crew with AI
Jul 22, 2021 | 21:22 pm
LiveControl is an interesting company. Its mission is to take the incredibly complex and ridiculously expensive world of video production and distill it to a format that just about anyone can use and afford. And, because it’s 2021, that means it’s an AI startup. We love startups here at Neural, but the vast majority of pitches we get come from crappy companies pushing pie-in-the-sky misrepresentations of what predictive algorithms and computer vision can accomplish. It’s refreshing when we come across a little company with a big AI idea that seems genuinely helpful. LiveControl provides livestreaming production services to venues. Their…This[…]
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DeepMind’s protein-mapping breakthrough is awesome, but it sure as heck isn’t free
Jul 22, 2021 | 19:43 pm
DeepMind, the UK-based, Google sister-company, has released a groundbreaking map of human protein structures developed with its breakthrough AI systems. That’s right, the company that taught AI to defeat humanity’s greatest chess and Go masters has turned its attentions to the greater good. And scientifically speaking, this is really good. What is protein-mapping and what do board games have to do with any of this? It’s really complex, but here’s the gist: proteins are the worker bees inside living cells. They do all sorts of stuff from maintaining your fluid balance to repairing damaged tissue and fighting disease. In short, proteins are…This[…]
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Google removes standalone Maximize conversions and Maximize conversion value strategies
Jul 22, 2021 | 13:05 pm
The tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as usual. Please visit Search Engine Land for the full article.
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Google now shows why it ranked a specific search result
Jul 22, 2021 | 13:00 pm
Google now list several of the factors it used to rank a result in the about this result section. Please visit Search Engine Land for the full article.
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Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief
Jul 22, 2021 | 10:00 am
And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies. Please visit Search Engine Land for the full article.
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Google will pass permanent signals with a redirect after a year
Jul 22, 2021 | 07:43 am
If you have a redirect live for a year, you can then remove the redirect and Google will continue to pass the signals from the origin URL to the destination URL. Please visit Search Engine Land for the full article.
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Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Jul 21, 2021 | 12:55 pm
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google. Please visit Search Engine Land for the full article.
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Change is what search marketers expect; Wednesday’s daily brief
Jul 21, 2021 | 10:00 am
Plus, AMP labels are gone and Google Ads releases three-strikes policy. Please visit Search Engine Land for the full article.
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Users can now leave more detailed restaurant reviews on Google
Jul 21, 2021 | 06:00 am
Details like price range and meal type are useful for potential customers, but will Google use it to enable search filters? Please visit Search Engine Land for the full article.
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Google categorizes what organic search traffic drops look like
Jul 20, 2021 | 13:01 pm
This is the first time Google illustrated what different types of traffic drops look like. Please visit Search Engine Land for the full article.
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Three strikes, you’re out: Google’s new ad policy violations pilot
Jul 20, 2021 | 12:00 pm
Google Ads plans to expand the scope of the project after the initial pilot to include more policy types. Please visit Search Engine Land for the full article.
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Would you have pursued a four-year degree in PPC or SEO?; Tuesday’s daily brief
Jul 20, 2021 | 10:00 am
And, the Marketoonist provides some perspective on what consumers really care about. Please visit Search Engine Land for the full article.
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Google drops AMP label in mobile search results
Jul 20, 2021 | 08:43 am
After five years of Google showing the AMP lightening bolt icon for AMP pages in the mobile results – it is now gone. Please visit Search Engine Land for the full article.
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Google Search Console performance report adds Math Solvers as search appearance filter
Jul 20, 2021 | 06:43 am
You can now see how your Math Solvers markup is doing using Google Search Console Performance reports. Please visit Search Engine Land for the full article.
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Answer MarTech’s survey on attending or exhibiting at in-person events
Jul 19, 2021 | 14:01 pm
MarTech’s Event Participation Index has been following how ready marketers are for conferences. Please tell us your thoughts. Please visit Search Engine Land for the full article.
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Actionable conversion optimization tactics — just $99
Jul 19, 2021 | 11:03 am
Secure your spot now — Early Bird rates expire next Saturday, July 31! Please visit Search Engine Land for the full article.
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Google officially launches SeekToAction for key moments for videos in search
Jul 19, 2021 | 10:42 am
Previously announced at Google I/O, SeekToAction markup is now out of beta. Please visit Search Engine Land for the full article.
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Google News inclusion is automated, sorry publishers; Monday’s daily brief
Jul 19, 2021 | 10:07 am
Plus, Google introduces Mobile Web Certification for partners Please visit Search Engine Land for the full article.
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Video: Richard Nazarewicz, Technical SEO Manager at the Wall Street Journal
Jul 19, 2021 | 08:07 am
From the old Alta Vista days to doing SEO at the Wall Street Journal – we covered it all. Please visit Search Engine Land for the full article.
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Google tries to answer publishers questions on visibility concerns in Google News
Jul 16, 2021 | 13:21 pm
Applying to be in Google News has been turned off for years, causing confusion to new publishers. Please visit Search Engine Land for the full article.
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