Industry News

  • Webinar: Transform your content operations with DAM

    May 18, 2022 | 17:07 pm

    McCormick is transforming how product content is created and used across its organization with digital asset management. The post Webinar: Transform your content operations with DAM appeared first on Search Engine Land.

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  • Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch

    May 18, 2022 | 16:43 pm

    Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study. The post Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch appeared first on Search Engine Land.

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  • We’ve crawled the web for 32 years: What’s changed?

    May 18, 2022 | 15:51 pm

    A look back at the history of search and SEO and a preview of what the next iteration of the internet means for marketers. The post We’ve crawled the web for 32 years: What’s changed? appeared first on Search Engine Land.

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  • The crypto collapse is a good thing for the climate

    May 18, 2022 | 14:19 pm

    The crypto collapse is a good thing for the climate Cryptocurrencies like bitcoin were meant to be used as digital cash. Instead, they’ve become popular as speculative investments. As well as being resource-intensive and inherently wasteful, cryptocurrencies are also incredibly volatile. Prices for the largest cryptocurrencies, bitcoin and ethereum, have both dropped by over 55% in six months, leading some to suggest that regulation is needed to contain the turmoil. Some are blaming sliding prices on one specific contagion, a collapsing “stablecoin” called TerraUSD which is supposed to be pegged to the US dollar. But the current cryptocurrency market crash is more likely a combination of lots of factors. For…This[…]

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  • Without local expertise, Big Tech will keep failing the Global South

    May 18, 2022 | 13:21 pm

    Without local expertise, Big Tech will keep failing the Global South Big Tech can be small-minded about the Global South.  Products conceived in Silicon Valley don’t always fit the needs and skills of Southern nations. Their launch can also stymie homegrown competitors and fuel accusations of digital colonialism. The need for expertise is particularly vital in data science and AI. “If you’re looking at analytics, for example, getting a data scientist from the UK to come and integrate data in Senegal might give you insights that don’t take account of the local context, because they will miss certain nuances,” Priscilla Chomba-Kinywa, Chief Technology Officer at Greenpeace International, tells TNW.  Her point…This[…]

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  • Millennials, Gen Z hates your cold and minimalist interiors

    May 18, 2022 | 12:51 pm

    Millennials, Gen Z hates your cold and minimalist interiors Have you heard maximalism is in and minimalism is out? Rooms bursting at the seams with clashing florals, colorful furniture, and innumerable knick-knacks, this is what defines the new interiors trend ‘cluttercore’ (or bricabracomania). Some say it’s a war between generation Z (born 1997-2012) and minimal millennials (born 1981-1996), symptomatic of bigger differences. Others say it’s a pandemic response, where our domestic prisons became cuddly cocoons, stimulating our senses, connecting us with other people and places. But what really lays behind the choice to clutter or cull? Why do some people revel in collections of novelty eggcups? Or have so…This[…]

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  • Musk and Twitter are stuck in a stupid stalemate about bots

    May 18, 2022 | 12:26 pm

    Musk and Twitter are stuck in a stupid stalemate about bots The Elon Musk–Twitter saga has reached an extremely weird and uncomfortable point. Literally every few hours, the deal to acquire the social platform switches between full steam ahead to a hold state. If you’re an investor, user, or Twitter employee, it could be a really confusing time to understand where the company’s headed. I want to help you make sense of what’s happening with the deal, and try and understand if it’s going to go through. Here’s my best shot. Elon, Twitter, and robots Last week, Musk said the Twitter acquisition deal is on hold until the company can prove…This[…]

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  • GA4 isn’t all it’s cracked up to be. What would it look like to switch?

    May 18, 2022 | 11:00 am

    Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching. The post GA4 isn’t all it’s cracked up to be. What would it look like to switch? appeared first on Search Engine Land.

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  • What to look for in a technical SEO audit

    May 18, 2022 | 10:00 am

    These technical optimizations will become the key differentiating factors for ranking better than your competitors. The post What to look for in a technical SEO audit appeared first on Search Engine Land.

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  • Sony WH-1000XM5 review: The best noise-canceling headphones just got better

    May 18, 2022 | 03:26 am

    Sony WH-1000XM5 review: The best noise-canceling headphones just got better Calling a product ‘the best’ of anything isn’t something I take lightly. Everybody has different preferences and needs, so I always try to tailor recommendations to a person’s tastes. But when someone asks “what noise-canceling headphones should I get?” my answer is almost always “the Sonys.” Okay, sometimes one of Bose’s latest models gets the nod too, and I actually tend to find Bose’s sound more neutral out of the box. And there are other excellent options for those on a budget. But Sony has been driving progress in the noise-canceling headphone space for the past several years, and the…This[…]

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  • Why the heck does big tech think human-level AI will emerge from binary systems?

    May 17, 2022 | 22:27 pm

    Why the heck does big tech think human-level AI will emerge from binary systems? It’s time to stop training radiologists. AI can predict where and when crimes will occur. This neural network can tell if you’re gay. There will be a million Tesla robotaxis on the road by the end of 2020. We’ve all seen the hyperbole. Big tech’s boldest claims make for the media’s most successful headlines, and the general public can’t get enough. Ask 100 people on the street what they believe AI is capable of, and you’re guaranteed to get a cornucopia of nonsensical ideas. To be perfectly clear: we definitely need more radiologists. AI can’t predict crimes, anyone who says…This[…]

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  • Play-to-earn sells the dream of gaming for cash — so why isn’t everyone playing?

    May 17, 2022 | 20:25 pm

    Play-to-earn sells the dream of gaming for cash — so why isn’t everyone playing? The crypto crash has spooked many investors, but blockchain bros have high hopes for one nascent application: GameFi. A portmanteau of “game” and “decentralized finance,” the model offers a chance at earning cash by gaming. Players who complete in-game tasks are rewarded with crypto and NFTs, which can then be traded for real money. It’s a tempting pitch on paper. But play-to-earn shows signs of plateauing before it enters the mainstream. In April, active users shrunk by 24.9% to 9.22 million, while transaction volumes fell by 73.4%, according to Footprint Analytics, After consistent growth last year, the number of new…This[…]

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  • What are your secrets to overcoming marketing challenges? Take our survey

    May 17, 2022 | 19:12 pm

    Help us to better understand how marketers are responding to all of this change. The post What are your secrets to overcoming marketing challenges? Take our survey appeared first on Search Engine Land.

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  • Uber unveils a suite of ambitious features to make your life easier

    May 17, 2022 | 18:01 pm

    Uber unveils a suite of ambitious features to make your life easier Ah, Uber. I’m just not sure what the company wants to be with its ever-expanding brand and platform. One day it’s a platform for flying cars. The next day it’s all about bikes, then it decides to let taxis share its platform.  And yesterday, it set its sights (or site, to be specific) much higher than ride-hailing and food delivery to something akin to life concierge, launching a new range of service offerings under the brand. Let’s take a look at their offerings and share some thoughts on the merits of each:  Uber Travel Uber is here to solve the…This[…]

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  • 10 reasons to join us at SMX Advanced online this June

    May 17, 2022 | 14:00 pm

    TL;DR: Advanced. Actionable. Virtual. Free. The post 10 reasons to join us at SMX Advanced online this June appeared first on Search Engine Land.

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  • This teensy solar EV could be the future of city driving

    May 17, 2022 | 13:49 pm

    This teensy solar EV could be the future of city driving Let us introduce you to the SQUAD Solar City Car, a new vehicle launched this week in the Netherlands. It targets people seeking a car for short urban trips — and, even better, you can drive one without a driver’s license in many countries.  Design-wise, the SQUAD resembles a two-seater upper-class golf cart, although it comes with fully removable doors to accommodate a range of seasons. According to the company, it’s compact, but offers room for two (tall) people plus luggage. x The interior is compact but adaptable. The battery-powered vehicle offers a 62-mile (100km) range and has a removable…This[…]

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  • The 10,000 hour rule won’t make you a coding expert, but it’s a good start

    May 17, 2022 | 13:29 pm

    The 10,000 hour rule won’t make you a coding expert, but it’s a good start This article was originally published on .cult by Luis Minvielle. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original documentaries, and share heaps of other untold developer stories from around the world. If you’re a Bootcamp student, learning the basics that make code work, how long will it take for you to become a software programming master? In his best-selling book Outliers (2008), Canadian author Malcolm Gladwell famously brought forward the 10,000-Hour Rule — a rule of thumb to define how much time anyone should practice before becoming an expert, and a successful…This[…]

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  • How to ensure influencers help your SEO campaigns

    May 17, 2022 | 10:00 am

    Here are the most common challenges – and solutions – to help you get the most SEO value out of working with influencers: The post How to ensure influencers help your SEO campaigns appeared first on Search Engine Land.

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  • Webinar: Dominate your competition with Google auction insights and search intelligence

    May 16, 2022 | 19:57 pm

    After this session, you'll be able to use these tools to your advantage. The post Webinar: Dominate your competition with Google auction insights and search intelligence appeared first on Search Engine Land.

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  • Vimeo adds structured data to all public videos to improve Google Search visibility

    May 16, 2022 | 14:44 pm

    These changes should help the videos you upload to Vimeo gain more visibility in Google's search results. The post Vimeo adds structured data to all public videos to improve Google Search visibility appeared first on Search Engine Land.

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