Industry News

  • Meta adds custom offers to Instagram ad CTAs

    Jul 15, 2024 | 18:27 pm

    Meta adds custom offers to Instagram ad CTAs Meta's new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons.

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  • The Google Maps pin scam: A new Google Business Profile threat

    Jul 15, 2024 | 18:03 pm

    The Google Maps pin scam: A new Google Business Profile threat Understand how this deceptive practice affects rankings and learn the safe way to correct your listing's location.

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  • Take the 2024 MarTech Replacement Survey

    Jul 15, 2024 | 17:43 pm

    Take the 2024 MarTech Replacement Survey What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know.

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  • UK solar tech scaleup Naked Energy raises £17M for global expansion

    Jul 15, 2024 | 14:45 pm

    UK solar tech scaleup Naked Energy raises £17M for global expansion UK-based Naked Energy has raised £17mn in a Series B round to boost the global expansion of its solar tech solutions. Founded in 2009, Naked Energy set out to help decarbonise heat generation, which contributes over 40% of global CO2 emissions. The scaleup has developed a pair of modular solar collectors, called Virtu. It claims they are four times more efficient at offsetting emissions compared to conventional solar PV panels. The VirtuHOT collector uses solar thermal technology to heat water from the power of the sun to up to 120°C. The VirtuPVT collector combines solar thermal technology and photovoltaics (PV)…This[…]

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  • Meta unveils Event Coverage stats for advertisers

    Jul 15, 2024 | 14:25 pm

    Meta unveils Event Coverage stats for advertisers Meta introduces statistics for Conversions API users, allowing advertisers to view and compare browser and server event data.

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  • Content marketing and SEO: Creating an integrated SEO plan

    Jul 15, 2024 | 13:00 pm

    Content marketing and SEO: Creating an integrated SEO plan Explore the benefits of merging SEO and content marketing and how this powerful combination can enhance your online presence.

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  • How Europe’s universities are using AI to battle dementia

    Jul 15, 2024 | 12:24 pm

    How Europe’s universities are using AI to battle dementia If there’s one area where AI can truly have an unprecedented positive impact, it is healthcare — especially when it comes to the diagnosis and treatment of currently incurable diseases such as dementia. The condition affects over 55 million people worldwide, with nearly 10 million new cases every year. Dementia’s most common type, Alzheimer, contributes to 60%-70% of all cases. Globally, the cost of the disorder on healthcare systems reached $1.3tn in 2019. The psychological cost is even higher. Suffering from the disease may trigger depression and anxiety. Let alone the indescribable emotional impact of seeing a loved one “disappear”…This[…]

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  • The B2B releases I wish we’d gotten at Google Marketing Live

    Jul 15, 2024 | 12:00 pm

    The B2B releases I wish we’d gotten at Google Marketing Live What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search.

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  • French AI startup launches first LLM built exclusively for advertising copy

    Jul 15, 2024 | 07:00 am

    French AI startup launches first LLM built exclusively for advertising copy French startup AdCreative.ai has launched a new large language model build exclusively for advertising. Named AdLLM Spark, the system was built to craft ad text with high conversion rates on every major advertising platform. AdCreative.ai said the LLM combines two unique features: instant text generation and accurate performance prediction. Working with Nvidia, the startup trained the model on real-life ad copy. The training data encompasses every text generated by AdCreative.ai for its 2,000,000 users. It includes information from eight leading advertising platforms: Facebook, Instagram, Google, YouTube, LinkedIn, Microsoft, Pinterest, and TikTok. Alongside the ad copy, the dataset contains 840 million lines of…This[…]

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  • Amazon’s AI shopping assistant Rufus is live for all U.S. customers

    Jul 12, 2024 | 18:32 pm

    Amazon’s AI shopping assistant Rufus is live for all U.S. customers Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights.

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  • The latest jobs in search marketing

    Jul 12, 2024 | 18:27 pm

    The latest jobs in search marketing Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

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  • Can Ariane 6 turn Europe’s spacetech startups into global powerhouses?

    Jul 12, 2024 | 17:07 pm

    Can Ariane 6 turn Europe’s spacetech startups into global powerhouses? When Ariane 6 suffered a glitch on its first flight, the mishap felt strangely inevitable. Nearly half of all rockets fail on their first launches. After a troubled development and four years of delays, Ariane 6 looked like a prime candidate to join the list.  The launcher was commissioned to create a European pathway into the cosmos. Since the retirement of Ariane 5 last July, the continent has had no independent access to space. Thierry Breton, the EU’s commissioner for the internal market, described the problem as an “unprecedented crisis.” A failure to launch on Tuesday would have deepened the woes.…This[…]

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  • Report: LinkedIn’s AI ad tool to launch globally this fall

    Jul 12, 2024 | 14:03 pm

    Report: LinkedIn’s AI ad tool to launch globally this fall Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn.

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  • OpenAI is ‘going to build a search product’

    Jul 12, 2024 | 13:10 pm

    OpenAI is ‘going to build a search product’ The Atlantic confirms it has granted permission for its content to be included in OpenAI's search product.

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  • SoftBank snaps up troubled British AI chip developer Graphcore

    Jul 12, 2024 | 11:09 am

    SoftBank snaps up troubled British AI chip developer Graphcore Japanese tech group SoftBank has acquired yet another British chip player. This time it has snapped up Bristol-based AI processor developer Graphcore, whose very survival was in doubt over the past year.  The acquisition comes as investors compete to back the next big thing in AI. Moreover, larger tech companies who feel that their own in-house AI capabilities are falling short have been searching high and low for acquisitions that can mitigate these inadequacies and give them a leg up on the competition. And it would seem they are increasingly looking to Europe for potential targets.  Just this week, the…This[…]

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  • Today’s ethical dilemmas are being decided by tech bros. How can they keep their compass straight?

    Jul 12, 2024 | 08:30 am

    Today’s ethical dilemmas are being decided by tech bros. How can they keep their compass straight? Tech bros are for the first time poised to become pivotal players in highly sensitive sectors: national security, space exploration, and more. Most recently, NATO’s €1B Innovation Fund announced investments in eight startups and VC firms with a focus on emerging military and defense technologies.  As the startup ecosystem has become more sophisticated, it is now starting to disrupt these tightly controlled sectors, which were until recently the domain of governments and legacy institutions. Take these examples: Space is quickly becoming the next battleground for geopolitics — and private companies are now dominating cosmic exploration. Military conflicts are being defined…This[…]

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  • Cultivating giants: How nurturing university spinouts fuels innovation ecosystems

    Jul 11, 2024 | 12:46 pm

    Cultivating giants: How nurturing university spinouts fuels innovation ecosystems Innovation thrives at the intersection of academia and entrepreneurship. Universities serve as breeding grounds for startups poised to disrupt industries with their novel ideas and cutting-edge technologies.  Yet, the path from academic breakthroughs to commercial success is laden with challenges, particularly for DeepTech companies with extended development timelines and hefty capital requirements. Here, venture capital emerges as the indispensable catalyst. Venture funds play a pivotal role in bridging the gap between academic research and commercialisation. They provide not only the necessary capital but also invaluable mentorship and industry connections, essential for navigating the complexities of bringing transformative technologies to market: …This[…]

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  • Military AI startup Helsing raises €450M, plans to protect NATO’s border with Russia

    Jul 11, 2024 | 10:41 am

    Military AI startup Helsing raises €450M, plans to protect NATO’s border with Russia Military AI startup Helsing has raised a whopping €450mn at a reported valuation of €5bn. The German company said the war chest will fund security for NATO’s Eastern Flank. Founded in 2021, Helsing has rapidly grown into one of Europe’s defence tech leaders. It’s now also among the continent’s most valuable AI startups. This rapid rise has coincided with increasing alarm about Russia’s threat to Europe. Since the full-scale invasion of Ukraine began in 2022, defence budgets have soared across the region. Helsing has provided an intriguing target for the funds. The company develops AI software for weapons, vehicles, and military strategy.…This[…]

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  • Oxford Ionics doubles performance of previous quantum chip world record

    Jul 11, 2024 | 08:00 am

    Oxford Ionics doubles performance of previous quantum chip world record UK-based startup Oxford Ionics today announced a significant achievement for its ion-trapped quantum processors, demonstrating over twice the performance of the previous world record — without using error correction.  While not providing exact numbers, Oxford Ionics says it used “10x less” qubits than its competitors, and set the performance record for both single-qubit and two-qubit gate operations. Furthermore, its chips can be manufactured in existing semiconductor facilities.  Quantum technologies have seen tremendous evolution over the past couple of years. More than one giant breakthrough, there has been an incremental accumulation of developments from many different sources.  While it is too…This[…]

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  • New hope for European tech? VC funding rises to $29B in first half of 2024

    Jul 10, 2024 | 23:01 pm

    New hope for European tech? VC funding rises to $29B in first half of 2024 Whisper it, but startup funding is showing signs of a rebound. Venture capital investment in Europe has risen by 12% so far in 2024, according to Dealroom. By June, the financing for startups and scaleups had reached $29.3bn. If the current spending rate continues, this year will become the third-most active ever for VC funding in the continent. The leading industry for investment is energy, which raised $5.6bn during the first half of 2024. This continues a trend from last year, when energy companies topped the funding charts in every quarter. There have been shifts, however, in the sector’s biggest targets.…This[…]

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