Industry News

How to maximize insights from Performance Max
Aug 19, 2022 | 10:00 am
Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks that will help. The post How to maximize insights from Performance Max appeared first on Search Engine Land.
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Google to release August 2022 product reviews update in coming weeks
Aug 18, 2022 | 16:00 pm
The fifth version of the Google product reviews update will be rolling out after the helpful content update. The post Google to release August 2022 product reviews update in coming weeks appeared first on Search Engine Land.
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Google’s new helpful content update targets sites creating content for search engines first
Aug 18, 2022 | 16:00 pm
Google will soon rollout a change to its search ranking algorithm that may prove be one of the most significant changes in over a decade. The post Google’s new helpful content update targets sites creating content for search engines first appeared first on Search Engine Land.
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Google adds additional CTV buying options in Display & Video 360
Aug 18, 2022 | 15:00 pm
Google's three new features should help advertisers using CTV reach and measure the right audiences. The post Google adds additional CTV buying options in Display & Video 360 appeared first on Search Engine Land.
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Google releases Ads API version 11
Aug 18, 2022 | 14:38 pm
Google has released 13 new updates across assets, audiences, bidding, campaigns, experiments, and planning. The post Google releases Ads API version 11 appeared first on Search Engine Land.
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How to approach SEO in a period of global disruption
Aug 18, 2022 | 12:00 pm
A good SEO strategy reflects people's needs – especially in a turbulent global landscape. Here's how to get traction with your pivots. The post How to approach SEO in a period of global disruption appeared first on Search Engine Land.
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Perfectionism in SEO: A route to self-destruction
Aug 18, 2022 | 10:00 am
Is perfectionism holding you back as an SEO professional? Here are some ways you can overcome unhealthy perfectionistic tendencies. The post Perfectionism in SEO: A route to self-destruction appeared first on Search Engine Land.
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NYC’s speed limiter trial leaves the EU in the dust
Aug 18, 2022 | 09:36 am
Late last week, the City of New York announced a revolutionary way to curb the problem of speeding using speed limiters. It’s not only a first for the city, but a massive upgrade on efforts rolled out this year in Europe. As part of a new six-month pilot program, 50 city fleet vehicles are fitted with active intelligent speed assistance (ISA), which restricts a vehicle’s maximum speed, preventing it from exceeding local speed limits. If successful, the City of New York will extend the initiative across the City’s entire 30,000 vehicle fleet, which includes fire engines, police cars, sanitation trucks,…This[…]
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Apple Search Ads can now be edited in bulk
Aug 17, 2022 | 17:05 pm
If you don’t have the time or capacity to use the Apple Search Ads Campaign Management API, the bulk editor may be the solution. The post Apple Search Ads can now be edited in bulk appeared first on Search Engine Land.
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Driving SEM success: Lessons learned from $1 billion+ in ad spend
Aug 17, 2022 | 16:18 pm
Applying these insights to your campaigns to optimize customer experience, attribution, and consumer engagement can help drive more sales. The post Driving SEM success: Lessons learned from $1 billion+ in ad spend appeared first on Search Engine Land.
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Google Search Console reported pages as being indexed when they were not indexed
Aug 17, 2022 | 12:20 pm
This affected "many" Google Search Console properties, so make sure to check your reports in the next couple of days. The post Google Search Console reported pages as being indexed when they were not indexed appeared first on Search Engine Land.
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DeepMind feuds with Russian scientists over quantum AI research
Aug 16, 2022 | 19:39 pm
There’s nothing quite so dramatic and inspirational as a scientific breakthrough. But what happens when different groups of scientists can’t seem to agree on the science? DeepMind, an Alphabet research company based in London, published a fascinating research paper last year wherein it claimed to have solved the huge challenge of “simulating matter on the quantum scale with AI.” Now, nearly eight months later, a group of academic researchers from Russia and South Korea may have uncovered a problem with the original research that places the paper’s entire conclusion in doubt. The implications for this cutting-edge research could be huge,…This[…]
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These companies are building the future of the drone delivery industry
Aug 16, 2022 | 16:14 pm
Drone deliveries are hot right now. In the US, companies like Walmart and Amazon taking the lead. As well as the industry rollout, there’s a slew of innovation in technology and hardware solutions that augment and enhance the delivery experience. Let’s take a look. Dronedek drone docking stations I’ve raised the challenge of what I call “the last steps” to get the package to the customer. This especially becomes a challenge when they don’t have a backyard for easy drop-off. US company Dronedek might just have the solution. Meet the Dronedek delivery platform that can also charge drone batteries The company…This[…]
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5 tips to get the most out of your ‘workation’
Aug 16, 2022 | 12:54 pm
During the Covid-19 pandemic, international travel pretty much came to a halt. As countries around the globe closed their borders and put extra security measures in place, people were forced to holiday a little bit closer to home. Staycations were all the rage and for a while, they seemed to fill a void. But now, we’ve moved on. 2022 is officially the year of revenge travel. Already, according to MarketWatch, 1.5 billion more passengers are flying internationally compared to 2021. It seems like the whole world is trying to make up for lost time with many households scheduling more than…This[…]
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A pie from the sky: The future of drone deliveries is suburban
Aug 16, 2022 | 12:18 pm
Picture it. Using an app, you order a new mobile phone on Amazon or a burger from your favorite restaurant. A mere 20 minutes later, you get an alert on your phone and head out to the backyard to see a drone descending from the sky holding your package. Your package gently drops to the ground, and the drone flies off. And it’s being led by retail behemoths Amazon, Walmart, and a slew of food delivery companies. I spoke to industry insiders to get the state of play and see an industry evolving from nascent to the mainstream, but for…This[…]
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Want to spot a deepfake video caller? Ask the suspect to turn sideways
Aug 11, 2022 | 18:45 pm
Researchers have discovered a surprisingly simple way to detect deepfake video calls: ask the suspect to turn sideways. The trick was shared this week by Metaphysic.ai, a London-based startup behind the viral Tom Cruise deepfakes. The company used DeepFaceLive, a popular app for video deepfakes, to transform a volunteer into various celebrities. Most of the recreations were impressive when they looked straight-ahead. But once the faces rotated a full 90-degrees, the images became distorted and the spell was broken. The fakes fell apart at a sharp 90° profile. Credit: Metaphysic.ai The team believes the defects emerge because the software uses fewer…This[…]
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You can buy this flying car, but should you?
Aug 11, 2022 | 11:58 am
The idea of a car that turns into a plane in three minutes sounds like a dream. Imagine you’re driving along during peak hour. You get an alert of incoming traffic and shapeshift into an aircraft that takes to the skies, overtaking commuter delays, toll bridges, and construction delays — suck it, gridlock! But the reality of the flying car (aka air car) is a lot less spontaneous and a lot less flexible. And I’m here to burst your bubble following the news of Samson Sky’s successful FAA inspection. This week, after 14 years of design, R&D, and fundraising, Samson…This[…]
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A beginner’s guide to the AI apocalypse: The democratization of ‘expertise’
Aug 11, 2022 | 01:17 am
In this series we examine some of the most popular doomsday scenarios prognosticated by modern AI experts. Previous articles include Misaligned Objectives, Artificial Stupidity, Wall-E Syndrome, Humanity Joins the Hivemind, and Killer Robots. We’ve covered a lot of ground in this series (see above), but nothing comes close to our next topic. The “democratization of expertise” might sound like a good thing — democracy, expertise, what’s not to like? But it’s our intent to convince you that it’s the single greatest AI-related threat our species faces by the time you finish reading this article. In order to properly understand this, we’ll have to…This[…]
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UK government again plugs strike-busting dream of driverless subway trains
Aug 9, 2022 | 21:27 pm
It’s strike season on the London Underground, and that means one thing for the UK’s interminable Tory governments: time to rev-up the driverless hype train. Conservative politicians have long called for a fully-autonomous metro. In 2012, then-London Mayor Boris Johnson said Britain’s capital would have driverless trains within 10 years. A decade later, he claimed the switch would free people from being “prisoners of the unions.” The government reiterated the case during recent funding talks with Transport for London (TfL), which operates the local underground network. Transport Secretary Grant Shapps made working towards driverless trains a condition of the bailout. Shapps…This[…]
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Drones offer sustainable last-mile parcel delivery
Aug 9, 2022 | 15:50 pm
The future of last-mile package delivery is fast and contactless, with delivery providers focused on eliminating traffic and parking challenges. An increasingly prominent option is the use of uncrewed aerial vehicles or drones. This week research comparing the environmental impact of different forms of last-mile delivery was published in the scientific journal Patterns. Researchers from Carnegie Mellon University compared the energy consumption of quadcopter drones against diesel and electric medium-duty trucks, small vans, and electric cargo bicycles on a per-package basis. They found that greenhouse-gas emissions per parcel were 84% lower for drones than for diesel trucks. Unsurprisingly, drones consumed…This[…]
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