• 2023 Salary & Career guide: How much search marketers make

  Mar 29, 2023 | 19:00 pm

  Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn't) in this Search Engine Land survey. The post 2023 Salary & Career guide: How much search marketers make appeared first on Search Engine Land.

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• 5 must-know Reddit Ads tactics for B2B marketers

  Mar 29, 2023 | 15:00 pm

  Looking to boost your B2B marketing efforts? Follow the tactics outlined here and experiment with what's possible on Reddit. The post 5 must-know Reddit Ads tactics for B2B marketers appeared first on Search Engine Land.

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• Opinion: The AI pope coat is the shape of hyperreality to come

  Mar 29, 2023 | 15:00 pm

  By now, you’ll have seen it. Pope Francis walks across the frame, his focus on the mid-distance. He’s brightly lit as though it’s early morning. A silver cross hangs from his neck, dangling over his snow-white, Balenciaga-inspired puffer jacket. It’s the baller bishop, the steezy father, his holy drippiness — and he’s been ordained from on high. If you were on social media at any point over the past weekend, you would have seen the image. And — if you were anything like me and seemingly millions of other people — you didn’t immediately realise it was AI-generated. In history…This[…]

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• ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?

  Mar 29, 2023 | 14:00 pm

  Which generative AI tool is the best? Here's a comparison of ChatGPT, Bard, Bing Chat Balanced and Bing Chat Creative based on four metrics. The post ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best? appeared first on Search Engine Land.

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• Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing

  Mar 29, 2023 | 13:00 pm

  It's only natural to wonder whether all the recent hubbub about AI-powered search is much ado about nothing – or if it is the next big thing. The post Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing appeared first on Search Engine Land.

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• How the March 2023 Google core update compared to previous core updates

  Mar 29, 2023 | 12:31 pm

  We asked some of the Google tracking data providers for data on the latest Google algorithm update. The post How the March 2023 Google core update compared to previous core updates appeared first on Search Engine Land.

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• Google 2022 Ads Safety Report reveals more than 6.7 million ad accounts suspended

  Mar 29, 2023 | 12:00 pm

  The new Ad Transparency Center will allow users to access information about Google ads in Search, YouTube, and Display. The post Google 2022 Ads Safety Report reveals more than 6.7 million ad accounts suspended appeared first on Search Engine Land.

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• Microsoft launches third-party government services ad pilot

  Mar 29, 2023 | 11:01 am

  The pilot rolls out today for advertisers in the US. The post Microsoft launches third-party government services ad pilot appeared first on Search Engine Land.

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• New SEO study reveals the biggest investments of 2023 by Ignite Visibility

  Mar 29, 2023 | 11:00 am

  Insights into the future of digital marketing and paid media. The post New SEO study reveals the biggest investments of 2023 appeared first on Search Engine Land.

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• Brand safety in video game advertising

  Mar 29, 2023 | 10:00 am

  Here's how advertisers can protect their reputation, ensure their ads are placed in appropriate contexts and resonate with gamers. The post Brand safety in video game advertising appeared first on Search Engine Land.

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• Why third-party app stores are good for Apple’s users — and the company

  Mar 29, 2023 | 09:46 am

  With the passage of the European Union’s Digital Markets Act (DMA) in 2022, online platforms, including Apple, with EU revenues of 75 billion euros or more and at least 45 million active monthly end users must open up their devices to third party app stores. The DMA aims to end unfair practices by large online platforms that hold a high degree of market power and function as so-called digital “gatekeepers,” providing key gateways between consumers and business users. The goal of the DMA is to make it easier for small and mid-size tech companies to enter markets currently dominated by…This[…]

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• Award-winning economist has tapped AI to close the gender equity gap

  Mar 29, 2023 | 08:00 am

  The gender equity gap in the tech sector is well-documented. Research has found that women occupy only 22% of all tech roles across European companies, while the proportion of funding raised by female-only teams has dropped from 3% to 1% since 2018. The issue is prevalent at every level of the industry. A 2022 poll by Web Summit showed that 67% of women in technology feel unfairly paid compared to their male peers. Despite this pessimistic picture, technology can also provide a means to close the gender equity gap. That’s the mission of acclaimed gender economist and former Global 500 global…This[…]

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• Domain Authority is dead: Focus on SEO content that ranks by Cynthia Ramsaran

  Mar 28, 2023 | 21:05 pm

  In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings. The post Domain Authority is dead: Focus on SEO content that ranks appeared first on Search Engine Land.

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• 3 things you can do to stand out in a job interview

  Mar 28, 2023 | 12:53 pm

  Congratulations! You’ve just landed an interview for a position you really want… although now comes the hard part. Generally considered to be the most daunting stage of the entire job hunt, the interview experience can be overwhelming, nerve-wracking and wholly unpleasant, quite frankly, especially if you haven’t put the preparation and practice in. Lucky for you, we’ve narrowed down the top three things you need to do to stand out in any job interview. You can thank us later when you get the gig. Fail to prepare, prepare to fail You’d be surprised at just how many people fall at…This[…]

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• Swedish startup takes commuting by boat to new heights — literally

  Mar 28, 2023 | 12:21 pm

  Is it a boat or is it a plane? Put your glasses on! This is clearly an electrically-powered hydrofoil passenger ferry.  The brainchild of Swedish startup Candela, the P-12 Shuttle is set to become the fastest and longest-range electric passenger vessel in the world when it launches this summer.  Founded in 2014, Candela has spent years perfecting its design on recreational boats, and now, fuelled by a $20m cash injection, is looking to scale up production and bring hydrofoil passenger boats into the mainstream.  The startup is currently building the first two vessels at its new factory in Stockholm, and…This[…]

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• How an outsider’s freedom can make a successful startup founder

  Mar 28, 2023 | 08:00 am

  Building a startup in a sector you’ve never worked in might seem a risky move, but it can actually provide a competitive advantage. That’s certainly proven true for Vivino. Founded in 2010 in Copenhagen, the scaleup has raised $221 million in funding, and become the world’s most downloaded wine app and largest online wine marketplace, with a community of 50 million users. This success came despite an unconventional background. Vivino’s cofounders didn’t come from a place with a rich history of wine, and neither of them had previously worked in the sector. For Heini Zachariassen, co-founder of Vivino, and founder…This[…]

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• 6 biggest tech nightmares to avoid next time you travel abroad

  Mar 28, 2023 | 07:51 am

  Drop me on a Balinese coastline with a decent paperback and my smartphone, and I’ll luxuriate for two weeks straight. But fly me out to the same spot with a Nokia 3310 and a physical map, like the one my dad used to carry, and I’ll probably have a nervous breakdown. Most of us can agree that we’re hyper-dependent on tech, especially when we’re navigating a new place abroad. And the further or more remote you go, the more likely you are to run into tech breakdowns that can put a damper on your plans to wander freely. From racking…This[…]

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• Deliveroo’s Dutch Supreme Court ruling provides little clarity for the sector

  Mar 27, 2023 | 11:19 am

  Riders working for Deliveroo are employees, not freelancers, the Dutch Supreme Court ruled on Friday, in a potentially precedent-setting case for the country’s platform economy. The case was brought to trial by trade union FNV, which has been engaged in a legal battle with Deliveroo since 2018. The dispute started when the British firm announced it would discontinue work contracts for its delivery drivers, instead offering them the option to continue as freelancers. FNV immediately filed a lawsuit, arguing that the drivers deserved the legal protections afforded to permanent staff members.  FNV deputy president, Zakaria Boufangacha, said that, as freelancers,…This[…]

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• 7 unmissable highlights of TNW València

  Mar 25, 2023 | 02:14 am

  Ladies and gentlemen, the moment has almost arrived: TNW València is next week!  In case you’ve been living under a rock (or frequenting another tech site, you traitor), we’re taking our cherished festival on the road. After 16 glorious years in Amsterdam, we’re bringing the show to Spain’s Mediterranean coast — and you’re all invited. We’re not only there for the sun, sea, and sand — far from it, in fact. València has the fastest-growing innovation ecosystem in Spain, and the most startups per capita in the country. On March 30th and 31st, we’ll showcase the best tech in the region…This[…]

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• Why a European mobile operating system can’t challenge Android and iOS

  Mar 24, 2023 | 12:34 pm

  Recently, we asked if it was possible for Europe to have a dominant smartphone again. The answer was simple: no, not unless there’s some sort of miracle. The reason behind this is multifaceted, but the core point is that because Asia hosts the majority of the world’s mobile manufacturing facilities, it’s borderline impossible for European companies to create a good enough phone at a low enough price to succeed. But, here at TNW, we had another question: could Europe launch its own mobile operating system? Why do we need a European mobile OS? On first inspection, it’s an excellent idea.…This[…]

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