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Market research and marketing research serve distinct purposes. Market research has a broader scope, delving into the market environment, including its size, trends, and competitors. It helps assess the feasibility of entering a market. On the other hand, marketing research focuses on specific marketing aspects like product development, pricing, and advertising effectiveness. It aims to inform marketing strategies and decision-making. So, while market research looks at external market factors, marketing research dives into internal marketing efforts, making both crucial for informed decision-making in business.

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The main difference between marketing intelligence and marketing research is that the latter is more company-specific. Marketing intelligence is existing information that small-business owners use to study markets, competition, political implications and consumer demographic variables.

Although these two terms are often used interchangeably, they have some differentiating qualities. The core difference between Market Research and Marketing Research is the scope of the concept.
Market Research is a more narrow concept because it is research focused on a specific market. Marketing Research, however, scales on a much broader level. It encompasses areas such as:
Research into new products
Modes of distribution
Product development

What is the difference between market research and marketing research?