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Jasper Solander

Jasper Solander

Google is now showing images in the mobile search results for product-like queries. Do you like the new mobile search snippets?

Google is now showing image thumbnails in the mobile search results for select queries. The queries seem to be product-based queries where the user might find an image of the product useful. Google was actually testing this back in August 2016 and also earlier in December 2014, and it now seems to be showing for all mobile searchers.

I was personally able to replicate it and had them come up for me for searches from [door locks] to [wine glasses] to searches on types of cars or color of cars. Here are some screen shots of how they look in the mobile search results.

google-mobile-thumbnails-images-snippets

 

 

google-mobile-thumbnails-images-snippets2

 

We asked Google for a comment about this yesterday but did not hear back by the time we published this story.

Source: http://searchengineland.com 

There is no question about it that social media is changing faster than we can ever imagine. If you utilize social media for business, then you would do well to pay attention to 10 unexpected social media statistics, figures and facts and how it will change your perspective of social media.

Rethink Your Social Strategy Based on Social Media Facts and Figures

There are various facts and figures coming from prominent social media giants such as Facebook, LinkedIn, Instagram, Pinterest, Google Plus, Twitter, etc that will have your head spinning. Not only that, it will forever change the way you think about these platforms and the impact it will have on your bottom line should you utilize them effectively. Let’s take a look.

1. Twitter, Google Plus and Facebook managed to attract a large number of older users who fall under the 45 to 64 year age bracket. Twitter comes out top as it is growing a lot faster when it comes to users aged between 55 to 64 years old. It goes to show that you should not just focus your content on younger users.

2. Another surprising fact worthy of mentioning is that Facebook has over 700 million active mobile users and counting. Did you know that more than 80 percent of Facebook users are situated outside Canada and the U.S? What is more, up to 75 percent of marketers think they know what consumers want, but only 35 percent of these actually asked their buyers.

3. While Facebook holds the number one spot, Google Plus claimed its spot as the second most popular social network and it keeps growing. The last update showed that Google Plus have over 300 million monthly users. Google Plus managed to get more and more people interested as they are curious how it all works out.

4. It is crazy to think that most smartphone users aged between 18 to 44 spend close to 40 minutes each day connecting to Facebook of which most of their time is being utilized browsing news feeds. This is a wake up call for business owners to ensure their content displays properly on smaller screens. Besides, more than 4 billion people access social media via their mobile devices.

5. LinkedIn as the biggest professional network reached just over 330 million users of which 107 million happen to be from the USA. What is more, LinkedIn caters for 200 countries and is available in 20 languages if not more. The average user spends close to 20 minutes on LinkedIn. The number of pageviews reached in excess of 28 billion. Best of all, every second, two new users join this social media powerhouse. Were you aware that up to 42 percent if not more, of LinkedIn visits originate from mobile devices?

6. It’s been said that men predominantly use Google Plus, while women prefer Pinterest. Statistics have shown that up to 80 percent of Pinterest users are women, which may be the case due to food being the main category discussed. While close to 70 percent register Google Plus users are men. Pinterest is now more than 70 million plus strong and just over 23 percent use it at least once a day.

7. YouTube that is now owned by Google happens to be the second largest search engine as more than one billion visitors frequent this site. They boast over 100 hours of uploaded videos per minute. It is madness to think that more than 6 billion hours of video are being watched on a monthly basis. Business owners might be surprised to find that over 40 percent of YouTube traffic originates from mobile users. Did you know that as much as 1 billion mobile video views are being reported by YouTube?

8. Do not underestimate the power of blogs in terms of its ability to strengthen social media reach as more than 12 million users engage in blogging via prominent social networks. After all, businesses who uses blogs manage to generate 67 percent more leads than their rivals. This is why over 23 percent of marketers are investing in social media and blogging. By doing so business owners who blog at least 15 times a month generate five times as much traffic than those who do not bother to blog at all.

9. Instagram boasts that more than 20 billion photos have been uploaded to date. It sure is interesting to learn that one and a half million Instagram users are based in Thailand. As much as 50 million people signed up in the last 6 months. In addition, Instagram ensures that users receive over one billion like each day. They are now just over 200 million strong and counting. Furthermore, close to 25 percent of Instagram users are teenagers.

10. Twitter is a very popular medium for bridging the gap between social media and mass media. Television broadcasters are using Twitter to attract comments and feedback on their shows. What makes it so powerful is its simplicity, news breaking capability and feeds done in real time. They average at around 288 plus million active users according to Global Web Index. It’s been reported that they have well over 500 million registered users. Interestingly, China has the most users on Twitter. Eighty percent of Twitter users access the social media network from their mobile phones. Moving forward, Twitter is one to be watched as it is grabbing more customers than ever before.
Whether you like it or not, these social media statistics, figures and facts reveal how important it is to rethink your social media business strategies. It is even stated that social media tops porn as it is now the number one pass time for many.

It is a fact that social media is worth its weight in gold. Social media is not just a passing fad or phase as it continues to grow and newer and better platforms crop up all the time. Therefore, putting an effort into your social media strategies will go a long way to put you on top of your game. It is considered the smart way of doing business. This is why many business owners should make it their business to make use of the 10 unexpected social media statistics, figures and facts mentioned to position themselves in front of a lucrative market.

Source : http://www.toptensocialmedia.com/social-media-social-metrics/how-10-unexpected-social-media-statistics-figures-and-facts-will-change-your-outlook-on-social-media/

FACIAL RECOGNITION MAKES

sense as a method for your computer to recognize you. After all, humans already use a powerful version of it to tell each other apart. But people can be fooled (disguises! twins!), so it’s no surprise that even as computer vision evolves, new attacks will trick facial recognition systems, too. Now researchers have demonstrated a particularly disturbing new method of stealing a face: one that’s based on 3-D rendering and some light Internet stalking.

Earlier this month at the Usenix security conference, security and computer vision specialists from the University of North Carolina presented a system that uses digital 3-D facial models based on publicly available photos and displayed with mobile virtual reality technology to defeat facial recognition systems. A VR-style face, rendered in three dimensions, gives the motion and depth cues that a security system is generally checking for. The researchers used a VR system shown on a smartphone’s screen for its accessibility and portability.

Their attack, which successfully spoofed four of the five systems they tried, is a reminder of the downside to authenticating your identity with biometrics. By and large your bodily features remain constant, so if your biometric data is compromised or publicly available, it’s at risk of being recorded and exploited. Faces plastered across the web on social media are especially vulnerable—look no further than the wealth of facial biometric data literally called Facebook.

facerecognition

Other groups have done similar research into defeating facial recognition systems, but unlike in previous studies, the UNC test models weren’t developed from photos the researchers took or ones that the study participants provided. The researchers instead went about collecting images of the 20 volunteers the way any Google stalker might—through image search engines, professional photos, and publicly available assets on social networks like Facebook, LinkedIn, and Google+. They found anywhere from three to 27 photos of each volunteer. “We could leverage online pictures of the [participants], which I think is kind of terrifying,” says True Price, a study author who works on computer vision at UNC. “You can’t always control your online presence or your online image.” Price points out that many of the study participants are computer science researchers themselves, and some make an active effort to protect their privacy online. Still, the group was able to find at least three photos of each of them.

The researchers tested their virtual reality face renders on five authentication systems—KeyLemon, Mobius, TrueKey, BioID, and 1D. All are available from consumer software vendors like the Google Play Store and the iTunes Store and can be used for things like protecting data and locking smartphones. To test the security systems, the researchers had the subjects program each one to detect their real faces. Then they showed 3-D renders of each subject to the systems to see if they would accept them. In addition to making face models from online photos, the researchers also took indoor head shots of each participant, rendered them for virtual reality, and tested these against the five systems. Using the control photos, the researchers were able to trick all five systems in every case they tested. Using the public web photos, the researchers were able to trick four of the systems with success rates from 55 percent up to 85 percent.

facerecognition-3

Face authentication systems have been proliferating in consumer products like laptops and smartphones—Google even announced this year that it’s planning to put a dedicated image processing chip into its smartphones to do image recognition. This could help improve Android’s facial authentication, which was easily spoofed when it launched in 2011 under the name “Face Unlock” and was later improved and renamed “Trusted Face.” Nonetheless, Googlewarns, “This is less secure than a PIN, pattern, or password. Someone who looks similar to you could unlock your phone.”

Facial authentication spoofing attacks can use 2-D photos, videos, or in this case, 3-D face replicas (virtual reality renders, 3-D printed masks) to trick a system. For the UNC researchers, the most challenging part of executing their 3-D replica attack was working with the limited image resources they could find for each person online. Available photos were often low resolution and didn’t always depict people’s full faces. To create digital replicas, the group used the photos to identify “landmarks” of each person’s face, fit these to a 3-D render, and then used the best quality photo (factoring in things like resolution, lighting, and pose) to combine data about the texture of the face with the 3-D shape. The system also needed to extrapolate realistic texture for parts of the face that weren’t visible in the original photo. “Obtaining an accurately shaped face we found was not terribly difficult, but then retexturing the faces to look like the victims’ was a little trickier and we were trying solve problems with different illuminations,” Price says

If a face model didn’t succeed at fooling a system, the researchers would try using texture data from a different photo. The last step for each face render was correcting the eyes so they appeared to look directly into the camera for authentication. At this point, the faces were ready to be animated as needed for “liveness clues” like blinking, smiling, and raising eyebrows—basically authentication system checks intended to confirm that a face is alive.
facerecognition-2

In the “cat-and-mouse game” of face authenticators and attacks against them, there are definitely ways systems can improve to defend against these attacks. One example is scanning faces for human infrared signals, which wouldn’t be reproduced in a VR system. “It is now well known that face biometrics are easy to spoof compared to other major biometric modalities, namely fingerprints and irises,” says Anil Jain, a biometrics researcher at Michigan State University. He adds, though, that, “While 3-D face models may visually look similar to the person’s face that is being spoofed, they may not be of sufficiently high quality to get authenticated by a state of the art face matcher.”

The UNC researchers agree that it would be possible to defend against their attack. The question is how quickly consumer face authentication systems will evolve to keep up with new methods of spoofing. Ultimately, these systems will probably need to incorporate hardware and sensors beyond just mobile cameras or web cams, and that might be challenging to implement on mobile devices where hardware space is very limited. “Some vendors—most notably Microsoft with its Windows Hello software—already have commercial solutions that leverage alternative hardware,” UNC’s Price says. “However, there is always a cost-benefit to adding hardware, and hardware vendors will need to decide whether there is enough demand from and benefit for consumers to add specialized components like IR cameras or structured light projectors.

Biometric authenticators have the potential to be extremely powerful security mechanisms, but they’re threatened when would-be attackers gain easy access to personal data. In the Office of Personnel Management breach last year, for instance, hackers stole data for 5.6 million people’s fingerprints. Those markers will be in the wild for the rest of the victims’ lives. That data breach debacle, and the UNC researchers’ study, captures the troubling nature of biometric authentication: When your fingerprint–or faceprint–leaks into the ether, there’s no password reset button that can change it.

Source : https://www.wired.com/2016/08/hackers-trick-facial-recognition-logins-photos-facebook-thanks-zuck/#slide-2

Wednesday, 17 August 2016 08:43

How much do keyword rankings matter?

In the world of B2B digital marketing, my team members are sometimes approached by clients asking if we can get them “to the top of Google.” Frequently, much of their focus and energy is solely on keyword rankings.

This emphasis can be misleading to business owners as a focus on keyword rankings can shift attention from the true metrics that matter, including time spent on a website, multiple page visits, downloading assets and generating leads.

Why is the focus shifting away from rankings?

The issue revolves around the fact that keyword rankings fluctuate, and often. In fact, if you rank for a keyword that drives traffic, yet a visitor leaves as soon as they hit the page, then that ranking does not really matter in the end.

Sure, tracking rankings can be very informative, but high rankings only really matter if the keywords deliver true business value, like visits, traffic and conversions. While rankings can contribute to a brand’s overall success, they are not a completely reliable measurement.

Keywords Still Matter

If they are used for the right reason, keywords definitely still matter. However, a better way to embrace the power of keywords is by always keeping users top of mind.

Organizing keywords and optimizing a page really only makes the job of a search engine less difficult. Most importantly, remember that the main reason you are doing this is to get more visitors to check out your site and content, and then eventually persuade those visitors to convert to customers.

Should You Track All Of Your Rankings?

In a recent article published on Search Engine Land, the author states that a large majority of enterprise-level SEO platforms make their money by how many keywords entered into the system. But, the author asks, “are all keywords worth tracking?”

The short answer, he states, is “no.” In fact, according to the article, it can cost companies “an arm and a leg” to track all keywords, especially if a company’s website is large and well-established, featuring thousands or even millions of pages.

The author continues: “You should only report on non-branded keywords that rank in striking distance, all your branded keywords that delivered conversions in the last few months, and keywords that have performed well from a paid search perspective.”

He also emphasizes in the piece the importance of paying close attention to long-tail keywords, which may not drive as much traffic, but can ultimately drive conversions thanks to more specific user intent.

The Bottom Line

As the online marketing space becomes more competitive moving forward, it is becoming increasingly important for business owners to have SEO campaigns that actually work. At the end of the day, your campaign must drive high quality traffic that converts to sales and/or inquiries, directly boosting your organization’s bottom line.

At KEO Marketing, we believe that SEO is one of the most cost-effective marketing strategies available today. Improving key elements of your website can help you gain better rankings in search engines and will more easily allow you to receive more quality traffic to your business.

Source : http://www.bizjournals.com/phoenix/blog/business/2016/08/how-much-do-keyword-rankings-matter.html

A picture posted to Imgur Saturday reveals Google’s search engine autocompletes the query “Muslim Dad” with some brutal phrases.

When a user types in “Muslim dad,” the first autocomplete is tame, pulling up searches for “muslim dad dnc.” This refers to the speech a Muslim father gave at the Democratic National Convention in honor of his solider son who died.

The rest of the autocompletes are “muslim dad kills daughters,” “muslim dad kills his daughter,” “muslim dad runs over daughter” and “muslim dad christian mother.”

When a user types in “muslim father,” the auto completes are a little different. The first result is again “muslim father dnc.”

The remaining autocompletes are “muslim father kills daughter,” “muslim father kills gay son,” “muslim fathers and daughters,” “muslim father christian mother.”

http://dailycaller.com/2016/07/31/when-you-type-muslim-dad-in-google-some-pretty-brutal-autocomplete-results-pop-up/

Thursday, 04 August 2016 03:20

10 Fundamental Tips To Improve Your SEO

In my colleague Matt Lester’s recent Search Engine Land column, he discussed  ten tips for a more effective paid search campaign. For this article, I’ll follow up Matt’s advice with ten tips to help you develop a more effective search engine optimization (SEO) campaign. But before we dive into the tips, let’s briefly look at what SEO is and its key concepts.

SEO, quite simply, involves designing your website to improve its ranking in organic search results on search engine results pages (SERPs). And by optimizing for terms that your target audience will use to search, you will drive relevant traffic to your site that has a better conversion rate.

The key concepts in SEO (credit to Search Engine Land Features Editor Vanessa Fox  for the inspiration on this) are straightforward: relevance, discoverability, and crawlability. Relevance means keeping to a topic and helping the search engine understand what your site is about (ideally it’s about one thing in particular). Discoverability means telling the world about your site. The technical details and environment may have changed, but search marketing is still just marketing. Get your website out there, communicate with the online world and your users. And finally, crawlability means making the site accessible. Search engines regularly send out automated programs called web crawlers, and it’s these crawlers that will visit your site and try to understand your content. Help the search engine crawlers find every page on your site and make sure they can understand what they’re seeing.

And now for the Top 10 SEO Tips:

1. Keyword research is the first step in SEO. Take the time to figure out what words are used by the people you want to visit your site, and then use these words on the relevant page. In particular, make sure you use these keywords in the first few words of your page title because this is the most important bit of the page from a search engine’s perspective.

2. Get trustworthy advice from SEO sources on the web. Unfortunately, not everyone knows as much as they say they do online and far too often SEO forums are full of bad advice; choose your sources well. A few we recommend: Google engineer Matt Cutts’ blog, Search Engine Journal,SEOmoz, and of course, Search Engine Land.

3. Look after your code. This means building a website that is easy for the search engines to understand. Your website should make use of up-to-date technologies like Cascading Style Sheets (CSS) to minimize the amount of formatting in the HTML page code.

4. Make navigation easy. You can do this by building clear text links to all parts of your site. Search engines can’t follow image links or clever animated links like Flash; they like their navigation plain and simple—and so do many users.

5. Get links from trusted, relevant sources. Links are like a vote for your site and you can’t rank well without them. Unfortunately, buying links or being indiscriminate in the places you link to and places you request links from is no longer a good way to raise the importance of your site; think quality, not quantity. Links must be relevant to the content of your site and they must be from reputable websites.

6. Build a sitemap page. Building a sitemap helps search engines discover every page in your website. The best sitemaps list the pages in your site along with brief keyword-rich descriptions of the page. If you have too many pages on your site, create as many sitemaps as you need and make sure they’re linked together.

7. Don’t forget the technical stuff. There is a lot happening technically in the background that can cause problems with the way the search engines see your site. For example, if you use a cheap web hosting company, you might be bundled on to the same web server as a pornographic site that Google really doesn’t like—guilt by association. Also, does your website use techniques that search engines don’t like, like certain types of redirection? If in doubt, ask your web design company.

8. Track your progress with a web analytics program. There are lots of options to use; Google Analytics in particular is easy to use, versatile, and it’s free. Web analytics can tell you a great deal about how people interact with your site and how much traffic the search engines are sending you.

9. Tell search engines where you are. You can do this by submitting your site details to search engines. This doesn’t guarantee a better position in the results, but it certainly helps. Google, Yahoo, and Microsoft all have a facility to submit a list of all the pages in your site.

10. Remember that content is king. Building great content and keeping it up to date is the key to SEO. Search engines love sites like blogs, which are highly topical and regularly refreshed. But always remember to put your visitors first—at the end of the day, even a site that ranks well and gets lots of traffic is no good if the visitors don’t like what they see.

As I said, these my top ten SEO tips. There are many others, but these are tried and true methods to get your company moving in the right direction… up to the top of search engine results pages.

http://searchengineland.com/10-fundamental-tips-to-improve-your-seo-14024

Monday, 25 July 2016 05:11

Keyword Research For A New Website

A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his tips for conducting keyword research in the absence of historical website data.

Congratulations! You have a new website.

I have good news and bad news.

The good news is considerable: You have a modern infrastructure and research technologies you can use, and you don’t have to adapt to poor legacy decisions made years ago (homegrown CMSs, I’m looking at you).

Additionally, you can move fast without the fear of breaking things — after all, there’s nothing to break at this point.

The bad news, however, is that you don’t have any data. You’re starting pretty much from scratch. Consequently, much of the standard keyword research advice — analyze your current rankings and look for gaps, use your internal search data, look at your PPC terms, etc. — isn’t going to apply.

So, what can you do?

Well, don’t accept defeat. We’re search marketers after all, and there are lots of ways you can get good data for your new website.

Check Out The Competition

If you’re in any sort of meaningful revenue niche, then you’ve got competition — and that’s a great place to start.

Now, it’s easy to look at the competition from the outside and wonder, “How could I possibly compete with them? They have N resources and have been around for Y years!” This is especially true if they’re bigger or very well established.

Don’t let the façade of age or experience fool you, however — many of the big established players don’t know what they’re doing when it comes to SEO. Or their staff has really great ideas but can’t prioritize new initiatives over keeping up with the existing business. Or their legacy infrastructure makes them deploy on a quarterly basis. Or any of the other problems that size and legacy bring….

With that in mind, analyzing four or five of your top competitors is a great place to start when embarking on keyword research.

You can use a tool like SEMRush to find out what keyword phrases they’re ranking for in organic search — and what terms they’re bidding on in paid search.

Shapeways.com SEMrush

Using that “Export” button across 4-5 of your direct competitors can help you build a really killer list of keywords very quickly.

Additionally, take a look at the phrases your competitors are bidding on in paid search. If you have several competitors bidding on the same keywords, that’s a good sign that it’s an important term —and likely a high value/conversion keyword.

Check Out Your Audience

What if you don’t have any direct competitors? What if you have a new offer, or are taking something into a new market segment? Or, what if you know your competitors have no idea what’s going on, meaning they can’t really provide any directional intelligence?

If you find yourself in any of these scenarios, it’s time to follow your audience.  

You can start with the Google Keyword Planner. This will give you a good idea of what commercial terms Google is driving people to bid on — but beyond that, you’ll want to examine who you’re likely to be selling to.

One technique to do this is to use the Keyword Planner on some non-traditional sources like forums, Pinterest boards, and other sources of user-generated content:

Keyword Planner

Analyze Social Profiles & User-Generated Content

Taking that tactic a step further, you can go ahead and look at how people in your community describe themselves. What words and phrases do they use?

LinkedIn profiles are great resources for this:

LinkedIn Keyword Research

These highlighted phrases are all great elements to start your seed keyword set.

Carefully Consider How You’ll Attack These Keywords

One big risk with all of these methods is that you’ll turn up with some terms that are blindingly obvious — for example, “car insurance.”

Now, unless you’re going to buy GEICO from Warren Buffett (in which case, feel free to stop reading this article and call me for a consulting proposal), targeting a competitive term like “car insurance” is simply not going to get you anywhere.

You’ll need to prioritize your keywords and work on developing a keyword opportunity model:

  • What are the quick wins? These are lower volume keywords that will nonetheless drive revenue or organizational support you’ll need to keep going.
  • What are reasonable goal keywords? These are keywords that have medium volume and will move the needle for the business, but won’t be immediately possible to rank for.
  • And what are the “whale” keywords? These are keywords that will have an incredibly large impact on your business, but will take a long, long time to get traction on.

One key tool I use to get this level of competitive intelligence into keyword data is Term Explorer’s Keyword Analyzer.

This tool helps you pull keyword competitiveness and volume metrics in bulk, so you know what to go after and when:

Paleo Diet Keywords

Taking this a step further, the in-app report you see above gives way to a treasure trove of search engine results page (SERP) data when you export it to CSV. You can see a variety of metrics for every URL that ranks on page 1 of your selected search engine for a particular keyword:

Term Explorer CSV Export Results

Armed with this data, you can quickly sort to find the thresholds for the SERPs with the:

  1. highest monthly search volume
  2. highest contextual relevancy to your website or page
  3. least amount of indexed links
  4. lowest word count

…and many other edge case factors that you can use to prioritize which keywords you want to start targeting today, next month and next quarter.

Key Takeaways

With new websites, the good news is you don’t have any legacy cruft to fight your way through. The bad news is you don’t have any data.

By using smart competitiveness analysis and audience intelligence, you can start building your own keyword model for a new website.

Good luck and good keyword research.

http://searchengineland.com/keyword-research-new-website-222115

 

The domain name of your website needs to be catchy and descriptive of the content that one would find by visiting. It needs to be memorable and easy to type by even the most novice of Internet users. Although you might have the perfect name for your site in mind, there are several ways that it could be detrimental to your purposes. Once you pay to register a domain, there may be no going back. What can you do to avoid making mistakes when registering a domain?

Things to avoid when registering domain names

Depending on how long you pay for the registration of your domain, it may be the name of your website for several years. In most cases, you may not be able to change this once it has been registered. Pay attention to how you’re setting up your website in order to avoid embarrassments or errors.

Too long to type

You don’t want a domain name that takes too long to type. Even if your company has an excessively long name, it would be better to condense it for Internet use. For example, a company named “Bob’s Coffee House and Internet Cafe” would be considered too long. This could be condensed in ways such as, “BobsCoffee.com” or abbreviations such as, “BCIC.com.” Once visitors are on the website, you can then have the full name of the company displayed.

Play on words

Some domain names have innocent enough intentions. However, domains don’t normally separate specific words in order to promote the site. Some names can be assumed to mean one thing and not something else. For example, a website for pens, named “penisland.com” could be viewed as something less innocent. The popular tech-help website of “ExpertsExchange.com” can also be misread as something else entirely. In some cases, a play on words such as this may not be realized until much later. If you can avoid such word play, it may be better for your site.

Improper TLD extension

The Top Level Domain extensions are also important when considering the name. Although the most common TLDs end with .com, .net or .org, there is currently a wide list to choose from. Some extensions have specific requirements such as living in Asian countries when registering .asia names. Many people associate the extension with what the website delivers. For example, .org is usually associated with organizations and non-profit establishments while .gov is associated with government websites.

Names which are too focused

Generalizing what your business does may be more pertinent for those looking for your content. For example: If you serve award winning chicken at your restaurant, you may be tempted to use “BestChicken.com.” However, you then alienate those individuals looking for the steak and other foods you may serve. Not everyone likes the taste of chicken and someone may be looking for information regarding steak. If you serve many different foods, a better domain name would be, “CookedDelicacies.com.” Although, it may be better if you could use the restaurant’s name as it will help in online branding and marketing.

Brainstorm other ideas

Before you’re ready to register a domain, brainstorm and come up with different variants. This will help in case the name you’re looking for is unavailable. Many people have spent quite a bit of time looking at the computer screen as they try to come up with a name that hasn’t been taken yet. This is where a thesaurus can come into use as you find similar words in order to create a unique site. Having a short list such as this could save you a lot of time while helping you find the names you want to use instead of automated suggestions.

Spellcheck

Before you submit your order to register a name you want to use, always spellcheck. All too often, website owners will submit an order and register a name that has been misspelled. While some people will simply use the domain name anyway, others may be more inclined to make another purchase to get the name they want. Instead of owning a single domain, these individuals now have two. Take a moment and make sure the name is exactly how you want it spelled.

Hyphens

Although domain names can use hyphens, it’s best if you could avoid these at all costs. Many professionals believe that a hyphen makes the site look cheap and unorganized. There have also been studies performed where hyphenating the domain name to accentuate keywords had no real effect in search engines. In fact, these sites performed poorly against sites with the same name without a hyphen.

What to look for when setting up a domain name

By taking some time and planning out the strategy of your website before registering a domain name, you can optimize the chances for future success. From the marketing aspect of your site to using specific keywords, it can all play into how well the site will perform.

Social marketing

If you could match your website to a social media handle, you can begin to create an even flow of cross marketing. For example, the Twitter handle “@google” is related to the popular search engine “google.com.” Matching the social media aspect to your website may help strengthen the online reputation of your site.

Keywords

Try to use at least one keyword in your domain that refers to what you’re trying to accomplish. Although it may not play a part in optimization techniques, it can still help people identify your content. It helps visitors relate what to expect within your site. A domain named, “ChadsFishEmporium.com” would prompt potential visitors to believe that it’s a website related to fish. Would you trust a site named “Fax.com” or “CarFax.com” when looking for automobile information?

Site preservation

People will often use the TLD extension of a site in order to ride on the coattails of the success of someone else. Instead of .com, someone could use your site’s name using a .net. If an unsuspecting visitor uses the .net extension instead of your .com, the other website owner could steal your traffic. This is why many people will purchase various extensions and have them redirected to the primary website.

For example, “google.net” is automatically redirected to “google.com” when someone types it into their browser. Many website owners don’t put much thought into protecting their sites from such extension hijacking. If you can afford to do so, buying your domains with those various TLDs can help protect your site from those looking to cash in on your success.

The integrity of your domain name will play a prominent role in how well the site will perform on the Internet. Take the time to develop a domain name that is effective and logical for what you wish to accomplish. It will directly affect your online reputation.

Source:  http://internet.com/domains/registering-a-domain-name-mistakes-not-to-make/

 

Computer Weekly’s journey through 50 years of innovation in technology continues with a look back at the history of internet and the huge changes it has brought to society

Previously, we have explored a century and a half of British innovation in networking, and learned how one company – going by various names before eventually settling on BT – sat at the core of the first telegraph networks that connected Britain to the world, just as it sits at the core of the modern fibre network that accomplishes the exact same task.

But what we have not yet examined is the story behind how that network is used, as the basis for an invention that in human history is probably comparable to agriculture, the wheel or writing: the internet.

In the popular imagination, the internet ‘began’ in 1991, and CERN scientist Tim Berners-Lee takes the credit. This could not really be much further from the truth; Berners-Lee invented the World Wide Web, which is actually the space on the internet where documents formatted in hypertext mark-up language (HTML), known more popularly as web pages or sites, reside and are accessed. This is very important, and without it, modern life as we know it would be unimaginable – but it is not really the internet.

The roots of the internet actually go back to a few years before Computer Weekly, and one of the foundations of the internet lies in the UK, at the National Physical Laboratory (NPL) in Teddington, south-west London, where scientist Donald Davies independently hit on one of the core concepts establishing the internet in the early 1960s.

Davies – who back in the 1940s was said to have found a number of errors in Alan Turing’s work, much to Turing’s irritation – based his work on the idea that computer network traffic was chatty, marked by long silences followed by sudden bursts of data, as opposed to the always-on nature of telephone traffic.

It was Davies who coined the term packet switching for the concept of dividing this data into little packets that could be send independently, and not even necessarily over the same path, to their destination. His work at the NPL, along with that of other pioneering computer scientists such as Len Kleinrock and Paul Baran, fed directly into the creation of the US military-owned Arpanet at the Advanced Research Projects Agency (Arpa).

One idea, many internets

Cisco fellow and engineering and network scientist Fred Baker takes up the story to walk us through the net’s early days in the 1970s, when a number of research scientists worked on competing protocols, giving rise to something of a problem.

“A whole bunch of work went on in that context developing the concepts and decided what in the world this internet thing actually was,” says Baker. “Guys like [3Com founder] Bob Metcalfe worked on similar concepts at Xerox and came up with Ethernet, for example.”

“Everyone was trying to come up with a network architecture that would allow them to lock in their customers, so that, for example, if you wanted a Xerox workstation, you needed a Xerox network.

“This was actually kind of amusing to watch, because whenever anybody came up with a good solution to a problem, suddenly everyone else would need to solve it, too. It was just a whole teetering, tottering mass of features.”

Although Arpanet was switched on in 1969 – famously falling over midway through transmission of its first-ever message – Vinton Cerf, another of the fathers of the internet, holds that the internet itself really only got its start in 1983, when his work on the transmission control protocol (TCP), which he first showed to the world in 1973, came to fruition.

TCP was developed jointly by Cerf and colleague Robert Kahn in an attempt to solve exactly the problem described by Baker, that there was no common language and too many communications protocols, which meant there was no easy way for different networks to talk to each other.

Internet protocol

Further down the line, Cerf split TCP in two parts, one of which was named internet protocol (IP) in order to facilitate the transmission of real-time data, and it was the joint TCP/IP standard that was eventually to become the base on which the 400-odd Arpanet hosts would be migrated. This switchover occurred on 1 January 1983.

When the day came, it is fair to say the main emotion was relief, especially among those system administrators racing against the clock,” Cerf wrote in a 2013 blog post marking the 30th anniversary of the TCP/IP switchover.

“There were no grand celebrations – I can’t even find a photograph. The only visible mementos were the ‘I survived the TCP/IP switchover’ pins proudly worn by those who went through the ordeal.”

With the expansion of access to Arpanet heralded in 1981 when the US National Science Foundation (NSF) began to establish dedicated links for academic computer sciences departments, the future of what was to become the internet was assured.

Al Gore

By 1986, at which point Cisco’s Baker was lead engineer on experiments exploring satellite Ethernet switching at the University of Delaware, a new player had emerged: Al Gore was inspired to develop the concept of the information superhighway by his father, Al Gore Sr, who as a US senator in the 1950s was instrumental in the development of the interstate highway system.

Gore, who is often unfairly mocked for saying he ‘invented’ the internet, something he never claimed, had the political nous and clout to bring together these disparate university and research networks onto what was, by now, called NSFNET. By 1988, says Baker, more than 170 universities were connected to it and it experienced its first episode of “congestive collapse”.

The transition from Arpanet and NSFNET to the internet as we know it cannot truly be accurately dated, because essentially, both of them were the internet. However, over the course of the late 1980s, the increasing dominance of NSFNET, and the beginnings of commercial usage as it started to expand outside of academia, saw it come to dominate and supercede the Arpanet. If one must settle on a final date, it was probably in early 1990, when Arpanet was switched off, and Vinton Cerf wrote its eulogy.

“It was the first, and being first, was best,

But now we lay it down to ever rest.

Now pause with me a moment, shed some tears.

For auld lang syne, for love, for years and years

Of faithful service, duty done, I weep.

Lay down thy packet, now, o friend and sleep.”

British innovation

But the Americans didn’t have the development of the internet all their own way. Back in Britain, and back in the 1970s, Post Office engineer Sam Fedida developed a video text system that in many ways predicted exactly what the internet would become.

The system, called Prestel, consisted of a TV set connected to a dedicated terminal that received information over a copper phone line. Sounds rather familiar.

Prestel also enabled users to access Telecom Gold, an early BT-backed email service, to which Prince Philip was an early subscriber. In 1985, his emails were famously hacked by two technology journalists, Robert Schifreen and Stephen Gold.

However, as there was no actual law against hacking at that time, the two men were charged under the Forgery and Counterfeiting Act of 1981 with forgery that deceived a ‘non-human target’. The conviction was later quashed by the Court of Appeal on the grounds that the ‘false instrument’ crucial to Schifreen’s conviction had technically been made by a computer, and not Schifreen himself.

Ultimately, this led to the Computer Misuse Act of 1990. Schifreen, incidentally, still works as an IT writer, as well as running an IT security business and lecturing in cyber security.

Unfortunately for Prestel – although it found a ready and enthusiastic audience among travel agents, who used it as a booking system – it bombed among consumers, mostly, according to BT archivist David Hay, because it was overpriced and under-marketed. It was shut down in the 1990s. 

However, its influence was to rear its head again 10 years later, when Prestel became the subject of a court battle over the intellectual property (IP) rights to hyperlink technology.

“We still had the patent rights,” says BT’s Hay. “In 2000, the patent was still active and BT tried to claim IP rights to hyperlink technology in the US on the back of Prestel.

“In the event, it wasn’t successful, but had we won. In theory, we could have claimed a royalty every time a business or an ISP – not a consumer, because we always said we would never go after consumers – used a hyperlink, which would have made things a lot easier for BT.”

And, of course, as we have already touched upon, the internet was given a massive boost by the work conducted at CERN by Tim Berners-Lee when he created the World Wide Web, gave it to the world for free, and made the online world we know today possible.

We all know what that world looks like. Together, the internet and the World Wide Web have enabled a whole new economy and driven disruptive and innovative business models, caused an economic boom and an economic crash, and, from a social perspective, have brought together people from around the world in shared enthusiasms (and shared antagonisms), and even forged new marriages and families that would never have happened without them.Talking of marriage, there is another aspect of life that the internet has changed.

The internet is for porn

One often overlooked trend in the evolution of the internet has been the impact of the adult entertainment industry.

Sex and technology have long gone hand-in-hand. Almost as soon as the Victorians perfected the camera, people were taking their clothes off in front of its lens, and just as video recording medium Betamax failed in no small part because pornographers backed the rival VHS standard in the 1980s, so this powerful, lucrative industry helped dictate the evolution of the internet. After all, as the cast of hit Broadway musical Avenue Q sang: ‘The internet is for porn.’

Actually, the adult entertainment industry is an excellent gauge of just how far we have come. Consider the 1990s, when it allegedly took whole minutes to download one indecent image, and compare that to 2016, when anyone with a superfast broadband connection can stream high-definition pornographic video with no problem whatsoever, something that was barely imaginable in 2000, let alone 1966.

Creative destruction, and the future of the network

Adtran CTO Ronan Kelly sets out this trend in more family-friendly terms, describing the evolution of the internet as a process of “creative destruction”.

Just as faster internet brought easier access to pornography, forced much of Soho’s sex industry out of business, and helped kill off VHS tapes, so it played its part in the decimation of the music industry and the rise of services such as iTunes and Spotify, says Kelly.

Alternatively, consider its impact on the publishing industry. As the internet comes to dominate, we have seen a frantic search for new business models by the owners of venerable newspapers such as The Times and The Telegraph, the rise of clickbait ‘infotainment’ websites such as Buzzfeed, or even Computer Weekly’s transition to an online-only title back in 2011.

And so we come full circle. As mentioned above, the network has become an essential, pervasive element of all of our lives. It has, to paraphrase former Cisco chief executive John Chambers, become instrumental in how we live, learn, work and play.

Will this continue? Without a shadow of a doubt. The internet was transformed by the web, then later file-sharing, video and voice. The latest transformative trend, says Cisco’s Fred Baker, is the internet of things (IoT).

During the course of his career, Baker has seen the internet move from a niche element – he recalls describing his job in the 1980s as “teaching computers to talk to one another” in an attempt to demystify something most people found frankly baffling – to something with which we can all interact with ease. The internet is both pervasive, and very familiar to us all.

“If anything,” concludes Baker, “the internet will become like background noise.”

But as we know, familiarity has a tendency to breed contempt. The internet, and the networks from which it sprang, are a source of immense power in the world today. A force for good, indubitably, but capable of immense harm in the wrong hands. The internet needs careful stewardship, and protection from those who want to control it. We forget this at our peril.

Source:  http://www.computerweekly.com/feature/CW50-The-story-of-the-internet-and-how-it-changed-the-world

It's hard to imagine a data-filled presentation of more than 200 slides being "eagerly anticipated." But each year since 1995 Mary Meeker, a partner at VC firm Kleiner Perkins Caufield & Byers, has managed to get Silicon Valley salivating over her hefty annual presentations on the state of the internet.

Commentators call the release of the always expansive slide deck "a rite of summer" and hail Meeker as "the voice of internet progress." Her "famed" presentations are called "influential" and "fascinating."

Why? A respected analyst, Meeker's offers not only a feast of facts on the state of the web, but also prescient insights on where the industry is headed.

Her slidedecks might be incredibly informative, but they're not exactly light reading. If you've got the time to wade through the whole thing, here's the complete 2016 report, which she presented this week at the Code Conference in California. But thankfully, if you're looking to get at the essence of her talk in less time, a host of articles are out summarizing the key points of the presentation. I've rounded them up here.

(Or, if this is still too much reading for you, you can always just hope that advisor Terence Kawaja will boil the whole thing down into an epic three-minute, Eminem-style rap like he with did last year's report - video at the bottom of the post.)

1. Internet growth is slowing dramatically.

"Growth of internet users worldwide is essentially flat, and smartphone growth is slowing, too," reports Bloomberg's Lizette Chapman, summing up one of Meeker's main points.

What's behind this dramatic leveling off of growth? "Developing countries have proven harder to capture than expected because internet access remains inaccessible or unaffordable for many," explains the article.

2. Advertisers aren't spending enough on mobile.

Several commentators highlighted this as a key takeaway of Meeker's presentation. "Advertisers still aren't advertising on mobile nearly enough, Meeker argues. They're still committing too many of their dollars to so-called legacy media," says Wired, for instance.

"Meeker pegs the mobile ad market at $22 billion in the US, pointing to data that shows people spend 25 percent of their time on mobile devices compared to 36 percent watching television, 22 percent staring at the Internet on their desktops, 13 percent listening to radio, and 4 percent reading print. At the same time, spending on mobile ads only accounts for 12 percent of the total advertising pie," the article elaborates.

In his roundup of the 15 most important slides in Meeker's presentation, The Washington Post's Larry Downes puts this more succinctly: "Meeker estimates that advertiser inertia translates to under-spending on mobile to the tune of $22 billion."

3. Privacy concerns are "a ticking time bomb."

"Internet users are highly conflicted about the implicit exchange of free or subsidized content and services for personalized advertising. Use of ad blockers is rising fast, and 50 percent of all consumers report being 'very concerned' about how contextual information is used by Internet companies, even as they continue to provide more and more personal information to service providers," writes Downes.

"Without more aggressive self-policing by participants in the Internet ecosystem and consolidation of splintered and inconsistent privacy regulations both within the United States (the FCC vs. the FTC, for example) and abroad (the U.S. vs. the EU, for example), the innovation engine may seize," he warns.

4. Search is about to be revolutionized...

This is one of the top three takeaways of the talk highlighted by Recode: "Typing text into a search bar is so last year. In five years, at least 50 percent of all searches are going to be either images or speech."

5. ... and so are messaging apps

"The home screen has acted as the de facto portal on mobile devices since the arrival of the iPhone and even before. Messaging apps, with context and time, have a chance to rival the home screen as the go-to place for interaction," Recode also notes.

Downes, likewise, stresses that Meeker sees vast potential in messaging apps. "Even low-level text-based messaging platforms become key components in the new consumer-driven marketplace, if only through the sheer scale of their users and interactions. WhatsApp, acquired by Facebook for $19 billion in 2014, has signed up a billion active users in just five years. Facebook's native Messenger, along with Tencent's WeChat (the dominant Chinese platform), are close behind," he explains, concluding:

"With that kind of momentum, disruptive new services are easy to launch. First give the users what they want, it turns out, and the revenue follows soon after. Simple text messages become group chats and then multi-user games, and, from there, banking and payment systems. It's amazing what you can do with a billion users deeply committed to your platform."

Source:  http://www.inc.com/jessica-stillman/the-5-key-takeaways-from-mary-meeker-s-annual-internet-trends-report.html

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