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Jason bourne

Jason bourne

Saturday, 01 October 2016 02:35

Is SEO Really Dead for Forex and Binary?

SEO is a great tool for serious companies, but it is not a cure for a bad product or brand.

This article was written by Bart Burggraaf who is a Partner atMediaGroup Worldwide.

Google was revolutionary. No search engine before it took the approach that it did, and Google was rewarded with an enormous cash cow as a result. When we ask questions like ‘should we be doing SEO’ the real question should be ‘what kind of SEO should we do, and is it worth it?’. To answer that question, we need to understand how Google works.

Join the industry leaders at the Finance Magnates London Summit, 14-15 November, 2016. Register here!

So for those of you not intimately familiar with search engine optimization, the approach Google took is similar to how we judge the performance of academics. The way we judge academics is by seeing the amount of references their scientific papers got, and from what quality of publication those references were. Similarly, if a lot of quality websites link to another website, that is a really good signal that that website should be considered important.

Once we know the importance of a website, Google needs to know what that website is about and what keywords to rank them for. So they look at the content of the site, the text that is linking to this site (anchor text) and the content of the site doing the linking. With this information of importance and substance combined, Google shows your website in the search engine results pages (or not) for specific phrases.

Now, marketers ruin everything, so Google has had to tweak its algorithm over time to focus less on quantity of links and more on quality, among other tweaks. As a result a lot of ‘spammy’ techniques no longer work and you need to be careful that everything you do looks natural,  but the core is still there. Get a bunch of links from good sites and ensure your websites’ content is relevant, and you are golden.

Now to the other part of the question we should be asking – is SEO worth it? On the whole, yes. Ranking for key industry terms means tens of thousands of new visitors every month and considering the price of advertising to get those same visitors, the ROI of SEO is insane. It takes a while to get ranking and you might give up just before you reach the top 5 of the results where all the real action is, but you shouldn’t.

The issue is that a lot of companies that do aggressive SEO are not serious companies. Not the other way around, serious companies could/should do aggressive SEO but just to say that right now the majority of companies doing this aggressively are not serious. Companies that are not serious get a bunch of complaints, people come to their site and leave right away, they don’t have a lot of mentions on other sites or social media, etc. So any success in SEO is short lived.

SEO is not a tactic you can do to stop marketing in other places. It is not the cure for a bad product or brand. It is a great tool to use for serious companies, and it should probably get more budget and attention than it is getting right now.

 

Source : http://www.financemagnates.com/

User-generated content (UGC) is like gold hidden in the rubble. Its potential value is great, but you'll need to do a lot of navigating to unlock its true potential. Content marketers have already weighed in on the benefits that can be derived from UGC, and many brands have made the move to make it part of their content-marketing strategy.

 
 

The reason? Improved search-engine optimization wins UGC approval from marketers and brands alike. It also brings enlarged capabilities to win over millennials and unlocks an obvious source of promotional opportunity for businesses to tap into.

But, like every other form of marketing, user-generated content can be tricky if not handled well. This is why it's important to ensure content marketers implement best practices when using UGC as part of their overall strategy. Here they are:

1. Define the legal angles.

The legal aspect of user-generated content is not to be overlooked. Your company should consider issues such as copyrights, responsibility for stolen content and ownership of content. Bigger brands are quick to sort this out before launching their UGC campaigns because they have the advantage of a more powerful and well-sized legal team behind them.

Smaller businesses must invest to get it right from the very beginning, even though they’re exploring UGC to decrease their content-production costs. If yours is one of those small businesses, you need a well-defined legal document that your contributors can access.

This should spell out roles and responsibilities regarding the content they share. The agreement also must state the content’s ownership conditions, after you upload it on your servers.

"Clear up any doubts about what your user expectations should be," says Marc Smith, founder and CEO of Top 10 Digital Agencies. "Your users have an expectation of how their content may be used, and for what. Your intentions with the content may be different from theirs. It is the job of well-prepared terms and conditions to clear this up."

2. Optimize content for quality.

Regardless of what else is in the legal agreement, it’s your company’s responsibility to ensure that the quality of user-generated content meets your brand’s quality standards and satisfies your business needs.

For instance, most small businesses rely on search engines such as Google to attract customers. This means that the website hosting the UGC content must include material worthy of Google rankings.

"Google is increasingly toughening their stance on what the definition of high-quality content is," says Guy Sheetrit, founder of Over The Top SEO. "Your users may not be paying attention to the little details that will make their content stand out. You should wade in to improve the quality of the content from your users and make it more suitable for consumption on your website."

Sheetrit also cautions companies not to diminish the true value UGC contributes to the authenticity of your marketing efforts. "While your team works on improving the quality of your user-generated content, it's important to make sure their message is not lost,” he says. “This is the essence of using UGC to begin with.”

3. Portray your band with the best user content.

Not all content you receive deserves a spot in the limelight.

Whether the content you publish is user-generated or self-sourced, know that everything you publish affects customer perceptions of your brand. Unless you're Facebook or Instagram, you need filters between what users submit and what your audience sees.

"Bringing the best content in the glare of your audience has a double effect,” Smith says. “It encourages users to keep producing top-notch content, as they also aim to be noticed; and it also keeps your audience satisfied.”

As brands continue to benefit from UGC in advertising and awareness campaigns, the rules that guide the process will progressively be reshaped to define clear best practices. In the meantime, these strategies can help ensure you don’t go wrong in your push to connect with users and your broader market.

Source :  http://www.mysanantonio.com/

Google has officially confirmed on the Google webmaster blog that they've began rolling out the Penguin 4.0 real time algorithm. It has been just under two years since we had a confirmed Penguin update, which we named Penguin 3.0 in October 2014 and this will be the last time Google confirms a Penguin update again. We saw signals yesterday that Google began testing Penguin 4.0, Google wouldn't confirm if those signals were related to this Penguin 4.0 launch announcement this morning but nevertheless, we are live now with Penguin 4.0.

No Future Penguin Confirmations

Google said because this is a real-time algorithm "we're not going to comment on future refreshes." By real time, Google means that as soon as Google recrawls and reindexes your pages, those signals will be immediately used in the new Penguin algorithm.

Google did this also with Panda, when it became part of the core algorithm. Google saidno more confirmations for Panda.

Penguin 4.0 Is Real Time & More Granular

Google again said this is now rolling out, so you may not yet see the full impact until it fully rolls out. I don't expect the roll out to take long. Google wrote:

  • Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google's algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin's data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we're not going to comment on future refreshes.
  • Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

The real-time part we understand, it means when Google indexes the page, it will immediately recalculate the signals around Penguin.

Penguin being more "granular" is a bit confusing. I suspect it means that now Penguin can impact sites on a page-by-page basis, as opposed to how it worked in the past where it impacted the whole site. So really spammy pages or spammy sections of your site can solely be impacted by Penguin now, as opposed to your whole web site. That is my guess, I am trying to get clarification on this.

Google Penguin Timeline:

Was My Site Impacted By Google Penguin 4.0

If your site was hit by Penguin 3.0 and you don't see a recovery, even a small one by now, then that probably means you are still impacted. I'd give this a couple weeks to fully roll out and check your analytics to see if you have a nice recovery. Again, I still think specific sections and pages will be impacted and it will make it harder to know if you are impacted by this update or not.

The nice thing, you can use the disavow file on links you think are hurting you and you should know pretty quickly (I suspect days) if that helped as opposed to waiting two years for Google to refresh the algorithm. At the same time, you can be hit by Penguin much faster now.

Source : https://www.seroundtable.com

No business can underestimate the importance of having their website content being displayed correctly and quickly on the mobile devices. But, with variants like the internet speed and different screen sizes, reaching out on the mobile web is a challenging task.

Google has always focused on the user, and the user experience has always been the most important ranking factor. The user experience always starts with the page load time . In some countries where the internet speed is not an issue, the page load time totally depends on the technicalities of the page design and development. Every time a web page takes too long to load, the site owner loses a reader/buyer—and also the opportunity to earn revenue through advertising or subscriptions.

Some time back, Google had introduced ‘mobile-friendly’ labels in mobile search results. This label was added to sites which ensured a good mobile experience by being responsive. This label has recently been removed because Google says 85% of all pages in the mobile search results now meet the criteria of the mobile-friendly label.

The latest development for improving the mobile search results and the mobile user experience further is The Accelerated Mobile Pages (AMP) Project, which is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere. AMP is a way to build web pages for static content that render fast.

AMP 

The difference between a mobile-friendly page and AMP can be understood by the following questions.

What are Mobile-Friendly Pages?

Mobile-friendly pages are pages with Responsive Web Design (RWD). RWD is a web design approach aimed at crafting sites to provide an optimal viewing experience across a wide range of devices -from desktop computer monitors, tablets to mobile phones. In particular, reacting to the width of the browser window — not just flowing the text, but often changing aspects of page layout.

What are Accelerated Mobile Pages (AMP)?

AMP or Accelerated Mobile Pages is an open source initiative by Google launched in October 2015. Accelerated Mobile Pages (AMP) are lightweight pages designed to load quickly on mobile devices. AMP-compliant pages use a subset of HTML with a few extensions. Accelerated Mobile Pages (AMP), is a very accessible framework for creating fast-loading mobile web pages.

How Can a Website Become Mobile-Friendly?

A website can be made responsive or mobile-friendly by adding Media Queries.

Media queries let the display of content be according to the user device without having to change the content itself. It is a CSS technique introduced in CSS3. Media queries allow the web page to use different CSS style rules based on the features such as width, height, and color.  A media query is a logical expression that is either true or false.

For Example:

<!– CSS media query on a link element –>

<link rel=”stylesheet” media=”(max-width: 800px)” href=”sample.css” />

<!– CSS media query within a stylesheet –>

<style>

@media (max-width: 600px) {

  .facet_sidebar {

    display: none;

  }

}

</style>

When a media query is true, the relevant style sheet or style rules are applied, following the normal cascading rules.

How Can a Website Become AMP Compliant?

A website is made AMP compliant as per instructions onhttps://www.ampproject.org/docs/get_started/create.html but the AMP pages also have to be made responsive or mobile-friendly.

Are There Any Duplicate Content Issues With Responsive Websites?

There are no issues related to duplicate content regarding responsive pages.

Are There Any Duplicate Content Issues for an AMP Compliant Website?

A responsive page or a mobile-friendly page is the same page of the website which is served in a different layout. The pages get displayed according to the device from which they are accessed. AMP pages are served to the user from the Google AMP cache. AMP pages have a different URL. Hence, the duplicate content issue has to be sorted out. The Google AMP Cache is a proxy-based content delivery network for delivering all valid AMP documents. It fetches AMP HTML pages, caches them, and improves page performance automatically.

How Can I Solve The Duplicate Content Issue on AMP?

If your website is AMP compliant and If you have both AMP and non-AMP versions of your pages, include the following links:

On any non-AMP page, reference the AMP version of the page to let Google and other platforms know about it:

How can I Validate AMP-complaint pages?

 

You can validate AMP on https://validator.ampproject.org/

How Can I Test the Mobile-Friendliness of the Website?

You can test how mobile-friendly the page is onhttps://testmysite.thinkwithgoogle.com/intl/en-in

Is Mobile-Friendliness a Ranking Signal?

Yes. Since April 21st, 2015, Google started expanding its use of mobile-friendliness as a ranking signal. Mobile-friendliness will continue to remain a ranking factor as AMP also have to be made responsive.

Is AMP a Ranking Signal?

No, AMP is still not a ranking signal as mentioned by John Mueller, a Google Webmaster Trends Analysts,  in a Google Hangout, at the 15:50 mark into the video.

How are Mobile-Friendly Pages and AMP Differentiated and Displayed in Search Results?

On November 18th, 2014 Google added a “Mobile-friendly” label to mobile search results. But recently Google announced:

To keep search results uncluttered, we’ll be removing the label, although the mobile-friendly criteria will continue to be a ranking signal.

Google had introduced AMP as top stories in the carousel for mobile SERPs. In August 2016 Google started sharing an early preview of expanded AMP support across the entire search results page on g.co/ampdemo and not just the “Top stories” section. AMP pages are labeled with the icon AMP-Icon in search results.

What About Page Size and Page Load Time?

AMP reduces the page size to a great extent as it can be seen in the image below. The number of requests sent to retrieve the page is also less. AMP improves CTR and also shows an increase in the number of repeat visits.

The Washington Post’s Jarrod Dicker, head of ad products and technology, said AMP improves click-through rates by up to 50 percent. He also said,

The Post publishes over 1,000 articles in AMP every day, and they’re already seeing concrete benefits…We have seen load times average 400 milliseconds, an 88% improvement over our traditional mobile website. This has made readers more likely to tap on Washington Post stories because they know our articles will load consistently fast.

AMP has been great for retention as well. Traditionally 51% of mobile search users return to The Washington Post within seven days. For users who read stories published in AMP, this number jumps to 63%.

Here’s an example of a performance test conducted of a mobile-friendly version of the page and the AMP page of the same URL:

Performance Summary Of a Responsive Page

mobile-friendly-stats

Performance Summary Of the AMP version of the same URL

AMP Performance SummaryDoes Google Give Reports Regarding AMP and Mobile-friendliness in Search Console and Analytics?

Yes, Google gives a Mobile Usability Report in the search console for issues regarding mobile-friendliness/responsiveness under Search Traffic. The AMP related issues are also shared in the Search Console under Search Appearance. Google Analytics can also be added to AMP.

mobile-friendliness-search-console AMP-Search-Console

Google says since they started working on this mobile experience for users, they have seen an incredible global adoption of AMP that has gone beyond the news industry to include e-commerce, entertainment, travel, recipe sites and so on. To date, there are more than 150 million AMP docs in the Google index, with over 4 million new ones being added every week.  As the number of searches from mobile handsets continues to increase at a massive rate, AMP has become more and more important for search marketers.

 

Source : https://www.searchenginejournal.com

The deputy head of the presidential administration, Vyacheslav Volodin, has said that Russia has more internet freedom than the United States, where people receive prison sentences for online comments about President Barack Obama.

Volodin was giving a press conference in the central Russian city of Tambov, where a local reporter asked him to comment on the possibility of introducing a rule that would require social networks to obtain ID from their users “so that people could know who is on the other side of the internet.” The official replied that unlike many countries, Russia has chosen self-regulation on the internet and he saw no need to change this.

“Now we are capable of solving various issues through self-regulation and a ban on distribution of information about illegal drugs, suicide and extremism. Society has a need for this.”

He also noted that Russia had more internet freedom than other nations, in particular the United States.

“Take a look at the legal practice. Have you ever heard about the legal proceedings initiated by [Russian] civil servants and senior officials against ordinary internet users over even the most harsh statements made on the internet?” Volodin asked journalists.

A woman in the audience answered that a man had once attempted to sue her for dissemination of discrediting materials about him on the internet, but failed as police and prosecutors refused to recognize her material as unlawful. “You can see that prosecutors protect you. And if you take a look at the US statistics, even over the past six months, you will see that several people there received prison sentences between 12 and 18 months for their posts about President Obama,” Volodin told journalists.

“Ask yourselves – who has more democracy – us or them?” he concluded.

The official did not specify which legal cases he was talking about, but this could be the arrest of John Martin Roos – a 61-year-old Wisconsin man who was detained in April this year for threatening the US president on social media. Police also found weapons and several pipe bombs as they searched Roos’ home. He has not yet been sentenced. In 2013, Donte Jamar Sims from Florida was sentenced to six months in prison plus one year of supervised release for making threats to President Obama over Twitter.

In August 2014, Russia introduced a law requiring all blogs with 3,000 daily readers or more to follow many of the rules that exist in conventional mass media, such as tougher controls on published information and a ban on the use of explicit language. The restrictions include the requirement to verify information before publishing it and to abstain from releasing reports containing slander, hate speech, calls for extremism or other banned information such as advice on suicide.

In July this year, Russian President Vladimir Putin signed into law a package of anti-terrorist amendments that allow automatic blocking of websites for promoting extremism and terrorism and require all communications companies, including internet providers, to retain information about their clients’ data traffic for three years and to hand it over to the authorities on demand (one year for messengers and social networks). Providers also must keep records of phone calls, messages and transferred files for six months.

 

Source : https://www.rt.com/politics/358296-internet-in-russia-is-freer/

A pilot project launched by Google’s startup incubator and a British IT company will target potential Islamic State recruits – and also the American far right – with new software that pairs violence-related search entries with anti-extremism ads.

Islamic State (IS, formerly ISIS/ISIL) has made extensive use of online and social media platforms to spread its vision of radical Islam or lure recruits to wage jihad in Syria and Iraq.

Now the world’s largest search engine has announced an unconventional project that aims to help counter extremists’ propaganda messages and de-radicalize those in danger of falling under their influence.

Jigsaw, a technology incubator run by Google, has teamed up with London-based startup Moonshot CVE to design technology capable of redirecting a potential Islamist browsing for IS-related words and phrases to creative anti-extremist messages or videos.

Called ‘The Redirect Method,’ the program operated in trial mode for eight weeks from January to March, according to the Christian Science Monitor. It reached over 320,000 people searching for IS-associated keywords, from the terrorist group’s slogans to the names of buildings in Islamist-held areas.

The users’ metadata was collected during the eight-week trial and was used to send them advertisements and links to anti-extremism videos. Altogether, over half a million minutes of videos were watched by the ‘targets.’

But the pilot project was not restricted to making new videos and other content. Instead, Jigsaw and Moonshot CVE have drawn upon anti-IS video content already available on YouTube.

“It’s not just we need a huge amount of investment, we need content that’s authentic and credible,” said Vidhya Ramalingam, co-founder of Moonshot CVE, which curated English language videos for the pilot program.

“We can present people who are searching with dangerous content with options, rather than serving them with a menu curated by ISIS.”

Yasmin Green, head of research at Jigsaw, was quoted by the Intercept as saying: “The branding philosophy for the entire pilot project was not to appear judgmental or be moralistic, but really to pique interest of individuals who have questions, questions that are being raised and answered by the Islamic State.”

The Jigsaw project to date includes 30 ad campaigns and 95 unique ads in English and Arabic, but the de-radicalization effort will not be limited to Islamic State.

In a second phase – set to begin later this year – Moonshot CVE and US-based company Gen Next are planning to deploy the same technology to blunt far-right messages in North America.

“The interesting thing about how they behave is they’re a little bit more brazen online these days than ISIS fan boys,” Ross Frenett, co-founder of Moonshot, told the Intercept.

“In the UK, if someone in their Facebook profile picture has a swastika and is pointing a gun at the camera, that person is committing a crime. In the US, there is absolutely nothing wrong with that.”

While the project team admits that it is difficult to evaluate the qualitative results so far, it insists it could be a powerful anti-extremism tool in future.

Source : https://www.rt.com/news/358675-google-counter-isis-propaganda/

SAN FRANCISCO (Reuters) - Alphabet Inc's Google said on Thursday it is acquiring cloud software company Apigee Corp in a deal valued at about $625 million, the tech giant’s latest effort to claim a greater share of the lucrative cloud business.

San Jose-based Apigee's software helps companies' digital services interact with apps used by customers and partners.

The service is critical for businesses transitioning to the cloud, Diane Greene, who runs Google's cloud computing division, said in an interview. "They are a leader in this application programming interface area," she said.

Cloud computing is the increasingly popular practise of using remote internet servers to store, manage and process data.

Apigee specializes in managing so-called application programming interfaces, or APIs, the channels through which digital services connect when a company logs a purchase for a customer or places an order with a supplier.

Google will pay Apigee shareholders $17.40 for each share, a 6.5 percent premium to the stock's Wednesday close.

Apigee's shares were slightly above the offer price at $17.43 on Nasdaq in afternoon trading on Thursday.

The company, whose customers include AT&T, Burberry Group Plc, Vodafone Group Plc and the World Bank, went public in April last year at $17 per share.

Greene, a former VMware CEO, has pushed to raise Google's profile in corporate computing since she joined last year.

During her tenure, Google has streamlined engineering efforts and appointed new leadership for its cloud efforts, improving traction with clients, Google Chief Executive Officer Sundar Pichai said during the company's latest earnings call.

Greene predicted that the Apigee acquisition would redouble Google's momentum.

"Our customer lists are extremely complimentary," she said. "There's some overlap and some areas where we are going to be able to help each other once [the deal] closes."

The Apigee deal comes a day after Google and online storage company Box Inc said they would partner to enable Box's corporate customers to integrate Google's suite of word processing, spreadsheets and other productivity tools, known as Google Docs.

Google, Amazon.com Inc, Microsoft Corp, IBM Corp and others are vying for a share of the fast-growing corporate cloud computing business.

Apigee, with high-profile clients in a strategically important area, will help Google close in on the competition, said analyst Patrick Moorhead of Moor Insights & Strategy.

“Google has fallen behind both Microsoft Azure and Amazon Web Services in enterprise cloud computing, and this move is intended to strengthen that position,” he wrote in an email.

(The story was refiled to correct the description of Apigee to "cloud software company" the in headline and the first paragraph)

Source : http://ca.reuters.com/article/technologyNews/idCAKCN11E1SG?pageNumber=1&virtualBrandChannel=0

Wednesday, 07 September 2016 07:58

How to use Cortana search on Windows 10

Are you getting mixed search results? Here we'll tell you how to use Cortana to narrow down your searches to get exactly what you're looking for on Windows 10.

When you talk about Cortana and search on Windows 10 is like saying the same thing. Sure, Cortana excels on an array of tasks, such as creating reminders, syncing notifications between your phone and PC, and even when using natural language, but the assistant is about a lot more.

Microsoft has designed Cortana as part of the next generation of search, which is about getting personal results and giving you things based on knowing your patterns without you having to ask.

On Windows 10, Cortana integrates with the operating system's local search feature to help you find local files and settings, and also with Bing to offer relevant search results from the web to answer any questions.

Here we'll explain and walk you through the steps to search for files, settings, and get relevant web search results using Cortana on Windows 10.

How to use Cortana to search on Windows 10

On Windows 10, there are two ways to search using Cortana: you can use the search box in the taskbar to enter your search query to find anything you need. Or you can start Cortana in listening mode using the "Hey Cortana" feature or the Windows key + Shift + C keyboard shortcut to ask the assistant to find anything you want.

 

You can use Cortana to find virtually anything on your computer or on the web. Typically, you'll use the assistant to find files stored locally on your computer or OneDrive, settings, and web results to answer more complex searches.

How to search files and settings using Cortana

While Microsoft has designed Cortana to make search super easy on Windows 10, you'll notice that you won't just get one answer. Instead, you will get a lot of results from different categories, because Cortana doesn't quite understand the context of your question unless you're specific.

For example, when you do a search, you will get results from any source that Cortana can search, including local files and settings, and web results using Bing.

If you want to get more specific results from a query, you have to do your search with commands that Cortana can understand, which are similar to those queries you use every day on your favorite search engine.

To narrow down your Cortana search to only files and settings and apps, you can use the following examples in the search box:

  • Apps: Mail
  • Documents: Business Presentation 2016
  • Folders: Personal Docs
  • Music: Bon Jovi
  • Photos: Veronica's Party
  • Settings: Windows Update
  • Videos: Vacation

In the examples above, you can see that you can quickly type a category and a colon to specify the search type followed by your search query, which will help Cortana understand exactly the type of search you want to perform.

As you type a query in the search box you'll get a number of shortcuts buttons to refine your search. But if you prefer typing to mousing and clicking, these quick commands can make your searches even faster.

If you prefer using the shortcut buttons, you can also click the More button on the top-right to see the complete list of categories you can search using Cortana.

Additionally, you can type a query in the search box, and click the title of the category to see more results.

If you're an Office 365 subscriber, you can even connect your account with Cortana to search email, calendar, people, and Office 365 documents.

Local search on Windows 10 Mobile works different

While the concept of search using Cortana also works on Windows 10 Mobilethere some limitations. For example, on the mobile version of Windows 10, you can't search for specific files and settings within the Cortana app.

If you're looking for an specific file, you either need to open File Explorer or OneDrive and use the search functionality within that app, and you need to open the Settings app to find any settings.

How to search the web using Cortana

Searching the web using Cortana is not much different than doing a search using your web browser using Bing or Google. However, there are a few things you need to know to get the best web search results.

 

To search the web using Cortana there is only one command you need to know: web: followed by the search term. The example below shows how you should type a web search query in Cortana:

  • Web: How to use Cortana on Windows 10

While the Web command defines the context of your search, you'll come across two types of results: Cortana instant answers within the app, which technically you don't have to specify, because it's already programmed to respond to particular questions. This is the logic that makes Cortana feel more intelligent.

Here are some examples of specific things Cortana can answer within the app:

  • NYC Weather
  • Microsoft Stock
  • What movies are playing near me?
  • What's the time in the UK?
  • How tall is Jessica Biel?

Here a few other examples searches you can do with the digital assistant:

  • News: This command brings up the latest trending news within the app.
  • Define: When you need a definition of a particular word, you can use the keyword define followed by the word. For example, define automobile. This command will trigger a search on Bing, and the search engine will use the Oxford Dictionary to provide the definition.
  • 42+8/23: Use math standard operators +, -, *, /, %, and ^ in the search box to calculate anything you want, and press Enter to bring up the calculator.
  • Translate: When you need to translate text to another language type translate and press Enter to open Cortana in translation mode.

Web search (left), recognized web search (middle), math search (right)

 

When you type a search that Cortana isn't programmed to answer, you'll only see related search terms. In which case, you'll need to press Enter to open Microsoft Edge and hope the Bing search result page shows up a link with the answer you're seeking.

Remember that everything you do with Cortana (unless is a local search for files and settings) is an online search, and Bing is responsible for it.

Don't you believe me? Try to disconnect your computer from the internet and see if Cortana can answer something as simple as 2+2

How to search with voice command using Cortana

Cortana has been designed to work with the keyboard and mouse, as well as with voice commands using natural language.

If you're using the hands-free feature, then simply say "Hey Cortana" followed by the search term. For example:

  • "Hey Cortana: How's the weather."

If "Hey Cortana" is not enabled on your device, then use the Windows key + Shift + C keyboard shortcut and say your search term. For example:

  • "How tall is Mount Everest?"

Remember you're not limited to say keywords in your search, just use natural language. For Cortana, "Can you tell me what is an automobile?" and "define automobile" are the same thing. However, the search experience may be different using voice commands and typing the query in the search box.

Source : http://www.windowscentral.com/how-use-cortana-search-windows-10 

China's search engine giants Baidu and Sogou, have been investigated by Shanghai authorities under suspicion for illegal commercial promotions.


This comes after the implementation of China's new Internet advertising regulations, which for the first time ever have defined paid-for search results on search engines as advertisements.

Baidu and Sogou are being investigated for promoting unqualified hospitals. The hospitals involved in the case, are also under investigation.

Baidu, the biggest Internet search engine in China, has been in hot water since April this year, as its search results influenced a 22-year-old college student's choice of medical treatment leading to his death

In July, Baidu was caught up in another scandal for its late-night promotion of gambling sites

These incidents have created a stir across China, and accelerated amendments of China's Internet advertising regulations and laws.

The newly-amended Internet advertising regulations of China came into effect on September 1rst, 2016.

 

Source : http://english.cri.cn/12394/2016/09/03/4201s939253.htm

Apple is getting picked on by two of its biggest competitors.

Google (GOOG) and Microsoft (MSFTTech30) used some of Apple (AAPLTech30)'s well-known user pain points to promote their own services in two separate TV and YouTube ads this month.

On Tuesday, Microsoft went after Apple by pitting its new Surface Pro 4 tablet and Cortana smart assistant against the iPad Pro and Siri.

Microsoft's new ad shows the iPad and Siri throwing a party for "getting a keyboard."

"I'm a computer now, like you," Siri says to Cortana.

"So you have more power, like an Intel Core processor?" Cortana responds.

"Like I said, I just got a keyboard," says Siri.

makes Cortana list out several other features of the Surface Pro 4, which leads Siri to concede, "Maybe this party wasn't such a good idea."

Microsoft and Apple have a history of going after each other through marketing campaigns: For years, Apple ran a series of anti-PC commercials starring Justin Long and John Hodgman. And this year, Microsoft has been pushing its "PCs can do more than Macs" message in commercials.

Source : http://money.cnn.com/2016/08/17/technology/apple-ads-google-microsoft/index.html 

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