Web Directories

Jason bourne

Jason bourne

Internet privacy was once again thrust into the limelight recently when President Donald Trump signed a bill that would allow internet service providers to sell your browsing history to third parties like advertisers.

As much as the news rekindled concerns around internet privacy, little has actually changed. The signed bill is generally keeping things as they are. The outrage comes from the fact that the bill is rolling back an Obama-era measure to prevent ISPs from tracking and selling your browsing history, which didn't have time to take effect before he left office.

Still, some of you may be looking for ways to browse the web privately, and one of the most prominent solutions is to use a virtual private network, or VPN, which cloaks your online activity.

Here's what VPNs are, what they do, and what to look out for if you're an average person using the internet.

A VPN essentially hides your internet activity from your internet service provider, which means it has nothing to sell to third parties.

A VPN essentially hides your internet activity from your internet service provider, which means it has nothing to sell to third parties.

If the internet is an open highway, VPNs act like a tunnel that hides your internet traffic. The VPN encrypts your internet traffic into a garbled mess of numbers that can't be deciphered by your ISP or a third party. 

Most VPNs also hide identifying details about your computer from ISPs.

Most VPNs also hide identifying details about your computer from ISPs.

Any device that's connected to your ISP's network has an IP address, which looks like a series of numbers. Many Americans have multiple devices, so ISPs use IP addresses to see which device has accessed which websites and where.

Without an IP address, your devices wouldn't be able to communicate with the websites you want to look at, and you wouldn't be able to browse the internet.

VPN services hide the IP addresses on the devices you use with the VPN and replace them with IP addresses from one of their servers, which can be located anywhere in the world. So if you're in the US but are connected to a VPN server in Europe, ISPs will see the VPN's European server's IP address instead of your device's.

Can't ISPs track my browsing history through the VPN's IP address?

They could if you were the only user on that VPN server. But several users are usually using the same VPN IP address, so they can't determine whether a browsing history belongs to you, specifically. It's like searching for a needle in a stack of needles.

VPN services aren't perfect.

By using a VPN, you're still switching the trust of your privacy from your ISP to your VPN service. With that in mind, you need to make sure the VPN you use is trustworthy and doesn't store logs of your browsing history.

Certain VPN services say they don't log your browsing activity and history while you're connected to their servers. It means ISPs or a third party can't retroactively check your browsing history, even if it could decrypt the VPN's encryption "tunnel," which is unlikely in the first place.

For an extra layer of protection, choose a VPN whose servers are based outside the US. That protects against the possibility of legal entities in the US trying to access your browsing history through court orders.

They can slow down your internet speed.

The "internet" travels incredibly quickly around the world, but it's still bound by the laws of physics.

Since VPN services reroute your internet traffic through one of its servers somewhere around the globe, your internet speed could be slightly reduced.They essentially make your internet traffic take a longer route than it usually would, which means things can take longer to load.

The further away the VPN server is from your location, the longer the distance your internet traffic has to travel, which can end up in slower internet speeds. 

Most free VPN services may not be enough to protect your privacy.

Many free VPN services simply hide your IP address and don't encrypt your data, and it's the encryption part that protects your privacy more thoroughly.

You have to pay extra for privacy.

Paying extra for a premium VPN service on top of your internet bill so you can browse privately isn't very appealing. 

Should you get a VPN?

Should you get a VPN?

By getting a VPN in light of the recent events, you're preventing your ISP from tracking your activity and selling your browsing history to a third party to make more money out of your subscription. 

Some people don't want their browsing history to be seen by ISPs, nor do they want it to be sold to advertisers, even if it isn't tied to you personally. Some ISPs have said they value their customers' privacy and don't track their activity, but some of their language surrounding this subject can be vague.

Secondly, it seems fair to be recompensed for providing, albeit involuntarily, your precious browsing histories, as advertisers covet them to find out what you're interested in and show you targeted ads. If my ISP is making money out of selling my browsing history, I'd expect my monthly internet bill to be reduced, as I'm technically providing my ISP a service by browsing the web and exposing my interests. 

The likelihood of this happening, however, is uncertain and perhaps unlikely considering it's now an ISP's "right" to sell your browsing history to third parties. There's no law out there that forces ISPs to compensate their customers for providing their browsing histories, so don't expect them to anytime soon.

In a way, you can't blame the ISPs.

In a way, you can't blame the ISPs.

ISPs can see which sites you're visiting, anyway, because they can tell what internet traffic is going through which IP address. From their point of view, they might as well make money out of it. There's certainly a market for browsing histories, and after all, a business is in the business of making money.

Still, not everyone is comfortable with having their activity tracked at all — or having to opt out versus opting in — even if they have a squeaky-clean, legal web-browsing history.


Author: Antonio Villas-Boas
Source: businessinsider.com

Stress affects all of us sometimes. Work, relationships, and money problems are some of the most common triggers.

When you have a lot going on at work, it can get even harder to focus. This can result in a build up of more work you haven't been able to concentrate on, thus causing a vicious cycle of a more stress.

CEOs and founders of big companies have all gone through stressful moments like everyone else, and they all have different ways of dealing with the tough times.

Here are how some of the most successful people in the world have learned to unwind after years of managing the stress that comes with running a global business.

bill gates

Bill Gates keeps it simple to put work into perspective.

World Economic Forum / Flickr

1. Bill Gates

Microsoft cofounder Bill Gates likes to read before bed. He told The Seattle Times he reads for at least an hour, no matter how late it is.

Gates has also taken a lot of advice from Warren Buffett over the years. In an interview with Fortune magazine, Gates said something he learned from Buffett was to keep things simple.

"His ability to boil things down, to just work on the things that really count, to think through the basics — it's so amazing that he can do that. It's a special form of genius."

In other words, strip away all the fuss and it's easier to focus on the task at hand.

2. Tim Cook

After receiving an honorary degree from The University of Glasgow, Apple CEO Tim Cook advised students to stay positive and tune out a lot of the noise you'll come up against in life. Listening to everyone all the time is incredibly stressful.

"In today's environment, the world is full of cynics and you have to tune them out," he said. "Because if not, they become a cancer in your mind, in your thinking, and you begin thinking that you can't or that life is negative."

3. Meg Whitman

3. Meg Whitman

Meg Whitman has had an amazing career at several massive companies, including P&G, eBay, and now Hewlett-Packard. In an interview with Fast Company, Whitman mentioned her love of fly-fishing. She and her son go about six times every year.

According to research from the University of California's Merced campus, engaging in leisure activities can provide immediate stress relief, and can also have other health benefits. Research from the National Library of Medicine also showed regular leisure activity can manage negative feelings such as stress.

4. Warren Buffet

Warren Buffet, one of the most successful investors in the world, is a man of many hobbies. He enjoys playing the ukulele, and has even performed on live news.

The study from the University of California, Merced, also found engaging in a mentally stimulating activity such as learning an instrument can help reduce stress.

5. Sheryl Sandberg

5. Sheryl Sandberg

For Facebook COO Sheryl Sandberg, it isn't so much about what she does, but what she doesn't do. She tries to stop herself scrolling through social media or reading emails at night by turning her phone off.

She told USA Today it's painful to switch off, but she gets the benefits of not being disturbed throughout the night. After all, a better night's sleep makes it a lot easier to deal with stressful situations the morning after.

Looking at our laptop and phone screens late at night is very bad for us, according to research which has shown the light can prevent our bodies from releasing a hormone called melatonin which helps us sleep. Basically, the less screen time at night, the more your body clock will thank you.

6. Jack Dorsey

6. Jack Dorsey
Kimberly White / Getty

In an interview with Forbes, Twitter cofounder and CEO Jack Dorsey said the way he deals with having a lot on his plate is by having a schedule, and sticking to it.

Dorsey likes to compartmentalize tasks for certain days of the week. Mondays are for meetings, Tuesdays are for developing products, Wednesdays are for marketing tasks, Thursdays are for networking, and Fridays are for building company culture. Saturday he can take a break, but it all starts up again on Sunday, which is recruitment day.

"I think generally stress comes from things that are unexpected," Dorsey told Forbes. "The more you can set a cadence around what you do and the more ritual and the more consistency you can build in your schedule, the less stress you're going to have."

According to New York Magazine, Dorsey also goes for a six mile run every morning.

7. Susan Wojcicki

For YouTube CEO Susan Wojcicki, managing stress is all about taking enough time off for herself. She spoke on Today about the importance of properly addressing her family life before returning to work.

"I think it's really important to take time off," she said, "I've also found that sometimes you get really good insights by taking time off, too."

8. Elon Musk

In 2008, the worldwide economy wasn't looking good. Car companies were going bankrupt, and Tesla was struggling. CEO Elon Musk was also going through a divorce at the time. However, he managed to get through it and thrive, making calm, collected decisions along the way.

So what was his secret? At the Dublin Web Summit in 2013, he explained how it's all to do with fear, and that Silicon Valley entrepreneurs just aren't afraid to fail.

"Fear is finite, hope is infinite. We are afraid of failing, but it doesn't stop us from trying," he said. "People should certainly ignore fear if it's irrational. Even if it's rational and the stake is worth it, it's still worth proceeding."

9. Indra Nooyi

9. Indra Nooyi
World Economic Forum / Flickr

PepsiCo CEO Indra Nooyi learned her confidence and work ethic at a young age. She told Business Insider that every night at the dinner table, her mother would challenge her and her sister to write a speech about what they would do if they were prime minister or president. Every day it would be a different world leader they would have to pretend to be, and Nooyi's mother would vote for either her or her sister.

Nooyi's grandfather, a charismatic judge, also helped her confidence. If she was unable to do something, he would make her write "I will not make excuses" 200 times on a piece of paper.

All of this fuelled Nooyi on to achieve a successful career, and she reminds herself of everything she is capable of if things get stressful.

"In my heart I said, 'I can do this better than anyone else can, and if everything else fails, they're going to come to me and say, 'Fix it,' because I know I'm that good," she told Business Insider. "Remember, I could be president of India!"

10. Jeff Bezos

"In my particular case, I laugh a lot," said Amazon founder Jeff Bezos in an interview with Academy of Achievement.

He also said a large part of feeling stressed is ignoring things that you shouldn't be ignoring.

"Stress primarily comes from not taking action over something that you can have some control over," he said. "I find as soon as I identify it, and make the first phone call, or send off the first e-mail message, or whatever it is that we're going to do to start to address that situation — even if it's not solved — the mere fact that we're addressing it dramatically reduces any stress that might come from it."

In other words, identify the problem, take control of it, and move forward.

Source : businessinsider.com

Actually taking those steps to starting your own business is far different than just saying you want to be a business owner. Not everyone can do it, there are extreme highs and lows that you’ll experience and there are certain things that only entrepreneurs can understand.

1. You are always thinking about work. Even on holiday

You are so passionate about your business that you’ll never switch off. Every sign you walk past, every conversation you hold there’ll be an idea buzzing around your head.

2. You understand that there is no reward without risk

Leaving behind a steady job to pursue life as an entrepreneur is a risk in itself and you understand that you’ll have to take more risks along the way to experience the considerable rewards.

3. You feel that people are always there to second guess your success

No matter how successful you are there will always be people who second guess your success and try to pull you down.

4. You understand that your loved ones share the load

The life of an entrepreneur is unpredictable and comes with a certain amount of stress. Your loved ones share these feelings and experience the same ups and downs as you.

5. You understand that you have to become a leader

Whether to lead yourself, employees or suppliers, you understand that you need to become a strong leader. The way to achieve this is through effective leadership development.

6. You’ll constantly be faced with people who just don’t get you

Entrepreneurs are unique. Our drive and determination isn’t something people will always understand.

7. You will never find it easy to fire someone

You understand more than anyone how important a regular income is. This is why you’ll never find it easy to fire someone, even if they deserve it!

8. You think that nothing ever happens fast enough

You want things done now and it can feel like suppliers and employees are just slowing you down.

9. You hate tax time

You never want to have to pay tax and getting your books in order is an unwanted task.

10. You will grow to love your accountant

You want to spend as little time on paperwork as possible and your accountant will help.

11. You are involved in every area of the business

You are the sales, marketing, finance and operations teams all rolled into one.

12. You know when a risk is worth taking

It can be scary but you know that a calculated risk could result in immense reward.

13. You are never ill enough not to work

Time is money and you don’t have time to be sick and take time off.

14. You will always think of wacky ways to motivate staff

A happy workforce is a productive workforce and you’ll work you hardest to motivate your staff.

15. You sometimes question your life

When things are tough you’ll think about going back to employment. 10 minutes later you’ll be an entrepreneur again.

16. You don’t have regular working hours

What’s a 9 to 5?

17. You always want to move onto the next big thing

Ideas are constantly flowing through your mind and you want to put them into practice ASAP.

18. You accept that some ideas are crazy

You’ll have 99 crazy ideas but understand that just one needs to be perfect.

19. You don’t do later. You want things done now!

Why would you put things off until later? You can wake up a little earlier and get extra work done now.

20. You constantly write down ideas

Whether it’s on an iPad or the napkin in a restaurant. If you have an idea you are going to make a note of it.

21. You never stop being an entrepreneur

Wherever you go, somehow you think about work.

22. You constantly promote yourself

Every new person you meet is a potential business contact and you’ll take advantage of that.

23. You never have enough money

Even if you are making millions, you’ll never have enough funding. Your next idea is always bigger than the last.

24. Your personal social media accounts are packed full of business stuff

You are so proud of your achievements that you’ll turn to social media to keep everyone informed.

25. You don’t fear failure

Failures just brings you closer to success and you are never afraid to fail. It’s the inner drive and sheer determination that sees you through and those are attributes that never leave.

26. You have no greater feeling than success

The chance to succeed and make something of yourself is what gets you out of bed in the morning. Furthermore, you visualise what you could become in the short/long term therefore that encourages you to accomplish great things.

27. You feel like you can conquer the world

When you achieve something you feel like you can do anything and that next achievement will always be bigger. The ambition is what focuses you and it’s the constant target that ensures you progress in your project and strive toward success.

28. You can struggle with love

Work will always come first and some people don’t get that, which can make it hard to find love. Prioritization can hurt other factors in your life –  but if you don’t prioritize then you’re not disciplined enough to succeed as an entrepreneur.

29. You are restless

You don’t sleep as much as you used to and if you take a few days away from work you are itching to get back. With the constant focus on success it’s very hard to switch off from work. Taking your work back home is also not an unusual thing for entrepreneurs.

30. You are determined

Entrepreneurs have something in their blood and even when times are tough, they wouldn’t be defeated.

Author: James Timpson
Source: http://www.stumbleupon.com/su/1zkqNa/www.lifehack.org/articles/work/30-things-only-entrepreneurs-would-understand.html/?_notoolbar&_nospa=true

Make use of online sites and networks like LinkedIn and ResearchGate to improve your online visibility and highlight the information about your research that you want others to see.

Much of the activity around the world now takes place online. Researchers store data online, communicate via e-mail, and of course, read scholarly articles published online. But there is more online than just one’s data. As with any other job, it’s very important for researchers to control their own online presence. When someone enters your name into Google, what will they find? What do you want them to find?

Here are some suggestions for improving your online visibility so that others find the information you want them to see.

1. LinkedIn

LinkedIn is a rapidly growing professional networking site. Many of you may already have LinkedIn profiles, but it may be time to improve them to maximize your impact. Your LinkedIn profile may very well be the top item on a Google search using your name, so be sure that the information there is accurate and engaging. Here are a few specific ideas:

  • Add a professional-looking photograph of yourself. Profiles without pictures are far less likely to be read. Use a photo that clearly shows your face and fills the entire space available for the profile picture.
  • Customize your profile's URL to include your name. This extra step will help increase traffic when people search for you online (for example, my public profile URL is http://www.linkedin.com/in/benmudrak). You should see your public profile URL underneath your picture on your profile page. Click 'edit' to choose your own (e.g., linkedin.com/in/FirstnameLastname).
  • Be sure to share your publication list, important conference presentations, editorial positions, etc. If it is important to you, you can find an appropriate section on your profile. LinkedIn offers a number of options for section headings, so choose the ones that fit you best. You can also customize which parts of your profile can be seen by the public (your entire profile will be visible to any of your connections).

2. ResearchGate & other social networking sites for researchers

In addition to broad networking sites like LinkedIn or Facebook, there are sites geared specifically toward investigators. These sites provide an opportunity for members to discover new research (and sometimes full-text articles), find collaborators, and maintain another online profile that will show up when someone searches for you.

One well known academic networking site is ResearchGate. On ResearchGate, users can build out their profile with information about their current projects, publications, and institution. It is an excellent way to connect with others in your field and across the research community.

Connect with AJE on ResearchGate!

There are also field-specific networking sites that researchers can use, such as Malaria World. Having a presence on a research-specific networking site can benefit your work and open up opportunities for collaboration.

3. Profiles focused on your research products

Most scientists want to focus on their research when creating an online profile. Specifically, the publication record is still the major highlight of one’s professional CV. Here are a couple of sites that specifically focus on your research. Creating and maintaining profiles on these sites will help others become aware of your productivity and help you see the impact your work has on the research community and greater public.

  • ImpactStory: Another non-profit, ImpactStory lets you create an online CV of all your research products, not just published articles (data sets, websites, software, etc.). In addition to demonstrating the full picture of your productivity in one place, ImpactStory also provides information about how frequently your work is cited, mentioned, and discussed around the web. You can even embed your ImpactStory on your online CV or lab website using HTML from an "embed" link on your profile page.
  • figshare: figshare is a repository where researchers can deposit any research output for public access. Each object (e.g., a raw data set, movie, poster, or preprint) receives a DOI, so it's citable in peer-reviewed literature. Putting some of your work on figshare is an excellent way to present your true expertise to the research community (and provide access to data that others can build on).
  • Kudos: Kudos is not a research profile per se, but signing up for an account lets you provide more context for your publications and increase readership. You can read more about Kudos in our recent feature.

4. Twitter

Twitter is increasingly popular among scientists as a place to share opinions and recent publications, with instant feedback possible from colleagues around the world (including people you may never have the chance to talk to in person!). Consider signing up for a Twitter account and connecting to the sea of colleagues, journals, publishers, universities, and other groups already on Twitter. Some additional thoughts

  • Choose a short user name! You only have 140 characters in each tweet, and if someone wants to mention you, your name counts against that limit. Make it easy by going as short as possible while still being recognizable.
  • Look for hashtags used in your field. You will encounter these terms, which begin with the hash or pound symbol (#). Click on a hashtag (such as #peerreview) to find out what people are saying about that topic. Many conferences also suggest a hashtag so you can see tweets about the event, even if you're not there!
  • Use URL shorteners like bit.ly to help save space when you are sending links. If you include short links, you are more likely to be retweeted or mentioned by others.

5. Lab or group websites

Lastly, it is very helpful to maintain a current and detailed lab website (if applicable). Researchers do not always have control over their own website, but be sure to tell your university to update your publications list and section about research interests when necessary. You can also consider a lab blog, where you would control 100% of the content. Services like WordPress are free and not very difficult to use.

Here are some examples of lab websites that do a good job of describing their current research, publications, lab members, and positions:

  • The Bernhardt Lab at Duke University
  • The Lindner Laboratory at Penn State
  • The Duronio Lab at UNC

Author: Ben Mudrak
Source: https://www.aje.com/en/arc/5-methods-develop-your-online-presence-researchers


If you're job hunting potential employers will Google you, and inappropriate dirt on social media will hurt your chances of getting the gig. Jimmy Rhoades has three tips for finding what's out there and how to clean up the mess.

1.  Google Yourself

92 percent of Google users don't look past the first page, so the idea is to push the bad stuff down to Page 2 or later. That can be tough -- companies pay big bucks to get on Page 1 results, but to even have a shot, create positive, new content -- a website, a blog, whatever -- and do whatever free or cheap search engine optimization you can to move it above the bad stuff.

2.  BrandYourself

This company offers paid services, but also a free DIY tool. You start by entering your name, then categorizing the search results as positive, negative or not you at all. This generates a reputation score which you can improve using their optimization tools.

3.  Scrubber

What kind of embarrassing things might be lurking way back in your social history? Enter Scrubber! Use this tool to find profanity, mentions of drugs or alcohol, even cheek-ins at strip clubs. They focus solely on the social media aspect of your digital history.

Author: Jimmy Rhoades
Source: http://www.ktnv.com/entertainment/television/the-list/3-tips-to-clean-up-your-image-on-google-searches

For many, Google+ may still be seen as the punchline to jokes about failed social networks, but the Google product still has a large and loyal following — just not necessarily among the groups you might think.

And, for better or worse, Google is still invested in supporting the network and its users. The company announced Tuesday that it's officially phasing out the site's "classic" design in favor of a redesigned look that emphasizes photos and minimizes the amount of white space. 

The redesign was actually unveiled last year, but up until now the company allowed users to switch back to the old design. That will change on Jan. 24, when all users will be switched to the new look.

Additionally, Google is adding a handful of other new features meant to appeal to longtime Google+ users. The network is tweaking comments so that low-rated ones are hidden from posts by default, adding the ability to zoom in on photos and bringing back its events feature, which allows users to create and share events much as they would on Facebook and other social networks.  

That all sounds well and good (even if the features are relatively basic), but you might be wondering why anyone is still using Google+ to begin with. The truth is that for all its missteps and flaws, Google's social network has remained a popular destination for certain online communities.  

One major group is photographers, who latched onto the network early in its history as a place to share photos and swap tips. The Landscape Photography Community, more than a million members strong, remains one of the most engaged communities on Google+, according to the company. And, over on Street Photographers, 369,163 members share boatloads of photos a day. 

Those may seem obvious, but there are other oddly specific communities that are really active on Google+. Together, The Art of Bread (for bread makers and lovers), Board Games (for board game enthusiasts) and Toy Photographers (primarily close-up shots of Lego men and other tiny toys) make up some of the most engaged communities, according to Google. 

There are also, of course, groups with large followings devoted to more mainstream aspects of popular culture, like Harry Potter fandom, or Pokémon devotees and One Directioners.  

These groups, by the way, are passionate not just about the topics they engage with, but the network itself. (Don't believe me? Just take a look at some of the comments on Google Plus' own profile.) So, while the Google+ jokes will likely keep on coming, don't expect the company's updates, infrequent thought they may be, to stop. 

Source: http://mashable.com/2017/01/18/who-is-using-google-plus-anyway/?utm_cid=mash-prod-nav-sub-st#50rEkH5nfiq8

Google launched a new way to find new recipes for your New Years feast. The new recipe results are seen on mobile search.

Google has launched a new look and feel for the recipe search results done over a smartphone device. Alex Chitu first noticed the change that shows richer images and content for recipe-related queries.

The results show various recipe cards, with a link to “view all.” When you click on that link, it takes you into a deeper view of recipes that you can then filter more based on these bubble filters at the top of the search results.

Here is a screen shot showing the main results page on mobile:


Here is what happens after you click on “view all”.


And here is what happens when you activate the filters at the top:


To compare, here is a screen shot I took earlier this month showing the old recipe results:


Author: Barry Schwartz
Source: http://searchengineland.com/google-launches-new-look-recipes-mobile-search-results-266674

LONDON — Another study has proved what we already knew but didn't want to admit — Facebook 'lurking' is making you miserable. 

A new study by the University of Copenhagen has revealed that regular use of social media such as Facebook can harm your emotional well-being and overall satisfaction with life. The study also presented a solution — one that many of us might not like. 

The study found that taking a break from social media will have an overwhelmingly positive impact on your overall wellbeing. But, the study also conceded that taking a break isn't necessarily the best option for everyone.

Take a break 

The University of Copenhagen conducted a week-long experiment with 1,095 participants in Denmark in late 2015. The participants were put into two groups; one continued to use Facebook as usual, and the other group stopped using Facebook entirely for a week. 

By comparing the two groups, researchers found that taking a break from Facebook has a positive impact on two aspects of wellbeing, rendering our life satisfaction and emotions more positive. And, the results showed that this impact was significantly greater for users who "envy others on Facebook", "passive users" and "heavy Facebook users". 

During a pre-test, participants were characterised based on the ways they used Facebook. "Facebook-related envy" was calculated in participants by asking them to answer questions about how they felt when they were confronted with information about other people's success and happiness on social media. Active and passive Facebook use was assessed based on how often participants post status updates or photos, comment on friends' posts, and browse newsfeeds and friends' profiles. 

"The participants who took a one-week break from Facebook reported significantly higher levels of life satisfaction and a significantly improved emotional life," reads the study, published in the Cyberpsychology, Behavior, and Social Networking journal.

You might not have to quit altogether

The study also showed that the impact of wellbeing varied in relation to how people use Facebook — with "heavy", "passive" and "envious" Facebook users each reporting different effects. 

"These findings indicate that it might not be necessary to quit Facebook for good to increase one's well-being. Instead an adjustment of one's behaviour on Facebook could potentially cause a change," reads the study. 

"To make things clear, if one is a heavy Facebook user, one should use Facebook less to increase one's well-being. And if one tends to feel envy when on Facebook, one should avoid browsing the sections — or specific friends — on Facebook causing this envy. And if one uses Facebook passively, one should reduce this kind of behaviour," the study continues. 

So, instead of taking a break, it might be beneficial to stop browsing specific sections of Facebook to try to combat feelings of envy.

The report conceded, however, that "it may be difficult to change one's way of using Facebook. If this is the case, one should consider quitting Facebook for good". 

Limitations to the research

While the study certainly presents us with some interesting solutions worth bearing in mind, the report itself notes that there are some limitations to the research. Firstly, there may have been selection bias in the sample, which consisted of 86 percent women. The findings therefore are not representative of the population and it could be problematic to extend the findings to broader populations. 

However, Facebook's negative impact on wellbeing has been well-documented in previous research in recent years. One 2014 study linked Facebook usage to depression, and a 2013 study revealed that Facebook had a negative impact on the wellbeing of young adults.


Source:  http://mashable.com/2016/12/22/facebook-wellbeing-study/?utm_cid=mash-prod-nav-sub-st#sMligwsefmq9

Presents under the tree or in the stocking, like health devices, smart watches and virtual reality kits all have huge potential for marketers but could also pose problems

The Chartered Institute of Marketing (CIM) is warning marketers to fully consider the ‘naughty’ and ‘nice’ aspects of the multitude of smart devices that are set to be given as presents this Christmas.

This year’s Black Friday sales indicated that there will be a lot of smart devices making their way down chimneys this Christmas, promising new ways to connect with customers, opening up interesting fresh lines of communication and engagement.

However, the CIM is warning that although new technologies offer exciting new prospects, putting them to use won’t be without its pitfalls. Three key technologies will step into the mainstream this Christmas: health apps and devices, smart watches and Virtual Reality (VR).

These have the potential to be both ‘naughty’ and ‘nice’ for marketers, as the CIM explains:

1) Health apps and devices – fitness trackers are hitting the mainstream, with more brands competing to offer a way to track your exercise, diet and more.

Naughty: Brands need to be careful because health apps and devices grant them access to data of a personal nature.

This is potentially incredibly sensitive and every step must be taken to ensure it does not fall into the wrong hands and that data is secured appropriately.


It seems not a day goes by without a data breach being reported in the press, and with research showing 57% of consumers do not trust organisations to use their data responsibly, marketers need to ensure they are handling data in a sensible, secure manner.

Nice: However, these can provide a great opportunity for brands, and their partners, to offer incentives or rewards, such as discounts, based on health targets being met.

Some insurers are already using health trackers to encourage people to lower risk by exercising more in exchange for lower premiums and lifestyle rewards.

There is also potential to personalise the customer experience using this type of data, for example using geo-location to target regional consumers.

2) Smart watches – research has shown that more than half of smart watch owners use them every day, so clearly there’s potential for a regular flow of data and interactivity points from them.

Naughty: Just like when there was the move from desktop to mobile, marketers need to take the time to understand the best way to interact with customers through their watch – you cannot just take your mobile offering and think it will work on a smart watch.

Smart watches allow consumers to activate and control them with their voice, useful when the screen fits on your wrist.

This is why it will be vital for brands to take a ‘watch-first’ approach to areas such as app development and watch-friendly marketing if they are to succeed.

Nice: Gone are the days when watches were just used merely for telling the time.

Now they are starting to take on many functionalities of smart phones, making them increasingly practical for use on the go.

Reaching smart watch users can provide a way to engage consumers outside of their phones, and offers a novel way to reach them.


3) Virtual reality – between cardboard offerings and Oculus’s full virtual reality platform, mid-range virtual reality sets are finally here, making them a realistic option for Christmas.

Naughty: Just because the technology is available, it doesn’t mean marketers should rush to implement it without fully considering how it can be used.

VR is an expensive technology to use and so marketers need to establish how valuable it is for their brand and whether using it will add value to the bottom line.

Essentially, is virtual reality an appropriate way to engage your customers, or are you just jumping on the bandwagon?

Nice: The immersive experience of VR offers a great opportunity for marketers to interact with their customers, allowing them to experience the brand in a unique way.

For example, John Lewis has tied its Christmas advert to a VR experience in-store, allowing consumers to be part of the advert and building the relationship with the brand.

Maria Heckel, marketing director, The Chartered Institute of Marketing, commented that “It’s exciting to see technology continue to provide new opportunities for marketers to engage with consumers”.

“If people are viewing data as ‘the new oil’, smart devices are wells they can use to pull it from the ground. However, just as drilling for oil carries great risk, these new data sources must also be treated with caution and handled in the right way to ensure accidents don’t happen.”

“It’s vital for marketers to ensure that they have fully considered the use of this tech, including the potential positives and negatives, before launching into a full roll-out.”

Author:  Nick Ismail

Source:  http://www.information-age.com/privacy-digital-age-123463728

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