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Paul L.

Paul L.

Social media has overtaken television as young people's main source of news, according to a report.Of the 18-to-24-year-olds surveyed, 28% cited social media as their main news source, compared with 24% for TV.

The Reuters Institute for the Study of Journalism research also suggests 51% of people with online access use social media as a news source.

This trend and the rising use of mobile phones to access news are undermining traditional business models.

Chart showing that more people now access news from social media in the US, but most use news apps in the UK

The report, now in its fifth year, is based on a YouGov survey of about 50,000 people across 26 countries, including 2,000 Britons.

In its introduction, the report says "a second wave of disruption" has hit news organisations around the world, with "potentially profound consequences both for publishers and the future of news production".

Analysis: Rory Cellan-Jones, BBC Technology correspondent

For older media organisations struggling to find a profitable path in the online era, there is little comfort to be found in this report.Under 10% of readers in English-speaking countries have paid anything for online news in the past year - so advertising looks the only sustainable business model.

No wonder, then, that the march of the ad-blockers is seen by some news businesses as a threat to their very survival.And while there still seems to be a big appetite for news, it is to social-media platforms that users are increasingly turning to find it.

This means Facebook is the most powerful force in global news, potentially offering publishers access to vast audiences but leaving them dependent on the whims of its algorithm.

The good news for the old media is it is still producing far more of the heavyweight news stories read by the online audience, with readers turning to the newcomers for softer fare.

The bad news is that making money out of the expensive business of serious journalism is getting ever harder.

Chart showing that Facebook is the top social network for news out of 26 countries surveyed.

Facebook and other social media outlets have moved beyond being "places of news discovery" to become the place people consume their news, it suggests.

And news via social media is particularly popular among women and young people.
Meanwhile, sales of printed newspapers continue to fall, while consumers remain reluctant to pay much for online news content.

The study found Facebook was the most common source - used by 44% of all those surveyed - to watch, share and comment on news.

Next came YouTube on 19% , with Twitter on 10%.
Apple News accounted for 4% in the US and 3% in the UK, while messaging app Snapchat was used by just 1% or less in most countries.

Facebook has recently been embroiled in a row over whether its trending topics section - which is edited by humans and designed to highlight the subjects being discussed by users around the world - was suppressing stories that supported conservative political viewpoints.

The social media giant strenuously denied the accusations, and an internal investigation found no evidence of bias - but it did make a number of changes, including:

updating terminology in its guidelines to human reviewers
giving more oversight to the review team no longer relying on lists of external websites and news outlets to assess the importance of topics in stories

News by algorithm

According to the survey, consumers are happy to have their news selected by algorithms, with 36% saying they would like news chosen based on what they had read before and 22% happy for their news agenda to be based on what their friends had read.

But 30% still wanted the human oversight of editors and other journalists in picking the news agenda and many had fears about algorithms creating news "bubbles" where people only see news from like-minded viewpoints.

"People like the convenience of algorithms choosing their news but are worried about whether that would mean they were missing out on key points or challenging viewpoints," said lead author Nic Newman.

Percentage who have paid for online news in last year

Norway 27%

Poland 20%

Sweden 20%

Italy 16%

Denmark 15%

Finland 15%

Japan 12%

Netherlands 12%

Belgium 12%

France 11%

Switzerland 10%

Australia 10%

Spain 10%

USA 9%

Ireland 9%

Portugal 9%

Canada 9%

Germany 8%

Hungary 8%

Czech Republic 7%

Austria 7%

Greece 7%

UK 7%

The other big change noted by the research was the continued rise of smartphones to access news.

Most of those surveyed said they used a smartphone to access news, with the highest levels in Sweden (69%), Korea (66%) and Switzerland (61%), and they were more likely to use social media rather than going directly to a news website or app.

Chart showing that more people surveyed in the UK now access news via mobile rather than desktop

The report also suggests users are noticing the original news brand behind social media content less than half of the time, something that is likely to worry traditional media outlets.

Such outlets "cannot afford to ignore social media, especially if they want to reach young people and women", said Mr Newman, but he admitted that created a dilemma.

"In doing so, they risk losing control of content and that relationship with the reader which can drive them to other content, so they have to balance using social media platforms with building up a loyal user base of their own," he said.

The report is supported by BBC News, Google and Ofcom, among other partners.

Source:  http://www.bbc.com/news/uk-36528256

Thursday, 16 June 2016 03:04

Going where Google won’t

On the weekend of May 28th, more than 400,000 people gathered at Indianapolis Motor Speedway to watch the 100th running of the Indianapolis 500. Machines worth millions of dollars flew around the 2.5-mile long course at speeds of 230 mph and faster.

The scene at California’s Thunderhill Raceway was decidedly more tame. Located three hours north of San Francisco in the golden foothills of the state’s Central Valley, Thunderhill was hot and windy that weekend. Jim Burke, co-founder of the Power Racing Series, and Eli Richter, a member of HackPGH, unloaded a vehicle from the back of their truck by hand. It was, ultimately, a one-man job: the SLAMborghini, as it had been christened, was a matte-black Lamborghini Power Wheels car, outfitted with a set of low-cost sensors to enable basic autonomous capabilities.

The Power Racing Series crew was one of a dozen or so teams that attended Self Racing Cars, an autonomous vehicle race series recently launched by Silicon Valley entrepreneur Joshua Schachter. With no restrictions or qualifications, the event attracted a motley crew of established parts suppliers, startups, investors, and media outlets eager to catch the spectacle. Comma.ai was in attendance, fresh from their press day in Las Vegas, as were autonomous vehicle software developer PolySync, automotive supplier Denso, Chris Anderson’s Right Turn Clyde go-kart, and others. Renovo showed up with its perfectly polished $529,000 electric Coupe, but left the self-drifting Delorean, Marty, at home.

Self Racing Cars lede

Ahead of the weekend, it was unclear what to expect. Outlets like Jalopnik promised the event would "push driverless cars to their limits." Schachter himself was keen to manage expectations. "I’ll just have an event and see who shows up," Schachter told The Verge in April. "If people showed up with a self-driving jalopy, I’d be thrilled."

Ultimately, the event was part track day and part marketing demo, with well-moneyed types circling the parking lot and eying engineers. But more than anything, the first installment of Self Racing Cars felt like an engineering hackathon. 

In that sense, Schachter said, the series harkens back to the birth of motorsports. "When racing started you didn’t just buy a car and start racing it — you had to build a car," he said, standing in front of the wind-swept track. "At its inception, racing was as much about engineering as it was competition."

Burke, of Power Racing, echoed the sentiment. "This event at Thunderhill is incredibly valuable to the autonomous community," he said. "A lot of this technology, you hear it in the news all the time — but there’s still a lot of testing miles." Burke and Richter had other motives, too: they’re trying to launch a national low-cost ($1,000 and less) autonomous Power Wheels series for high schoolers. "We’re here to make the connections to help our series grow," Burke said. "We need someone to help us grant write, or underwrite, or anything. We’re as grassroots as it gets! We’re punk rock racing."

The track days were broken up into 25-minute slots, with each team granted multiple runs to test the mettle of their machines. Faced with a twisting, no-holds-barred track, the vehicles revealed their shortfalls quickly: PolySync’s autonomous braking system malfunctioned, preventing a fully autonomous run; the SLAMborghini could only operate under remote control; and Comma.ai’s new $50,000 GPS unit failed — the team was forced to rely on a program their intern wrote on short order 

Self Racing Slamborghini

 "All of our technology sounds great on paper," said 3D Robotics’ Chris Anderson, sitting in the back of his cargo van. The go-kart he built with Autodesk president and CEO Carl Bass was piloted by a stuffed gorilla, and had suffered a radio link failure. "The beauty of this [track day] is that it’s going to find every possible flaw."

That’s not to suggest that none of the cars found their way around the course. AutonomouStuff’s pearl-white Lincoln MKZ, for instance, slipped around the course with little difficulty and Comma.ai’s 2016 Acura ILX completed a fully autonomous lap — almost.The car reflects my inability to drive a racecar," founder George Hotz said after jerking the wheel to avoid spilling into the dirt. 

A race, though, may not be the ultimate goal here. "What’s the point having amateurs redo what professionals have already done?" Anderson said, pointing out that Google’s autonomous car would have no trouble completing a lap better than most of the vehicles present. "I think the point is exactly the same point that Jobs and Wozniak had when they had the Homebrew Computer Club. The Apple II wasn’t the first computer or the best computer — in fact it was probably the worst computer — you could buy. But it was the only computer that you could buy, and it took a different evolutionary path."

"The hope here is that this will go in a different direction. That we’re not just going to end up with another Google autonomous car. That we’re going to do something that Google wouldn’t dare, or want, to do."

For Anderson, that means doing something "dangerous, silly, and cheap" — something like a real-world Mario Kart. "I don’t know how to make the banana peels big enough," he added with a sigh, "that’s my big problem."

Schachter’s ambitions were more modest. "I want people to field a competitive vehicle for less than 10 grand," he said, and create an alternative to glossier series like Roborace, set to launch next year. He expressed some reservations about bringing Mario Kart to life, but remained diplomatic.

"I think we need to get Chris to the track more often," he said. "He’ll change his mind as to what this could be." 

Self Racing Car final

 Schachter has experience on the track — he races spec Miatas throughout the year — but other attendees were brand-new to it. Schachter brought in Doug Juenke of Hooked on Driving, an organization that offers driver coaching, to help with safety and organization.

On the second day of the event, I found Juenke in the parking lot, standing over the open hood of his Subaru WRX. Tall, blonde, and tan, Juenke stood out from the crowd. 

Juenke has been racing at Thunderhill for 13 years. He’d heard of autonomous cars, but had never been this close to them before. I asked him what he made of Schachter’s Race Series.

"Does the thought of a race series sound cool? No," he said, when we sat down to talk in the clubhouse. "The thing about racing is the human. Cars are pretty much very similar, but there’s a reason why Sebastian Vettel is Sebastian Vettel." But Juenke recognizes the value of the engineering challenge, and transformational promise of autonomous vehicles. He has no illusions about the future of driving.

"As this younger generation becomes less accustomed to having cars to drive, it’s naturally going to become obsolete for the masses. Do I see this" — he nodded to the parking lot outside — "make what we do go away eventually? Unfortunately, I do."

"We’re going to drive till we can’t drive, until they yank our licenses," he said, gesturing to the driver next to him. "But I think of someone who is six or seven or eight years old now... what are cars going to be like in 10 years?" 

Source:  http://www.theverge.com/2016/6/15/11944112/self-racing-cars-george-hotz-polysync-autonomoustuff-thunderhill

Search engines do a lot more than immediately meets the eye. If you’re getting results that aren’t relevant, if you're getting too many results, if you want to find something on a particular web site, or if you just want to do a quick calculation or measurement conversion, there are some pretty cool tricks that you can do.

Some of these techniques will work in any search engine, but the coolest features work only on Google. Also, please keep in mind that since web content changes frequently, the results you get from running the sample searches in this tutorial may be different from what I show. 

Choose Your Default Browser Based on Your Preferred Search Engine

If you prefer Google, install Chrome and if you prefer Bing, use the latest version of Internet Explorer on your PC. The reason is that you can type search terms directly in the Address bar (Chrome calls this the Omni Box). In Chrome, this defaults to searching Google, and in IE, this defaults to searching Bing. You can switch the default search engine, but you get the best integration with these search engines with these respective browsers. 

chrome address bar

 
 

Otherwise, in Safari or Firefox, just pick your favorite search engine so you can use it automatically from the address or search box, respectively.

Using Punctuation and Boolean Operators

Quotation marks mean that you’re looking for a specific phrase. Over the years, search engines have gotten so good at guessing what we want, quotation marks aren’t as necessary as they used to be. But they can still be helpful. For example:

“bow ties are cool”

will be far more likely to find that exact phrase, where searching without the quote would lead to pages talking about cool bow ties, but not necessarily that exact phrase.

OR and parenthesis

By default, if you search for several words, most search engines will show results where both or all of the words are found. This is known as an AND search – as though you wanted this and this. But if you want results with either (or any) of your words, use the OR keyword. It means that either (or any) of your search terms were found. For example:

“Doctor Who” OR “Sherlock Holmes”

This will find pages containing either the phrase “Doctor Who” or the phrase “Sherlock Holmes”. Some page results will contain both.

When you place search terms in a set of parenthesis, they are treated as a single unit. So…

(“Doctor Who” OR “Sherlock Holmes”) (“Matt Smith” “Steven Moffat”)

This will find pages containing either the phrase “Doctor Who” or the phrase “Sherlock Holmes”, and also the name of either actor Matt Smith or producer Steven Moffat.

Are you familiar with the Boolean NOT operator (or a minus sign)? Google still lists it in the documentation, but Google, Bing and Yahoo ignore it and it no longer works.

Searching Within a Specific Site

One of my favorite search features is the site keyword, which limits a search to a specific web site. This is great if a site doesn’t have its own search form, or if it isn’t working. For example:

“Peter Capaldi” site:bbcamerica.com

This will find references to actor Peter Capaldi, but only on www.BBCAmerica.com.

You can also use the site attribute to limit searches to a particular top-level domain, like .org, .gov and so on. For example:

"fishing license" site:.gov

This will show you government sites that contain the phrase “fishing license”.

Wildcard Searches

Sometimes you know part of a phrase you’re looking for, but aren’t sure of all the words or maybe how the words will be spelled. That’s when an asterisk comes to the rescue, as a wildcard. It’s especially handy if there are several ways of expressing what you want. For example:

the three *

…will show results for The Three Stooges, The Three Doctors, The Three Musketeers, The Three Tenors, and more.

You can also search for numbers in a range, by using two periods as a wildcard. For example, if you’re shopping for an Android tablet and have a budget of $300 to $600, do this search:

android tablet $300..$600

Connectivity Searches

Two great keywords that show connectivity are the link and related keywords. The link keyword will show what pages link to a particular page. For example:

link:amazon.com

The related keyword will show what sites are similar to the one you specify. Who is to say what qualifies as being similar? Who knows! The algorithms are proprietary. For example:

related:amazon.com

If you visit a page that doesn’t have content that you’re expecting to see – for example, a news item is no longer on the front page – Google might have it cached. So try the cache operator to see what the site looked like the last time Google crawled it:

cache:computers.tutsplus.com

An Operator That Combines All of the Above
Rather than remember all the above operators, you can remember just one, instead: info. When you run info against a web address, you’ll get a menu of operators that you can click to get the results. For example:

info:computers.tutsplus.com

result of Info keyword

 
 

Filtering Results

Sometimes, you might want to see only recent results, or results from a specific time period. After running a search in Google, click the Search Tools link just below the Search bar, then from the submenu that appears, click Any Time and make a choice. In Bing, Any Time is always visible just below the Search bar, and Yahoo has timings in the left column.

Also from Google’s submenu, you can choose a reading level from All Results, and choose a location on the right. Google will try to detect your location automatically, but it doesn’t always guess correctly. It tends to use the location where your Internet provider’s equipment is. If you want to change the location, click the Down Arrow and enter the location you want. Entering a Zip or Postal code usually works. 

filtering results by time 

 

Undocumented Google Keywords

Page Title, Content and URL
If you want to search for words specifically in a page title, and ignore page content, use the intitle keyword. For example, if you’re looking for articles that compare Android with iOS, try this:

intitle:android AND iOS

If you’re searching for multiple words and want results where all of the words are in the title, not just some of them, use allintitle instead.

The opposite of searching titles is searching page content and ignoring the title. For that, use the intext keyword, as follows:

intext:android AND iOS

Keep in mind that many pages will have the same phrases in the titles and content, so many of the results from the previous two searches will be the same.

You can also search for a word that appears in a page’s URL, with the inurl keyword, like this:

inurl:photoshop

When searching for multiple words, you can also use allinurl to make sure that all the words or phrases are in the URL.

Google also has similar keywords specifically to search blogs. They are:

Inblogtitle
Inposttitle
Inpostauthor
Blogurl

Finding Files of a Specific Type

With the filetype keyword, you can restrict search results to display a particular type of file, like image or archive files, or Adobe and Microsoft documents. For example, if you want a sample expense sheet in Excel and don’t like Excel’s built-in templates, this search will find some for you:

expense sheet filetype:xlsx

Weather
Need a quick weather forecast? Use the weather keyword and Zip or Postal code to get current conditions and a graph for the next several hours:

Weather 08822

Definitions

You can also get a quick dictionary definition, using the define keyword. It isn’t as extensive as using dictionary.com, but it’s a lot faster. For example:

define:solenoid

Math, Measurement and Language Conversions

If you need to do some quick calculations or convert measurements from one unit to another, Google and Bing have you covered.

Basic Arithmetic Searches in Google and Bing
Examples:

1035 + 698
317537 – 1517
256 * 768
105/39

When you enter a calculation into the Search/Address bar, both Google and Bing will display a handy calculator. You can click the buttons or use the numbers on your keyboard. If your keyboard has a number pad, this is especially nice.

 

built-in calculator

 
 

Converting Between Imperial and Metric Units

If you’re converting a recipe from Imperial to Metric measurements (or vice-versa) or converting distance, temperature, weight and more, you can do this with a simple search in Google or Bing. Most units you can abbreviate (like g instead of grams or oz instead of ounces).

Examples:

2 cups in ml
500g in oz
200 miles in km
80F in C
Similar to doing arithmetic, when you search for a unit conversion, Google and Bing will display a conversion calculator, with your search displayed in it. Click the top drop-down list to choose different types of conversions (temperature, length, etc.) and click the lower drop-downs to choose different units. 

unit conversion calculator

 
 

Language Translation

Google can translate in and out of approximately a dozen languages. How do you say “wind” in Spanish or what does the French word "suivant" mean? Run these searches:

wind in Spanish

suivant in English

Other Cool Features

Here are some great tips that don't fit into other categories.

Flight Status

Want to check the status of a flight? Just search for the airline and flight number. Google will show the flight status, and if the flight is currently in the air, you’ll see its relative position, as in the screen capture below. Bing will show basic departure and arrival information. For example:

United flight 1

airline flight status display

 
 

Six Degrees of Kevin Bacon

If you want to know how many degrees of separation there are between almost any actor and actor Kevin Bacon, do a bacon number search in Google, like this:

Harrison Ford bacon number

The answer to that particular query is 2. 

Tracking Packages and Searching Other Numbers
Google has information on package deliveries from the United States Postal Service, UPS and FedEx. The tracking numbers for these services use different formats, so you don’t have to specify which one you want; just enter the number like this:

1Z1234X12345678

Doing a patent search? Use the patent keyword followed by the patent number:

patent 5889566

Google does several other alphanumeric searches that don’t require a keyword. Just enter the numbers to search for:

Zip code
ISBN
VIN (Vehicle ID number)
FAA airplane registration number
Phone number
Search Mars and Beyond
This isn’t a search as much as it’s an undocumented feature, courtesy of NASA as well as Google. Just go to:

www.google.com/mars

…and have a look around! The default view is a false-color elevation map, and you can also choose infrared and real-life visible surface. There’s also an option to explore Mars using Google Earth.

interactive map of mars

   

 

Once you’ve conquered Mars, try your hand – or bat’leth – in Klingon. Yes, Google has a Klingon language version at:

www.google.com/?hl=xx-klingon

You might find a good recipe for gakh. Ka’plah! 

Source:  http://www.airsassociation.org/administrator/index.php?option=com_k2&view=item

Google is about to show us its future. Every year at its Google I/O conference, the company's top names get on stage to discuss what's coming next for their biggest projects: Android and Chrome, watches and TVs, VR and AR, cars and balloons, and so on.

The same will certainly be true this year. But looking over all of the leaks and rumors that have come out over the past few months, something stands out to me as being a bit different this time around — we don't know all of the nitty gritty details about what's to come. We really may be in for some surprises.

That's not to say we don't know anything. There are some big secrets that seem to have leaked out — especially in regard to VR. And generally, we have a pretty good idea of what kinds of announcements Google will focus on. So for those of you wondering what we're expecting to hear about this week, read on below.

Android N: of course we're going to hear about Android. Google switched things up this year by debuting Android N early, so it may not have as much to talk about on stage at I/O. We already know that it's getting split-screen multitasking, new quick settings buttons, improvements to battery life, and — most importantly — new emoji.

But there's almost certainly more to show. Google could demo the coming alternative to 3D Touch (or maybe not). It could give N a proper name or even announce a release date. How much of that will happen? It's hard to say given Google's recent timing. Lately, Android releases have been coming out around October. N seems to be relatively far along, but we also don't know everything that Google is planning.

Chrome OS: here's where things could get pretty interesting. Chrome OS and Android are starting to converge, and we're expecting to see the first big signs of this at I/O. What exactly will that mean? At first, it could look like Chrome OS being able to run most Android apps in the Play Store. That'd be a pretty huge addition to Chrome OS, and it could encourage Android developers to do a better job supporting large screen sizes.

What comes next? In an attempt to quiet rumors that Chrome OS would go away in favor of a desktop Android, Google said last year that it remains "very committed" to Chrome and that we'd be seeing Chromebook for the foreseeable future. So don't expect huge changes just yet. But Chrome OS is definitely going to get a bit more interesting this year.

Android VR: here's something new. Google appears to be planning a new virtual reality platform based around Android. There are enough leaks — including from Google itself — to make this seem like a sure thing. The question is, what exactly will it look like?

The Wall Street Journal reported nearly a year ago that Google was working on new virtual reality features for Android. Then in February, the Financial Times reported that Google was working on a Gear VR-style headset — something you'd be able to slide a phone into. Google already makes its Cardboard headsets, but this one would seemingly be more advanced.

That's what we're expecting at a bare minimum. Google will likely also show developers how they can create VR apps and games, and possibly we'll learn about whether third parties can create their own Android VR headsets. Given that Android has long thrived thanks to third-party support, that one seems pretty likely.

Project Tango: this could be the year Tango breaks out. According to Bloomberg, Google wants Tango — its tech for letting smartphones understand and map the world around them — to become ubiquitous, starting with an expansion in 2016.

Right now, Tango devices are only available to developers. For Google's vision to come true, all Android phone manufactures would have to get on board, building Tango sensors into their phones. Google would have to give them some reason to do that, and perhaps that's what we'll see at I/O.

Bloomberg reports that Tango will be used to assist virtual reality apps. If that's the case, it's easy to imagine this somehow tying into the Android VR announcement. (The Verge's Dieter Bohn floated that very idea not too long ago.) Point being, this could get very interesting.

Auto: here's something to consider: self-driving cars are part of Google X. Google X is part of Alphabet. And Alphabet isn't running Google I/O; Google is. So does Google X get to present?

I'm not sure what the answer is, or if the answer will even be consistent from year to year. But at least this year, there hasn't been any firm word suggesting we'll get autonomous car news at I/O.

There hasn't been much word about Android Auto, either. But it would make sense for the platform to come up. It's been on the market for a solid year now, and it wouldn't be surprising if Google has some updates to share, whether it be improvements to the platform or new partnerships.

Messaging and chat bots: messaging is hot right now. Chat bots are even hotter. Reports have pointed to Google working on a new messaging app that combines the two, and given the explosion around messaging this year, it'd be surprising for Google to wait much longer to get its solution on the market.

The latest details come from The Wall Street Journal, which said Google is working on a WhatsApp-like messenger, tied to your phone number, that'll let you talk with friends and chat bots. It sounds like you'll be able to message Google, which will then pull in the correct chat bot to answer your query. Some of those will be built by Google; others could come from outside developers.

The Information first reported on the new messenger, suggesting that work on it began back in 2014. It also said that Google was working on a second messaging app, meant for groups.

There's still a lot left unanswered. Are these really new products or are they parts of Hangouts? And if they are new, what happens to Hangouts? And why on Earth does Google think it'll get messaging right this time around? That's the real question we want to see answered.

An Echo competitor: Google wants to put its voice assistant inside of other devices, just like Amazon has done with Alexa and the Echo. The Information reported that some sort of "voice recognition device" is in the works, and last week Recode backed that up. The product reportedly won't be ready to launch at I/O, but it could be demoed. And if it's not, Google may still demo improvements to Now and its voice control.

Other updates: though there haven't been rumors about any specific announcements, Google has a host of other projects that it likes to discuss at I/O, which we could end up hearing about. It's been just over a year since Google introduced the latest Pixel, and alongside a Chrome OS refresh could be an auspicious time to launch a new one. Android One, Google's project to refine Android for developing markets, has been an I/O standby two years running. Google Photos tends to pop up (and is an easy win, considering how much people love it). Some smart home or IoT news would make sense, following last year's introduction of Brillo and Weave. And it's been a while since we heard about updates for Android Wear. Given the heavy Android discussion, don't be surprised if it gets some new features, too.

Source:  http://www.cnbc.com/2016/05/16/google-io-2016-android-n-chrome-os-virtual-reality-and-what-else-to-expect.html

Wednesday, 08 June 2016 06:05

Internet Trends 2016

Last week, Mary Meeker of Kleiner Perkins and a well-known industry analyst gave her annual internet trends report. Her presentation was almost 30 minutes long, during which she covered a whopping total of 213 slides. Which means there was a ton of really great information. For your viewing pleasure, I have boiled it down to what I believe are the top six takeaways marketers should pay attention to.

Or, you can watch the entire presentation for yourself.

Internet Ads Work, But Have a Ways To Go
One of the stats that stood out to me is that 91% of internet users have considered using ad blockers. For publishers like SEJ, who rely on users seeing these ads, and brands that rely on ads to drive sales, this could be huge.

Mary says: “If there has ever been a call to arms to create better ads, this is it.”

Lately, native advertising has become more popular, and I believe is likely to continue growing as ad blocker usage increases.

meeker internet trends report

Globally, Internet Growth is Flat

In fact, it is actually decelerating if you exclude India, which is now the #2 market for internet users behind China. This means there is no longer a nearly endless stream of new internet users we can count on to click on bad ads and read poorly written content.

More people who are using the internet have been here a while and are getting savvy. It is time stop trying to trick and start providing real value.

Smartphone Growth is Slowing

Globally, Internet Growth is Flat
In fact, it is actually decelerating if you exclude India, which is now the #2 market for internet users behind China. This means there is no longer a nearly endless stream of new internet users we can count on to click on bad ads and read poorly written content.

More people who are using the internet have been here a while and are getting savvy. It is time stop trying to trick and start providing real value.

In addition to overall slow in growth of mobile phone usage and sales, Android phones showed gains over iOS, which means marketers who are ignoring Android need to rethink that strategy. Keep in mind, this is a slow in growth, which means there is still growth. So, this isn’t a sky is falling type of stat, but a reminder that no one stays on top forever. Mobile definitely still matters.

The Internet Represents 10% of Retail Sales, Compared to Less Than 2% In 2000
It doesn’t take a genius to figure out that sales over the internet have grown in the last 16 years, but what is very interesting about this is it shows 90% of sales are still happening in person. This represents a huge area of growth for e-commerce.

Final Takeaway: Adjust for Slower Growth, Higher Debt, and An Aging Population
These trends help highlight the risks marketers face, but also uncovers opportunities for brands who are willing to innovate, learn to work more effectively, and provide a better user experience.

What are your thoughts after watching her presentation? I would love to hear what your favorite takeaway was in the comments section.

Source:  https://www.searchenginejournal.com/5-search-related-takeaways-mary-meekers-2016-internet-trends-report/165434/?ver=165434X3

The companies have agreed to tackle hate speech online.

The European Commission (EC) has agreed upon a code of conduct with Microsoft, Google, Twitter and Facebook which requires the companies to take a more active approach in tackling hate speech and terrorist propaganda online.

The European Commission (EC) has agreed upon a code of conduct with Microsoft, Google, Twitter and Facebook which requires the companies to take a more active approach in tackling hate speech and terrorist propaganda online.On Tuesday, the commission said the companies will be required to review the "majority" of valid notifications for the removal of hate speech in less than 24 hours, and to and remove or disable access to this content if required.

The tech giants have also pledged to "educate and raise awareness" of illegal hate speech and the types of content which are not permitted on their platforms, provide staff training to spot terrorist propaganda and hate speech, and both "identify and promote independent counter-narratives, new ideas and initiatives."

Each company is also being encouraged to work with other social media platforms to improve the identification of content which "promotes incitement to violence and hateful conduct."

As a result, we are likely to see user guidelines for Google's YouTube video streaming platform, Microsoft services, Twitter and Facebook updated shortly.

The EC says:

"The [companies] support the European Commission and EU Member States in the effort to respond to the challenge of ensuring that online platforms do not offer opportunities for illegal online hate speech to spread virally.

They share, together with other platforms and social media companies, a collective responsibility and pride in promoting and facilitating freedom of expression throughout the online world."
All of the companies in question are already attempting to tackle hateful conduct, but with billions of users between them, it is no easy task.

However, the new code of conduct is the first step in unifying social media platform responses to terrorism and hate speech online.

The crackdown may not cause much of a dent in the spread of propaganda -- as in the case of IS, one account is deleted, another is opened -- and the whole point of these platforms is to share links and content.

Once something is submitted and spreads online, it can be very difficult to eradicate -- and 24 hours is a long time in the world of social media. However, this doesn't mean companies and governments cannot try to limit the damage such content can cause.

"The recent terror attacks have reminded us of the urgent need to address illegal online hate speech. Social media is unfortunately one of the tools that terrorist groups use to radicalise young people and racist use to spread violence and hatred," Vera Jourova, EU Commissioner for Justice for Consumers and Gender Equality said.

"This agreement is an important step forward to ensure that the internet remains a place of free and democratic expression, where European values and laws are respected."

Source:  http://www.zdnet.com/article/microsoft-facebook-twitter-and-google-submit-to-eu-hate-speech-rules/

Before the internet, conducting research for school, work or out of curiosity involved a set of encyclopedias and a trip to the library. However, we now live in an age where information is readily accessible from your computer.

On the Web, you can find information about any topic you desire. The World Wide Web is a huge database of user–submitted content where you can access an astronomical number of informative sources, online groups and multi-media.

Because all of the content on the internet is self-submitted, and there are very few regulations as to what a person can and can’t publish (depending on local laws), content found on the Web may be inaccurate and opinion based.

Nevertheless, the internet should not be disregarded when conducting academic research. It is a major source for scholarly journals, current news, books, credible magazines, general information and other relevant content. Here are a few tips to help you efficiently conduct online research and find the information you want:

Tap into reputable sources

Many reliable statistics, articles and other information can be found on government and educational websites. These websites are easily identified because their domain names end in .edu or .gov. Additionally, you can conduct a search for only scholarly information. See the sources below.

Subscribe to RSS Feeds

Really Simple Syndication (RSS) feeds is new technology that allow subscribers an immediate update when new information is posted. RSS feeds are particularly handy for news sources or other websites that are constantly updated. If you need to collect current events on a particular topic, RSS feeds will practically do your work for you.

Join or Create a Group

A number of websites like Google, Yahoo and MSN offer online groups where members can share information. This is an excellent way to meet people who share your same interests and discover new resources.

Understand and Use Boolean Logic or an advanced search

Boolean Logic is becoming less common as more search engines offer advanced search features. Boolean Logic uses the words “and”, “or” and “not” to create relationships among search terms and allow you to narrow your search.

The advanced search feature on Google, Yahoo, MSN, Ask.com and other popular search engines accomplish the same goal. Use these methods to filter your results and find the information you’re looking for.

Use Synonyms, Alternate Spellings and Related Topics

As you conduct your research, take note of synonyms, alternate spellings and related keywords of your topic. For example, if you’re looking for information on dogs, you may also want to search “puppies”, “canines” and “pets”.

Use Different Search Engines

Different search engines function differently. Google and Ask.com are link–ranking engines, which mean they consider the relevance and importance of the links that link to a website and the sites the website links to. On the other hand, Yahoo and altavista rank by general content. They look at keywords in metatags and in the webpage’s content. Therefore, different search engines provide different results.

Choose a Browser That’s Conducive to Research

There are many free internet browser downloads—Internet Explorer, Firefox and Opera are just a few. Some browsers allow you to add notes, save groups of websites and have integrated search engines that make web research easier and faster. Any of the three listed above are great for web research.

Listed below are a number of free resources to help you with your internet research.

Free Internet Research Resources

For Academic journals, articles and other scholarly content:

Google Scholar http://scholar.google.com/

MSN Live Academic http://academic.live.com/

INFOMINE http://infomine.ucr.edu/

Resource Discovery Network http://www.rdn.ac.uk/

SearchEdu.com http://www.searchedu.com/

For Books:

A9 http://a9.com/-/home.jsp?nc=1

Google Books Search http://books.google.com/

For a broad search of the Web:

ixquick http://ixquick.com/

For general information:

msn Encarta http://encarta.msn.com/

To create a works cited page:

Son of Citation Machine http://citationmachine.net/

Student abc http://www.studentabc.com/citation_machine

Source:  http://internet-browser-review.toptenreviews.com/how-to-effectively-use-the-internet-for-research.html

Your social data is among the most malleable marketing assets you’ll ever use. It can provide the foundation for virtually any strategy and assist you in the ongoing optimization of any program. It can be the guiding light that consistently helps you build your audience and brand. That’s giving data an awful lot of credit.

So what exactly should marketers be paying attention to when it comes to these stats in order to start taking advantage of them in more valuable ways?

Let me preface this list of metrics by pointing out the fact that when I say data is malleable, I’m not kidding. Marketers need to realize that the elements listed here are only a few of the amazing ways that data can provide insights. With that in mind, let’s take a look at some of these key data metrics.

Outliers

Perhaps the most valuable indicator of importance are outliers within your data sets. When extracting raw data from one of your multiple data sources (e.g. web data, CRM data, social channels or tools, etc.) running a simple linear regression and analyzing your data for outliers (generally within a 5-10% margin of error) will give you excellent insights into where you are seeing certain successes and what efforts might be coming up short.

6 Key Social Data Metrics Marketers Should Monitor | SEJ

In regard to what kinds of data sets you should be monitoring for outliers, that depends entirely on what it is you are trying to understand. You might be monitoring for outliers in your engagement statistics (of course, be sure to have a clear definition of what engagement is first), conversions, clicks, or audience data. Virtually any isolated data set can undergo this hugely useful analysis.

Audience Clusters

One of the most exciting aspects of social media (and, in this case, social data) is the level of detail provided by your audience members. Unlike surveys, questionnaires, or even censuses, when it comes to audience profiles on social media, you’re being given answers to questions about your audience that you didn’t even know you had. When you scale that up (with audiences in the hundreds of thousands or millions) it means the ability to create small audience clusters that fall into certain, hyper-targeted pools.

When you identify a high-performing campaign or piece of content, an analysis of the idiosyncrasies of the engaged audience is key. This data will help provide a basis for things like content strategies and editorial calendars, as well as simply help you run more efficient marketing strategies. Look at the converting audience and determine where there are correlations that can help you better position your brand and better invest your resources for the highest possible return.

Correlations

Whether you’re analyzing audience data or post-level data from one of your active social networks, you’ll want to be sure that you’re paying close attention to correlations, both positive and negative. While you don’t necessarily need to dive as deep as running a Pearson product-moment correlation test (and, frankly, it might not be possible depending on the extent of your exported data sets) it certainly helps if you can.

When it’s not possible, you’ll simply want to pay very close attention to similarities as they arise in a particular cluster. For example, analyze high-performing posts in terms of shares on Facebook and note if there are similarities (e.g. time they were posted, a trend of a certain color, post length, etc.) that appear in the majority of these selected items?

Industry Trends

I’ll be the first to tell any marketer about the benefits of using a data gathering and industry monitoring tool like Radian6, Brandwatch, Crimson Hexagon, etc. Data-gathering tools provide marketers with the ability to catch onto up-and-coming trends within your industry (before your competition) and react.

6 Key Social Data Metrics Marketers Should Monitor | SEJ

Keep a close eye on upward-trending conversations and conversation topics around your industry, brand, and competitors. The insights garnered from this practice can help you in a number of impactful ways, some of which include providing you with inspiration for your next campaign, or highlighting missteps taken by your competitors that you might want to avoid.

Competitive Intelligence

On a similar note, data-gathering tools like those listed above are ideally suited for aggregating data about your competitors. Moreover, there exists a whole subset of these products specifically designed for tracking competitive data, such as Compete, Zuum, and Rival IQ. The insights that these products bring to light are crucial when trying to stand out in a crowd.

In regard to what you should be tracking when it comes to your competitors, pay close attention to the proverbial negative space. Analyzing campaigns and a brand’s presence is one thing, but there is a tremendous opportunity where a competitor is not yet present. Keep an eye on the average share of voice of competitors in your industry monitoring practices, and note when the conversation around one or several competitors takes a dip (or doesn’t exist at all). That is where you’ll have the lowest barriers to entry and a much easier time capitalizing on the untapped market.

Budget Optimization

Saving one of the most important points for last, your data offers you immediate insights on how you can get more out of your advertising budgets. There are a lot of tools that provide an automated form of budget optimization, but sometimes a manual touch is needed.

When advertising on Facebook, Twitter, or LinkedIn, your goal is to acquire new customers or drive engagement at a minimal cost to yourself. For these networks, the goal is to both drive results and exhaust your budget as quickly as possible in order to influence further investment. Manual bidding strategies should pay attention to cost-per-click bid and average click-through rate and slowly adjust accordingly in order to extract every bit of potential that comes with each bid. The end result will look a little something like this:

6 Key Social Data Metrics Marketers Should Monitor | SEJ

Looking at the screenshot above, where this approach to budget optimization has taken place, cost-per-click averages have been leveled, while the total click volume and click-through rate have managed to increase over time—as opposed to the more likely (and common) trend of decreasing over time.

The general idea behind leveraging your data this way is simple: why would you pay a dollar for a click that could cost you ten cents? The real-time data that is available during an ad campaign dictates how best to spend your ad budget and it should be monitored closely.

Conclusion

To say that data is valuable is a colossal understatement. It is, quite simply, your entire strategy; it just manifests in different ways. While there is no shortage of options when it comes to how you bend and shape the data to work for you, the elements listed above are sure to help you improve your strategies and drive faster, more efficient results.

Source:  https://www.searchenginejournal.com/6-key-social-data-metrics-marketers-monitor/162200/

These days, everyone is expected to be up to speed on Internet search techniques. But there are still a few tricks that some users -- and even savvy searchers -- may not be aware of.

Did you hate memorizing seemingly insignificant facts for tests at school? No photographic memory? Good news! Life is now an open-book exam — assuming you have a computer, browser, and Internet access. If you know how to use a good search engine, you don't have to stuff your mind with facts that are useful only when playing Jeopardy! and Trivial Pursuit.

Chances are, you aren't the first person to run across the problem you are experiencing. Chances are also good that an answer is awaiting your discovery on the Internet — you just have to remove the irrelevant pages and the unhelpful/incorrect results to find that needle in the haystack.

Google has been fanatical about speed. There is little doubt that it has built an incredibly fast and thorough search engine. Unfortunately, the human element of the Internet search equation is often overlooked. These 10 tips are designed to improve that human element and better your Internet search skills. (Note: All examples below refer to the Google search engine.)

1: Use unique, specific terms

It is simply amazing how many Web pages are returned when performing a search. You might guess that the terms blue dolphin are relatively specialized. A Google search of those terms returned 2,440,000 results! To reduce the number of pages returned, use unique terms that are specific to the subject you are researching.

2: Use the minus operator (-) to narrow the search

How many times have you searched for a term and had the search engine return something totally unexpected? Terms with multiple meanings can return a lot of unwanted results. The rarely used but powerful minus operator, equivalent to a Boolean NOT, can remove many unwanted results. For example, when searching for the insect caterpillar, references to the company Caterpillar, Inc. will also be returned. Use Caterpillar -Inc to exclude references to the company or Caterpillar -Inc -Cat to further refine the search.

3: Use quotation marks for exact phrases

I often remember parts of phrases I have seen on a Web page or part of a quotation I want to track down. Using quotation marks around a phrase will return only those exact words in that order. It's one of the best ways to limit the pages returned. Example: "Be nice to nerds".Of course, you must have the phrase exactly right — and if your memory is as good as mine, that can be problematic.

4: Don't use common words and punctuation

Common terms like a and the are called stop words and are usually ignored. Punctuation is also typically ignored. But there are exceptions. Common words and punctuation marks should be used when searching for a specific phrase inside quotes. There are cases when common words like the are significant. For instance, Raven and The Raven return entirely different results.

5: Capitalization

Most search engines do not distinguish between uppercase and lowercase, even within quotation marks. The following are all equivalent:

  • technology
  • Technology
  • TECHNOLOGY
  • "technology"
  • "Technology"

6: Drop the suffixes

It's usually best to enter the base word so that you don't exclude relevant pages. For example, bird and not birds, walk and not walked. One exception is if you are looking for sites that focus on the act of walking, enter the whole term walking.

7: Maximize AutoComplete

Ordering search terms from general to specific in the search box will display helpful results in a drop-down list and is the most efficient way to use AutoComplete. Selecting the appropriate item as it appears will save time typing. You have several choices for how the AutoComplete feature works:

Use Google AutoComplete. The standard Google start page will display a drop-down list of suggestions supplied by the Google search engine. This option can be a handy way to discover similar, related searches. For example, typing in Tucson fast will not only bring up the suggestion Tucson fast food but also Tucson fast food coupons. Use browser AutoComplete. Use this Google start page to disable the Google AutoComplete feature and display a list of your previous searches in a drop-down box. I find this particularly useful when I've made dozens of searches in the past for a particular item. The browser's AutoComplete feature must be turned on for this option to work. Click one of these links for instructions detailing how to turn AutoComplete on or off in I.E. and Firefox.

Examples:

  • Visual Basic statement case
  • Visual Basic statement for
  • Visual Basic call

8: Customize your searches

There are several other less well known ways to limit the number of results returned and reduce your search time:

  • The plus operator (+): As mentioned above, stop words are typically ignored by the search engine. The plus operator tells the search engine to include those words in the result set. Example: tall +and short will return results that include the word and.
  • The tilde operator (~): Include a tilde in front of a word to return results that include synonyms. The tilde operator does not work well for all terms and sometimes not at all. A search for ~CSS includes the synonym style and returns fashion related style pages —not exactly what someone searching for CSS wants. Examples: ~HTML to get results for HTML with synonyms; ~HTML -HTML to get synonyms only for HTML.
  • The wildcard operator (*): Google calls it the fill in the blank operator. For example, amusement * will return pages with amusement and any other term(s) the Google search engine deems relevant. You can't use wildcards for parts of words. So for example, amusement p* is invalid.
  • The OR operator (OR) or (|): Use this operator to return results with either of two terms. For example happy joy will return pages with both happy and joy, while happy | joy will return pages with either happy or joy.
  • Numeric ranges: You can refine searches that use numeric terms by returning a specific range, but you must supply the unit of measurement. Examples: Windows XP 2003..2005, PC $700 $800.
  • Site search: Many Web sites have their own site search feature, but you may find that Google site search will return more pages. When doing research, it's best to go directly to the source, and site search is a great way to do that. Example: site:www.intel.com rapid storage technology.
  • Related sites: For example, related:www.youtube.com can be used to find sites similar to YouTube.
  • Change your preferences: Search preferences can be set globally by clicking on the gear icon in the upper-right corner and selecting Search Settings. I like to change the Number Of Results option to 100 to reduce total search time.
  • Forums-only search: Under the Google logo on the left side of the search result page, click More | Discussions or go to Google Groups. Forums are great places to look for solutions to technical problems.
  • Advanced searches: Click the Advanced Search button by the search box on the Google start or results page to refine your search by date, country, amount, language, or other criteria.
  • Wonder Wheel: The Google Wonder Wheel can visually assist you as you refine your search from general to specific.
  1. Click on More Search Tools | Wonder Wheel in the lower-left section of the screen (Figure A) to load the Wonder Wheel page.
  2. Click on dbms tutorial (Figure B).

Figure A

figure-A

Figure B

figure-B

As you can see in Figure C, Google now displays two wheels showing the DBMS and dbms tutorial Wonder Wheels, with the results for dbms tutorial on the right side of the page. You can continue drilling down the tree to further narrow your search.

Figure C

figure-C

9: Use browser history

Many times, I will be researching an item and scanning through dozens of pages when I suddenly remember something I had originally dismissed as being irrelevant. How do you quickly go back to that Web site? You can try to remember the exact words used for the search and then scan the results for the right site, but there is an easier way. If you can remember the general date and time of the search you can look through the browser history to find the Web page.

10: Set a time limit — then change tactics

Sometimes, you never can find what you are looking for. Start an internal clock, and when a certain amount of time has elapsed without results, stop beating your head against the wall. It's time to try something else:

  • Use a different search engine, like Yahoo!, Bing, Startpage, or Lycos.
  • Ask a peer.
  • Call support.
  • Ask a question in the appropriate forum.
  • Use search experts who can find the answer for you.

The bottom line

A tool is only as useful as the typing fingers wielding it. Remember that old acronym GIGO, garbage in, garbage out? Search engines will try to place the most relevant results at the top of the list, but if your search terms are too broad or ambiguous, the results will not be helpful. It is your responsibility to learn how to make your searches both fast and effective.

The Internet is the great equalizer for those who know how to use it efficiently. Anyone can now easily find facts using a search engine instead of dredging them from the gray matter dungeon — assuming they know a few basic tricks. Never underestimate the power of a skilled search expert.

Source: http://www.techrepublic.com/blog/10-things/10-tips-for-smarter-more-efficient-internet-searching/ 

On Jan. 1, a little-noticed, but important milestone in the history of the internet marks its 30th anniversary. It was on this date in 1983 that ARPANET (Advanced Research Projects Agency Network -- the world's first operational packet switching network and the progenitor of what was to become the global Internet) officially switched to using Transmission Control Protocol and Internet Protocol (TCP/IP). While this may not be the best known advancement in the development of the Internet, it is arguably one of the most significant, since it was this change in protocol that established the course of the Internet that is inexorably interwoven throughout our business and personal lives today.

The Internet has impacted all industries in ways we could not have imagined three decades ago. But nowhere has that impact been felt more so than in science research and academic publishing, especially during last 15 years of transition from hard copy to electronic files and the more recent emergence of networked science.

Since the very early days of the printing press, science has been dependent upon the publishing industry to advance knowledge. When Galileo's Discorsi e dimostrazioni matematiche, intorno a due nuove scienze(The Discourses and Mathematical Demonstrations Relating to Two New Sciences) was published by the House of Elsevier in 1638, it challenged the widely held beliefs of that time about the origins of the universe. Such thinking was held to be bordering on heresy by the religious institutions of the day, but the availability of the written word that could be easily transported and made available for others to study, propelled enlightenment and knowledge.

Collaboration between researchers in different countries, of the kind we take for granted today, would have been unheard of even as late as WWII. But the decline of the Cold War saw laboratory walls melt away, as a global economy and the rise of the multinational corporation, increased competition and the need to access the best scientific talent in order to build modern economies and address problems that are now global in nature. More than 35 percent of all research papers published today document active international collaboration, a 40 percent increase from 15 years ago and double since 1990. China dominates in cross-border collaborations; Japan and the E.U. are second and third.

In the first decade of the nascent Internet, little impact outside of the (then) narrow computing community was felt, but in 1992 the first digital versions of research papers became available to the science community via The University Loicensing Project (TULIP), a cooperative effort between Elsevier and eight U.S. universities (Carnegie Mellon, Cornell, Georgia Tech, University of California, University of Michigan, MIT, Virginia Tech, University of Washington). Now the publishing process no longer required a lengthy typesetting and production timeline to create a journal or paper -- content could be created in bytes and pixels and made available virtually.

Six years later (April 1998) the journal Computer Networks and ISDN Systems published a research paper by two computer scientists, Sergey Brin and Lawrence Page, titled: "The anatomy of a large-scale hypertextual Web search engine." Their resulting Google search engine launched in September of that year and revolutionized the knowledge transfer process.

By 2000, digital versions of more than 11 million research articles and the first e-books became available and by the end of the first decade of the new century, international sales growth for digital academic content surpassed hard copy. More than 1.5 million research papers are currently generated by over 200 countries and e-marketing of such content through the use of social networks now is the norm.

A more significant advancement in the past five years has been the emergence of "networked science" -- the concept that scientific content cannot, and should not, exist in a vacuum. Articles by different authors are now linked to banks of data sets, reference books, videos, presentations and audio tracks. Scientists and engineers representing a wide variety of cross-disciplines can debate research findings in online forums, and society will ultimately benefit from the resulting scientific discourse that will open up limitless new avenues for search and discovery.

Today, it is estimated that we create 2.5 quintillion bytes of data every day, much of which (90 percent) has been created in the last two years alone, according to IBM. The data comes from everywhere: satellites and sensors, social media, digital pictures and videos, transaction records, and cellphone GPS signals to name a few. This massive volume of information has given rise to the term Big Data and the basis of the New Research Economy as global spend for R&D reached $1 trillion in 2012, an increase of 45 percent since 2002.

As with any advancement, the assets provided by the Internet come with their own set of liabilities, and they are legion. Most notably are the increases in plagiarism, piracy of Intellectual Property, the debate over Open Access as well as how we manage and vet Big Data. Internet search engines can provide researchers with inexhaustible sources of information, but they cannot determine whether the content can be trusted. The peer review process which is at the very core of scientific publishing still works, and may never be more crucial than it is right now.

The emerging economies in China, India and Brazil, intensifying global competition as well as the need for the very best and most trusted scientific research to address the cross-border problems the world now faces, will continue to fuel the new research economy. The resulting mass of Big Data will grow exponentially. Science and the publishing industry will need each other even more so to help manage it. 

Written By:  Olivier Dumon

Source:

http://www.huffingtonpost.com/olivier-dumon/how-the-internet-changed_b_2405006.html 

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AOFIRS

World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

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