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Paul L.

Paul L.

“YOU NEVER GET a second chance to make a first impression” was the tagline for a Head & Shoulders shampoo ad campaign in the 1980s. It unfortunately encapsulates how most interviews work. There have been volumes written about how “the first five minutes” of an interview are what really matter, describing how interviewers make initial assessments and spend the rest of the interview working to confirm those assessments. If they like you, they look for reasons to like you more. If they don’t like your handshake or the awkward introduction, then the interview is essentially over because they spend the rest of the meeting looking for reasons to reject you. These small moments of observation that are then used to make bigger decisions are called “thin slices.”

Tricia Prickett and Neha Gada-Jain, two psychology students at the University of Toledo, collaborated with their professor Frank Bernieri and reported in a 2000 study that judgments made in the first 10 seconds of an interview could predict the outcome of the interview.

The problem is, these predictions from the first 10 seconds are useless.

They create a situation where an interview is spent trying to confirm what we think of someone, rather than truly assessing them. Psychologists call this confirmation bias, “the tendency to search for, interpret, or prioritize information in a way that confirms one’s beliefs or hypotheses.” Based on the slightest interaction, we make a snap, unconscious judgment heavily influenced by our existing biases and beliefs. Without realizing it, we then shift from assessing a candidate to hunting for evidence that confirms our initial impression.

Typical, unstructured job interviews are pretty bad at predicting how someone performs once hired.

In other words, most interviews are a waste of time because 99.4 percent of the time is spent trying to confirm whatever impression the interviewer formed in the first ten seconds. “Tell me about yourself.” “What is your greatest weakness?” “What is your greatest strength?” Worthless.

Excerpted from Work Rules: Insights from Google that Will Transform How You Live and Lead, by Laszlo Bock

Equally worthless are the case interviews and brainteasers used by many firms. These include problems such as: “Your client is a paper manufacturer that is considering building a second plant. Should they?” or “Estimate how many gas stations there are in Manhattan.” Or, most annoyingly, “How many golf balls would fit inside a 747?”

Performance on these kinds of questions is at best a discrete skill that can be improved through practice, eliminating their utility for assessing candidates. At worst, they rely on some trivial bit of information or insight that is withheld from the candidate, and serve primarily to make the interviewer feel clever and self-satisfied. They have little if any ability to predict how candidates will perform in a job.

Full disclosure: I’m the Senior Vice President of People Operations at Google, and some of these interview questions have been and I’m sure continue to be used at the company. Sorry about that. We do everything we can to discourage this, and when our senior leaders—myself included—review applicants each week, we ignore the answers to these questions.

The Unsung Genius of the Structured Interview

In 1998, Frank Schmidt and John Hunter published a meta-analysis of 85 years of research on how well assessments predict performance. They looked at 19 different assessment techniques and found that typical, unstructured job interviews were pretty bad at predicting how someone would perform once hired.

Unstructured interviews have an r2 of 0.14, meaning that they can explain only 14 percent of an employee’s performance. This is somewhat ahead of reference checks (explaining 7 percent of performance), ahead of the number of years of work experience (3 percent).

The best predictor of how someone will perform in a job is a work sample test (29 percent). This entails giving candidates a sample piece of work, similar to that which they would do in the job, and assessing their performance at it. Even this can’t predict performance perfectly, since actual performance also depends on other skills, such as how well you collaborate with others, adapt to uncertainty, and learn.

People who score high on conscientiousness are more likely to feel responsibility for their teams.


And worse, many jobs don’t have nice, neat pieces of work that you can hand to a candidate. You can (and should) offer a work sample test to someone applying to work in a call center or to do very task- oriented work, but for many jobs there are too many variables involved day‑to‑day to allow the construction of a representative work sample. All our technical hires, whether in engineering or product management, go through a work sample test of sorts, where they are asked to solve engineering problems during the interview.

The second-best predictors of performance are tests of general cognitive ability (26 percent). In contrast to case interviews and brainteasers, these are actual tests with defined right and wrong answers, similar to what you might find on an IQ test. They are predictive because general cognitive ability includes the capacity to learn, and the combination of raw intelligence and learning ability will make most people successful in most jobs. The problem, however, is that most standardized tests of this type discriminate against non-white, non-male test takers (at least in the United States). The SAT consistently underpredicts how women and non- whites will perform in college. Reasons why include the test format (there is no gender gap on Advanced Placement tests, which use short answers and essays instead of multiple choice); test scoring (boys are more likely to guess after eliminating one possible answer, which improves their scores); and even the content of questions.

Tied with tests of general cognitive ability are structured interviews (26 percent), where candidates are asked a consistent set of questions with clear criteria to assess the quality of responses. There are two kinds of structured interviews: behavioral and situational. Behavioral interviews ask candidates to describe prior achievements and match those to what is required in the current job (i.e., “Tell me about a time . . . ?”). Situational interviews present a job-related hypothetical situation (i.e., “What would you do if . . . ?”). A diligent interviewer will probe deeply to assess the veracity and thought process behind the stories told by the candidate.

Structured interviews are predictive even for jobs that are themselves unstructured. We’ve also found that they cause both candidates and interviewers to have a better experience and are perceived to be most fair. So why don’t more companies use them? Well, they are hard to develop: You have to write them, test them, and make sure interviewers stick to them. And then you have to continuously refresh them so candidates don’t compare notes and come prepared with all the answers. It’s a lot of work, but the alternative is to waste everyone’s time with a typical interview that is either highly subjective, or discriminatory, or both.

There is a better way. Research shows that combinations of assessment techniques are better than any single technique. For example, a test of general cognitive ability when combined with an assessment of conscientiousness is better able to predict who will be successful in a job. My experience is that people who score high on conscientiousness “work to completion”—meaning they don’t stop until a job is done rather than quitting at good enough—and are more likely to feel responsibility for their teams and the environment around them.

Sure, it can be fun to ask ‘What song best describes your work ethic?’ but the point is not to indulge yourself with questions that trigger your biases.


The goal of our interview process is to predict how candidates will perform once they join the team. We achieve that goal by doing what the science says: combining behavioral and situational structured interviews with assessments of cognitive ability, conscientiousness, and leadership. To help interviewers, we’ve developed an internal tool called qDroid, where an interviewer picks the job they are screening for, checks the attributes they want to test, and is emailed an interview guide with questions designed to predict performance for that job. This makes it easy for interviewers to find and ask great interview questions. Interviewers can also share the document with others on the interview panel so everyone can collaborate to assess the candidate from all perspectives.

The neat trick here is that, while interviewers can certainly make up their own questions if they wish, by making it easier to rely on the prevalidated ones, we’re giving a little nudge toward better, more reliable interviewing.

Examples of interview questions include:

  • Tell me about a time your behavior had a positive impact on your team. (Follow-ups: What was your primary goal and why? How did your teammates respond? Moving forward, what’s your plan?)
  • Tell me about a time when you effectively managed your team to achieve a goal. What did your approach look like? (Follow-ups: What were your targets and how did you meet them as an individual and as a team? How did you adapt your leadership approach to different individuals? What was the key takeaway from this specific situation?)
  • Tell me about a time you had difficulty working with someone (can be a coworker, classmate, client). What made this person difficult to work with for you? (Follow-ups: What steps did you take to resolve the problem? What was the outcome? What could you have done differently?)

Generic Questions, Brilliant Answers

One early reader of this book, when it was still a rough draft, told me, “These questions are so generic it’s a little disappointing.” He was right, and wrong. Yes, these questions are bland; it’s the answers that are compelling. But the questions give you a consistent, reliable basis for sifting the superb candidates from the merely great, because superb candidates will have much, much better examples and reasons for making the choices they did. You’ll see a clear line between the great and the average.

Sure, it can be fun to ask “What song best describes your work ethic?” or “What do you think about when you’re alone in your car?”— both real interview questions from other companies— but the point is to identify the best person for the job, not to indulge yourself by asking questions that trigger your biases (“OMG! I think about the same things in the car!”) .
We then score the interview with a consistent rubric. Our own version of the scoring for general cognitive ability has five constituent components, starting with how well the candidate understands the problem.

For each component, the interviewer has to indicate how the candidate did, and each performance level is clearly defined. The interviewer then has to write exactly how the candidate demonstrated their general cognitive ability, so later reviewers can make their own assessment.

Upon hearing about our interview questions and scoring sheets, the same skeptical friend blurted, “Bah! Just more platitudes and corporate speak.” But think about the last five people you interviewed for a similar job. Did you give them similar questions or did each person get different questions? Did you cover everything you needed to with each of them, or did you run out of time? Did you hold them to exactly the same standard, or were you tougher on one because you were tired, cranky, and having a bad day? Did you write up detailed notes so that other interviewers could benefit from your insights?

A concise hiring rubric addresses all these issues because it distills messy, vague, and complicated work situations down to measurable, comparable results. For example, imagine you’re interviewing someone for a tech- support job. A solid answer for “identifies solutions” would be, “I fixed the laptop battery like my customer asked.” An outstanding answer would be, “I figured that since he had complained about battery life in the past and was about to go on a trip, I’d also get a spare battery in case he needed it.” Applying a boring- seeming rubric is the key to quantifying and taming the mess.

Remember too that you don’t just want to assess the candidate. You want them to fall in love with you. Really. You want them to have a great experience, have their concerns addressed, and come away feeling like they just had the best day of their lives. Interviews are awkward because you’re having an intimate conversation with someone you just met, and the candidate is in a very vulnerable position. It’s always worth investing time to make sure they feel good at the end of it, because they will tell other people about their experience—and because it’s the right way to treat people.

In contrast to the days when everyone in Silicon Valley seemed to have a story about their miserable Google experience, today 80 percent of people who have been interviewed and rejected report that they would recommend that a friend apply to Google. This is pretty remarkable considering that they themselves didn’t get hired.

Don’t Leave the Interviewing to the Bosses!

In every interview I’ve ever had with another company, I’ve met my potential boss and several peers. But rarely have I met anyone who would be working for me. Google turns this approach upside down. You’ll probably meet your prospective manager (where possible—for some large job groups like “software engineer” or “account strategist” there is no single hiring manager) and a peer, but more important is meeting one or two of the people who will work for you. In a way, their assessments are more important than anyone else’s—after all, they’re going to have to live with you. This sends a strong signal to candidates about Google being nonhierarchical, and it also helps prevent cronyism, where managers hire their old buddies for their new teams. We find that the best candidates leave subordinates feeling inspired or excited to learn from them.

We also add someone with little connection to the group for which the candidate is interviewing—we might ask someone from the legal team to interview a prospective sales hire.

We also add a “cross-functional interviewer,” someone with little or no connection at all to the group for which the candidate is interviewing. For example, we might ask someone from the legal or the Ads team (the latter design the technology behind our advertising products) to interview a prospective sales hire. This is to provide a disinterested assessment: A Googler from a different function is unlikely to have any interest in a particular job being filled but has a strong interest in keeping the quality of hiring high. They are also less susceptible to the thin-slices error, since they have less in common with the candidate than the other interviewers.

So how do you create your own self-replicating staffing machine?

1. Set a high bar for quality. Before you start recruiting, decide what attributes you want and define as a group what great looks like. A good rule of thumb is to hire only people who are better than you. Do not compromise. Ever.
2. Find your own candidates. LinkedIn, Google+, alumni databases, and professional associations make it easy.
3. Assess candidates objectively. Include subordinates and peers in the interviews, make sure interviewers write good notes, and have an unbiased group of people make the actual hiring decision. Periodically return to those notes and compare them to how the new employee is doing, to refine your assessment capability.
4. Give candidates a reason to join. Make clear why the work you are doing matters, and let the candidate experience the astounding people they will get to work with.

This is easy to write, but I can tell you from experience that it’s very hard to do. Managers hate the idea that they can’t hire their own people. Interviewers can’t stand being told that they have to follow a certain format for the interview or for their feedback. People will disagree with data if it runs counter to their intuition and argue that the quality bar doesn’t need to be so high for every job.

Do not give in to the pressure.

Fight for quality.

Excerpted from Work Rules!, published in April 2015 by Twelve, an imprint of Hachette Book Group. Copyright 2015 by Laszlo Bock.

Source : https://www.wired.com/2015/04/hire-like-google/

Tuesday, 07 February 2017 03:24

App Finder: Top apps to help you find a job

Top apps to help you find a job

If you are looking for a job, looking to advance or looking to make a career change, the job hunt can be a grueling process. Thankfully, job search technology has made the process a little less painful by putting thousands of employers and thousands of prospective employees in contact with each other. From informal networking to sending your resume out to thousands of employers to look at, here are some apps to help you find your dream job.

CityHour: The CityHour app helps users get the inside-scoop on a career or industry by allowing users to arrange face-to-face meetings with other professionals around commonalities. The app syncs with you LinkedIn profile to locate contacts in and out of your current network that are open to scheduling in-person meetings. Users can find new professionals through the search engine, connect to anyone within 50 miles looking for a meeting in the next two hours and to select an agreeable meeting place. Users also can receive meeting invites and request meetings with others based on availability. Cost: Free to download to iOS. Find it: www.cityhour.com.

Indeed Job Search: One of the largest job search engines, the Indeed Job Search app offers free access to millions of jobs from thousands of company websites and job boards. Users can find openings in cities near you, view new jobs added since your last search, search by job title or company or location and search full-time, part-time, contract, freelance and internship jobs. Users also can apply to a select jobs with the Indeed Resume and create a resume. Cost: Free to download to iOS and Android. Find it: www.indeed.com/mobile.

Photo -  The JobCompass app helps plot out job possibilities on a map. [photo provided]

JobCompass: The JobCompass app not only helps you search for jobs, you can also plot out the possibilities on a map. Users can search for jobs as close as one mile, search through millions of jobs and find jobs that are located near you in more than 55 countries. Cost: Free to download to iOS and Android. Find it: www.jobcompass.net.

Rake: The Rake app helps users keep track of all the jobs they have applied for. The app allows users to save job postings from job boards and users can save jobs from other job sites and company career sites. Once you have saved a job, the app will help you prepare your job materials and then will keep track of where you are in each job application process. Cost: Free to download to iOS. Find it: http://apple.co/2k6EISU.

Featured App

GeoPickle: The GeoPickle app is a gelocation-based, photo-sharing social network that allows users to go on a time-lapse treasure hunt. Using crowdsourced timelapses on a public map, users are then lead to the locations to add their own photos. Users plant seed pics on the map and anyone else can “pickle” them. Once you've selected a seed, you find the angle (with the help a transparent overlay) and then upload your photo to the app. Cost: Free to download to iOS and Android. Find it: For iOS, http://apple.co/2jWwcEh. For Android, http://bit.ly/2kyfU3d.

Author : Oklahoman

Source : http://newsok.com/article/5536530

Back link is one of the most popular method for promoting a website, for it not only bring direct targeted traffic but it also has a big weight for search engine optimization purposes. It is also consider as white hat SEO technique which means that the system is completely legal and acceptable for every body. Back linking is completely free but there are some paid services for link building within reasonable price, once it was created, majority of them stays permanently. Here is some tip that for sure will help your link building campaign.

For an effective link building campaign, only link from reputable website that are related with the niche or topic you promote. If you’re website is all about food or recipe it is much effective to comment from food and recipe blogs. Make sure that the back link is on do follow website which means that search engine spider is allowed to crawl from the link going to your site. Use keywords as an anchor text as it adds value to the website with regards to anchor text keywords. Create one way back link campaign from high PR website which are highly value by google. Avoid linking from link farm to avoid penalty from search engine.

Link to website that offers permanent back link, article submission is one of the best method of making a link by including anchor text link on resource or author box towards your website. With article marketing, it not only give us a chance to make a pre-sell for the product or service that are being promoted but it also helps to optimized our website.

Creating is quality back link are very gruesome especially for a beginner especially if English is not your primary language. But there are a lots of services that are being offered in the web for article writing and submission services with in affordable price. Fiverr.com is highly recommendable for those who wish for services on a reasonable price.

Back linking strategy is a big factor to achieve success promoting a website, success of any web based business always depend on the quantity and the quality as well. Linking back when created scientifically usually offers a lot of quality traffic, I believe it is a science as back link is not created equally, success of link building campaign always depend on how it is created, we should always bear in our mind that back link is created not just to please our reader (which is very important) but to please search engine which is highly important.

Author: Daisy Espinosa
Source: http://forctr.com/make-search-engine-friendly-website-though-proper-link-building

One study says that 47 percent of U.S. jobs could potentially be replaced by automation over the next 20 years. How's your business handling that prospect?

To say that technology has changed the world in just a few short years is something of an understatement. Take the way it's affected our personal lives, for example. In 1990, the internet was a pipe dream -- something that primarily existed on college campuses and in the military.

Ten years later, in 2000, the internet was everywhere and people accessed it in their homes via their desktop computers.

Today, over 40 percent of the world's population is online -- which breaks down to about 3.5 billion people. More than that, people's primary means of accessing the web is via the small-yet-powerful smartphone so many carry around with them in their pockets all day long.

But if you think that only our personal lives are changing because of technology, think again. It's also rapidly changing the way things get done in the world of business, too. This is true across a wide range of different industries in the following three fascinating ways.

1. Technology has the news industry in flux.

One of the biggest industries that have seen a shift because of technology is that of news. With social media having become the new norm, news spreads faster than ever. However, not all of it is positive -- or real. In an era where everyone rushes to be first, rushing to be correct doesn't seem quite so important -- at least to readers. News organizations themselves are struggling for how to properly adapt to this trend, moving forward.

Facebook, for example, recently announced a plan to attack the fake news that spreads like wildfire in its users' feeds. Other social networking sites are doing the same. Whether these efforts will be enough to stop the spread of rampant misinformation, however, remains to be seen.

2. Information technology as a service is booming.

Thanks largely to the app revolution that took the smartphone world by storm, software developers (and to a larger extent, IT companies) are getting involved in a number of interesting ways. Almost all the resources that businesses leverage on a daily basis -- from their antivirus software to their productivity suites to even the storage they use -- are shifting to cloud-based subscription models.

The point is to drive down costs and drive up value. With the right managed services provider at their sides, small businesses can now compete with their larger brethren as never before.

"For one low monthly fee, it is now possible for a small business to remotely lease all of the cutting-edge equipment they need to remain competitive in the marketplace," Michael Collins of Bawell Water Ionizers told me.  "Everything from software to servers to storage to backup and disaster recovery can now be handled by a third-party provider," he said. "This frees them up to focus on what really matters, while still saving them money at the same time."

3. Automation is about to change everything.

Another major way that technology is rapidly changing the way things get done across industries can be summed up in one word: automation. Tech has reached the point where a massive amount of work currently done by humans will soon be done by computers.

“In manufacturing, you’ll start to see robotics become more sophisticated and able to seamlessly participate in key functions," Chris Wiegand, CEO of Jibestream told me. "In the software world," Wiegand said, "artificial intelligence and machine learning will drive automation through the ability to make sense of large amounts of data, and predict with accuracy the appropriate outcome.

"Ultimately, this level of intelligence and automation will enable our everyday applications to do a lot of heavy lifting for us across a wide range of industries.”

According to a study conducted at Oxford University in the U.K., roughly 47 percent of the jobs in the United States could potentially be replaced by automation over the next 20 years. None of this is to say that 47 percent of the population will soon be out of a job. As these jobs disappear, new ones will be created in their place.

Bottom line

At the end of the day, none of this is new. Technology has always changed the world, often for the better. Innovation by entrepreneurs and their undying urge to do better have done everything from giving us electricity in our homes to sending men to the moon. Why should the 2000s be any different?

Regardless of which industry you're looking at, one thing is for sure: Technology is tearing down and rebuilding business after business for all time right before our very eyes. It's natural to be slightly pessimistic, as change is naturally an unsettling thing. However, when you consider just how far technology has brought us as a society in just 100 years, it's incredible to wonder what the next 100 will hold.

Author: BRIAN HUGHES
Source: https://www.entrepreneur.com/article/288025

Our cast falls short on members but stays big on insight this week when Matt and Min join together to break down powerful information in the worlds of design and marketing. Together, they look at some more future trends, changes to Google search, and more!

  1. 2017’s Design Trends [1:45]
  2. YouTube in Google Search [10:20]
  3. Sourcing Your Content [12:05]

2017’s Design Trends

This week, Min revisits the 2017 trends to lay out some insight into the world of design, from an actual designer! Together, her and Matt look at popular trends from colors and layouts of websites, to navigation and user experience in just about everything!

  • “I’ve been seeing a lot of hype around conversational interfaces lately in the design world. People just want to feel like they’re really talking to someone.” -Min
  • “There’s also a big trend for websites to be smarter in predicting what their users want, think Amazon but in a lot of other websites.” -Min
  • “2017 is going to be a year of trying to make things easier for mobile users. Think UI and UX, little things like pulling the screen down to refresh it or simplified navigation” -Min
  • “Personally, I think virtual reality is going to have the biggest effect on design as a whole, it’s throwing so many designers for a loop.” -Min

YouTube in Google Search

Recently, someone discovered some changes to the mobile search results from Google that could have a huge impact on SEO in the future. To get a deeper look, Matt breaks down the changes and talks about what it could mean to the industry and businesses that want to utilize this powerful tool!

  • “As we all know, Google is the largest search engine but the second largest is actually YouTube.” -Matt
  • “A user found that when he searched certain things that videos from YouTube would be listed first and they would auto play like they do on Facebook.” -Matt
  • “By making videos auto-play without sound, it forces designers to edit text onto the videos that have dialogue or information share verbally.” -Matt

Sourcing Your Content

The number one question our host Matt gets asked when he’s talking with people about digital marketing is, where should you get your content from and how much of it should you curate? Matt takes some time to dive into just that, to answer all those questions so you don’t even need to ask!

  • “Personally, I like to adhere to a an 80/20 rule if you’re just starting out on social media. Post 80% of curated content and 20% of original content.” -Matt
  • “For small business who don’t have time to create lots of content, starting small is great until you’ve got a good que of built up material.” -Min
  • “It’s okay to update older content, just put in your sub header that you’ve updated it. Google likes it, your viewers like it, everyone likes it!” -Matt

 

 

Author: Matt Curtis
Source: http://www.business2community.com/podcasts/2017s-design-trends-youtube-google-search-sourcing-content-podcast-01758797#AwMw6U4Bjw36YX2F.97

 

 

The Google quality raters are contractors who work to test and judge experiments in the Google search results. They do not influence the rankings but rather give Google's engineers more data points to judge how well the algorithms are working.

Gary Illyes from Google said that these quality raters are all over the globe. He said on Twitter, the search quality raters are "in tons of countries."

They need to be because Google is a global search engine and they need to test the quality of the results in the US and in English but also in the UK, Germany, the middle east and Asia and other places.

So it makes sense Google has these folks all over the world.

Again, these quality raters have zero direct influence on how well page A ranks in Google. They just rate what they see, which is looked at by Google engineers.

Author: Barry Schwartz
Source: https://www.seroundtable.com/google-has-search-quality-raters-globally-23260.html

 

Thursday, 12 January 2017 06:41

Yandex: Potential Growth Drivers

Summary

  • The share of Yandex in the Russian search market has stabilized at the level of 48%.
  • maybe this is only a short-term success of Yandex.
  • The forecasted growth of Yandex’s share prices is rather based on external than internal factors.

In my article dated December 30, I gave a positive forecast for Yandex (NASDAQ:YNDX), describing the external factors that were beneficial for the company: strengthening of the ruble, increased business activity and growth of the Internet advertising market in Russia. This time I would like to provide more detailed description of the company's internal trends, in order to better understand the real factors that influence the growth of the share prices.

Despite the multifaceted company's activity, the key source of Yandex's revenue is the search engine business.

It must be recognized that, although "E-commerce" and "Yandex. Taxi" segments are gradually increasing their shares in the structure of the company's gross income, their joint share in the company's revenue, according to Q3 results, was only 9%, while "Search and Portal" segment secured 88% of sales:

Analyzing the sources of the company's profit using EBITDA, we get even more contrasting results: in Q3, the positive EBITDA was only generated by "Search and Portal" and "E-commerce" segments. The remaining segments gave zero or negative results.

In other words, "Search and Portal" segment is not only accountable for the profit of the company, it also sponsors its unprofitable activities. It is also important to note that over the past year, the EBITDA of "Yandex. Taxi" fell from the profit of 44 million rubles to the loss of 633 million rubles, reflecting tough competition with UBER on the territory of Russia. As for the "E-commerce" segment, although EBITDA is positive, there are no growth trends - the profit remains at the level of 400 million rubles for already two years:

So, it should be clearly understood that Yandex is first and foremost a search portal that makes profit on the Internet advertising. And, judging by the current trends, this situation is unlikely to change within the next year. This means that it is the popularity of Yandex as a search engine that will determine its financial results in the near future. It is both good and bad news for a potential investor.

Over the past two years, the share of Yandex in the Russian search market decreased by 3.3%, while Google's (NASDAQ:GOOG) (NASDAQ:GOOGL) share increased by 5.7% over the same period. The long-term trends suggest that the shares of Yandex and Google will become equal by June this year:

However, over the past three months, the market shares of both Yandex and Google remained practically unchanged. This may be a short-term Yandex success in its fight against Google for the Russian search market, however, it is still very premature to talk about a longer-term change.

There is another problem. Internet users gradually give preference to mobile gadgets, and this tendency is reflected in Russia as well as in the rest of the world. Unfortunately, Yandex lost the mobile search market to Google long ago. Moreover, the long-term trends still suggest that the gap continues to widen: 

Putting it all together

So, after all the above, again, as on December 30, I would like to make a positive forecast for Yandex's shares. Please note, however, that the expected increase in the Yandex's share price is only based on the improved external environment, as well as the local stabilization of Yandex on the Russian search market, which will probably allow Q4 results to surpass the analysts' expectations. Once these factors are reflected in the price, Yandex's quotes will return to the lateral trend.

Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Source : http://seekingalpha.com/article/4035530-yandex-potential-growth-drivers?page=2

Wednesday, 11 January 2017 04:22

Top 100 Google like Search Engines You Must Try

If someone asks, the top of the head, which search engines you use or known outside, chances are you naming the regulars: Google, Bing, Yahoo. Internet however is a big place and there are a lot of search engines out there that can meet your very specific requirements.  

General Search Engines

We are skipping the search engines that everyone knows about what you will not see Google, Yahoo or Bing in this list. Here are many other search engines available alternative out there.

AOL

AOL offers search results combined with the contents of AOL. It allows searching for web pages, images and videos, news, tools and more, and also offers filter options.

Yandex

Yandex is a Russian service provider search engine that offers email, maps and more. Its search service allows searching for images, videos and more.

ScrubTheWeb
ScrubTheWeb deliver organic search results and allows the search for web pages available on the list of its only member.

Ecosia

ecosia-org-search-engine

Ecosia is a search engine on the Web, which donates 80% of its surplus income to plant trees. It allows you search the web, images, news, videos and more.

MyWebSearch
MyWebSearch is search engine . Google shows results Allows web search, images, videos, news, commercial products, maps and more.

Teoma
Teoma is an Internet search engine with i ts own algorithm of link popularity. People search for web, images, videos, news, recipes and more is allowed.

InfoSpace

infospace-search-engine

InfoSpace provides white label search and monetization solutions. Its search engine, and to find web pages, images and videos and news.

Explosion Giga
Giga Explosion indexed billions of pages and provides quick information latest. It allows you to search only for web pages , but with filters for improved search results.

Regional search engines

Baidu
Baidu is China search engine to search websites, news, maps, images and audio and video files. It also shows the definitions and allows searches using images. More search engines China: YamYoudaoSogou.

Naver
Naver is South Korea ‘s first web portal that allows searching for web, definitions, images, news, articles, videos and much more besides providing other web services. More search engines South Korea: DaumNate.

Goo
Goo is a portal search engine on Internet and the web of Japan, which tracks mainly Japanese sites and allows web search, images, blogs, maps and even definitions. More search engines Japan: Biglobe.

Rambler
Rambler is a Russian web portal that offers services such as search, email, news portal, portal finance, etc. It allows users search for web and images, and offers filter options.

Seznam
Seznam is an engine of web portals and search for the Czech Republic. It allows anyone to search web pages, maps, photos and videos, definitions, products and more.

SAPO

sapo-search-engine

Portuguese Apontadores Server is a provider of Portuguese services. It offers a search engine that allows web search, images, videos, news and blogs.

Virgilio
Virgilio is an Italian web portal and search engine that allows register to any web pages, images and videos, companies and maps. More search engines Italian: Libero.

Walla
Walla is an Israeli web portal, providing news services, search and email. It allows web search, photos, jobs, commercial products and more.

Diri
Diri is a Bulgarian website and provides web search, news and more services. It allows web search, definitions, flights, blogs, music, videos and more.

Search
The search portal is a web search engine and Switzerland that provides weather, maps, movies and more services. Only allows searching for web pages.

Najdi
Najdi is a search engine for Macedonia. Unlike most search engines, this does not track the sites content and instead uses RSS or other XML sources.

Search Nigeria
Search Nigeria is a web based search engine and portal. It allows people to search the web, images, videos, news, blogs and more pages.

Oertliche Das
Das Oertliche is a German web portal and local directory, which allows users search public places using telephone numbers or street names.

Kid-Safe Search Engines

These search engines provide children with a search service that prevents the entry of materials was improper inappropriate for feeding young ages.

kidrex-kids-safe-search

Social Media Search Engine

Social Mention
Search the mentioned social media and understand social trends.

IceRocket
Blogs search and social networks.

Websta
Search Instagram Instagram tags, user accounts, tables and more

SocialSeeking

social-seeking-media-search-engine

Search through various social networks and media channels such as Twitter, Instagram, Vimeo, etc.

Social Searcher
Search public information networks such as Twitter, Google +, Facebook, Youtube, Instagram and more.

Pixnet
A photo sharing and networking online mobile services. Search provides publicly available information including web, images and more jobs.

Image & Icon Search Engines

Iconfinder
A search engine and repository of free icons and payment.

TinEye

tineye-reverse-image-search

reverse image search engine that allows people to search images using pictures.

Picsearch
Image Search on the web.

Twicsy
A Twitter search engine photos.

Spezify
Image Search social networks like Instagram, Facebook and others.

Knowledge Search Engines

Ask.com
Ask is a search engine cum community questions and answers that allows web search, images, videos and news. You can also ask questions for quick answers.

eHow

ehow-search-engine

eHow is one of the oldest web sites questions and answers that allows people to search on almost any topic – from home decor to food and finance to legal.

Answers
Answers is an engine question-answer and community that allows users search for answers. You can ask directly to questions and answers sites accurately.

Wolfram Alpha

wolfram-alpha

Wolfram Alpha is a computational knowledge engine and search looking answers to factual questions, find pictures, solve calculations and does much more.

ChaCha
ChaCha is a human guided search engine. Provides , free real – time answers to any questions via their website. It is also entries galleries and online contests.

Quora
A question and answer site for tips and views by real people on real life experiences.

Private Search Engines

DuckDuckGo
DuckDuckGo is an Internet search engine that emphasizes the protection of privacy seekers’ and allows web search, images and videos, definitions and stocks.

Qwant
Qwant is a search engine in the anonymous web based in France. It is claimed not to track users while providing web search, news, images and videos and more.

Startpage
Startpage is a Google powered still safe and respectful of the privacy of search engines. People search for web pages, images and videos is allowed and more.

Meta Search

Dogpile

dogpile-search

Gets Google, Yandex and Yahoo.

Nigma
An innovative metasearch engine Russia.

OpenText
Get from Google, Bing and other.

Fagan Finder
A tool search engine list.

Search engines to Search for People

Spokeo

spokeo-search-people

Aggregated data online and offline sources and allows to search using a name, email, phone number, user name or address.

Pipl
Find information about people that can not be found on regular search engines by name, user name, phone number and email.

PeekYou
Indices of people from various social networks by name, email, phone, address, location and more.

Vebidoo
Indexes publicly accessible information about people and allows you search using the name, location and more.

Spysee
A new generation of search engines people – oriented social networks.

News Search Engines

Digg

digg-search-news-online

A news aggregator and curator.

YouGotTheNews
A news and articles search engine.

NewsLookup
Search latest trend and global news.

Elephind
A search engine to find historical information.

NewsLibrary
A search engine cum library to find news and facts.

Search Engines for Search Blogs

The following are the search engines to search blogs based on niche blog categories.

Other Search Engines

DMOZ

dmoz-open-directory

DMOZ Open Directory is a multilingual Internet. A hierarchical scheme of the organization of the site listed ontology is used and allows the search for websites.

Food Blog Search
Food Blog Search is a search engine food recipes through Google Custom Search. It lets you find recipes from more than 1000 blogs and web sites.

Swoogle
Swoogle is a search engine semantic web ontologies , documents, terms and data published onInternet. It is not a normal search engine unlike others.

SimilarSiteSearch
SimilarSiteSearch helps you find similar websites related or alternative.

Shodan
Shodan is a search engine that allows users to find devices (computers, routers, servers, etc.) connected toInternet. Collects data mostly public web servers.

Blackle
Blackle is powered by Google Custom Search and aims to save energy by displaying a black background. It allows users to search for Web pages and images.

Blinkx
Blinkx is a web media platform with a rate of more than 35 million hours of video. It allows people to search videos using sections and search for videos.

NerdyData
NerdyData is a search engine geek allowing enthusiasts programming search for technologies, languages, libraries and more.

SearchCode
SearchCode is a search engine source code and documentation , which provides programmers the ability to search for functions or code snippets.

Polyvore
Polyvore is a social commerce website community driven, allowing discover and find the latest trends in fashion and beauty.

Yummly

yummly-food-search

Yummly is a repository and search engine for foodies. It allows searching of people and exploring food recipes – available in various categories (including seasonal).

Shopping.net
It is a price comparison and product & service search service that allows users to search through any of the products variety of retailers and stores.

Discounto
Discounto allows users to search for and purchase discounts and offers from various retailers and local merchants. Also reports the latest offers and expected for popular items.

AZLyrics
AZLyrics is a portal and search engine letters , which looks for songs using any phrase or song or album name and displays the lyrics of your favorite song.

AnooX
AnooX is a social search engine that allows searching for web pages. Unlike many other PE, it intended use classification of people by the publication of their search results.

OneLook
OneLook is a search engine words and phrases. It allows you search words or meanings in the dictionaries of 1000 and is even able to do reverse lookups.

GoodSearch
GoodSearch is an online shopping site with a search engine that helps you find deals and coupons in department stores. Part of purchase price of the items you find and buy GoodSearch is donated.

Author : Sara

Source : http://www.quertime.com/article/top-100-google-like-search-engines-you-must-try/

Google's decision to organize data being used for online search advertisements, especially location and call extensions in AdWords, could have long-term benefits for people using search data in their daily lives. The latest example draws a line between Google My Business and Call Extension numbers.

The greatest benefit involves the unification of organic search results in the search engine results pages with paid-search advertisers, but this will also tie into location and automation in Google Assistant.

While there are pros and cons to the shift, here's the basics. When search advertisements serve up a business location on google.com, the call extension could direct the consumer through a phone number associated with that location even if it's different from the number used in the call extension.

It's really about correcting and unifying the data on the Web, making it more accessible to a variety of technology that will pull from this information. 

Ads that feature specific business locations may drive calls to phone numbers associated with the locations, according to a letter from Google sent to AdWords advertisers.

Beginning January 19, if the ad features an individual business location, the example text ad format will show with the location extension and the location-specific phone number may be used.

Advertisers that use location extensions more frequently may notice more calls going to their Google My Business number rather than their Call Extension number, Mark Irvine, senior data scientist at WordStream, wrote in a blog.

Irvine listed some pros and cons for Google's latest decision to unify data across the Web.

Google often serves up different numbers for the same business address in the paid ad and the organic listing, but it's at no fault of the search engine, but rather the person imputing the information into different databases and advertising platforms from which the results pulls.

It will likely make AdWords account management easier for a lot of local businesses, Irvine writes, because marketers won't need to create several different call extensions and different campaigns just to make sure they are directing calls to the correct location. And, "since location extensions are created at the account level, rather than the campaign level like call extensions, advertisers won’t need to worry about forgetting to apply a call extension to an individual campaign," he writes.

The major drawback to this change, per Irvine, is that local advertisers will lose the ability to track and report these calls from ads as conversions, which he explains is the whole point of call tracking. There's also a change to opt-out of showing location-specific phone numbers in your ads by filling out this form before January 19, 2017.

Irvine lists steps that marketers can take to prepare for the change.

Author : Laurie Sullivan

Source : http://www.mediapost.com/publications/article/292471/google-to-unify-web-data-through-google-my-busines.html

Though some critics love to knock PCs as dinosaurs, laptops and desktops have gotten sexier, faster and even smarter. For every blue screen of death, there are droves of technological enhancements driving PCs into the era of virtual reality, 4K video and 5G connectivity. Here are the top 10 PC technology and trends to watch next year.

VR PCs on your head

idgns2 s004 s001 t005.mov.00 11 43 15.still006Intel/IDGNS

An Intel employee demonstrates the company’s Project Alloy headset on stage during IDF 2016 in San Francisco on August 16, 2016.

VR devices will come in many new shapes and sizes, with some of them acting essentially as PCs that fit on your head. Dell, Asus, Acer, Lenovo and HP will release mixed reality headsets, which will allow users to interact with 3D objects that pop up as floating images superimposed on a real-life background. The devices will provide a new level of human-computer interaction, making it more fun than ever to create 3D objects, play games, watch moves, and have interactive Skype calls. These “holographic computers,” as they have been called, will have Intel chips, an integrated GPU and possibly a 3D RealSense camera to identify objects, measure distances, and provide new perspectives on surroundings.

Storage prices will go up

IntelMartyn Williams

A computer with an Intel SSD on display at Computex 2015 in Taipei

Prices of SSDs are going up due to shortages, and that could have an impact on the price of laptops, 2-in-1 computers and storage. Dell’s XPS 13 with Intel’s Kaby Lake chips and a 512GB SSD, for example, is not available right now.  Other laptops with 512GB SSDs are priced unbelievably high. Most PC makers are offering 128GB or 256GB SSDs in PCs by default. Choose storage wisely, as it isn’t easy to screw open a superthin 2-in-1 to replace an SSD.

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Talk to your PC

CortanaMicrosoft

Woman using Microsoft’s Cortana voice-activated assistant on Lumia smartphone.

The feud between Apple’s Siri, Amazon’s Alexa, Google’s Assistant and Microsoft’s Cortana voice-activated assistants could get more interesting next year. Users will be able to shout out Cortana commands to Windows 10 PCs from a longer distance, thanks to a “far-field speech recognition” technology that Intel and Microsoft are working on. Until now, Cortana worked best if a user was close to a PC, but millions of Windows PCs will turn into Amazon Echo competitors with this new feature. Cortana can do a lot more than Amazon Echo, like accessing information from the cloud, chatting with chatbots, checking email and other tasks. 

AMD ratchets up chip battle with Intel

chip waferMartyn Williams

Intel has been the unchallenged king of PCs for more than a decade, but AMD is fighting back with its new Ryzen PC processor, which will reaches PCs next year. A healthy rivalry will be good news for PC users, some of whom may jump from the Intel to the AMD camp. AMD claims Ryzen is 40 percent faster than its current PC chips, which on paper is impressive. The chips will first hit gaming PCs, and then mainstream laptops and desktops later in 2017. Ryzen will battle Intel’s Kaby Lake in early 2017, and the 10-nanometer Cannonlake in late 2017.

ARM-based laptops with Windows, again

microsoft windows 10 signStephen Lawson

The first attempt at ARM PCs, which ran on Windows RT, was an unmitigated disaster, and it left many users skeptical of the idea. But Microsoft hasn’t given up, especially as 5G starts to become a reality and cellular connectivity in PCs becomes essential. Microsoft announced that next year PCs will be available with Qualcomm’s ARM-based Snapdragon 835, which is primarily for smartphones. Super-thin laptops will get integrated modems and a long battery life with the chip. The ARM-based PCs will run Win32 applications that run on regular x86 PCs via emulation.

For now, no PC maker has announced ARM-based Windows PCs—manufacturers  may be cautious in light of the Windows RT fiasco. There are also many challenges. Snapdragon isn’t as fast as high-end x86 Intel or AMD chips, and won’t support 64-bit applications initially. Also, emulation may limit the ability to exploit hardware acceleration.

Bluetooth 5 will take charge

Bluetooth logoStephen Lawson

The Bluetooth logo.

Laptops and 2-in-1s will be equipped with the latest Bluetooth 5 wireless specification, which is a longer and faster upgrade to the aging Bluetooth 4.2. Bluetooth 5 will allow PCs to communicate wirelessly with devices up to 400 meters away in clear line of sight, but a more reasonable range is about 120 meters, according to analysts.  Bluetooth 5 will transfer data at speeds of up to 2Mbps, which is two times faster than its predecessor.

Beautiful screens, 4K and HDR

dell xps13Dell

Dell’s XPS 13 has an edge-to-edge screen.

Laptops like the XPS 13 and Lenovo’s Yoga 910 have beautiful edge-to-edge screens, a feature that may be included in more laptops next year. Also, 4K screens and HDR (high-dynamic range) technology will make games and movies look stunning. HDR results in more vivid images, and TVs, cameras and monitors supporting the technology are already available. Netflix is also doubling down on HDR. An HDR standards battle is brewing with DolbyVision and HBR3, but GPU makers are supporting both standards. AMD expects DolbyVision to ultimately win.

New storage and memory technologies

3d xpoint die optaneIntel

3D XPoint is the technology behind Optane products.

Intel’s Optane, a superfast SSD and DRAM replacement that could ultimately unify memory and storage, could cause a radical change in PC architecture. But that won’t happen for a few years, and the initial expectations for Optane are modest. The first Optane SSDs will be in enthusiast PCs, and could cost a small fortune. Optane SSDs have been measured as being 10 times faster than conventional SSDs. Over time, Optane could replace DRAM DIMMs, with the added advantage of being able to store data.

The SSDs won’t be in laptops next year as the technology’s uses are still being explored. Optane is based on a technology called 3D Xpoint, which Intel co-developed with Micron. SSDs based on Micron’s 3D XPoint technology will ship next year under the QuantX brand.

More changes for keyboards

Yoga BookLenovo

Lenovo’s Yoga Book has a virtual keyboard on a touch panel.

We saw some interesting changes to keyboards this year: Apple added the Touch Bar, while Lenovo swapped out the hard keyboard for a virtual keyboard on a touch input panel for its Yoga Book. Lenovo wants to bring the virtual keyboard to more Chromebooks and 2-in-1s, partly because of its versatility. The touch input panel can also be used to draw or take notes with a stylus. It’s a toss-up: Lenovo believes that those used to typing on mobile devices will adapt to this touch panel keyboard quickly, while hard keyboard diehards will dismiss the idea.

Some ports won’t go away easily

USB Type-C (4)James Niccolai

USB Type-C cable on show at CES

PC makers may not muster up the courage to remove the headphone jack and SD card slots from PCs right away, but USB 2.0 slots could be on their way out. Some PC makers may leave out display and other legacy ports with the emergence of the versatile USB Type-C, which can be used to charge PCs and connect displays, storage devices and other peripherals.

Author : Agam Shah

Source : http://www.infoworld.com/article/3150947/computers/top-10-pc-technologies-and-trends-to-watch-in-2017.html

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