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Carol R. Venuti

Carol R. Venuti

Do you think 2017 will be the year of video? Again? If so, you’re in good company.

In fact, if I were forced to TLDR this post, the big social media trends for 2017 could be boiled down to this:

  1. Video (live, recorded, and 360-degree)
  2. Influencer marketing
  3. Bots

But there is much more you can and should do in 2017 to be successful on the top social media platforms.

One of those things mentioned by a few of our experts may seem a bit obvious, but it could be the most crucial: you must understand your audience!

Tactics are great. Understanding all the big social networks where people hang out is also great. Data is also super important.

But really, if you want to drive more engagement and ROI from social media, you need to know – and be responsive to – your customers. Maybe this isn’t so much a trend as a proven principle of good old-fashioned marketing, but it’s especially in social media: make it personal! Put a little more humanity in your 2017 social media strategy.

Here’s what 26 of the top marketing experts say will be the biggest trends in social media in 2017 – and beyond.

We’ve gathered insights from these social media pros:


 

Heidi Besik, Group Product Marketing Manager, Adobe

 

Heidi Besik

 

The biggest trends in social media in 2017:

Video

In 2016, the biggest takeaway from the success of video is that platforms like Facebook are beginning to challenge traditional media for ad dollars. What we used to know as big television events are now consumed through snackable clips.

Next year, the continued importance and consumer appetite for video will drive further refinement. Social media platforms will introduce easier ways for users to access video, as well as better tools for creators.

At the same time, we will see brand advertisers begin talking about platforms like Twitter and Facebook as a new form of television. And as consumers get increasingly more comfortable (and familliar) with video, we will see a shift in organic content where brands beginning building out dedicated video teams and putting together an infrastructure that decreases turnaround times and gets content out faster.

Measurement

Social networks have matured into some of the most targeted ad channels around. As a result, it’s put a bigger spotlight on justifying ROI.

Advertisers need robust data in the same way they have for existing channels like desktop Web and broadcast TV. This will be top of mind in the new year, as we see social networks work to deliver on comparable metrics and certain advertisers advocating for more third-party auditing.

We will also see more measurement conversations within organic content. Despite continued calls for the “death of organic content”, it will continue to occupy a big role in a brand’s communication strategy.

What we will see are social teams tapping into some of the analytics disciplines in other channels like desktop web – becoming much more diligent in measuring what works and adjusting in real-time. The practice overall will become increasingly more data-driven to drive ROI, as they compete with paid and earned.

Internal Collaboration

We are moving toward the year of integration for social media, where it impacts all stages of the customer journey and has become a standard, integral part of the marketing mix. Social strategists will need to better integrate with existing digital programs across web, ecommerce and mobile. As the roles of content marketing and social marketing become more intertwined, we’ve seen this need accelerate through 2016 and think it will continue to be an area of focus for marketers moving through 2017.

Customers expect brands to deliver a consistent, personalized experience across touch points. Yet most social marketers are still using up to 7 different, disconnected tools to manage social activities.

Disconnected data, content, workflows and teams are leading to poor customer experiences. Tool consolidation that facilitates integrated content, workflows and data will be critical to leveraging the power of social to drive better more consistent omnichannel digital experiences.


 

Kendall Bird, Associate Social Media Manager, Collegis Education

 

Kendall Bird

As we move into 2017, there are major trends that we are already seeing transpire within the social media space including live and recorded video that create immersive social media experiences and organic reach continuing to decline. The two trends go hand-in-hand as video is prioritized within organic social and is seen as an authentic way to connect with followers. With that said, social marketers continue to need to keep their head on a swivel and stay creative in their strategy plans.

Within the broader social media community we are seeing platforms such as Facebook, Snapchat, and Instagram moving toward live, real-time video. These platforms have products that enable marketers to connect with their followers in a completely different light than they are used to experiencing.

Video presents the opportunity to create more candid experiences for your followers. Social media users will continue to demand to live vicariously through social media content put out by brands and influencers. The question is how will you make genuine real-time experiences that make your followers feel as though they are there?

Several brands are already doing this right including Birchbox, Sweetgreen and Inspiralized. Each one of these brands showcases their products in an authentic, creative and interesting manner.

  • Birchbox‘s Facebook Live experience is one of my favorites to watch because they unbox their product (Birchbox, for those who don’t know, is a curated, monthly subscription box for men and women) and show what the product is and how to use it.
  • Sweetgreen (an East Coast fast-casual restaurant) is the most creative when it comes to Snapchat. Recently, one of their Stories, was introducing a Sweetgreen customer sharing their favorite salad bowl. They snapped the story from the lens of the customer and through the chef’s perspective with Snapchat Spectacles.
  • Inspiralized is one of my favorite food bloggers (small bias!), but Ali really does a wonderful job maintaining her social media accounts and really focuses in on what her followers are interested in and what the channels are about. Inspiralized uses Instagram Stories to focus more on the personal side of her life and business, whereas Snapchat is focused more on tutorials and product.

As you envision your social media strategies for 2017, be thoughtful about each platform and your followers. Why are they watching Facebook Live, Snapchat, and Instagram Stories? Are you differentiating your accounts to fit what your followers are interested in? Why are they following you?

Consider conducting an competitor analysis of what they are doing on these platforms products, focusing on what is successful for them and how you can better those efforts for the brands you are managing. Always remember, you are building a community – would you want to be part of it?


 

Lisa Buyer, Speaker, Author & Consultant, The Buyer Group

 

Lisa Buyer

 

In 2017 social media marketers and brands will be expected to do more in less time; short of performing social media miracles. I see the start of a new condition called Social Media Stress Syndrome.

Everyone is chasing the ROI and trying to stay on top of the constant change and introduction of new platforms, tactics and tools. Live video, Snapchat (aka Crackchat), the increasing complexities of Facebook and the unknowns behind augmented and virtual reality will be keeping social media marketers awake at night.

Prioritization

Brands will need to fine tune focus on the platforms that are most important to their audience and figure out how to make the most of them. Do an audit of best performers and eliminate the time suckers.

Better content

In 2017 content is no longer king. Social media marketers will need to step up the game and only the brands investing in talented journalistic style writers will survive.

Distributed Content Management Systems (DCMS)

Creating, reaching and publishing is going beyond WordPress with platforms such as RebelMouse introducing the first DCMS.

Creativity

With platforms such as CanvaAdobe Spark and Buffer’s Pablo, visuals are spoonfed to social media marketers. Brands will be expected to take canned visuals to the next level in 2017. Standing out in the newsfeed’s visual competition will require more than just using stock visuals.

AR/VR/MR/PR

Augmented reality (AR) virtual reality (VR) and mixed reality (MR) are the latest public relations (PR) buzzwords turning heads. Social media marketers will be faced with figuring out how to make sense of this new technology. Follow sources such as Cathy Hackl, Robert Scoble and VR Scout.

Productivity & Reporting

This is where the Social Media Stress Syndrome will come into play. Social media marketers will need to reinvent the meaning of productivity and fine tune the social media management aspects by investing in social media management dashboards with excellent reporting features such as Buffer, Hootsuite, Agorapulse, or Sprout Social.

Balance

In 2017, avoiding Social Media Stress Syndrome and maintaining digital work/life balance should be a priority in order to keep your sanity. Staying ahead of the social media marketing industry gets tougher each year and more complex.

In order to avoid being “taken down” by social media, marketers will need to find ways to reset and restore in order to stay fresh and creative without getting burned out. Apps such as Buddhify, integrating yoga into your weekly routine, and going offline for a walk at lunch are great ways begin finding balance in 2017. I’m writing my next book, “Digital Detox Secrets”, to help digital marketers find space for balance, opportunity, and productivity happiness.


 

Mel Carson, Founder, CEO & Principal Strategist, Delightful Communications

Mel Carson

Putting people first will be one of the trends we’ll see in social media in 2017.

Elections on both sides of the pond have proved that no matter how much data you have to suggest one outcome is imminent; unless you sit down with your target audience and ask them for their thoughts and opinions on whatever product or service you are trying to sell you might be barking up the wrong alley.

Also, our personal branding consulting business has tripled in the last 12 months which shows professionals increasingly see the benefit in having their wisdom and experience be more discoverable, shareable, and memorable across social networks, which is why I’ll be watching the Microsoft/LinkedIn integration with a keen eye!


 

Ashley Carlisle, Brand Relationship Strategist, Fractl

 

Ashley Carlisle

In 2016 we saw a huge surge in influencer marketing, which will no doubt continue into 2017 – but inevitably it will evolve as all trends do. The new year will see an increased emphasis on authenticity and transparency among influencers as they become more commonly integrated into social strategies.

Typically when we think of influencer marketing, we think of a product placement posted on a major celebrity’s Instagram account to hundreds of thousands (if not millions) of followers, but it goes beyond that. It can also include hashtag campaigns to encourage a genuine conversation among followers or account takeovers to help build a following. The latter examples, along with other creative, more organic ideas, will likely grow in popularity in 2017 as they emphasize authenticity and encourage engagement.

While the spotlight this year was primarily on pop culture celebrities promoting products falling into the discretionary consumer goods category (think apparel, beauty, alcohol, etc.), other brands will start looking into incorporating influencers in their 2017 social strategy.

As more research is becoming available to prove influencer marketing’s ROI, B2B and other types of B2C companies will likely join. These brands especially better work with powerful middle- and micro-influencers as they often have more influence over a more intimate, targeted audience – which also translates to more engagement.

As far as the networks themselves, Snapchat and Instagram were the networks of choice. While Snapchat has grown exponentially, Instagram will likely continue to take the lead when it comes to engagement into 2017, given its more diverse user base. Some even argue while Vine is officially dead, influencers could save Twitter with the help of livestreaming and Twitter Moments.

Even with the algorithm changes and crackdown on compliance with the FTC guidelines, influencers on social media will continue to prove their value into 2017.


 

Geoffrey Colon, Communications Designer, Microsoft

 

Geoffrey Colon

Two things for social media marketers to watch:

1. CRM

CRM via social has existed forever but now it’s a form of marketing. The better you do it, the better the word of mouth about your company, product, service spreads to others.

Reputation economics is only getting more influential on how people choose what company to use. Many companies have ignored this and as a result will pay a steep price in 2017 with either more customer churn or loss of potential new customers altogether.

2. Bots

Because of the volume of conversations that may exist in these channels, conversation bots are key.

The best companies will program and experiment with these in 2017 as they will only become more influential and allow companies who may have small staffs to handle mass quantities of inquiries through channels like Facebook Messenger, Twitter, and Skype.

 


 

Brent Csutoras, Founder & CEO, Pixel Road Designs

Brent Csutoras

If you look at the success of Pinterest, Snapchat, and Instagram, it’s clear there is a real shift in social media storytelling. It has been something optional for most businesses up until now, but I think in 2017 companies need to really give some serious thought and strategy to how they can incorporate more visual storytelling in their social media marketing plans.

Where possible, I also think it is going to be important for companies to start thinking about how they can incorporate beacon or location-based marketing efforts into their strategy as well. Virtually every app I’ve seen or been pitched this last year has had some beacon or location-based feature, so companies are going to have to start looking into incorporating this as well.

Over the past two years we’ve been building toward a significant shift in how we tell our stories through social media. In 2017 it’s time to get with the times and start embracing this shift – like now!

 


 

Melissa Fach, Social Community Manager, Pubcon

Melissa Fach

Customer service via social is huge already, but I believe it will grow in 2017. People prefer to do as much as possible via their phones, and we also know people go straight to their phones to complain about things on social media networks while they are on the go.

So, all businesses need to come up with more defined plans on how they are going to handle customer service issues via social media for 2017. Not handling complaints the right way, quickly, can result in terrible PR for any company. For example:

comcastcares unhappy customers

Some things to cover:

  • Availability hours & response times: Facebook is already giving badges for good response times and both Facebook and Twitter allow you to set availability hours & auto-respond to messages. I recommend all businesses learn about the customer service options available on both Twitter and Facebook.
  • Staff: Choosing staff is critical. Who has the temperament/self-control to handle potential and current customers the right way? Say the wrong thing and you will end up on the news.
  • Create protocols for all situations: Support, Q&A, Requests, Billing, Complaints, User Error, Crisis Management and Trolls.
  • Education: Make upper level management understand how critical social media customer service is and why resources and money are needed.

Another thing that will grow via social in 2017, video – every major social media network has focused on enhancing video options. Businesses of all sizes need to find creative ways to utilize video and to reach their targeted audiences.

Boring video just will not do. I am sure that we are going to be overrun with video, as we have been with content, soon enough. To stand out and be remembered businesses will need to go the extra mile.


 

Nikki Fica, Founder & CEO, Social Media Facelift

 

Nikki Fica

Smart brands and businesses should focus on the power of influencer marketing in 2017 for great social media success. They shouldunderstand what makes an influencer in their niche and take micro influencers into consideration.

Brands and businesses should also explore more live video options. With the rollout of Instagram’s live videos at the end of 2016 and Twitter’s livestreaming without Periscope, platforms are looking for you to share your authenticity on their platform. Show your “why” and make people fall in love with not only your product, but the brand and who is behind the brand itself.

As an avid “Shark Tank” viewer, the backstory of the entrepreneur is often reflected during the episode; where they came from, what their passions are, etc. Things that others can relate to. If a brand on social media plays a similar role and can relate to the consumer (the use of livestreaming can help tremendously), it may influence stronger.

Consumers may be more likely to purchase over a bland brand with a similar product who only talks about the product itself. Humanize your brand in 2017!


 Kat Haselkorn, Director of Content, Go Fish Digital

 

Kat Haselkorn

Measure everything. In social, it can sometimes be tricky to keep track of what works and what doesn’t across multiple platforms, but when you can show changes over time, that’s when you have something that plays into a more holistic marketing strategy.

One of the biggest complaints I’ve heard from business owners about Snapchat is the lack of metrics the platform offers its users. Their feeling is, If I’m investing all this time and energy into creating content, putting together stories, and building a following, I need to be able to prove its worth. That’s a totally fair criticism of the app.

Luckily, there have been whispers that Snapchat is unveiling more detailed reporting over the coming months and other platforms (and social media management tools like Sprout Social) seem to be headed down that path as well.

The more time you spend tracking and evaluating posts, the better your social presence will be. I can’t stress it enough: Don’t just throw something out there and see what sticks. Measure everything and use the data to adjust your social media strategy accordingly.


 Kelsey Jones, Executive Editor, Search Engine Journal

 

Kelsey Jones

Here are three social media trends you need to know in 2017:

Live Video

With the introduction of live video for Instagram, and the continuation of Facebook’s preference for live video in the newsfeed, businesses should continue to develop live video strategies and consider how it can tie into their existing marketing efforts. What events, learning opportunities, or internal team happenings are going on in the new year that could be translated into live video?

360-Degree Photos & Videos

Mark my words: this is going to blow up, due to Facebook’s acceptance of it and VR headsets. Soon you are going to be seeing brands and people posting tons of 360-degree media. Take advantage of it now by buying yourself a $100-200 camera that shoots these types of images (this is the one I have*) and beat your competitors to the punch.

Take Advantage of Your Data

I’m always amazed at the data we have at our fingertips when it comes to Google Analytics and Facebook Insights, as well as Twitter analytics. Instead of glancing over it each month to see how many new likes your pages or profiles got, really buckle down and look at what types and topics of posts do best. Dedicate yourself to taking more action based on data, and your social media presence will only continue to grow.

*Disclosure: This is an SEJ affiliate link


 Jordan Kasteler, Marketing Consultant & Entrepreneur

 

Jordan Kasteler

2017 is sure to bring about many new social media trends. There may even be new, hot social networks that spring up and give currently dominate social networks a run for their money.

However, before getting involved with any new trend or site be sure that it’s a right fit for your audience. If not, you may be wasting your time drawing people toward you that aren’t interested in your product or service.

As for big trends to focus on, here are four:

Ephemeral Social Media

In other words, Instagram and Snapchat Stories are content that disappears within a limited amount of time. As this is the new rage, it keeps people coming back to these social networks to view daily content before it disappears. Use ephermal social media wisely but posting timely content, gifts for your audience, contests, show behind the scenes, etc.

Live Video

This is another trend social networks are allowing users to take advantage of. Instagram now has a live video option. This is another opportunity to take your users behind the scenes and provide real-time content.

Paid Social

More social networks are moving toward a pay-to-play landscape. As organic reach declines, it’s more important to pay for visibility. Social networks will continue to grow their abilities for businesses to narrowly target their users by demographic, psychographic, and technographics.

Mobile

With social traffic referring from mobile over desktop, it’s important that your content is speedy and provides a good user-experience on a smartphone with 4G bandwidth.


 Katy Katz, Senior Consultant, SmartBug Media

 

Katy Katz

Social media platforms are continually searching for ways to artificially reproduce the sentiments of real human interaction within a platform that is inherently non-human. This is why images are more popular than text, videos are more effective than stills, and live video is starting to gain traction.

This race to replicate human contact is only going to continue in 2017 and beyond; especially as 360 technology and virtual reality start to penetrate the market more deeply.

Brands should be thinking about ways to increase consumer access to that human factor – through strategic campaigns as well as organic interactions. That will be the best way for companies to improve their social performance in 2017.


 Jabez LeBret, CMO, GNGF

 

Jabez LeBret

We are about to see a move towards live video for brands. This will take two main forms including brand events and non-brand sponsored content.

For non-brand sponsored events the customer will become the promoter and producer. This user-generated content will be scary for many brands.

Years ago I wrote an article on Forbes comparing brand marketing to an API. Regardless of if brands are interested in letting the customer market the brand, they do not have a choice.

This means companies should be more proactive in engaging users to submit content. Instead of fighting the trend, get ahead of issues by facilitating the messaging and delivery. This will require companies to become proficient at creating live video content.

It would be wise to test various methods of encouraging your customers to create content on behalf of your brand. We are entering a new era of social media marketing and it is both scary yet exciting at the same time!


 Debbie Miller, President, Social Hospitality

 

Debbie Miller

Social video will continue to be a key trend in 2017. Between Snapchat, Instagram Stories, and Facebook Video, the options are becoming more vast and are constantly evolving.

It will be critical for brands to formulate how to best optimize their video strategy for maximum impact. It’s easy to get bogged down in scheduling written copy and photos, but video is a field that should be given more time and consideration moving forward.

With the rise in video comes the lure of real-time content. Both Instagram and Facebook are leveraging their live streaming components and businesses are able to connect with their audiences in unprecedented ways as a result. Businesses should consider the best routes for optimizing live video content, whether it be interviews, behind-the-scenes tours, exclusive announcements, etc.

One important thing to remember is that the social media world is constantly evolving, and the pace seems to be constantly becoming more rapid. It’s important to stay on top of current trends and changes so that you’re not left behind. It’ll be beneficial for companies to adopt more training and development of their teams to ensure comfortability in the space across your organization.


 

Merry Morud, Senior Creative Strategist, aimClear

 

Merry Morud

 

No longer will social marketers be considered the scrappy rebel force, existing on the fringe of marketing and pointing to false idol metrics. Social media marketers must integrate into the greater multi-touch nurture marketing ecosystem – digital and otherwise – to not only survive but become an undeniable force in 2017.

And BTW, it’s social’s job to integrate, not everyone else’s, for the greater marketing good.

Social marketers will be responsible for making money in a multi-touch environment. One or two-touch conversions in any channel are a finite asset after that brands need to (still) nurture with content.

Social will become a more powerful ROI-positive machine as marketers tap even more consumers further down the funnel with lookalike modeling and clean up retargeting rebounds from other performance marketers by layering on psychographic filters and promoting content that solves problems, demystifies, answers questions, explains benefits, empowers users and removes barriers to purchase.

Filtered performance retargeting has the potential to radically redefine how higher level marketers view social. So social marketers seeking to stay relevant should take heed.

If you didn’t notice, 2016 has been a wake-up call for, well, just about everyone as it peeled back the veil on just how insidious social, “news,” and search truly are. Social drives news. News drives search. And perception is reality. Social propagation is that which can create or cause cultural shifts and the goal of branding is a cultural shift.


 Rebecca Murtagh, Founder & Chief Strategist, Karner Blue Marketing

 

Rebecca Murtagh

In 2017, the race for social media fans, followers, likes, etc. will be overshadowed by a paradigm shift toward relationship cultivation. And, in case you haven’t noticed, this shift has already begun in a big way.

Relationships are the future of social media. Here are five reasons why:

1. Aggregation is So 2016

In 2017 In-tune marketers will shift the focus of social media from vanity metrics (followers, fans, likes, etc.) to relationships. The longer the relationship, the greater the return on investment, and lower cost of acquisition. The follower, fan or connection that has never been touched by the brand has zero value.

As attractive as it may be to report growth of the audience, sustainability of the brand will be determined by revenue. Winning hearts and minds is more important than ever to brands seeking to cultivate leads, customers, and champions. And, it will take a lot more than personalized website pages and emails.

2. Social Media Offers So Much More Than Mass Media

To make social media manageable, marketers have largely reduced social media into a new form of mass media. Broadcasting messaging without leveraging the social aspect of the channel leaves most of the unique potential of social platforms untapped.

Audience aggregation merely reflects the first introduction, a handshake if you will. Today’s consumer wants to do business with brands they trust. Trust has been redefined from just offering a quality product or service, to meeting the expectations of audiences in a transparent, ethical manner.

This is especially true with millennials, who will be between the ages of 20-37 years old in 2017. The good news is that millennials are willing to reward brands they trust.

Millennials are seven times more likely to give personal information to a trusted brand. In fact, 46 percent of surveyed millennials said they would share personal data if in exchange they received a more consistent, relevant, personalized experience, complemented by free perks, discounts and better customer service, across all platforms.

3. It’s a New Era

Millennials have, and will continue to, yield tremendous influence over consumer and B2B purchases. No longer youngsters, millennials will not only make purchase decisions differently than previous generations, as a “digital-first” generation, they will influence the decisions of Gen Y and Baby Boomers for years to come.

Millennials expect reciprocity; a two-way, mutual relationship with companies and their brands, and they consider a brand’s social, environmental or philanthropic efforts when making purchase decisions.

4. Social is Part of the Omnichannel Experience

More than 85 percent of millennials and 75 percent of baby boomers are ready for omnichannel interactions. Brands may not fully understand how broad this expectation is.

Omnichannel is often referred to as seamless integration between on and offline customer experiences. We have seen studies and surveys over the years reveal how consumers use multiple devices, across multiple channels, and across media channels for news, social interaction, job searches, shopping, and solutions for work, business and life.

The social experience is as important as the in-store, face-to-face, or website interaction with the brand. In addition to seek a “a hassle free, omnichannel, client experience personalized to their needs”, according to an IBM report.

Engagement requires much more effort than merely broadcasting to the masses. This is a tough pill for many brands to swallow.

Many have not kept up with the expectations of their audiences. And, in doing so, these brands have essentially begun the spiral into self-imposed obsolescence and extinction.

5. Tribes, Community & Crowds

There is untapped potential inherent to social media that can help brands connect with member of the audience, while connecting audiences to one another.

People don’t want to just do business with a business. They want to be connected with the people behind the business, and they want know how the business interacts with customers like them.

This is why review websites, social sharing of content, crowdfunding, etc. have been so effective. The power of tribes, community, and crowds have only begun to realize their potential.

The next generation of social media will promote greater access and transparency between brands and their fans, creating the sense of belonging and community the next generation craves.

Brands that embrace this new normal and invest in building relationships will be the winners in 2017.


 

Maddy Osman, SEO Copywriter & Founder, The Blogsmith

 

Maddy Osman

Here are two big social media marketing trends for 2017:

1. Instagram

Instagram will become a major player of the top social networks, thanks in part to tactics that effectively take a direct attack on Snapchat (like Instagram’s own “Stories”). Once their new Shopping feature is released to all brands, more clickable links will mean more conversions for retailers.

Facebook owns Instagram, so that means the Instagram ad platform will continue to evolve in the right direction. In my opinion, Instagram’s ad platform has yet to peak (in terms of saturation), and there are still plenty of opportunities for brands to stand out and accomplish specific goals.

2. Video

Video will continue to be important in 2017, but brands will need to keep innovating in the way it’s presented. You still don’t necessarily need high production tactics to be effective, but you should experiment with new technologies, like 360 Video.

Make sure to keep in mind the role sound plays, or doesn’t play in many cases. Many people watch video without sound, so make sure captions are enabled, and that you include the video’s title in the first frames of the video.


 

Erik Qualman, Bestselling Author & Motivational Speaker

 

Erik Qualman

 

Video killed the social media photo. While it seems obvious, the obvious isn’t always easy to execute.

2017 is the year that social goes truly video. Brands will need to invest in both beautifully produced video as well as more organic video adaptations.

There will be a window of time where quality video will be able to help separate your business/brand. However, that window will shrink as advances in technology make artistic video common place.


 

Michelle Stinson Ross, VP of Marketing & Client Relations, K’nechtology

 

Michelle Stinson Ross

Two trends and one time-tested principle. First for the trends.

Live Video

As each year goes by more options on more devices lead to a lot of noise. What can brands big and small do to cut through that noise?

Video has always been key, especially for reaching an audience on mobile devices. Live video broadcasting on Facebook, Twitter, LinkedIn and YouTube are indicators that authentic interactive moments are here to stay.

Live video gives small brands an option to level the playing field without having to spend big production budgets. Live interactions also give brands a chance to test video content with instant and real feedback from their established communities.

But with live video broadcasting comes the necessity to have a quality brand spokesperson. That spokesperson must be able to talk both fluidly and fluently about the brand and it’s products/services. That spokesperson also needs to be someone who is relevant and relatable to a brand’s potential customers.

Yeah, you’re CEO may not be the best choice here. Save them to be interviewed by the spokesperson as a subject matter expert instead.

Influencer Marketing

Another way to cut through the noise in social media is to partner with influential users. It’s important to put just as much commitment to time an energy cultivating influencers (movers and shakers) as it is your customer base.

Getting the attention of someone that’s never heard of your brand before gets more and more difficult every year. Securing influential advocates to share is critical to that top of funnel awareness.

But don’t count on your free samples to be enough to entice influencers to shout your praises. You are going to have to market the value of a business partnership to them just like you are marketing your product/service to your customers.

A Time-Tested Principle

Make marketing a priority and not an afterthought. One of the issues we see consistently with new clients is the dawning realization that they need marketing.

Too many startups focus every resource on developing their ideas without considering how they are going to attract investors and customers. Struggling businesses tend to cut marketing budgets first.

The businesses large and small that move marketing up the priority list from luxury to necessity will always come out ahead of those that don’t. Just because there are a lot of self-serve DIY marketing options available doesn’t mean that brand’s can skimp on marketing budgets. If anything, it requires more time and attention to resources, personnel and media spend.

Commit to marketing and know when to hire, either in-house or a consultant/agency.


 

Jes Stiles, CMO Emerging Markets, Ringier AG

Jes Stiles

Building your own chatbot to distribute your content (ideally for Facebook Messenger). Why?

Traditional social media is fraught by algorithms and ads. More and more, we see not only millennials, but now also the other generations, moving away from broadcasting focused social media posting and towards narrowcasting in smaller message groups or 1-1.

A messenger bot can allow you to have personalized 1-1 conversations at scale, opening up a whole new audience who does not wish to connect with brand over email or download an app. Moreover, when built in a user-friendly manner, chatbots can actually provide a better experience than a human for common use cases with faster response times (no matter what time or day of the week) and greater personalization of content.

For examples of good bots in action, check out TechCrunch or eBay Messenger bots.


 

Bas van den Beld, Digital Marketing Consultant, Speaker & Trainer

 

Bas van den Beld

With the “fake news” discussion in 2016, the overflowing amount of posts on social media and the changing algorithms, things are about to change in 2017.

What is bound to happen is a trend in which brands and businesses have to “prove” they are legit. That they know what they are talking about and that they (will) do a good job.

This means more focus on helping clients and consumers. Customer service through social media will be more important than ever. If there is any trend businesses should focus on, it’s getting their business ready for that.


 

Ashley Ward, Director of Marketing, Madhouse Matters

Ashley Ward

Video. Video has already taken over social media in 2016 and has helped social media pages increase their engagement, conversions, and exposure for brands. In 2017, I predict an even larger increase in video posts from brands and businesses.

I’m not just talking about Facebook and Instagram, either. Facebook Live is helping brands create more organic videos and less production-heavy, which has been enjoyable for users.

But, Snapchat and Instagram Stories are great resources to show customers an “insider’s view”, give product demonstrations, and tours through video. You can then reuse this video content on other social media channels like Twitter and LinkedIn.

Unlike images, which one single image shouldn’t be used multiple times due to image fatigue, one video can be clipped into multiple 5-, 30-, and 60-second clips and then shared on different social media outlets to provide followers with unique content.

If you haven’t already started thinking about adding more video content in 2017, start now.


 

Tessa Wegert, Freelance Journalist & Branded Content Developer

Tessa Wegert

 

The single biggest social media trend coming our way has got to be live streaming video. We’ve seen the live video market grow with Meerkat and Periscope, but now that Facebook is putting all its weight behind Facebook Live

Consumers are becoming more accustomed to seeing – and seeking – live video content. Brands can continue to push the boundaries and provide exciting live experiences for their customers and fans.

With live video, companies can take consumers behind the scenes in real-time, and consumers dig that kind of authenticity. I think we’re going to see some pushback against all of those staged, polished, and over-filtered Instagram posts brands have been investing in as consumers become disenchanted with social media marketing that feels as forced as the TV commercials and print ads of yesterday.

Live video is the cure for synthetic content, and brands that embrace the opportunity to take consumers inside their factories and test kitchens, to their photo shoots and runway shows, and backstage at the concerts and events they’ve been sponsoring for years will be rewarded with increased loyalty and affinity.


 

Dennis Yu, Chief Technology Officer, BlitzMetrics

Dennis Yu

Instead of trying to crank out endless content to distribute on a growing number of channels– a challenge for the modern day Sisyphus– get your customers to do the work for you. Here’s how to specifically do this, even if you have a tiny team and tiny budget.

1. Can I quote you on that?

Say this to anyone who has something nice to say about you – especially if on Facebook, Twitter, YouTube, or other sites. But often, these comments are coming through in direct mail, in store, at conferences, or when your customers are getting serviced. When you ask this question, they almost always say YES.

2. Place that quote in a spreadsheet.

Have columns for who said it, the category of customer, the type of comment (value, great quality, great service – however you bucket pain points), source, headshot of the person, and permission flag.

3. Make a Facebook organic post.

Do multiple images in a carousel and boost to lookalike audiences or custom audiences, depending on what stage in the funnel. The key is to have 10-15 of these posts. Test carousel versus not. You may find that video performs best, in carousel or not, as video view objective or for website clicks. Test it.

To go further in how to boost Facebook posts, see Digital Marketer’s most popular podcast episode of all time here.


 

Ashley Zeckman, Director of Agency Marketing, TopRank Marketing

 

Ashley Zeckman

Many brands today (even some of the best ones) are still struggling with one key element that leads to social media marketing success: understanding the people that they want to interact with.

In 2017, I think that smart brands will shift their focus from pushing messages out, to personalizing communications for a more meaningful interaction. That means it will be less about the on-page interactions and more about personal exchanges with prospects, customers, and influencers.

The rise of influencer marketing will make this shift even more imperative for brands that want to get on the radar of busy experts. There are a variety of tools that exist today, and many that I’m sure will be developed in the coming years that provide helpful insights into the habits and minds of your social media audience.

It’s our job as marketers to use that data to create a more inclusive, one-to-one experience in an environment that everyone is engaged with; social media platforms.


 

OK – the experts have spoken. Your turn! What do you think will be the biggest social media trends in 2017?

Author:  Danny Goodwin

Source:  https://www.searchenginejournal.com/social-media-trends-2017/181768

Researchers at Indiana University have developed a search engine, Hoaxy, to demonstrate how fake news and unverified stories spread through social media, after showing how they generated revenue from advertising based on the misinformation.

Filippo Menczer, the director of the university's Center for Complex Networks and Systems Research, is heading the joint project between the university and the Center for Complex Networks and Systems Research. Menczer and Giovanni LucaCiampaglia, assistant research scientist at the university, coordinated the project. Along with a team, the two have created an open platform for the automatic tracking of both online fake news and fact-checking on social media.

The platform tracks social sharing of links on "independent fact-checking sites like snopes.com and factcheck.org, and sources that publish inaccurate, unverified, or satirical claims "according to lists compiled and published by reputable news and fact-checking organizations," per the Frequently Asked Questions (Q&A) page on the university's site.

"Social media makes it more likely that I am more exposed to false information that I am likely to believe," Menczer told Reuters.

Hoaxy relies on Web crawlers to extract links to articles posted on fake news Web sites and links to their debunking on fact-checking sites. The post explains that the search engine uses social media APIs to monitor how these links spread through online social networks. The collected data is stored on a database for retrieval and analysis. A dashboard will provide interactive analytics and visualizations.

Fake news also enabled Menczer and researchers to make money during an earlier research phase. Ten years ago, Menczer and colleagues ran an experiment where 72% of the college students participating in the study trusted links that appeared to originate from friends, even to the point of entering personal login information on phishing sites.

He placed ads on a fake Web page that he created and populated the site with random, computer-generated gossip news. A disclaimer ran at the bottom of the page saying the site contained meaningless text and made-up facts. At the end of the month, he received a check in the mail with earnings from the ads, proving that he could make money off fake news.

Google is actively working to stop fake news from appearing in search engine results and also is taking steps to stop advertisements powered by AdSense, its ad-serving platform, from serving on publisher sites known to publish fake news.

Author:  Laurie Sullivan

Source:  http://www.mediapost.com/publications/article/291655/researchers-create-search-engine-that-identifies-h.html

A new and somewhat bizarre lawsuit filed against Google accuses the search giant of running an “internal spying program” and forcing employees to adhere to “illegal confidentiality agreements, policies, guidelines and practices.”

The lawsuit was filed earlier this week by an anonymous product manager. The suit claims that Google’s employment agreements expressly prohibit Google personnel from reporting illegal conduct they may have witnessed or even bringing to light potentially dangerous product defects. The complaint alleges that Google discourages the aforementioned type  ofwhistle blowing activities because such statements might ultimately resurface during legal proceedings

The complaint also details that Google’s employment agreement precludes employees from disclosing their base pay to potential employers and even from discussing what their working experience at Google was like.

“The policies even prohibit Googlers from speaking to their spouse or friends about whether they think their boss could do a better job,” the complaint adds.

Also interesting is the allegation that Google “prohibits employees from writing creative fiction”, without prior approval, if the main character works at a tech company in Silicon Valley.

The lawsuit takes the position that Google’s sweeping confidentiality agreements are unnecessarily broad and ultimately violate California labor laws.

The complaint reads in part:

The unnecessary and inappropriate breadth of the policies are intended to control Google’s former and current employees, limit competition, infringe on constitutional rights, and prevent the disclosure and reporting of misconduct. The policies are wrong and illegal.

In regards to the allegations that Google wants employees to keep illegal activity and potentially dangerous products on the down low, the complaint reads:

Google restricts what Googlers say internally in order to conceal potentially illegal conduct. It instructs employees in its training programs to do the following: “Don’t send an email that says, ‘I think we broke the law’ or ‘I think we violated this contract.'”The training program also advises employees that they should not be candid when speaking with Google’s attorneys about dangerous products or violations of the law. The program advises Googlers that some jurisdictions do not recognize the attorney-client privilege and “Inside the U.S., government agencies often pressure companies to waive the privilege.”

As a point of interest, the plaintiff in this case has been a Google employee for just over 2 years and, per the complaint, was recently outed, albeit falsely, for leaking proprietary information to the press.

Google has since issued a statement to The Verge relaying that it “will defend this suit vigorously because it’s baseless.”

The full suit can be read below.

Author:  Yoni Heisler

Source:  https://www.yahoo.com/tech/lawsuit-claims-google-employees-forced-ignore-serious-product-040350012.html

The computer of a Allegheny County district attorney Stephen Zappala, a state prosecutor in Pennsylvania, was infected by a ransomware known as Avalanche. Zappala paid US$1,400 in bitcoin to decrypt his computer and gain access to his files.

Avalanche is arguably the largest ransomware operation to date which was cracked down by the the U.S Federal Bureau of Investigation (FBI), Europol and agencies across 30 countries globally earlier this year. The international investigation led to the seizure of over 800,000 domains, 39 servers and 5 individuals, a group that allegedly ran the Avalanche network.

In 2015, Zappala’s office was hit by the ransomware Avalanche an employee tried to access a government link in an phishing email. The email link redirected the computer of the prosecutor’s office to Avalanche, which encrypted files and data stored in the computer.

The US Department of Justice, which participated in the global investigation on the Avalanche network, stated that over 500,000 users were affected and fell victim to Avalanche on a daily basis. It also noted that state agencies were affected by the ransomware.

“Several victims of Avalanche-based malware attacks are located in the Western District of Pennsylvania. A local governmental office was the victim of a Nymain malware attack in which computer files were encrypted until the victims paid a Bitcoin ransom in exchange for decrypting the files,” the US Department of Justice stated.

The Associated Press revealed that the local government office emphasized by the Department of Justice was the office of Zappala, which was hit by the same ransomware.

“The Avalanche network, which has been operating since at least 2010, is estimated to involve hundreds of thousands of infected computers worldwide,” the U.S Department of Justice stated. “The monetary losses associated with malware attacks conducted over the Avalanche network are estimated to be in the hundreds of millions of dollars worldwide, although exact calculations are difficult due to the high number of malware families present on the network.”

Most victims were forced to send a bitcoin transaction in the range of $1,000 to $2,000 dollars. Considering that hundreds of thousands of users were affected by the ransomware, it is highly likely that the Avalanche network gathered over $1 billion, the majority of the payments settled through the bitcoin network.

By nature, bitcoin is far from anonymous. The bitcoin blockchain, which facilitates the peer to peer transactions on a decentralized network, demonstrates data and information of all payments processed within the network. Because each transaction holds the payment and settlement history of previous transactions, through a technology called transaction untangling, it is possible to find the origin of the payment.

Currently, there exists several technologies that could potentially anonymize transactions within the bitcoin network. These include a Bitcoin Core solution MimbleWimble and CoinJoin, a project led by bitcoin startups including popular wallet service provider Mycelium .

Author:  JOSEPH YOUNG

Source:  https://www.deepdotweb.com/2016/12/16/pennsylvania-state-prosecutor-pays-1400-bitcoin-ransom

Are you good at understanding and analyzing situations? Are you fond of solving math or science problems? If you said yes to both these questions, then you may have an investigative personality.

The investigative personality types, also called “thinkers,”are those people who are more introspective, inquisitive, methodical, and analytical. They prefer doing tasks that border on scientific and technical – and mostly rely on their thoughts, investigation, and observations to come up with a result.

This personality type is based on the Holland Codes or Holland Occupational Themes (RIASEC), which is a theory of careers originally invented by John L. Holland, an American psychologist and professor of sociology at Johns Hopkins University.  The other five types of personality types include the Realistic, Artistic, Social, Enterprising, and Conventional.

Holland's theory

Choosing a career path that fits well with your personality is the most important thing to consider when you want to be successful in your field. People who have personalities that fit their jobs and environment well tend to flourish and become happier than those who don’t. Here are seven of the top jobs that fit well for people with investigative personality type.

1. Computer Programmer

People with investigative personality are well suited in the fields of computer science and technology. As a field that focuses on application of computer-based technologies, computer programmers must comprehend difficult commands in order to create computer codes. This job also needs a lot of concentration since programmers have to write lines of codes for long periods of time. As of May 2015, the Bureau of Labor Statistics reports show that the annual wage for computer programmers amount to $44, 450 – $130,800.

2. Archaeologist

It’s not just digging. Archaeologists are as much researchers and scientists as the next guy in a white lab coat. However, instead of helping us understand medical conditions or technology, archeologists help people understand history through studying archeological sites and material remains. They are also concerned with conservation and long term storage for their finds in order to preserve the history the item holds.

For this reason a career in archaeology is best suited for people with investigative personality. They should be able to solve problems and visualize scenarios to analyze their findings. They need to possess both intellectual curiosity and rationality. Archaeologists also have to be careful in detail and have a methodical approach in his work. As of 2015, the Bureau of Labor Statistics report shows that the annual wage for archaeologists and anthropologists amount to $35,440 to $97,040

3. Crime Scene Investigator

Maybe you watch too much CSI and have a real passion for solving crimes. If so, a job as a crime scene investigator is perfect for you.Crime scene investigators are one of the most common jobs in forensic science. Crime scene investigators must clean crime scenes to gather physical evidence and analyze it. Because of this CSIs also need to have master analytical skills. They need to be able to keep track of their findings, and put the pieces together to layout the crime scene. As of May 2015, the Bureau of Labor Statistics report shows that the annual wage for crime scene investigators amount to 34,000$ to $94,410.

4. Investigative Journalist

Investigative journalism is a challenging profession which requires more than writing skills and charisma. In this field you will need to have a passion for truth, inquiring mind, and an investigative personality. The journalist also has to have self-discipline and the best organizational techniques to become a careful planner. As of May 2015, the Bureau of Labor Statistics report shows that the annual wage for journalists, reporters and correspondents amount to $21,390 to $81,580.

5. Statistician

Most people have no or only limited understanding about the importance of studying statistics. Being a statistician is all about evaluating data. Aside from great technical and analytical skills, a statistician also needs to have the skills to distinguish good from faulty reasoning. He should understand and apply complicated technical concepts to problems. Statisticians are people with keen attention to detail, someone who loves examining and questioning everything. It goes without saying that statisticians are also people that are good in math. As of May 2015, the Bureau of Labor Statistics report shows that the annual wage for statisticians amount to $44,900 to $130,630.

Author:  Armela Escalona

Source:  http://www.lifehack.org

Sunday, 04 December 2016 15:42

10 Common iOS 10 Problems & How to Fix Them

iOS 10 problems continue to plague iPhone, iPad and iPod touch users as we head into 2017. If you’ve run into an iOS 10 problem on your device try a fix from this list before taking your device down to the local Apple Store.

The iOS 10 beta killed off some nasty bugs but iOS 10 problems slipped through the cracks. To combat these issues, Apple’s released several bug fix updates including iOS 10.1 (a major update) and the iOS 10.1.1 update (a minor bug fixer).

The software is improved from where it was in September but iOS 10 problems continue to linger on the latest version of the operating system.

How to send handwritten messages in iOS 10.

This shouldn’t come as a surprise. iOS updates, even updates that go through Apple’s extensive beta process, are always riddled with problems. Problems with services, apps and performance are extremely common.

iOS 10.1.1 owners are reporting these problems and a host of others and today we want to help them (and you) solve your issue.

We don’t know when Apple will release its next iOS 10 update. So, if you’re dealing with a problem on iOS 10, iOS 10.0.1, iOS 10.0.2, iOS 10.0.3, iOS 10.1, or iOS 10.1.1 you’re on your own until Apple pushes out whatever is next. (An iOS 10.2 update is confirmed and will likely arrive in December.)

This list of common iOS 10 problems comes with fixes that have been passed down over the years. All of them are proven fixes. Dig into these before you take your device down to the local Apple Store.

How to Fix iOS 10 Installation Problems

The most common installation issue is one where the download/installation process gets stuck/frozen. A number of prospective iOS 10 users already encountered this problem and we expect the issue to be a problem throughout the iOS 10 update’s lifespan.

Fortunately, there’s a very simple fix that should jumpstart the installation process on your iPhone, iPad and/or iPod touch.

iOS-10-brick

If your iOS 10 download gets stuck, hold down the home button and the power button (volume down and power button on the iPhone 7/iPhone 7 Plus) at the same time to perform a reset. Your device should power down automatically within 10 seconds.

It will then turn itself back on and you should be able to get through the iOS 10 download/installation process.

How to Fix iOS 10 Bluetooth Problems

Bluetooth problems are among the most common iOS issues and we’ve already seen a ton of complaints about iOS 10 Bluetooth issues in the early going.

iOS 10.1.1 users are reporting broken Bluetooth connections with speakers, headsets, and Bluetooth audio in the car. These problems can be a bit tricky to fix but we do have some remedies that should dislodge the issue(s), at least temporarily.

First, try forgetting your Bluetooth connection. To forget a Bluetooth connection on your device go to Settings > Bluetooth > Select your connection using the circular blue i tab > Tap Forget this Device. After this is complete, try reconnecting.

If you still can’t connect, it’s time to take more drastic measures. First, try resetting your device’s network settings. To do that, go to Settings > General > Reset > Reset Network Settings. It will take a few seconds to complete and your device will forget known Bluetooth devices. Reconnect and try again.

JBL Charge 3 Review - Waterproof Bluetooth speaker - 6

If it’s still busted, reset all of your settings. This has worked for us and others in the past and it’s worth a shot if nothing is working.

To do this go to Settings > General > Reset > Reset All Settings. The will take a few minutes to complete and after it’s done your device’s settings will be restored to factory defaults. Make sure you have Wi-Fi passwords handy because your device will forget them.

If these steps fail you, consult the manual for your Bluetooth device, and if you need to, the manual for your car.

If you’re having issues with Bluetooth in your car and you can’t find a manual fix, you might need to bring it into a dealer/specialist to see if they can diagnose the problem. You might need to do more than forget Bluetooth networks.

How to Fix iOS 10 Battery Life Problems

Surprise, surprise. Some iOS 10 owners are running into battery life problems after installing the latest update. Battery life problems are among the most common iOS problems and they will plague iOS 10 users for months to come.

If you’re seeing iOS 10 battery life issues and you just downloaded iOS 10, wait a few days before doing anything major. It sometimes takes a couple of days for new updates to settle in.

Moshi-iGlaze-Ion-Review-iPhone-6s-Battery-Case-2

If for some reason you notice abnormal battery drain on your iPhone or iPad after two days or so, it’s time to take action.

We’ve put together a list of fixes for common iOS 10 battery life problems. These fixes have worked for us and many others and they’re worth a look if you want to fix the problem from your computer chair rather than at an Apple Store.

If you’re dealing with a busted iPhone 6s battery, you might be able to get a replacement from Apple. To determine if you’re eligible for a replacement, check Apple’s guide to see if you’re eligible.

How to Fix iOS 10 Wi-Fi Problems

iOS 10 users are running into an assortment of problems with Wi-Fi. Here’s how you can try and fix broken Wi-Fi on iOS 10.

Before you start fiddling with iOS 10 and your settings, we recommend looking into your router/modem situation.

If you suddenly run into problems on a known network, try unplugging the router for a solid minute before plugging it back in.

You might also check to see if there is a firmware update though many routers will install updates automatically. Each router is different so you’ll need to consult your manual on how to do this.

If you can’t access the router or you’re positive it has nothing to do with it, it’s time to dig into iOS 10 on your device.

Verizon-WiFi-Calling-iOS-9.31

If you run into Wi-Fi problems on iOS 10 you’ll first want to forget the network causing you problems and try reconnecting to it. Go into your Settings > Wi-Fi > Select your connection > Tap Forget this Network at the top of the screen. Reconnect if you can and check speeds.

If this fails, it’s time to reset your network settings. To do this, head into Settings > General > Reset > Reset Network Settings.

It should only take a few seconds to complete though you’ll lose your known passwords. Make sure you have your Wi-Fi passwords handy before you do this.

If none of these fixes work for you, you can head here for some other potential fixes. Apple’s also got its own guide to Wi-Fi problems available so make sure to look there too.

How to Fix Touch ID Problems

If your Touch ID starts acting up after installing the iOS 10 update, don’t panic. Touch ID issues are extremely common and there are potential fixes for fingerprints not reading and issues with Touch ID in the App Store.

If your Touch ID suddenly stops working with iOS 10, the first thing to do is re-train your fingerprints. Make sure dirt and sweat are removed from the Touch ID sensor and that oil is removed from your hands. You want a nice clean print.

After that’s done go to Settings > Touch ID & Passcode > Enter your Passcode. On the next screen swipe from right to left on each fingerprint to delete them. When this is complete you can tap on Add a Fingerprint… to re-train your Touch ID.

iPhone-6s-Plus-Touch-ID

If your iOS 10 Touch ID problems pertain to the App Store, here’s a possible fix. First go to Settings > Touch ID & Passcode > Enter your Passcode.

After that, turn off iTunes & App Store. Reboot your iPhone or iPad. Go back to Touch ID & Passcode in Settings and turn iTunes & App Store back on. This has fixed Touch ID issues for us, and others in the past.

If Touch ID stops working altogether, you can try resetting the phone by holding down the home button and the power button (volume down and power button on an iPhone 7/iPhone 7 Plus) for 10 seconds or until the phone restarts.

If that quick fix fails, you might want to try a factory reset. The instructions can be found at the bottom of this page. It’s a long process but its a known fix for major Touch ID problems.

How to Fix iOS 10 Data Problems

iOS 10 users are already complaining about cellular data problems and we expect complaints to pick up (as they always do) in the weeks ahead.

These, like Wi-Fi and Bluetooth issues, can be difficult to nail down and fix but there are a few remedies to try if you start experiencing trouble.

First, you’ll want to make sure your service provider isn’t experiencing an outage. Outages are common and you’ll want to check social media and your carrier’s website for details.

If you’re positive it’s not an outage, try restarting your device. Power it down and then power it back on to see if that helps.

iOS-10-vs-iOS-9-Walkthrough-7

If it doesn’t flip on Airplane Mode for 30 seconds before turning it off. Airplane Mode kills all connections on your device and this quick fix has settled cellular data issues for some users in the past.

We also recommend toggling off Cellular Data and/or LTE to see if that helps alleviate your problem. To shut LTE down temporarily, go into Settings > Cellular > Enable LTE > Off. Turn it back on when/if you need it.

To shut off Cellular Data completely without turning off any other services go to Settings > Cellular > Cellular Data > Toggle Off. Toggle it back on a 30 seconds later to see if things have improved.

How to Fix iOS 10 Touchscreen Problems

If your device’s screen stops responding with iOS 10 on board, you don’t need to head to an Apple Store. Yet.

Touchscreen issues are common and they can pop up at any time. If you start experiencing issues with iOS 10 and your device, take these steps.

If your iPhone/iPad’s screen stops responding to touches and swipes, you’ll want to hold down the power button and home button (volume down and power button on an iPhone 7/iPhone 7 Plus) at the same time. Your phone will reboot in a few seconds and the problems should be gone.

If it doesn’t work the first time, try it again until it works. In the past, its taken three hard reboots for touchscreen lag issues to disappear on our devices.

How to Fix iOS 10 App Problems

iOS 10 and some apps aren’t getting along. In some cases, developers are telling iPhone and iPad users to avoid the update completely until fixes can be found. Others have already rolled out support updates for Apple’s new software.

If you’re running into a problem with a third-party application, you’ll want to check to see if there is an iOS 10 support update lurking on the App Store. There’s a good chance the developer’s issued an update that comes with iOS 10 features and fixes. Just make sure you read reviews from iOS 10 users before you install.

If you’re on the latest version and you’re running into issues you can’t fix, try reinstalling the application. Make sure all of your data is backed up before you do this.

If that doesn’t work, you’ll need to contact the developer and report the issue so that it can fix the problem in a future update.

iOS-10-music

If your problem is with an app download from the App Store, try restarting your device. If you’re connected to the internet and your app isn’t downloading, hold down the power button and home button (volume down and power button on an iPhone 7/iPhone 7 Plus) and restart your phone or tablet.

If the download is still stuck, rapidly tap “Update” on an app before the “Open” symbol appears. It might take 10 times or more for the download to get unstuck so you’ll need to be patient.

How to Improve iOS 10 Performance

If you are dealing with iOS 10 performance issues like lag, you’ll want to consult our list of tips to improve the fluidity of iOS.

These can be difficult to fix, particularly on older devices like the iPhone 5, and you might just have to bite the bullet and perform a factory reset.

How to Fix iOS 10 Messages Problems

The iOS 10 update brings new features to the Messages app though many of the iOS 10 Messages problems we’re seeing are old and extremely common.

If Messages starts acting up in any way, we recommend shutting it off for a minute and turning it back on. Go into Settings > Messages > Toggle iMessage off then back on.

If you’re still having issues sending or receiving messages, restart your iPhone, iPad or iPod touch to see if that helps.

If it doesn’t, head into your settings and reset Network Settings. Head into Settings > General > Reset > Reset Network Settings. Have your Wi-Fi passwords handy because this will cause your device to forget them.

How to Fix iOS 10 Problems If Nothing Else Works

If your iOS 10 problem isn’t listed here or these fixes don’t help, there are a few other solutions we recommend.

If you want to continue to try and diagnose the problem from your chair, head to Apple’s discussion forums and ask for help. Just make sure you do it in the right place. If you’re unable to find a fix there, it’s time to take a more drastic approach.

ios-10-beta-downgrade-instructions

You can try downgrading to a previous version of iOS to see if that improves performance. There’s no guarantee that it will but there’s also no guarantee that it won’t.

If you’re fed up and still don’t want to move from your chair, you can do a factory reset or restore from a backup.

A factory reset will wipe everything on your phone or tablet and return it back to the way it was when you first bought the device so you’ll need to make sure anything and everything you care about (photos, videos, etc) is backed up properly.

To perform a full on factory reset on iPhone or iPad go to Settings > General > Reset > Erase All Content and Settings. Again, this should only be used as a last resort.

iPhone-7-release-prep-Apple-Store-Trade-in-

If you’re fine with leaving the house, we recommend taking your device into your local Apple Store. Schedule an appointment at the Genius Bar and see if the geniuses there can diagnose your iOS 10 problem.

If you’d rather get in touch with Apple online, ping Apple Support via its Twitter account.

Install iOS 10.1.1 If You Want Better Security

If you failed to make the move to iOS 10.1 before the iOS 10.1.1 release and you value your security, you'll want to seriously consider the iOS 10.1.1 update.If you failed to download iOS 10.1 know that iOS 10.1.1 brings iOS 10.1's 12 security patches along with it. These patches enhance the security on your iPhone, iPad and iPod touch making them ideal for those of you who store sensitive files/data on your device. Most people do.Apple's iOS 10.1.1 update comes with those patches and it also brings the patches from Apple's previous versions of iOS 10. If you haven't downloaded iOS 10 yet, you'll get all of those baked in. This is important, particularly for those of you on something older than iOS 9.3.5. If you failed to install Apple's iOS 9.3.5 update, iOS 10.1.1 will also bring the three crucial security patches it delivered earlier this year. These patch up serious security problems that could potentially expose your calls, contacts, texts, and emails.If security is important to you, iOS 10.1.1 is probably worth a download right now.

Author:  ADAM MILLS

Source:  http://www.gottabemobile.com/

Google has been incorporating many new features to make the search engine more useful and valuable to the users. Keyword search, time, length, weight and many other conversions, maps, meanings and pronunciations of words, addresses, contact numbers, flight schedules, blogs, google drive and many more.

We are all well-acquainted with the ‘Google Translate’ feature. You just have to type a word and google can translate it to any language of your choice.

google-translate

Google has recently added Roman Hindi translation feature to its search algorithm. As roman Hindi and Roman Urdu are quite similar, so people, in both India and Pakistan, can avail this feature.

Here is how it works:

Google Search
If translation from Urdu to English doesn’t work for you then you can also try ‘translate Hindi to English’.

Pakistanis are not much in approval of “Hindi-detected” thing but it is just a beginning. Soon Google will incorporate ‘Urdu’ too. Until then, it is pretty handy solution to the problem of searching specific word in specific language to get it translated into English. You can now just click on Google, write Roman Urdu, and there you go!

Author:  Maheen Kanwal

Source:  https://www.techjuice.pk

So you’ve got a new Mac and you’re looking to make the most of the robust application environment on MacOS Sierra? Well, we’ve got you covered. There are literally hundreds of thousands of great software programs compatible with MacOS in Apple’s App Store – not to mention the thousands more that are scattered across the web. Below, we’ve compiled some of the best Mac apps available. Since there are so many apps, we pared it down to only include programs that are most likely to be useful to the average Mac user, whether you’re looking to quickly access an abundance of RSS feeds or automatically upload your photos to the proverbial cloud.

Interface

Alfred 2

Alfred 2 App
Think of Alfred as Spotlight with a dash of Siri. It’s an application launcher, but it can do a lot more than just that. With Alfred, you can quickly perform calculations, execute web searches, and quickly find word definitions, among many other functions. It fills the gap between Siri and your Spotlight search, by allowing you to automate tasks and perform advanced functions that, frankly, Siri should be able to handle without voice input.
 

Bartender 2 ($15)

Bartender 2 Mac App
Bartender 2 is an app made for when you’re utilizing too many apps. It’s a subtle tool that’s specifically designed with organization in mind, and as such, it lets you better organize various aspects of your interface. With Bartender 2, you choose which apps appear in the menu bar and rearrange their position to your liking. You can also search for specific items, or move them into the optional Bartender Bar if you’re in dire need of more space.

Caffeine

Caffeine Mac App
 
 
Always a favorite, this one keeps your computer from going into sleep mode, starting the screensaver, or performing the auto-dim function. It’s ideal for reading long documents, or any other activity in which you don’t touch the keyboard or mouse for extended periods of time. Just give it a click.

Dropzone ($10)

Dropzone 3 App Thumb
Once installed, Dropzone 3 truly feels like an integral part of MacOS Sierra. The bare-bones application functions as a shortcut tool, meaning you can use it to quickly copy and move files, launch applications, and share content through popular services such as Facebook and Flickr. You can also upload files via FTP and Amazon S3, or shorten URLs using the newly-added Goo.glshortener. It’s all housed within a tiny icon that sits in the menu bar.

f.lux

Flux App Thumb
 
F.lux is a tiny little utility that makes the color of your display adapt to more accurately mimic outside light. If you stare at a bright computer screen late into the evening, all that blue light from your screen can screw with the melatonin levels in your brain and can make it hard to fall asleep. Flux helps fix that problem.

Google Chrome

Google Chrome Mac App
Safari will never boast the kind of intuitive integration afforded by Google’s browser. It’s arguably the fastest browser available for desktop platforms, one that also features the ability to automatically sync all your information — bookmarks, open tabs, recent searches, etc. — across multiple computers and mobile devices. That, combined with its robust customization and instant search capabilities, make it worthwhile.

Magnet ($2)

Magnet App Thumb
It’s not always easy to view multiple windows side by side, at least, not without Magnet. The app is made for the multitasker inside all of us, and thus presents a quick way to drag and arrange on your desktop. With Magnet, you can drag and snap windows to the edges and corners of your screen, which will then lock into place. It’s a terrific tool, complete with predefined keyboard shortcuts, if you want copy content from one app to another.

Unclutter ($6)

Unclutter Mac App
Unclutter is a basic piece of software that suits its name. The app is accessible with a quick swipe from the top of your screen, and, better yet, functions as a convenient place for storing quick notes, recent files, and clipboard information. Recent updates also allow for a light or dark theme, and include an option for dragging cards on top of other desktop windows. Files and notes even automatically sync across your devices via Dropbox, a suitable addition that adds to the app’s appeal.

PRODUCTIVITY

Evernote

Evernote Mac App
 
Evernote is the undisputed king of note taking apps, and for good reason. It’s simple, organized in a highly intuitive way, and syncs with just about any Web service you can imagine. Since it’s one of the most popular apps in existence, there’s a veritable boatload of browser extensions and add-ons available for it as well.

Day One 2 Journal ($30)

Day One 2 Journal Mac App
Journals are an age-old tradition — just ask Benjamin Franklin. That said, the aptly-titled Day One 2 Journal serves a digital companion for those looking to capture life’s little moments. Aside from text, the app also incorporates photos, reminders, and tags, the latter of which helps tremendously with organization. The best part? Password protection keeps potential, prying eyes at bay.

Fantastical 2 ($50)

Fantastical 2 Mac App
Fantastical 2 is the only calendar app you’ll ever need, so long as you’re willing to shell out a cool $50 for it. The steep price grants you access to a powerful set of tools, however, as well as a full-screen calendar window that’s as beautiful as it is practical. The true hallmark of Fantastical 2 is in the way you create reminders; just type in that you have “Dinner with Alexa on Thursday at 7:30 p.m.” and watch the app schedule it with a reminder.

Pixelmator ($30)

Pixelmator App Thumb
Mac users have an incredibly vast selection of excellent photo editing programs, but even against thousands of competitors, Pixelmator stands out as one of the best. It’s got a massive list of powerful features, and is probably the fastest program of its type that we’ve ever used.
 

Pocket

Pocket Mack App
As the name might imply, Pocket is a tool that lets you “pocket” articles, videos, and webpages for later viewing. It essentially consolidates all the content in a simple, easy-to-use interface that’s also accessible offline. The app is perfect for sharing your favorite stuff among friends or for stowing interesting articles you might encounter on your evening commute — which you can then pull up on the big screen with their accompanying text, pictures, and links when you get home.

PDF Expert ($60)

PDF Expert Mac App
Having to work with PDF files is a fact of life, and PDF Expert makes that fact a little easier. Not only does the minimalist desktop software allow you to fill out forms and merge PDFs, but it also grants you a host of tools for editing, annotating, and signing files on the fly. Moreover, it’s compatible with Apple’s Continuity and Handoff features, so you can swap devices while in the middle of a document without fear of losing your work.

REEDER 3 ($10)

Reeder 3 Mac App
Google Reader may be dead and gone, but a proper RSS reader is still a must. Thankfully, Reeder 3 is one of the best around. The desktop application sports a gorgeous finish that perfectly compliments MacOS Sierra’s semi-transparent panes, along with shared extensions, a private browsing mode, and support for most RSS services (Feedly, Feedbin, Fever, etc.). Themes, gesture controls, and a host of customization also come standard.
 

Text Wrangler

TextWrangler App Thumb
With so many free text editors out there for Mac users, it’s tough to choose just one. Some lean toward minimalism and strip away advanced features, but Text Wrangler isn’t one of those. This program is the Cadillac of free text editors. It has every bell, whistle, and advanced formatting option you’ll ever need. It’s not a replacement for a good word processor, sure, but it’s a great choice for editing code and other plain text files.

Wunderlist

Wunderlist Mac App
Don’t let Microsoft’s recent acquisition of Wunderlist fool you — it’s still a phenomenal tool for MacOS, even without the premium feature set. The sleek application helps with creating to-do lists, each of which comes complete with customized due dates, reminders, and everything else you need to stay on schedule. The software also allows for collaborative lists, syncs your content across devices, and features the ability to save webpages and other content for later viewing (a la Pocket).

ENTERTAINMENT AND SOCIAL

Spotify

Spotify Mac App
Apple Music isn’t for everyone. Fortunately, Spotify’s official desktop app represents the perfect alternative for those looking to branch outside the Apple ecosystem. The Mac app gives you access to the entire Spotify catalog much like its mobile counterpart, letting you search and listen to nearly any track, artist, or album free of charge. You can also use it to build custom playlists, or capitalize on personal recommendations that span jazz, hip-hop, rock, and everything in between.
 

HandBrake

Handbrake App ThumbYes, DVD ripping is still a thing in the age of digital distribution. That said, HandBrake shines when it comes to converting media files and encoding videos, especially when you factor in how quick and effortless the open-source software makes the process. The software also comes with a plethora of video-editing tools designed for splicing, adjusting framerate, and adding subtitles among a laundry list of other useful actions that come second to its optimization presets.

Parcel

Parcel App Thumb
Honestly, who still shops in brick-and-mortar stores anymore? Parcel is aimed at the online shopping aficionado, rendering it ideal for anyone who’s constantly expecting a package at their doorstep. The tracking app works with more than 250 services — including mainstays such as UPS, USPS, FedEx — allowing you to see where your packages are at a glance with little more than a tracking number. Push notifications and Spotlight integration is just a bonus.

Transmission

Transmission MacOS
Solid BitTorrent clients are few and far between, but Transmission ranks among the best. The lightweight app excels when it comes to download speed and blends seamlessly with MacOS. It’s not the most fully-featured Torrent client, but it’s easily the best choice for MacOS on account of its reliability and no-nonsense approach to Torrent downloads. It’s fast, light, and makes life a little easier by just getting out of your way. Transmission did have a security breach a while back, however, so make sure you only download the most recent version (2.92 or above) directly from the Transmission Project.
 

VLC

VLC Media Player Thumb App
VLC media player is better than Quicktime in nearly every facet that matters, most notably speed and file compatibility. The open-source software also supports nearly every media file you can muster, from AAC to Theora, while offering speedy video conversion, extensive subtitle support, and a host of video filters that let crop, de-lace, and general customize playback. The intuitive interface isn’t half bad, either.

Adium

Adium App Thumb
Adium is a multi-protocol instant messaging client that can bundle all of your accounts into one simple application. Just tell it which services you use — AIM, MSN, Google Talk, Facebook, etc. — and it’ll pull all of your contacts and organize them into a unified space with a clean UI.

Slack

Slack Mac App
Google Hangouts is second to Slack, a messaging client that’s recently taken office productivity and discussion to new levels. The service’s attractive desktop app pairs features all the tools available in the browser-based version of Slack — i.e. private channels, Giphy integration, themes  — along with better control over notifications and increased support for multiple teams.
 

Tweetbot

Tweetbot Mac App
Tweetbot 2 is for the power user who’d rather skip the outdated, official Twitter app for Mac in favor of something more capable. Like the last-gen version of the software, the newest iteration presents you with multiple columns and windows, along with tools to mute users, hashtags, and specific keywords. It supports third-party apps such as bitly and Paper, and showcases a streamlined interface that pair perfectly with the redesigned look of El Capitan.

1Password ($65)

1Password Mac App

Hate trying to remember every single password for every account you have? 1Password is a fantastic password manager that secures them in a fully-encrypted vault, which you then access by using your master password.

Little Snitch 3 ($35)

Little Snitch 3 Mac App
Little Snitch 3 is a permissions blocker that lets you control all of your incoming and outgoing connections. If you’ve got a program that you don’t want connecting to the Internet, the software can block it for you. You can set it to block things just once, until you quit, or forever. It’s really nice for control freaks like us who prefer to know everything our Mac is doing.
 
Chances are that you know the merits of Google Drive, however, you might not be aware that you can work on your documents, spreadsheets, and presentations offline when you can’t access the Internet. The desktop app gives you quick access to all your files and folders much like the software’s mobile counterpart, providing you with a dedicated folder where you can sync up 15GB worth of content — assuming you haven’t paid for extra storage.

Dropbox

Dropbox App Thumb 5
Dropbox makes syncing files across all your devices quick and painless. The desktop app works much like the software’s Web and mobile counterparts, giving you access to your files and folders while offering you the ability to upload photos, videos, and various documents directly from you desktop. You’ll receive 2GB of free storage just for signing up, too, and can earn more if you invite your friends or connect to Dropbox through the usual social media channels.
 
The native apps in MacOS can’t do it all, especially when it comes to compressed or archived files. Thankfully, the Unarchiver can handle nearly any format you can throw at it, whether you’re working with RAR files or older formats such as StuffIt, ARC, or Tar. The software also doesn’t require you to open a separate application, so you can access your files with a simple click in Finder.
 
Source:  digitaltrends.com

There's no shortage of great apps out there, but we've gathered 10 of the most interesting, useful iPhone apps you may not have used yet.

Here are the apps you should start using in 2016:

Google Photos is the best app for managing and backing up your photos in the cloud.

Google Photos is the best app for managing and backing up your photos in the cloud.
Google Photos is an overall better solution to Apple's built-in iCloud Photo Library for backing up and managing your iPhone's photo collection. You get free unlimited storage with optional paid plans for storing ultra hi-res images.The app has fancy image recognition that lets you search for things like dogs, food, or a particular mountain range and find relevant photos. You can share albums with others and create fun GIFs, too.A recent update to the iPhone app added collaborative albums and the ability to scan your photo library and delete photos off of your camera roll that are already backed up in the cloud.Get it from the App Store.
 
 

Foursquare will help you find new places to eat and give you expert tips on what to order.

Foursquare will help you find new places to eat and give you expert tips on what to order.
 
App Store
Foursquare is your best friend when you're trying to find a place to eat or grab a drink. Thanks to the company's Pilgrim technology, the app knows where you are and can deliver expert "tips" about what to order from its 50 million users.Get it from the App Store.
 

Download VSCO to upgrade your photo-editing skills.

Download VSCO to upgrade your photo-editing skills.
 
App Store
If you want to make your photos look better, one of VSCO's dozens of retro film filters should do the trick. The app offers more extensive editing capabilities than Instagram, and each filter preset is designed to emulate the effect of an old-school film camera.VSCO offers free cloud syncing and uploads to a personalized VSCO Grid account, which is essentially a hi-res, ultra-minimalist version of Instagram that has less of a focus on social networking and more of a focus on sharing pretty pictures.Get it from the App Store.
 

Dark Sky gives you hyper-accurate weather predictions, including notifications for when it's about to rain.

Dark Sky gives you hyper-accurate weather predictions, including notifications for when it's about to rain.
Hollis Johnson/Business Insider
Most weather apps give you a basic forecast, but Dark Sky takes it a step further with notifications that warn you when it's about to rain or snow in your exact location. It's also an excellent app with a beautiful, minimalist design and access to weather radar.It's like having a weather psychic in your pocket, and you'll be glad you bought it the next time you almost get caught in the rain.Dark Sky costs $3.99.Get it from the App Store.

Spark is a powerful email app.

Spark is a powerful email app.
If you're on the hunt for the perfect email app, you need to give Spark a try. It's completely free and highly customizable and has features like email snoozing for reading messages later.Get it from the App Store.
 

Pocket is the best way to keep track of stuff on the web you want to read or watch later.

Pocket is the best way to keep track of stuff on the web you want to read or watch later.
Pocket
A bookmarking app may sound lame, but just wait until you try Pocket. The service lets you save any webpage you come across and read it later in a beautifully minimalist reading environment.Lots of apps integrate directly with Pocket, including the iPhone's built-in Safari browser, to let you save articles and videos. The Pocket app itself can download stories for offline reading. It even reads text to you with a Siri-like voice. You can also share — with comments — articles with other Pocket users, and the service learns what you like and recommends more articles you might find interesting.Get it from the App Store.

Snapchat is the hottest social network.

Snapchat is the hottest social network.
 
Alex Heath / Tech Insider
Simply put, no other social network is as hot as Snapchat right now. Millennials love it, and older people are starting to use it, too.You may think Snapchat is just for sexting, but trust us, it's an entirely different way of communicating all aspects of life — from the most mundane to the exciting moments. If you don't already feel like you're missing out on what your friends are up to by not being on Snapchat, you will by the end of 2016.Get it from the App Store.
 

Sworkit is the best app to help you get in shape.

Sworkit is the best app to help you get in shape.
 
Sworkit
Sworkit uses a combination of aerobic, strength, resistance, and flexibility workouts to create routines that work for all kinds of different fitness goals.The app has been scientifically proven to work, too. A recent analysis of 30 popular free fitness apps by a team of sports scientists found that Sworkit Lite was the most closely aligned with the American College of Sports Medicine's training guidelines. Tech Insider science writer Kevin Loria swears by it.Sworkit has a "Lite" version that's free to use with ads and a "Pro" version that costs $3.99 to remove ads and unlock features, like the ability to save and build multiple custom workouts.Get it from the App Store.
 

Shyp will make sure you never have to endure the post office again.

Shyp will make sure you never have to endure the post office again.
 
Shyp
The next time you need to mail something, just use Shyp. With the app, you take a picture of whatever you want to mail, and a Shyp courier comes to your door and takes it to a nearby facility. There it's expertly packaged and sent on its way for the lowest possible shipping rate available from partners like UPS and FedEx.The app's most recent update lets you create a user name for your address so people can send you things by entering only your name. There's also a built-in packaging tracker that works for senders and Shyp recipients.Shyp's normal $5 pickup fee is waived if you're an eBay seller, which makes the service especially compelling for small businesses.By taking your interactions with the post office out of the equation, Shyp has proven that it delivers an experience people want. So far, the startup is only operational in New York City, Miami, Los Angeles, Chicago, and San Francisco, but plans are in the works to expand elsewhere.Get it from the App Store.
 
 

Citymapper is essential for traveling in big cities.

Citymapper is essential for traveling in big cities.
 
Citymapper
Navigating through public transit in a big city can be overwhelming, but Citymapper's free app makes it easier. The app digests all of the public-transit options available and helps you get from point A to point B without losing your way.There are all kinds of little bells and whistles in the app that make it the ultimate digital chauffeur, including "get off" alarms that tell you when your stop is approaching, the ability to show you the optimal place to stand in the subway to get to your next stop, and the option to plan your journey ahead of time.Get it from the App Store.
 
Source : businessinsider.com

With over 1.5 million apps available on the app store alone, it can be confusing to determine which ones you should download and which ones you should ignore. There’s just too much noise out there today.

Not only are there more apps than we can fathom, but there’s only so much time and mindspace we have to consume all of them. This is why it’s increasingly important to filter out the apps and websites that will have the biggest impact in our lives, with the least amount of effort.

This post is dedicated to delivering that value. Here are 17 apps and websites that can change your life.

1. Headspace

Need a peace of mind? Facing stress or anxiety? Or maybe there’s just not enough time of the day to smell the roses.

Headspace may be the answer for you busy bees. With only 10 minutes of your time, this app will guide you through a simple, yet powerful, meditation practice that is guaranteed to help you smile more, sleep better, and love better.

Don’t have 10 minutes?

You may need this more than you think. As the popular Zen proverb goes, “You should sit in meditation for twenty minutes every day — unless you’re too busy. Then you should sit for an hour.”

hero-get-headspace_1

2. Codeacademy

Coding has become so in demand these days that understanding the basics of coding — such as HTML, CSS, or Javascript — is as standard as knowing how to use Microsoft Powerpoint.

Lucky for us, there are great websites like Codeacademy that are 100% free and are able to guide you through each step of the way — even if you start from scratch. They include practical projects that you can build to apply what you’ve learned, and give you immediate feedback to correct your mistakes. Talk about immersion!

maxresdefault

3. Rype

Have you heard of Netflix? Well, think of this as Netflix for language lessons.

Rype offers unlimited one-on-one lessons (in Spanish only right now), live online classes, and premium video lessons, for a simple membership fee.

Screen Shot 2016-01-28 at 12.37.32 PM

If you’ve ever wanted to learn Spanish (I’m looking at those of you who live in hispanic-dominant cities) to take your career to the next level, build a deeper relationship with friends or family, or for travel purposes, this is your opportunity.

Booking a lesson takes less than 15 seconds, and lack of time will never be an excuse for you again. Take a look.

y73sc(1)

If you want to dip your feet into the pool, Rype also offers free live Spanish classes that you can attend. Check out the upcoming live classes.

4. Uber

This app probably needs no introduction.

Despite some sketchy and questionable lawsuits that Uber has been through, you can’t question the convenience and value that this app provides. Whether it’s providing a side hustle for struggling artists and entrepreneurs, or saving us all a major hassle of calling a cab, Uber is a game changer.

uber-app-iphone-100566343-orig

5. F.lux

If you’re like me, then you probably spend a majority of your day staring at a screen, whether it’s your desktop, tablet, or mobile. Eye strain is one of the most common problems we face, and F.lux has solved this issue.

This free widget adjusts the lighting of your screen, depending on the time you set in the preferences, so you’re no longer staring at a flashlight pointing towards your face. Say goodbye to tired-looking eyes!

Flux-Screenshotnight

6. Spritz

When Bill Gates and Warren Buffet were asked what superpower would they want to have, in two different interviews, they both said the ability to read faster. While superpowers may not exist, Spritz can be the next best thing.

This app scans the web page you’re on and displays single words to you in a speed of your choosing. It takes some time to get used to, as our eyes are accustomed to scanning a page from left to right, but with a little bit of patience, you may have just discovered your first superpower! Test it out for yourself!

anigif_enhanced-31071-1394110006-9

7. TED

TED, which stands for Technology, Education, and Design, requires no introduction. This global event attracts some of the finest leaders across the world, from Tony Robbins, to Bill Gates, to North Korean refugees. Real people, heartfelt stories, and eye-opening insights are shared on stage.

The best part is that you don’t need to pay $5,000 for a ticket to watch these talks — they’re all available for you to see online for free.

bill-gates-ted-talk_41131

8. Scribd

Speaking of knowledge, if TED sparked your attention, then Scribd will be another popular choice.

Similar to Rype, Scribd is the Netflix for Ebooks. With a simple monthly payment, you can get read as many books as you would like in their library, where they have hundreds of thousands of books available.

scribd

9. CreativeLIVE

Want to learn from the best for free? CreativeLIVE is your answer.

This one-of-a-kind business model provides free live classes online that you can tune into, and if you want the full recording, you can purchase it for a one-time fee.

CreativeLIVE has attracted world-class entrepreneurs, Pulitzer Prize winners, and New York Times Bestselling authors to teach topics like photography, business, marketing, and more.

scott-robert-on-creative-live-1

10. Two Foods

As the saying goes, “we are what we eat.” Every day we make dozens of decisions on what we eat, and therefore what we become. We can decide to save money and eat healthier by waiting an additional 30 minutes to cook at home, or we can pass by the nearest McDonalds.

While some choices are easy when it comes to determining what’s healthier, some are hard. This is where Two Foods comes in.

This simple website allows you to type in the two different food you are debating, and they provide you with the nutritional information for each dish.

8b14cd22094f1f4a764981f95bb61b73

11. Wunderlist

It seems that as the day goes by, the bigger our to-do list seems to get. Sometimes we don’t have the time to write it down or organize it into different categories.

Wunderlist solves this problem. This free app allows you to create multiple to-do lists and categorize your different to-do’s. For example, I have one for my business, my personal, my upcoming book, my goals, and more.

macbook-wunderlist-action

12. Memrise

Memorizing things can be hard. Memrise provides an easy solution to make memorizing things fun through gamification.

For example, if you’re learning a new language, learning the most common words is key to picking up the language fast. You can use Memrise to quickly run through the words you want to learn and retain them through memorization techniques.

This can also apply to anything you want to remember, whether it’s the periodic table, parts of the human body, or countries.

13. Mint.com

One of the biggest tasks we tend to procrastinate on is our personal finances. Who’s with me?

Mint aims to solve this procrastination. By integrating our bank accounts into this website, it analyzes our spending, income, and budget in one place for us to see.

You can also set personal budgets for different categories — rent, travel, food, entertainment — and make sure you don’t go over it by tracking it all on Mint. My personal favorite is to be able to see all my spending for the month in a visual pie chart.

MintTrends

14. Kiva

So often, we think that we need to be amass large quantities of wealth before we give back. This couldn’t be further than the truth.

Most of us can spare a $25 loan to an entrepreneur who is making a difference across the world. And here’s the thing, it’s not a donation that you don’t get back, it’s a loan!

As described on Kiva’s website, here’s how it works:

  1. Choose a borrower
  2. Make a loan
  3. Get repaid
  4. Repeat!

kiva II large

15. Quora

Ever had a crazy question that you were curious to know the answer to?

Chances are, you can find the question and answer on Quora. Unlike most Q & A forums, Quora has managed to attract the best of the best, giving you real answers from real people.

For example, if you want to know what it’s like to work at Facebook, someone from Facebook can give you a direct answer. No BS, no fluff.

Quora has additional uses that go beyond than beating your curiousity. Entrepreneurs can use it to acquire potential customers, and anyone can use it to build an audience. What you do with the website is up to you!

quora-home-and-notifications-iphone-screenshots

16. Investopedia

Ask an average person on the street and they can tell you more about what’s happening with the Kardashians than they can tell you about their personal finances or what’s happening in the global markets.

Investopedia is the “Webster Dictionary for Investors.” Now you don’t need to be a stock investor to gain benefit from Investopedia. It can useful for general learning about finance, understanding how the markets work, and discovering how you can make or save more money at the end of the day.

investopedia

17. Epicurious

This is the last app on our list, and perhaps the “sexiest” one. Ask someone in the streets on the top 10 skills they look for in a partner, and most will answer “the ability to cook.”

Epicurious helps you become sexier with simple yet diverse recipe ideas on healthy dishes and meals you can cook from your own kitchen. Give it a go!

epicurious

Hopefully you’ve discovered something new on this list that you didn’t know before.

If you’ve gotten some value from this, please share this with your friends or family! It could change their lives.

Source:  lifehack.org

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