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Reena Jordan

Reena Jordan

Many people believe that IQ or intelligence is the determining factor for success. However, studies prove that intellect has very little to do with it.

Researchers conducted a 30-year study on 1000 children and found that cognitive control is a more reliable predictor of success than IQ. Meaning, the ability to delay gratification and to remain goal oriented was the ultimate key to their success.

The implication? Successful people aren’t smarter; they’re more adept at setting and achieving their goals.

What’s the secret to affective goal setting you ask? Read on…

The ultimate guide to goal setting

Below are four simple steps for setting realistic goals:

Step 1. Set long-term goals FIRST

Creating a long wish list of things you would love to do is easy. We write down things like:

  • Visit Europe.
  • Learn to scuba dive
  • Find a new job

It is human nature to dream big, and set unrealistic goals we’ll probably never achieve. As long as we’ve jotted a list of possibilities, we feel accomplished.

Wishes are not goals. Goals without a plan are merely dreams. When we go with the flow and set our sights on nothing in particular, that’s exactly what we’ll achieve. Nothing. Successful people start by setting long-term goals (at least five years out) first. Their goals are lofty but they begin systematical moving toward them—step-by-step.

Setting long-term goals forces you to look down the road and plan for the future. Chasing goals keeps us motivated, especially in the face of the mundane, tedious, but necessary everyday tasks.

Long-term goals are concrete and dreams are wispy abstracts. There is a notable difference between saying: “Someday I will be an authority in brain research and possibly find a cure for a dreaded disease” and “By 2020 I will have my Master’s Degree in Neurologic Surgery from Johns Hopkins University and will find a job in brain research.” The first statement is a dream that has no firm basis in reality. The second statement is a long-term goal derived from the dream of becoming a brain-research expert, but it also includes a clear and tangible path on how to get there.

Step 2. Break large goals into smaller ones

While long-term goals provide us with focus and direction, short-term goals give us momentum.

After setting long-term goals, setting smaller, short-term goals is critical because they provide you with quick wins and allow you to experience many “little successes” on your way to the big success.

Let’s pretend that your long-term goal is to run a chain of bed and breakfasts (B&B’s) on a beach–somewhere.

First, you need to break it down into a slightly smaller goal like opening your first B&B in a specific location or area within five years.

Then break it down further from there. You could start by working at a local B&B and shadowing the owner for six months in order to learn the business. Followed by other smaller steps which build upon one another and ultimately end in you opening your first B&B in Ocala, FL within the five-year period.

If you don’t break down the large goal and make a plan, you can quickly become overwhelmed and discouraged. The dream will remain just a dream—unrealized, and slowly die.

Step 3. Set SMART goals

When setting goals (long or short), use the SMART framework. This means that goals should be:


You goal should be clearly stated in specific terms. This allows you to better plan and prioritize your time and resources. It also helps you remain focused and driven.

For example, the goal: ‘I want to be famous’ is not specific. A specific goal would be ‘I want to be a well-known YouTuber. By identifying the platform, you now have direction. You can start by learning the videography skills you will need, such as video editing, which will help keep you focused and moving toward your goal.


You should also specifically quantify your goal. Use numbers instead of empty or meaningless adjectives.  For example, if you want to be a well-known YouTuber, setting a goal of gaining one million subscribers is measurable versus saying “a lot” of subscribers. This enables you to see your progress at any time and gauge where you are in the process. You will know when you need to adapt your processes and better determine which ones are actually working. Having a concrete reminder of how far you’ve come pushes you to keep moving forward.

Attainable (achievable)

The objective of setting a goal is to make a plan, work and actually achieve that goal. You can’t do this if your goal is impossible to accomplish. An attainable or achievable goal should be realistic and should match your abilities and resources. If it involves a myriad of things that are out of your control, then it may not be achievable for you.

Let’s revisit our goal of being a well-known You Tuber with one million subbies. Let’s say you’ve never made a video—recorded, edited or produced one.  The first step in your process is determining whether you have the time, energy and resources to acquire the necessary skills to create exceptional content. If this seems unrealistic to you then your goal—the way it is stated, may not be achievable.

Relevant (realistic, reasonable)

A relevant goal matters to you and is reasonable. It should reside in the realm of reality and should complement other aspects of your life. If you have to make tremendous amounts of continuous sacrifices, you may need to ask yourself, “is it worth it?” You should strive to have a balanced effort-reward ratio.

If gaining one million subscribers on YouTube requires you to spend 10 hours every day editing videos, you are probably going to have problems paying bills, maintaining relationships and getting enough sleep. If the sacrifices are unrealistic and the cost is too steep, then your goal is not reasonable.

Time-based (timely, track-able)

A time-based goal has a specific deadline. You should also plan milestones along the way and set timelines to reach them.

On your way to one million You Tube subscribers, you could set a three-month milestone of 300,000 subscribers. This helps you track and adjust your progress while working towards your goal.

Step 4. Re-evaluate your long-term goal periodically (at least twice a year)

Success is a dynamic process that requires constant readjustments and recalculations.

Re-evaluate your goals often (at least twice a year) to ensure that your goals fit the SMART framework and to ensure you are still on target.

Your goals dictate your actions and set your course. They provide you with a sense of purpose. Adjust your plan and processes when necessary but always maintain a laser-like focus on your goal and refuse to settle. Interruptions and hiccups to the plan will occur, but you must push past them and keep moving toward the prize.

…And before you know it, you will have converted your dream into reality.

Source: This article was published on by 

Google is always seeking new ways to improve its services—and there is nothing wrong with that, especially if things are done without breaking any rules. According to Bloomberg and Vanityfair, the tech giant is tracking credit cards of online purchases. Its target, according to Vanityfair, is to track how much is being spent in brick-and-mortar stores after a consumer clicks on digital ads.

By so doing, Google is helping advertisers to see whether online ad campaigns generate offline sales. The company was able to arrive at its result by capturing around 70 percent of credit and debit cards in the US.

Google Attribution as the company calls it, is a new product the search engine giant believes will solve a lot of unanswered questions.

“Google Attribution also makes it easy to switch to data-driven attribution. Data-driven attribution uses machine learning to determine how much credit to assign to each step in the consumer journey — from the first time they engage with your brand for early research down to the final click before purchase. It analyzes your account’s unique conversion patterns, comparing the paths of customers who convert to those who don’t, so you get results that accurately represent your business.”

While the company will now have access to details about your spending online, it will no doubt have information about the value of all your purchases in a particular period in time. Since it monitors your spending/purchasing in online stores, there is every tendency it has the ability to help advertisers build data about your purchasing ability.

The company is also capable of collecting location information from your phone. This gives the search engine giant a massive advantage when it comes to working out when an ad has been viewed by you. It also gives Google information on whether you have searched for the product advertised, and whether you have actually made an offline purchase.

Google Attribution 2

Credit: https://adwords.googleblog.com/2017/05/powering-ads-and-analytics-innovations.html

Google’s latest move will come as a rude shock to privacy crusaders who already feel threatened by issues that bother on how private data is being shared by some companies online.

Access to private data by companies continues to be a major worry for Internet users. Last March, the House of Representatives passed a resolution overturning an FCC rule signed during the Obama administration. The FCC rule signed during the Obama era required permission from customers before internet providers could share their browsing history with other companies. The same rule, also permitted providers the power to protect customers from being vulnerable to hackers. Well, all that seems to be in the past as Congress voted in favor of selling your data to companies.

By so doing, the House of Representative is following in the footsteps of the Senate, which had earlier on passed a similar resolution.

The thing is, Americans spend a lot of time online and giving providers the all-clear to sell their browsing history is like monitoring their every move. It’s a crazy world to put it mildly; it basically means you have no right to privacy whenever you are online.

Source: This article was published on socialbarrel.com By 

Are you curious about what Google has been cooking up in its Android O development laboratory for the past year? We present to you everything there is to know about the next version of Android and a definitive guide to get Android 8.0 right now!

It just seems like yesterday Google has us all guessing what tasty treat Android 7.0 aka Android N would be named after. A year later with the Mountain View company releasing Android 7.0 Nougat with the first-ever self-developed Google Pixel, everything seems to go down smoothly.

While Android 7.0 Nougat has made its way to most of the flagship Android devices by now and thousands are still in line, the development line isn’t halting. Android is set to take the stage this year at Google I/O 2017 and unveil Android 8.0 (codename Android O), as the successor to Android Nougat.

What is the public release date for Android O?

Despite the fact the Google likes to make a show out of each major announcement they make, there’s a whole lot of information that has already been unveiled about Android O. Instead of waiting until May 17, the first look at Android 8.0 has been offered in the form of the first developer preview, to help creators shape up their apps for the public release later in 2017.

As the order of hierarchy goes in the world of Android devices, Google-branded devices will be the first to receive Android 8.0 update. Despite this fact that the latest Android OS version is expected to be released this month and already has a developer preview version out, it will take months for Android O public release, and even longer for OEM Android devices.

Why isn’t Android O part of the Android Beta Program yet

Considering that Google already has its current Android version in developmental progress under a beta program, getting Android O right now has become a tricky subject. Android Beta program for compatible Google Pixel and Nexus devices is running on Android 7.1.1, and rumors suggest that Android Nougat beta development could cease at Android 7.1.2.

As the official announcement date at Google I/O draws near, it is expected that Android Beta Program will be switched to focus on Android 8.0 by the end of May. Obviously, Google Pixel and Nexus devices will be the first one in line for the upcoming Android O beta program, so you might have a few months of waiting left, depending on your device.

What Android O features do we know about so far?

There’s always a certain set of standards set for every new Android version that is released, and Android O will be no exception. While Android 7.0 already offers a fluidic user interface and seamless performance, the first developer preview of Android 8.0 offers an evolutionary element at each step.

While the public release of Android O (probably with Google Pixel 2) isn’t expected before fall of 2017, Google does offer a glimpse of what to expect. After testing out the developer preview ourselves, there are some improvements over old features and some entirely new features that you get you pretty excited.

Security improvements

Considering that Android plagued by reports of security breaches and malware, Android O has optimized security at the top of its agenda. One such tweak is the Autofill API, which enables the app that store user data to do so without being granted Accessibility service. One other noticeable security improvement comes when installing .APK files directly to the Android device.

The device running Android O when prompted to install an .APK file will not only ask for explicit permission before installation but also when you open the app for the first time. This ensures that you are aware of the permissions being requested by the app and reduces the chances of a malware being installed unknowingly.

Revamped notification channels and notification shade

It has become a rite of passage for the notification shade of every new Android version to be updated, and this year is no exception. Android O previews a notification shade with more icons in the status bar, subtle changes in the design and smarter notifications that can be controlled right from the drop-down window.

Apart from the notification shade, Android 8.0 offers some much-needed room to handle notifications from apps and services. Rather than just allowing to enable or disable app notifications, the notification channels will allow you to customize the type of notifications that you wish to receive from a specific app.

More viewing with picture in picture

With the release of Android 7.0 Nougat for Android TV, the picture in picture was released, which apparently is now making its way to Android phones and tablets. Primarily designed for video playback while leaving enough room around for multitasking, this feature puts in place a tiny window on your device screen.

Source: This article was published on updato.com

Sunday, 06 November 2016 05:11

9 Best iOS Apps for Business

You work hard running your business, so why not let your iOS device do some of the heavy lifting? With the right apps, your iPhone or iPad can help you take notes, update your calendar and even balance the books. Here are our top picks.

Office productivity: Microsoft Excel, Word and PowerPoint (Free)


Don't confuse these apps with the old, limited Office Mobile app, which was intended to let you make basic edits to documents, spreadsheets and presentations on an iPhone or iPad. Instead, these are full-fledged mobile versions of ExcelWord and PowerPoint. All of the apps are jam-packed with advanced formatting and editing features, although they don't include quite as many options as the desktop versions. They're also beautifully designed and touch optimized, with big, easy-to-tap buttons. Unfortunately, they only work on iPads; iPhone users should stick to Apple's own iWork suite (which includes Pages, Numbers and Keynote).

Advertisement Email: Outlook (Free)


Microsoft's new email app for iOS is packed with perks for business users, especially if you already use Outlook to manage your inbox at the office. Outlook for iOS fully integrates with the desktop Outlook calendar, so you can send and accept meeting invitations via email and then receive alerts when it's time to meet. You can also access your full calendar right from the app to review appointments and schedule new ones. We also like the app's Focused Inbox feature, which intelligently sorts your email to keep important messages at the forefront.

Note taking: Evernote (Free)

Why take notes on paper when you have an iPhone or iPad on hand? Evernote saves your notes to the cloud, so they're backed up and accessible from anywhere. The app lets you dictate or manually enter your notes, and even insert photos. And if you want to write out notes with a stylus, its text-identification functionality can recognize and index your handwriting so it's fully searchable later on. Another perk is that Evernote is available for just about every platform — including iOS, Android, Windows Phone, Mac and PC — so you can view your notes on just about any device.

Cloud storage: OneDrive (Free)


There are plenty of good cloud storage platforms for iOS, but OneDrive is our top pick for business users, thanks to its tight integration with Windows. The app lets you access your files from anywhere on your iPhone or iPad, including documents saved to your Microsoft Office account. And PC users don't have to download any extra apps to get the system working; just drag files into the OneDrive folder on your PC, and they'll be backed up to the cloud automatically. As with other cloud storage systems, you can even recover deleted files and revert to previously saved versions, to give you a little peace of mind.

Contact management: CamCard (99 cents)

Even in the digital age, swapping business cards is still one of the best networking tools for entrepreneurs. But cards are easy to lose, and manually inputting all that contact information into your address book is a time-consuming chore. Thankfully, the CamCard app can automate the process. Just point your iPhone or iPad camera at a business card and snap a photo. CamCard's text-recognition software will extract key details like names, addresses and contact information, and then update your address book automatically.

Remote meetings: GoToMeeting (Free)


GoToMeeting is a solid videoconferencing app with good options for business users. For starters, the app lets you host virtual meetings with up to 25 attendees joining remotely from just about any Web-connected device. And with its built-in invitation system, it can also streamline the process of scheduling a meeting. Plus, it has handy features like speaker identification, so you always know who's talking in a crowded meeting. You can share your screen with a few taps, which is great for remote presentations. You can even share your keyboard and mouse controls with other attendees to collaborate on a project from anywhere. 

Access your work PC: Microsoft Remote Desktop (Free)

Your work PC has everything you need for a productive day, including your programs, files and documents. But what if you can't make it into the office? A good remote desktop application like Microsoft Remote Desktop can be a lifesaver in those situations. The app works like a direct portal back to your desktop computer, letting you virtually view your Windows desktop, and even remotely control Windows programs from your iPhone or iPad. Using the app is as simple as installing a client application onto your workstation so it can mirror your desktop on the screen of your mobile device.

Payment processing: Square Register (Free)

What if your small business could accept credit cards and didn't need a lot of special equipment to do it? That's the idea behind Square Register, a mobile payment app that lets you process customer payments using your iPhone or iPad. Once you sign up, you can request to receive a credit card reader dongle in the mail. Plug the accessory into the headphone jack on your mobile device, and then swipe a credit card to accept a payment from anywhere. As with all card processing services, Square takes a cut of each payment. But face it: If your business doesn't accept credit cards, you are losing out on business.

Accounting: FreshBooks (Free to download with a FreshBooks subscription, starting at $20/month)

FreshBooks is a full-featured mobile accounting app with solid cloud integration and an easy-to-use interface. Most important, the app lets you record and track your business's expenses and profits. Then, there's extra functionality, like a feature to track how long you or your employees spend on a project for easier invoice generation. And like any good accounting software, FreshBooks can help you file your taxes.

Source : businessnewsdaily.com


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