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Daniel K. Henry

Daniel K. Henry

Understanding the expansion of the universe is one of physicists and astronomers' priority.

What causes the accelerating expansion of our universe is one of science's greatest mysteries. Now, physicists say they might have found a way to explain this puzzling phenomenon.

Nearly two decades ago, in 1998, two separate teams of astronomers discovered that the universe is expanding at an ever-increasing rate.

This suggests that space is filled with dark energy that pushes matter away. The expansion of the universe is thought to have been accelerating ever since the universe entered its dark energy-dominated era around five billion years ago.

In 2016, Nasa and ESA scientists used the Hubble Space Telescope to show that the universe was expanding 5-9% faster than previously reported.

In the study now published in the journal Physical Review D, a team of physicists from UBC investigated the potential origins of this accelerated expansion. In it, the authors attempted to resolve the incompatibility issue between two of the most important theories about the way our universe works – quantum mechanics and Einstein's theory of general relativity.

Fluctuating space

For years, scientists have tried to find out what exactly 'dark energy' is. The most popular hypothesis is that dark energy is in fact vacuum energy – that is, the energy density of empty space.

When physicists apply the theory of quantum mechanics to vacuum energy, they find there would be an incredibly large density of vacuum energy, far more than the total energy of all the particles in the universe.

The problem comes when they want to relate this to Einstein's theory of general relativity. If their predictions with quantum mechanics are true, the theory of general relativity suggests that the energy would have a strong gravitational effect and this would potentially result in the universe exploding.

Instead of trying to alter the theories of quantum mechanics or general relativity to address this contradiction, like past research had done, the new study suggests a different way of looking at the problem.

The scientists do take the large density of vacuum energy predicted by quantum mechanics seriously, but they come up with mathematical models that describe a completely different picture of space.

In this picture, the universe is made up of constantly fluctuating space and time. It oscillates between expansion and contraction and as it swings back and forth, the two almost cancel each other.

However, a very small net effect leads the universe to expand slowly at an accelerating rate.

We cannot feel these fluctuations because the phenomenon "happens at very tiny scales, billions and billions times smaller even than an electron", lead author Qingdi Wang said. "Space-time is not as static as it appears, it's constantly moving".

Source: This article was published on ibtimes.co.uk By Staff Reporter

Here’s what happened to global temperatures after the dinosaur-killing asteroid struck

The asteroid that wiped out the dinosaurs wreaked apocolyptic havoc on Earth due to circumstance rather than size, scientists have argued.

New research suggests the relatively minor nine-mile wide asteroid — equivalent to a grain of sand hitting a bowling ball — smashed into a huge lode of sulphur-rich rock, subsequently plunging the planet into a global winter and pulverising numerous species.

Scientists drilled a mile down into the 20-mile deep impact crater, located in the Gulf of Mexico, off the Yucatan peninsula, in a bid to further understand how the catastrophic end to the dinosaurs' 150 million year reign on earth came to such an abrupt end 68 million years ago..

The site, dubbed Chicxulub after its discovery by geologists in 1991, has long baffled scientists, who have so far unable to explain the ill-fitting scale of the impact — known to be 110 miles wide — compared to its catastrophic consequences.

But, after analysing extract samples from the crater, the team, led by Sean Gulick, professor of geophysics at the University of Texas at Austin and Professor Joanna Morgan, of Imperial College London, believe an answer may have been found.

"That asteroid struck Earth in a very unfortunate place," Gulick told The Sunday Times.Asteroid hit

"Had the asteroid struck moments earlier or later, it might have hit deep water in the Atlantic or Pacific. That would have meant much less vaporised rock. Sunlight could still have reached the planet's surface, meaning what happened next might have been avoided."

Morgan added: "The samples suggest more than 100bn tons of sulphates were thrown into the atmosphere, plus soot from the fires that followed.

"That would be enough to cool the planet for a decade and wipe out most life."

As a consequence the global surface air temperature decreased by at least 26C, with three to 16 years of subfreezing temperatures and a recovery time longer than 30 years, a recent research paper from Julia Brugger, of the Potsdam Institute for Climate Impact Research, concludes.

The results are to be revealed in the BBC2 documentary The Day the Dinosaurs Died, scheduled to air on Monday (15 May).

This theory mirrors a hypothesis put forward by Steve Brusatte, a paleontologist at Edinburgh University.

In a 2014 report in the Biological Reviews, Brusatte found dinosaurs were faring well over at the time of impact. However, the strike coincided with a period in the dinosaur biodiversity timeline that reduced the plant eating herbivore types who could have survived the impact.

The key to human life?

Programme presenters, Professors Alice Roberts and Ben Garrod, gained unique access, in part due to being scientists themselves.

Garrod, an evolutionary scientist, added: "Had the asteroid struck moments earlier or later, it might have hit deep water in the Atlantic or Pacific. That would have meant much less vaporised rock. Sunlight could still have reached the planet's surface, meaning what happened next might have been avoided."

Source: This article was published International Business Times By Alex Taylor

A New Internet

From the birth of language to the dawn of the Internet, the technologies that push humanity forward allow us to collaborate at new scales. We agree on a common purpose, and work together in groups of increasing size and power.

Today, with so many of us connected online, the goal of 3.5 billion people frictionlessly sharing knowledge and collaborating is, in theory, an achievable one.

So why hasn’t the Internet united us? Why is our trust in institutions — government, media, and business — eroding? Why is it so hard for us to make compromises to achieve the ends we desire?

There are, of course, many answers, but here’s a simple one: the Internet is broken.


The Internet democratized access to information in a way previously the realm of science fiction. Texts, videos, and ideas became widely available, and transmittable, and our ability to communicate with each other, organize groups, and choreograph our activities, exploded.

But just when it seemed like the world had opened up, we identified a new type of information, more valuable than any before, and stashed a lot of it away in private vaults. The Internet allowed us to generate, strategically collect, and deploy, rich data about people, programs, companies, markets, and societies. A small, exclusive group of users siphoned this data off, to store in guarded silos and leverage for private gain.


In the end, our minds and their ability to create new ideas are the ultimate source of all human wealth. That’s a resource nearly without limit. — Ramez Naam

To resist the privatization of data, the open source community has existed as long as computing, beginning with cypherpunks and basement hackers. Their movement produced Linux, Wikipedia, and countless more platforms, tools, and projects that succeeded. But it lost the battle for control of the Web 1.0 and 2.0. The winners were personal data collectors, repackagers, and vendors like Facebook and Google.


Finally, though, the tide is turning. Today we have a chance at a new Internet, enabled by decentralizing technologies such as Ethereum, the world computer. Big players are recognizing the benefits of open source, and exploring the community-driven business models they bring. Creators and developers can take power again if we come together in time. We can build a new Internet that puts us, the users, first.


There’s an uncomfortable tension online today. Contributors of songs, ideas, art, code, and stories want to enrich the public sphere, but they need to sustain themselves and get paid for their work. That work adds enormous value to our lives, makes them vibrant, and sometimes even saves them.

The problem is that the way we exchange money captures value in only two dimensions. In truth, value is being created everywhere. Let your eyes linger on an ad in the subway, and value has been created. Tweet a popular hashtag. Turn on the lights. Sign in using Facebook. Report traffic on Waze. Tell someone your secret.


In the twenty-first century, our personal data is probably the most valuable resource most humans still have to offer, and we are giving it to the tech giants in exchange for email services and funny cat videos.— Yuval Harari

There is a shift coming in the way we use the Internet, from an Internet of information to an Internet of value, where we frictionlessly exchange and communicate with no intermediaries.


In this new world, our value is something we carry around with us, that belongs to us and us alone (unless we opt to trade it). Value is captured in as many dimensions as reality. The representation of value that exists on the virtual plane becomes so rich with data that virtual becomes flush with real.


Without trust, there is no love. — Myth of Eros and Psyche

Why don’t we trust each other? Maybe we did when we lived in tribes. In a small group, it’s possible to remember everyone from birth and the characteristics that make up their identities. There’s no, “She’s warm-hearted.” “He exaggerates.” “She prefers to sleep all day.”

Today, we empower institutions to guard the trust. We pay them royally for that service, because without trust, there is no business deal, no stamp on a passport, no line of credit, and no peace treaty.

But what happens when we create universal identity — a common and accepted baseline of trust, that exists without need for authority? What if we build a system that is inherently logical, programmable, and safe? What if everyone could share it, access it, and help grow it, all at the exact same time?

Join Us

“Given a large enough beta-tester and co-developer base, almost every problem will be characterized quickly and the fix obvious to someone.” — Eric S. Raymond, The Cathedral & The Bazaar

There is a new Internet coming, and with it, a new reality.

The architects of the future are already building these systems. But those systems are open source, which means if you help build them, they will be even better and stronger. Join some of the world’s most innovative technologists, entrepreneurs, and humanitarians at Ethereal Summit on May 19th in Brooklyn.

We can use technology to make the world better.

Source: This article was published futurism.com By ConsenSys

2. Why we may be attracted to our parents (and ourselves).

The Surprising Roots of Gender Attraction

Are you primarily attracted to men, women, or both? Fascinating research shows that we may not consciously realize who attracts us. While straight and gay men seem to accurately detect their sexual attraction toward women and men, it appears that straight women and lesbians may not. 

Researchers Chivers et al. (2004) presented straight men and women, as well as gay men and lesbians, with three different sexual films. One depicted two women; one featured one man and one woman; and the last involved two men. The researchers measured participants’ self-reported sexual arousal as well as genital arousal. The results for men were straightforward: Gay men exhibited more subjective and physiological arousal to the film involving two men, and straight men exhibited more arousal to the film involving two women. The authors’ findings regarding women, however, were surprising: Although lesbians thought they were more aroused by the film with two women, and heterosexual women thought they were more aroused by the film involving one man and one woman, both lesbian and heterosexual women were physiologically aroused by all three films, regardless of the gender of the actors.

Researchers believe that women’s sexuality is more fluid or flexible than men’s. And although they do not believe that women are inherently bisexual, they believe that women’s sexual attraction can shift more easily than men’s. This fluidity may have served an evolutionary purpose: Women whose male mates did not invest in their offspring may have benefited from forming partnerships with other women (Kanazawa, 2016; Kuhle and Radtke, 2013). Recent research suggests that some men do exhibit sexual fluidity as well (Katz-Wise, 2015).

We Are Unconsciously Attracted to Ourselves (and Our Parents)

Do you find yourself attractive? You may be surprised to learn that we are sexually attracted to ourselves, or at least to potential partners who look like us. Fraley and Marks (2010) showed that people expressed more sexual attraction to composite photographs when their own photograph was morphed into the composite image (versus a control condition in which another person’s photograph was morphed into the composite image). Importantly, the participants didn’t know that their own photos were included in the composites, and if they realized that the composites were designed to resemble themselves, they rated them as less appealing.

The results suggest that we are unconsciously attracted to those who resemble us. In fact, we are more likely to date partners whose hair color and eye color match our own (Little et al., 2003). Adding to the intrigue, our partners are also more likely to resemble our opposite-sex parents than ourselves, raising the possibility that we are unconsciously attracted to our parents (Little et al.) (Read more about attraction to our parents and other things you never wanted to know about sexual attraction.)

Why are we attracted to people who look like us? Fraley and Marks suggest that stimuli we encounter frequently (such as images of ourselves or our parents) are easier to process and may become more attractive due to mere exposure. Alternately, they suggest that our attraction to those who resemble us may be indicative of self-love.

Attractive Today But Not Tomorrow

Source: photoagent/Shutterstock

Women's attraction varies with their menstrual cycles. For example, heterosexual women prefer more masculine-looking men, and more symmetrical men, when they are most fertile (Roney and Simmons, 2008; Thornhill and Gangestad, 1999). Women’s attitudes toward their own partners can also change across their cycles: Women who perceive their partners as more sexually attractive rate them more positively when the women are fertile, while women who perceive their partners as less sexually attractive rate them more negatively when fertile (Larson et al., 2013). Further, when women are in the fertile portion of their menstrual cycles (and their estrogen levels are high), they are more interested in sex with men other than their primary partners. However, when they are in the less fertile portion of their cycles (and their progesterone levels are high), they are more interested in sex with their primary partners (Grebe et al., 2016).


Why would women's attraction to men change over time? Women should be attracted to men with good genes, but men who are more attractive may be less inclined to invest in or care for future offspring (Gangestad and Simpson, 2000). Researchers suggest that women may pursue a mixed mating strategy, mating with a kind and supportive long-term mate to help care for and provide for offspring while pursuing men with good genes for short term sexual relationships (Cousins, 2015).  

Portions of this post were taken from The Social Psychology of Attraction and Romantic Relationships. Copyright 2015 Madeleine A. Fugère. 


Chivers, M. L., Rieger, G., Latty, E., and Bailey, J. M. (2004). A sex difference in the specificity of sexual arousal. Psychological Science, 15(11), 736-744.

Cousins, A. J. (2015).  Evolutionary theory. In Fugère, Leszczynski, and Cousins, The Social Psychology of Attraction and Romantic Relationships. Palgrave Macmillan, London, U.K.

Fraley, R. C., & Marks, M. J. (2010). Westermarck, Freud, and the incest taboo: Does familial resemblance activate sexual attraction? Personality and Social Psychology Bulletin, 36(9) 1202–1212.

Gangestad, S. W., and Simpson, J. A. (2000). The evolution of human mating: Trade-offs and strategic pluralism. Behavioral and Brain Sciences, 23(04), 573-587.

Source: This article was published on psychologytoday.com by Madeleine A Fugère Ph.D.

Occasionally you might want to restrict your searches to only the text of Web sites and ignore all the links, titles, and URLs. Allintext: is Google search syntax for searching only in the body text of documents and ignoring links, URLs, and titles. It's similar to the intext: search command, except that it applies to all words that follow, while intext: applies only to the single word directly following the command.

This might be useful if you wanted to find Web pages that were talking about other Web sites. The command to search only the body text is intext:  or allintext: To find Web pages talking about Google, for example, you could search for:

intext:review google.com 


allintext:review google.com

When allintext: is used Google will find only pages that contain all of the words that follow the command - but only if they contain those words in the body text. So in this case, only searches that contained both the terms "review" and "google.com" within the body of the text.  

Allintext: cannot be combined with other search commands. When you use this search command, don't put a space between the colon and the text. You both can and should put spaces between different search items. 

Search Within a Site

The intext and allintext commands are not the same things as "search within a site," even though they sound like close cousins.

Search within a site refers to some search results that offer you a search box or multiple choices from within the search window instead of making you navigate the website directly in order to find the results within a single website. Search within a site also searches more than titles. 

Searching Only Titles 

Say you'd like to do the opposite.

Instead of searching the text body, you wanted to search through website titles. Intitle: is Google syntax that restricts Web search results to only list Web sites that contain a keyword in their title. The keyword should follow with no spaces.



This finds only results with "bananas" in the title.

Searching Only Links

Google lets you restrict your searches to only the text used to link to other Web pages. This text is known as anchor text or link anchors. The anchor text in the previous sentence was "anchor text."

The Google syntax for searching anchor text is inanchor: To search for Web pages that other pages have linked to using the word "widget," you'd type:


Note that there's still no space between the colon and the keyword. Google only searches for the first word following the colon, unless you combine it with more Google syntax.

You can use quotes to include exact phrases, you can use plus sign for each additional word you'd like to include, or you can use the syntax allinanchor: to include all the words following the colon.

Be aware that allinanchor: searches can't be easily combined with other Google syntax.

Putting It All Together

A search for "widget accessories," could be done as:

inanchor:"widget accessories"
inanchor:widget +accessories


allinanchor:widget accessories

Source: This article was published on lifewire.com

© Provided by Business Insider Inc mark zuckerberg and reed hastings

Since 2011, Netflix CEO Reed Hastings has sat on Facebook’s board, and as Facebook’s plans to fund TV-style shows take form, many are naturally curious what ideas Hastings shares with Mark Zuckerberg — and whether Netflix and Facebook will ever be seen as head-to-head competitors.

In the past few months, as Zuckerberg has articulated Facebook’s new approach to premium video, one thing has become clear: The pair share an important belief about the future of high-quality digital video. Both Hastings and Zuckerberg appear committed to the idea that, with global digital scale, TV-quality shows can be sustained primarily by a single big revenue stream. For Netflix, that stream is subscription revenue, with ads completely cut out of the equation. For Facebook, it’s advertising.

That's significant because it goes against the broad wisdom of the pay-TV industry, which uses both subscriptions and advertising dollars to prop itself up. It also stands in contrast to some digital competitors like Hulu, who are trying to replicate a model similar to pay-TV in the digital realm.

Facebook TV

Right now, Facebook is busy readying its first slate of TV-like shows, which the social media behemoth wants to unveil in mid-June. And while Facebook is putting up cash this time around, the company's executives have been explicit that in the long run, Facebook wants its premium video ecosystem to be entirely sustained by advertising revenue.

“The goal is going to be creating some anchor content initially that helps people learn that … the video tab [is] a great destination where they can explore, and come to Facebook with the intent to watch the videos that they want,” Zuckerberg said during Facebook’s last earnings call with investors. “And then the long-term goal is actually not to be paying for specific content like that, but doing a revenue share model once the whole economy around video on Facebook is built up.”

Facebook thinks that it can make its advertising offering compelling enough that media companies will make TV-quality video for its platform without being paid directly by Facebook to do so. Facebook will simply have to split the ad revenue with them.

There is evidence that YouTube thinks its advertising products will be able to support that level of shows as well. On Thursday, YouTube announced that it would fund half a dozen new shows, anchored by big-name celebrities like Ellen DeGeneres, Kevin Hart, and Katy Perry. Significantly, YouTube is going to have these shows run on its main, advertising-supported service, and not on its $9.99-a-month subscription service, YouTube Red.

"Five years ago, 85% of all original series were ad-supported," Robert Kyncl, YouTube's business chief, said at an the event on Thursday. "This year, that number has fallen to just over two-thirds. And with significantly more content coming to subscription services, that shift is accelerating. So we see these shows as a way for us to partner with [advertisers] to buck this trend."

For both Facebook and YouTube, the coming months will be a test to see whether that thesis is correct, and a premium set of shows can lure a premium set of advertisers.

Forever ad-free

Netflix has taken the complete opposite route, and has remained committed to keeping advertising off its service.

“No advertising coming onto Netflix. Period,” Hastings wrote on Facebook in 2015, in response to reports that Netflix was testing ads. “Just adding relevant cool trailers for other Netflix content you are likely to love.” The company has given no indication that its thinking has changed since then.

But as Netflix has introduced more and more original shows, and its spending on content has ballooned to $6 billion, some have questioned whether Netflix will eventually have to introduce some sort of advertising. Still, Netflix’s thesis seems to be that it can continue to grow its user base to offset those costs, and that the potential reach of the digital realm will let the company climb to sustainability.

That said, with Netflix predicting its negative free cash flow will be $2 billion in 2016, and that it will continue to burn cash for “many years,” that is a thesis that may not be completely tested for awhile.

TV, but online

It’s not a sure thing for either Netflix or Facebook that standing on one major revenue leg will be able to sustain the kinds of shows you’d see on cable TV. (Netflix could diversify beyond subscriptions and into things like merchandise, without having to get into advertising, but subscriptions will likely remain the major pillar.)

Other companies looking to disrupt TV are going the more traditional pay-TV route, with a combination of advertising and subscription.

It’s not surprising that Hulu, which is owned by big TV companies, is trying to keep that business model intact. The ad load might be lower than cable, but Hulu is still firmly in the dual revenue camp. And those betting on new online “skinny bundles,” which are essentially cable packages delivered over the internet, are also hoping the subscription-ad combo can make it across the digital divide. That includes services like Sling TV, DirecTV Now, YouTube TV, Sony’s Vue, and many more to come.

It’s good to note that everyone could be right.

Advertising alone could let Facebook and YouTube support TV-quality shows, while Netflix and other streaming services could rely on only subscriptions, or some combination of subscriptions and ads. Or they could be wrong, and the Golden Age of TV could falter as the digital business models fail to recreate the huge budgets that powered a whopping 455 scripted shows in 2016.

Source : This article was published msn.com By Nathan McAlone

One of the revived tardigrades even managed to reproduce.

Microscopic creatures kept frozen for more than three decades have been successfully brought back to life.
The 1mm long tardigrades were collected from a frozen moss sample in Antarctica in 1983, according to a new paper published in the journal Cryobiology. 
Japan’s National Institute of Polar Research stored the 8 legged, segmented critters at -4F for just over 30 years. They thawed and revived two of the animals, which are also known as water bears or moss piglets, in early 2014.

The previous record for a tardigrade being revived from a deep freeze was 8 years.

One of them died 20 days into the experiment, reports the BBC. But its companion survived and managed to reproduce with a third tardigrade that had been hatched from a frozen egg. It went on to lay 19 eggs, of which 14 survived.
Tardigrades, found living in water across the world, are renowned for being tough and have previously survived several days after being blasted into space.
According to Japan’s The Asahi Shimbun newspaper, their metabolism shuts down and they enter a cryptobiotic state when faced with low temperatures.
The previous record for tardigrades surviving extreme cold was eight years. “The present study extends the known length of long-term survival in tardigrade species considerably,” researchers wrote in the newly released paper.


A nematode worm was revived after 39 years in deep freeze.

Lead researcher Megumu Tsujimoto said the team now wants to “unravel the mechanism for long-term survival by looking into damage to tardigrades’ DNA and their ability to repair it.
The tardigrade has some way to go beat the record for surviving in a frozen state, however, which is currently held by the nematode worm - which managed 39 years in deep freeze before being revived.
Source : This article was published huffingtonpost.com By Lee Moran

Fermat, a collaborative, open-source technology project, has announced the launch of the Internet of People (IoP) Consortium, an initiative aimed at boosting academic research and encourage university-led pilot projects related to the “person-to-person economy.”

The IoP is meant to allow people to hold direct control and ownership of their data and digital footprint. The project seeks to develop and provide individuals with the tools to freely interact electronically, both for social and commercial purposes, “without unnecessary third party interferences.”

The newly formed consortium will provide opportunities to universities and research institutions to develop and participate in innovative projects in that field. Current members include ELTE, Infota, Virtual Planet and Cyber Services PLC.

First pilot project

In March, the consortium launched its first pilot project through a research lab at ELTE, the largest and one of the most prestigious universities in Hungary, in cooperation with the EIT Digital Internet of Things Open Innovation Lab.

Focusing on the shipping industry, the pilot project found that with disintermediating technology, multinational companies in a wide range of verticals can significantly increase effectiveness and reduce costs. Technology which removes unnecessary intermediaries and creates a decentralised system, improves privacy for both senders and receivers, allows on-demand contractors to better monitor failure situations, and helps smaller shipping companies enter the market.

“Our first project has already delivered important findings on the power of IoP technology,” Csendes said. “Though the study focused on the shipping industry, the technology developed could improve the logistics industry as a whole.”

The Internet of People

Fermat's Internet of People projectFermat, an organization based in Switzerland, is in charge of building the decentralized infrastructure for the IoT, which includes an open social graph, a direct, peer-to-peer access channel to individual people, and a direct device-to-device communication layer.

The IoT intends to be an information space where people’s profiles are identified by a public key and interlinked by profile relationship links. Profiles can be accessed via the Internet.

The project aims to empower people by allowing them freedom to administer their online privacy, protect themselves from spying, censorship or data mining, by establishing direct person-to-person interactions.

Speaking to CoinJournal, Fermat founder Luis Molina explained:

“The information on the Internet of People is controlled by end users using their profile private key, in the same way they control their bitcoin balances using their bitcoin private keys. This means that only them can modify the information of their profiles and the relationship with others profiles as well.”

Similarly to Facebook, an individual is able to configure the privacy level of his or her profile and choose which information is public.

“A profile uploaded to the IoT does not mean that everyone can access all the information on it,” Molina said.

“The main difference is that when you upload your info to Facebook, Facebook is in control and they monetize your information using it for their own profit. On the other hand the Internet of People allows you to sell pieces of your private data or digital footprint on a global marketplace to whoever you choose and as many times you want, even the same piece of data.”

The IoP uses a new type of cryptographically secured data structure called the graphchain. The main difference between a graphchain and a blockchain is that the first acts as a cryptographically secured data structure in which no blocks or transactions have to be stored.

According to Molina, Fermat’s graphchain technology enables a global mapping of everybody with verified proof of how they are related, and also people-to-people and company-to-people interactions without going through intermediaries.

Csendes said that the graphchain technology brings “endless business opportunities because of the additional network components and methodologies added on top of blockchain technology.”

“The IoP Consortium was formed in response to the need for concrete and developed use cases demonstrating this value,” he concluded.

Source : This article was published in coinjournal.net By Diana Ngo

Wednesday, 03 May 2017 05:42

20 Cool Microsoft Edge Tips and Tricks

With the introduction of Windows 10, Microsoft also introduced its latest browser Microsoft Edge that is going to replace Internet Explorer. With Edge, Microsoft is directly trying to compete against dominators like Chrome and Firefox. Although, it is still not as good as the current top browsers, but it has some great potential with many new features and customization options. It is built on the concept of offering simple interface with everything important in sight. However, when you dig deep a bit, you will find many advanced options as well.

Like everyone else, you must also be curious to find out what Microsoft Edge is hiding and how it can improve your browsing experience. To help you with your quest, we have created this list of best Microsoft Edge Tips and Tricks containing everything to take full advantage of Edge features.

Useful Microsoft Edge Tips and Tricks

1. Customize Start Page

Let’s start with the Start Page of the Microsoft Edge. Start page is the page that you see when you launch the Edge. You can decide what you want to see as soon as you launch the browser. To do this, click on the Main menu on the top right corner (it has three horizontal dots), and then click on “Settings”.

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In settings, you will find options to customize Start page under the heading “Open with”. Here you can select, Start page, New tab page, Previous page and A specific page or pages.

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2. Customize New Tab in Edge

To customize what you would like to see when a new tab is opened, click on Main menu on the right and then click on “Settings”. Now, click on the drop down menu below the heading “Open new tabs with” and choose your option.

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3. Edge Lets You Import Favorites and Bookmarks from other Browsers

For now, you can easily important bookmarks from Chrome, Firefox and Internet Explorer. To do so, click on “Hub” button on the top right corner (it has three horizontal lines on it), and then click on “Import favorites”. On the next page, just select the browsers from which you want to important bookmarks and click on “Import”.

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4. Microsoft Edge’s Reading View Clears Out Distractions

In the Reading View, all other distracting content such as ads or article suggestions on a website is stripped away, leaving you with just the article content. This is extremely handy when you just want to enjoy reading an article without any distractions.

While reading an article on the web, click on the “Book” icon on the top-left corner to activate Reading View on Microsoft Edge.

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5. Create Article Reading List on Edge

Instead of saving your favorite articles to your favorites (bookmark) and clutter the place with other saved websites, you can just save them to the reading list. When you are on an article, click on the “Star” icon at the top and navigate to “Reading list” tab. Now, just click on “Add” to add the article to the list.

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6. Share a Webpage (Link or Screenshot)

On Microsoft Edge, you can directly share a webpage with any social media site, as long as you have its app installed in your PC. For example, to share on Twitter, you must install Twitter app on your PC to get the option to share it there.

While browsing, click on “Share” button at the top right corner and select the app to which you would like to share the link. If you want to share a screenshot of a webpage instead, then click on the name of the web page in the same menu. This will open up a new menu where you can select “Screenshot” option. Once selected, you can select the social media app and a screenshot will be shared instead of the link. 

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7. Annotate a Webpage

Edge will let you write, draw or highlight content on a web page, and save or share it as you please. Click on the “Pen and Paper” icon on the top-right corner and after a short delay you will see all the options to annotate the page. Just use the options on the left to annotate and then select options from left side to save or share the page.

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8. Add a Website to the Start Menu

You can also add a website to the Start menu for quicker access with just a single click. To do so, click on the main menu icon in the Edge and select “Pin to Start” from the menu. The webpage will be pinned to Start menu Tiles.

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9. Change Theme of Edge

Microsoft Edge comes with two themes, Light and Dark. You can select the one that fits your personality better. Click on the main menu and from there, click on “Settings”. Now, just choose the theme from the drop down menu under the heading “Choose a theme”.

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10. Browse Privately in Microsoft Edge

Just like other browsers, Edge also comes with a private mode in which no traces of browsing is left on the PC. To enter private window, click on main menu and then click on “New InPrivate Window”.

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11. Flash Integration

Just like Chrome, Edge also comes with Flash player to play some flash based videos on the web. You can turn this feature ON or OFF as you may please. Just go to “Settings” from the main menu and then click on “Advanced Settings”. Here, you will find the option of “Use Adobe Flash Player”, enable or disable it as you please.

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12. Enable Home Button in Microsoft Edge

Home Button is disabled by default, to enable it, go to “Settings” from the main menu and click on “Advanced settings”. Here, just enable or disable the “Home Button”. You can also specify which page to direct to when you press the Home button.

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13. Show the Favorites Bar

For faster access to your favorite sites, it is better to show favorites bar on the main interface. To enable Favorites bar, click on the main menu and then click on “Settings”. In the settings, enable the option “Show the favorites bar”.

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14. Change Default Search Engine in Edge

Before you change the search engine, you must access the search engine in the Edge’s search bar to add it to the list of available search engines. For example, for Google you must access “Google.com” and then follow the instructions.

Now, go to settings from the main menu and click on “Advanced settings”. Here, scroll down and click on “Add new” from the drop down menu under the heading “Search in the address bar with”. Now just select the search engine and click on “Add” to make it your default search engine.

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15. Open Web pages with Internet Explorer

Edge doesn’t support Silverlight plugin, a plugin used to stream specific forms of media, graphics and animations, similar to Adobe Flash. So there is a chance sometime you might have to open a webpage with Internet Explorer to view it properly (Internet Explorer has Silverlight plugin built-in).

While on a web page, click on the main menu and select “Open with Internet Explorer” to open that page in Internet Explorer.

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16. Use caret Browsing in Edge

In caret browsing, you can navigate a website using your keyboard without any need of reaching your mouse. A text cursor will be placed on the web pages, which you can use to open links and navigate. To enable caret browsing, press “F7” key on your keyboard and confirm the prompt to start using.

17. Cortana Integration in Edge

Cortana is also integrated into Microsoft edge with her default settings. She will provide suggestions while searching and provide information right inside the search bar. She may also provide more information on a topic, if she thinks you may like to know more. We have recently listed some of the coolest Cortana Tricks that every Windows 10 user should know, give this article a read to better your Windows 10 as well as Microsoft Edge experience.

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18. Some Useful Edge Keyboard Shortcuts

Edge also has some useful keyboard shortcuts that may make things a lot quicker. Below are some worth knowing:

Open History       Ctrl+H
Open Favorites  Ctrl+I
Duplicate tab Ctrl+K
Open InPrivate Window Ctrl+Shift+P
Access Reading View Ctrl+Shift+R
Cancel loading page Esc

19. Edge Privacy Settings

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To access privacy settings, go to “Settings” from the main menu and then click on “Advanced Settings”. In the advanced settings, you will find all the options that may affect your privacy under the heading “Privacy and Services”.

These options include, Offer to save Passwords, Save form entries, Send Do Not Track requests, Cortana integration, Cookies and Show suggestions as I type.

20. Last but not the least, Extensions will come to Edge soon

Microsoft promises that they will add Extensions support soon in an update. So you should not decide that Edge is not better than other browsers just because it can’t support extensions right now. Just wait a bit and soon you should be able to see some more functionality with third-party extensions.

If you think we missed out on any good feature of Edge which could have been included in our list of cool Microsoft Edge tips and tricks, feel free to let us know in comments section.

 This article was published in beebom.com

Do you want it?

A steady stream of customers and sales from Google? A never-ending supply of leads, customers and sales for your local business? Who wouldn’t want that? It’s yours for the taking, if – you choose the right strategy.

Make the wrong decision and you can do a significant amount of harm to your business.

Okay, what decision are we talking about here?

We’re talking about your search strategy

When you’re looking for search engine traffic you have two options to work with.

  1. Universal search places an emphasis on optimizing for blended search results – SERPs that can include images, books, video, knowledge graph results, rich snippets, news updates, tweets, or reviews.
  2. Local search focuses on driving customers offline to a brick and mortar business. This strategy focuses on local sites, events, blended search results like local packs, knowledge panel, and reviews.

What would happen if a business chose the wrong strategy? Couldn’t be all that bad, could it?

Actually, yes.

If a local business decides to focus their attention, time and resources on universal search their “success” makes everything worse.


A local business needs to attract local customers (shocking, I know). The problem with universal search is the fact that it scoops visitors up indiscriminately.

Visitors, not customers.

Universal search casts a wide net, drawing anyone in if they use the right queries. If you’re attracting visitors outside of your service area, that’s a disaster in the making.

If a digital or non-local business relies on local search exclusively it’s death by starvation.

Their business starves slowly as they struggle to get the traffic, leads, sales they need to survive.

Start with goals to avoid the struggle

Local search is laser focused – it’s surgical and precise. Universal search, on the other hand, is a bomb of awesomeness. The results are dense and far reaching, which is perfect if you’re not focused on customers from a specific geographic location.

You’ll have to decide which strategy is best.

But how?

It’s simple. Start with your goals. Have a…

  • Local business focused on local customers? You’re strategy is pretty obvious. Focus your attention on a local search strategy, using tactics that extend your influence and reach in your service area.
  • Regional, national or non-local business? Use universal search to cast a wide net, attracting a large amount of customers from a variety of sources and channels.
  • Running a business with multiple locations or focus areas? Use a mix of local and universal search to drive engagement and response. If you’re running a bricks and mortar business side by side with a digital offering, you’ll need to optimize for both using both universal and local search strategies. Create a clear delineation between the two, maintaining separation in your approach.

Have a goal in mind? Fantastic.

There’s a bit of overlap with each strategy so let’s break the tactics down for each.

Strategy #1: Local Search

When it comes to local results, Google offers two main options.

The local three pack, which lists three businesses.

vietnamese restaurant new york

Here’s the problem. Google uses proximity to determine who makes it into the local pack. That makes ranking difficult if searchers aren’t in your area. To complicate things further, there’s a growing amount of ads in the local three pack and organic results. It’s harder to rank for these keywords but it’s not impossible as we’ll soon see. Then there’s…

The knowledge panel which focuses on one business specifically.

obao restaurant new york city

The three pack typically shows up for more generic searches (e.g. Vietnamese restaurants near me). The knowledge panel typically appears for very specific searches (e.g. Obao restaurant new york city).

Which local search tactics work best for locals?

    1. Find local and social profiles. You’ll want to find the tools that have the greatest impact in your industry or vertical. Restaurants depend on Yelp, Trip Advisor, Zomato. The key here is focusing on sites with a local emphasis.
    2. Register/claim profiles. Feed Google information about your business. Your name, address and phone number, hours of operation, website, social media profiles, etc. Track these profiles and keep them maintained.
    3. Build strong profiles and five star reviews. Reviews are powerful because they rank well for both branded and location-specific queries. This is huge because top ranked results get more clicks than listings without. Focus half of your local search efforts on getting reviews. Consistency is key here; work to consistently attract reviews. A positive review from a week ago is more valuable than one from 3 months ago.
    4. Participate in the community. If you’re a restaurant, register for local food fairs. If you’re an agency, focus on entrepreneur programs and events. Participate in workshops, meetups, seminars and events. This gives Google a sense of your standing in the community.
    5. Get locals to vouch for you via citations. Get links from .edus, Ask for reviews from powerful local influencers, Reach out to relevant or complementary non-profits, volunteer with local organizations. Share your activity via link building, PR, news reports and interviews. Focus your attention on serving so you don’t burn bridges.
    6. Create partnerships with local groups. Partner up with relevant local organizations. What if your local area doesn’t have a local organization to promote your interests? Create your own! Just make sure it serves the local community.
    7. List your business in local directories. Local directories with strong domain authority (e.g. Angie’s List, BBB, Facebook, Foursquare, CitySearch, etc.) help to boost local awareness of your brand.
    8. Use paid clicks to build local awareness. Piggyback on local searches, then present an irresistible offer to locals. A lead magnet, free offer, workshop or trial are great places to start.
    9. Rely on video and display to drive searches. Video and display ads drive search clicks after two weeks. A paid search campaign will entice customers to search for your business on Google, improving the odds of three pack and one box placement.
    10. Create high quality, hyper local content. Use trusted sources and authority domains to create and host local content. If you’re hosting your blog, focus your attention on building your domain’s trust and authority via link building from other trusted brands. Guest posting still has value if you’re able to point visitors/customers back to your site. Providing value for visitors = maximizing search value.

Did you catch it?

The factors that get you the coveted local three pack or one box? It isn’t simply about out-ranking your local competitors. It’s about outclassing them.

Becoming the de facto option in your local community. The smaller your city the easier for you to do.

Strategy #2: Universal Search

Sites with a strong universal ranking typically don’t have the local three packs we see with local businesses. What if they’re looking to target a local audience?

Which tactics would work best?

  1. Find the formats that matter most. Do customers in your niche or vertical prefer video? Are they looking for lots of images? Social media content via Facebook and Twitter? Figure out what your target audience wants, then create content that gives it to them.
  2. Create long form content. Focus your attention on creating quality content that’s deep and comprehensive. Create content that consistently addresses their desires, goals, fears and frustrations.
  3. Differentiate content with the right ingredients. There are four ways to create what Rand Fishkin calls “10x content.” (1.) Create content with depth (2.) differentiate with amazing, high quality design (3.) Create drama with stories and psychological triggers, or (4.) with data that’s proprietary, exclusive, surprising, thorough, or compelling.
  4. Split content up into a wide variety of formats. Use the four differentiation factors to double, triple or quadruple the performance of your 10x content. Create a long form blog post, then expand on your content with an embedded YouTube video from your channel. Post images and diagrams on Pinterest or Imgur. Create and share slides on SlideShare.
  5. Syndicate content across the web. Syndicate your posts via guest posting or contributor spots. Share to Medium and LinkedIn. Share content on niche forums like Reddit. Build quality backlinks from brands with strong domain authority focusing on a mix of follow/no-follow, authoritative, and fresh links.
  6. Tie all of your content together. Create lead magnets, incentives or offers to attract and convert customers. Tie all of your content together to bring customers into your sales funnel and marketing ecosystem.
  7. Filter and qualify customers. If you’re looking for local customers, use local channels to share your 10x content. If you’re casting a wide net, filter and qualify customers (e.g. via lead scoring or marketing automation) to maintain quality.
  8. Sort visitors into performance buckets. Use tools like BuzzSumo to identify visitors who are more likely to share and lead scoring or automation tools to identify potential customers. Provide Lurkers with incentives to engage, then let them sort themselves.
  9. Re-create top performers, improve poor ones. Universal search can’t survive without thorough, quality content. Learn from both top and poor performing content – identifying the who, what, why, where and how. Who read this? What did they think/do after reading this, where did they share it, how do I create more or refine what I have?

Even when it’s intended for a local audience, universal search depends on content.

Deep, comprehensive content.

The difference is the fact that this content is optimized around the channels that matter most to your target audience.

But what do these strategies look like in action?

Let’s search for some Greek food to find out.

When we enter the generic search query “greek restaurant chicago” we see the local pack.

Greek Islands is at the top of the list. So let’s narrow our search a bit with the query “Greek Islands Chicago.”

Aha! They have the coveted one box. But why?

Look again and the answer jumps out at us. They’ve completely outclassed their nearest competitor and not by a little bit.

They’re dominating.

They’ve gone all-in on their local search strategy. They have…

  • 879 photos and 1,396 reviews on Yelp with a four star rating.
  • 923 reviews on Trip Advisor with a four and a half star rating.
  • 1,486 votes on Facebook with an average rating of four point six stars.
  • 486 reviews via Google Reviews with an average four and a half stars.
  • They’re chock full of citations, being reviewed and listed on Menupages, Urbanspoon, DoorDash, OpenTable and Zagat.
  • They’ve received (and continue to receive) media mentions and critic reviews from Chicago Reader, Thrillist, the Michelin Guide, 10BEST, The Infatuation, and quite a few more outlets.
  • Their website has their NAP (name, address and phone), critical hallmarks for a local business, but aside from that it’s pretty bare bones.
  • Their restaurant has its own Wikipedia entry.

Greek Islands shows up for both generic and branded search queries. They’ve received a lot of attention from Google. They’ve done the work, invested the time, and it shows.

They’ve earned it.

What about universal search?

To get a sense of this in action, let’s look at… Google. A quick search of the branded term “Google” displays blended results.

Google has created an ecosystem around their product. Each product provides users with deep comprehensive content that’s focused around a particular topic or product.

  • Media outlets create deep, comprehensive content around the products in Google’s ecosystem.
  • Google’s Twitter profile provides references and anchor points to their content.
  • Google believes in Dogfooding; they create comprehensive content via their YouTube channels.
  • Their Facebook page is filled with helpful and educational resources used to teach users about their products, services and even their values.
  • Sitelinks lead users to deep content via Google Classroom as well as other apps and results like Think with Google.

You’re not Google but you can use universal search just as effectively.

Many businesses don’t.

But many businesses miss the secret behind these two strategies. Did you catch it?

Local search, universal search – they work best when they’re used together.

The Greek Islands used Local and universal search. 879 photos via Yelp. Deep, comprehensive content via amateur and professional reviewers. Content on Wikipedia, video features on the Food Network’s The Hungry Detective.

The Greek Islands blended local and universal search to maximize their results, and it worked like gangbusters.

What if these strategies backfire?

What can go wrong, will go wrong as they say. Review marketing, reputation management – these strategies go hand in hand with local search.

Build a quality business and you’ll reduce the backlash.

Focus your attention, time and resources on the details that matter most to customers, to you. Then, when things go wrong, be first, be kind, be helpful or you’ll be gone.

If these strategies backfire, these same strategies will be there to bail you out – if you’re a decent human being with a quality business.

You are, aren’t you?

That’s why you’ll get it…

A steady stream of customers and sales from Google and other search engines. A never-ending supply of quality customers and sales for your local business. It’s yours for the taking, if you make the right choice.

Make the wrong decision and you’ll do a significant amount of harm to your business.

Choose carefully, build a quality business.

Focus your attention, time and resources on that matter most. Local search is laser focused, surgical and precise; universal search, a far reaching bomb of awesomeness.

Choose the strategy that’s best for you and you’ll get the results you’re looking for.

You know you want it.

This article was published in business2community by Andrew McDermott


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