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Issac Avila

Issac Avila

Google says that even if it blocks a site on its search engine, it will still be accessible on other search engines.

There is no reason for creation of a separate legal framework under ‘right to be forgotten’ to delink ‘irrelevant information’ from the Internet, Google today told Delhi High Court. The submission was made in an affidavit placed before Justice Sanjeev Sachdeva by Google which has contended that even if it disables or blocks a site in its search engine, that webpage will remain on the original website and would be accessible on other search engines.

This view was also echoed by the court while hearing an NRI’s plea seeking he be “delinked” from information regarding a criminal case involving his wife in which he was not a party. He has also sought removal from the records of the trial court order which mentions him.

“If you post something on social media, it will never get deleted,” the court said and added if the man’s plea was allowed then all courts may have to destroy their records in matrimonial disputes.

In his petition, filed through advocates Rohit Madan and Zoheb Hussain, the NRI has claimed the online availability of the criminal case, despite it being settled amicably, affects his right to privacy and reputation apart from affecting his employment opportunities. His petition has raised the question “whether data controllers or intermediaries such as Google, are required to delete information that is inadequate, irrelevant or no longer relevant if they receive a request for removal of such data”.

Claiming that the plea was not maintainable against it or its Indian entity, Google has said, “If a content is adjudicated to be defamatory or its goes beyond the principles of law of privacy, same can be directed to be removed pursuant to being adjudicated by the court.

“However, there is no reason or justification for creation of a separate statute or legal framework under right to be forgotten.” Google has also said that the petitioner should have approached the trial court, which had passed the order, to seek confidentiality and non-reporting of the order. The company has contended that the petition is not only “misconceived” but also “legally untenable”.

Author : IANS

Source : http://www.bgr.in/news/separate-law-to-delink-irrelevant-information-not-needed-google-tells-delhi-high-court/

Want to kick your site’s search rankings up a notch? Want to do it for free, with tools that don’t require a Ph.D. in SEO?

Who wouldn’t, right? But while pretty much every small business wants more search engine traffic, most small businesses are not stepping up to optimize their sites.

When we surveyed over 1,100 small business owners earlier this year for the WASP State of Small Business Report, we turned up a surprising fact: Only 25 percent of them are doing any search engine optimization.

 

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Part of this is a time issue, of course–every hour counts for small businesses. It may also be a lack of knowledge about search engine optimization. Or a belief that it’s hard and time-consuming.

This is unfortunate because there are plenty of simple, effective things you can do for your site that will translate into more traffic. One of them is using Google’s free Search Console, previously called “Google Webmasters.”

Getting to Know Google Search Console

The Search Console is an ideal complement to Google’s more widely-known Analytics tool, but it is a bit different. While Analytics shows how people use your site once they’re on it, Search Console leans more toward showing you how people see your site before they get there–how it looks in the search results and other places.

So what specifically does it show you? Well, stuff like:

  • How many links point to your site, including which pages those links are coming from and which pages they point to.
  • Details about your site’s usability, both for people and for search engines.
  • How your pages are performing in the search results (namely, their click-through rates and rankings).
  • How to optimize your pages with Schema markup, so they show more information in the search results.

There’s more, but I’m getting ahead of myself. So instead of telling you how Search Console is different, let’s just show you. Here are five things you can do with it:

1. See if your website’s meta or title tags need any improvements.

There are two critically important pieces of copy on each page of your site, but the odds are high you’re ignoring them. They’re the meta description and title tags; they hold the text that appears in the search results.

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What you put in those tags has a huge influence over whether or not people click through to your site. They also tell Google what your pages are about.

The “HTML Improvements” section of your Search Console account can help you optimize these tags on your site.

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2. Make your site easier for mobile users.

You may have heard of Google’s Mobile-Friendly tool. It’s a fast, free way to see if your site qualifies as mobile-friendly. But while it’s a snap to use, it doesn’t go into a whole lot of detail; in fact, it only provides a “yes” or “no.”

The Search Console Mobile Usability report digs deeper. It’ll show you:

  • If you’ve got any links or buttons that are too close together for mobile users to comfortably click.
  • If the text on your site is too small to read.
  • If your page will correctly resize itself for mobile devices.

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3. Manage inbound links.

Want to find out who’s linking to your site, including exactly which pages are linking to you, and exactly which pages on your site they’re linking to? Search Console can show you. And if you ever did some questionable link building, this is the information you’ll use to disavow any shady links.

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Don’t ignore the “Internal Links” report in this same section. In fact, every time you publish a new page or post on your site, use this tool to add a link to the new content from several old pages on your site. It’s one of the best ways to pass page authority to newly published content.

4. Check if Google is having any trouble accessing your site.

Google gives you several ways to check up on how accessible your site is for the Google bot. If you do only one thing, add a sitemap and make sure there are no crawl errors.

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5. See where your pages rank in the search results, and how often they’re being clicked.

The Search Analytics Report can show you whether or not your pages are delivering on a user’s search intent. There’s a detailed article here for how to get actionable insights from this data.

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So there you have it. Google Analytics is a terrific tool, but it doesn’t tell you everything. You need the data in the Search Console to get the whole story. And because Search Console is used less often than Google Analytics, spending even a little time with it is an easy way to edge out your competition.

Author : Brian Sutter

Source : https://www.allbusiness.com/5-google-search-console-tricks-you-need-to-know-107557-1.html

Monday, 30 January 2017 07:38

The secrets of the Dark Web

There is no law enforcement presence in the Dark Web. 80% of its hits are reportedly connected to child pornography

The Internet is massive. Millions of web pages, databases and servers all run 24 hours a day, seven days a week. But the so-called “visible” Internet — sites that can be found using search engines like Google and Yahoo — is just the tip of the iceberg. Below the surface is the Deep Web, which accounts for approximately 90 per cent of all websites. In fact, this hidden Web is so large that it is impossible to discover exactly how many pages or sites are active at any given time. This Web was once the province of hackers, law enforcement officers and criminals. However, new technology like encryption and the anonymisation browser software, Tor, now makes it possible for anyone to dive deep if they are interested.

What is the Dark Web?

There are a number of terms surrounding the non-visible Web, but it is worth knowing how they differ if you are planning to browse off the beaten path. The ‘Dark Web’ refers to sites with criminal intent or illegal content, and ‘trading’ sites where users can purchase illicit goods or services. In other words, the Deep covers everything under the surface that is still accessible with the right software, including the Dark Web. There is also a third term, “Dark Internet” that refers to sites and databases that are not available over public Internet connections, even if you are using Tor. Often, Dark Internet sites are used by companies or researchers to keep sensitive information private.

How is it accessed?

Most people who wish to access the Deep Web use Tor, a service originally developed by the United States Naval Research Laboratory. Think of Tor as a Web browser like Google Chrome or Firefox. The main difference is that, instead of taking the most direct route between your computer and the deep parts of the Web, the Tor browser uses a random path of encrypted servers, also known as “nodes.” This allows users to connect to the Deep Web without fear of their actions being tracked or their browser history being exposed. Sites on the Deep also use Tor (or similar software such as I2P) to remain anonymous, meaning you will not be able to find out who is running them or where they are being hosted.

Many users now leverage Tor to browse both the public Internet and the Deep. Some simply do not want government agencies or even Internet Service Providers (ISPs) to know what they are looking at online, while others have little choice — users in countries with strict access and usage laws are often prevented from accessing even public sites unless they use Tor clients and virtual private networks (VPNs). The same is true for government critics and other outspoken advocates who fear backlash if their real identities were discovered. Of course, anonymity comes with a dark side since criminals and malicious hackers also prefer to operate in the shadows.

Use and misuse

For some users, the Deep Web offers the opportunity to bypass local restrictions and access TV or movie services that may not be available in their local areas. Others go deep to download pirated music or grab movies that are not yet in theatres. At the dark end of the Web, meanwhile, things can get scary, salacious and just plain...strange. As noted by The Guardian, for example, credit card data is available on the Dark Web for just a few dollars per record, while ZDNet notes that anything from fake citizenship documents to passports and even the services of professional hitmen are available if you know where to look. Interested parties can also grab personal details and leverage them to blackmail ordinary Internet users. Consider the recent Ashley Madison hack — vast amounts of account data, including real names, addresses and phone numbers — ended up on the Dark Web for sale.

This proves that, even if you do not surf the murky waters of the Dark Web, you could be at risk of blackmail (or worse) if sites you regularly use are hacked.

Illegal drugs are also a popular draw on the Dark Web. As noted by Motherboard, drug marketplace Silk Road — which has been shut down, replaced, shut down again and then rebranded — offers any type of substance in any amount to interested parties. Business Insider, meanwhile, details some of the strange things you can track down in the Deep, including a DIY vasectomy kit and a virtual scavenger hunts that culminated in the “hunter” answering a NYC payphone at 3 am.

What are the real risks of the Dark Web?

Thanks to the use of encryption and anonymisation tools by both users and websites, there is virtually no law enforcement presence down in the Dark. This means anything — even material well outside the bounds of good taste and common decency — can be found online. This includes offensive, illegal “adult” content that would likely scar the viewer for life. A recent Wired article, for example, reports that 80 per cent of Dark Web hits are connected to paedophilia and child pornography. Here, the notion of the Dark as a haven for privacy wears thin and shores up the notion that if you do choose to go Deep, always restrict access to your Tor-enabled device so that children or other family members are not at risk of stumbling across something no one should ever see. Visit the Deep Web if you are interested, but do yourself a favour: do not let kids anywhere near it and tread carefully — it is a long way down.

Altaf Halde is Managing Director, Kaspersky Lab — South Asia, and is an industry veteran in cyber security.

Author : ALTAF HALDE

Source : http://www.dnaindia.com/analysis/column-the-secrets-of-the-dark-web-2296778

Tuesday, 24 January 2017 07:01

Google Android App Offline Search

Google announced that their new Android search app lets you do searches even when you are offline or have a bad internet connection. What happens is, you search, Google tells you the internet is not working and will try later. When the internet comes back, it will send you a notification that your search results are now ready and you can click on the notification to get the results.

Supposedly it doesn't use up more data or battery - so it is a smooth solution.

Here is a GIF of it in action:

Another reason native apps have a purpose.

Forum discussion at Google+.

Author : Barry Schwartz

Source : https://www.seroundtable.com/google-android-app-offline-search-23278.html

Tuesday, 24 January 2017 05:40

10 Website Fails Your Business Is Making

A website for your business is no longer a luxury -- it’s a necessity. But, just because you invested in a website doesn’t mean that it’s effective in connecting with your customers and ultimately improving your sales. While there could be numerous reasons why your website isn’t effective, here are 10 of the most common explanations for website fails.

1. It’s not mobile friendly

This shouldn’t come as a surprise to most of us, but for the first time ever mobile and tablet usage surpassed desktop usage. As the mobile revolution continues to grow around the world, this trend toward “on the go digital,” will continue. In other words, internet consumption is moving away from desktops and into the portable devices territory. This means that your business’s website has to be optimized for mobile users.

Unfortunately, there are still lots of websites that aren’t mobile-friendly. This is just bad for business since it can lead to penalties from the Big G (Google), decrease conversation rates and deliver your customers a poor experience.

To make sure that your site is ready for mobile users, make sure that you use a responsive design, have large buttons and due to your due-diligence on a/b testing, keep your layout simple and again, test it using tools like Google’s Search Console Mobile-Friendly Test.

2. Contains too much jargon

I understand that you’re an expert in your field and that you want to demonstrate your knowledge and authority. But unless you’re talking to directly to your fellow industry experts, your average customer isn’t going to understand the technical language or industry jargon that you use to describe your business throughout your website.

Avoid the jargon and use simple and straight-forward language that your customers can easily understand.

3. Lacks content

Your customers have a problem. And they’re turning to your website to help them solve said-problem. That’s why your website needs to contain fresh and valuable content that answers real-life questions.

Remember, that doesn’t mean that they’re searching for your exact business. For example, our blog contains useful information for freelancers and small business owners. If a person is searching for advice on invoicing and processing payments, they could also land on our site because that’s the type of content we’ve been producing, as well.

In short, start a blog and keep writing awesome content. This will also help boost your SEO and content marketing efforts.

4. Hides essential information

Besides looking for information that will make their lives better, if customers are looking for your specific business, they want to easily locate information like:

  • The address of your business. If you have a brick and mortar business, include a map link.
  • Contact information, specifically a phone number and email address.
  • Social media plugins.
  • Hours, pricing and an “about us” page.

You’d be surprised at how many businesses still don’t have this information on their websites. And, if you’re like me, you may tend to stay from those types of businesses over security or legitimate concerns.

And, there’s really no excuse for forgetting this information. These additions are easy-to-integrate onto your site and usually free as well.

5. Loads too slowly

Customers expect a website to load quickly. In fact, 47 percent of consumers expect a website to load in just 2 seconds or less. And, that’s important to remember because an astounding 79 percent of shoppers who don’t enjoy their website experience less likely to ever return to that site again, nor buy from that site again.

You can test the speed of your site using tools like Pingdom and GTmetrix. These tools provide insights and advice on how to speed your site-up too.

6. Doesn’t have clear calls-to-action

You don’t want to leave your visitors in the dark by making them guess what you want them to do next on your site. So, give them clear instructions by creating a call to action button or hyperlinked text that is front and center.

HubSpot has 31 call-to-action examples that you should review if you need some inspiration. For instance, Dropbox has a blue “Sign up for free,” call-to-action button that stands out from the rest of the page.

Remember, without these buttons, your potential customers won’t move forward with the services or resources that you’re offering. When that happens, you won’t get those all-important business conversions.

7. It’s outdated

Webpages that are maintained and have a current design-build trust and credibility. That doesn’t mean that you need to update your site every month. But, if it’s been years since you’ve had a major website design overhaul, then it’s time to find something more contemporary. The last thing that you want is to have a site that looks like a Geocities page from the late 90s.

8. It’s annoying and cluttered

Believe it or not, that are still businesses that insist on having websites that have music or videos play automatically once you enter the site. Even worse, these sites are also full of banner ads, bright colors and flashy text. These sites are just plain annoying and end-up slowing the page down because it’s so cluttered.

So, how many people are going to ever click on that site again at work -- or anywhere else?

Keep in mind that a bulk of your visitors are browsing your site on mobile devices too. This means that your site should be clean and organized. Keep information to a minimum and use sub-headings, bullet lists and graphic elements so that visitors can digest this info in smaller chunks.

9. Shopping cart or payment platform is broken

Unless you’re relying on a third party payment gateway or shopping cart, then it’s your responsibility to frequently check to make sure that everything is working properly. You won’t be able to make a sale or receive a payment if your cart or payment processor is busted.

10. You don’t guide users to different pages

A lot of businesses send all their traffic to their website’s homepage, as opposed to relevant links that their customers actually want to land on. This could be because service pages and other pages of the site are just an afterthought when designing a website. But, the fact of the matter is that the homepage isn’t as important to general web traffic and the overall design.

Instead, start creating specific landing pages for the various types of potential customers you encounter and where they are in the sales funnel.

Source : https://www.entrepreneur.com/article/286430

LinkedIn has given its desktop site a much-needed redesign. The company said the new look LinkedIn was designed to emphasize conversations and content.

Here’s what’s changing.

1. Navigation

LinkedIn New Navigation

LinkedIn’s redesigned desktop site will feature a new navigation that focuses on these seven “core” areas:

  • Home (your feed)
  • My Network
  • Jobs
  • Messaging
  • Notifications
  • Me
  • Search

In addition, clicking on “More” will lead you to other areas, such as LinkedIn Learning.

2. Messaging

New LinkedIn Messaging

A new real-time messaging system (that appears quite similar to Facebook) will let you message connections no matter where you are on the LinkedIn site.

The company also said that whenever you see an interesting job post, LinkedIn will suggest people from your network who currently work at that company.

3. The Feed

LinkedIn is promising a combination of algorithms and human editors will help you find the most relevant content from people and publishers that matter to you. In addition, LinkedIn said they plan to add new ways to dive into topics and follow trending stories. 

4. Search

LinkedIn New Search

Whether you want to find people, jobs, companies, or something else, LinkedIn is promising big improvements to the appearance and relevance of search results.

5. Content Insights

LinkedIn will show you who information on who reads and engages with the content you share, such as their:

  • Company
  • Job title
  • Location

6. Profile Suggestions

LinkedIn will suggest things to add to your profile that will make it stronger, such as adding top job skills that are in demand.

If you don’t have the next LinkedIn yet, you should expect to start seeing it sometime in the next few weeks.

LinkedIn also shared a video that offers a look at the new desktop design (with a song that sounds like a rejected Saviors torture tune on “The Walking Dead”).

Source  : https://www.searchenginejournal.com/linkedin-redesign-desktop/184210/

A new Canadian-made Internet search tool that detects child sexual abuse images online has logged more than five million unique web pages with 40,000 images in the past six weeks alone, the Toronto Star has learned.

Project Arachnid, created by the Winnipeg-based Canadian Centre for Child Protection, is searching 150 web links a second for child abuse imagery in an effort to have it removed from public view, a form of lingering abuse for victims.

When the search tool identifies illegal material, the centre sends notices to the site host requesting its removal.

“If we can make this content more difficult to find, the breadth of exposure for victims will diminish over time,” says Signy Arnason, director of Cypertip.ca, a project of the Centre which receives tips about child abuse from across the world.

One of the most powerful findings from an international survey of 128 child abuse victims being released today by the centre is the lifelong impact that exploitative images published online can have on victims, including ongoing paranoia and fear of being stalked, sleeplessness, poor self-image, “powerlessness” and “shame and humiliation.”

“The fact that images/videos of a child’s sexual abuse were created at all, not to mention that they may still be possessed by the abuser and be publicly available for others to access, has an enormous negative impact on the individual,” the study says. “The impact can perpetuate into adulthood and may reduce the ability of an individual to recover and function in society.”

Among respondents, 73 per cent said they worry about being recognized; 88 per cent believe it has affected their education/academics; 91 per cent believe it has affected their employment; and 93 per cent believe it has affected friendships.

Author : ROBERT CRIBB

Source : https://www.thestar.com/news/world/2017/01/17/new-web-searcher-digs-into-the-internet-darkest-corners.html

Tuesday, 17 January 2017 07:15

4 Ways Google Will Be Different in 2017

In the last few weeks, Google has been banning fake-news websites that use its AdSense platform to generate revenue.This is the latest in a recent string of moves made by the search engine to improve the quality and reliability of the sites it lists. Early 2016, the Penguin 4.0 algorithm was released, including new measures designed to reward good content and punish low-quality websites.People adapting various kinds of strategies to get high search engine rankings But The question is, what are the exact changes Google’s made in 2016 - and how will the search engine be different in 2017 as a result?Read below to find out.

1. Penguin is Now Real-Time

Most of Google’s search engine algorithm works in real-time. This means rankings are updated automatically and instantly whenever a website does something “good” or “bad”.The catch is, this only applies to the core algorithm. Penguin 2.0 and 3.0, both of which were updates and not core algorithm elements, worked with a delay - meaning your rankings were not updated instantly.As a result, Google’s search engine rankings were often inaccurate. Bad links and low-quality content, which Penguin 1-3 were made to fight, could go unnoticed for weeks and months. Websites containing them often stayed on Google’s first pages for a while.Penguin 4.0 fixes this by being completely live and re-crawling links and pages regularly. This means Google is now more responsive, accurate and hacker-proof - all of which contributes to better content, as does…

2. An Emphasis on Quality

Google’s 2013 Hummingbird update was built around rewarding high-quality articles, videos and podcasts. Facebook followed suit with a summer 2016 content-centric update to its algorithm.Since then, both online giants have focused on rewarding high-quality content. As you already know, Google just showed its commitment to trustworthy, premium information by banning fake-news websites from running its ad platform.This trend is likely to continue in 2017, as Penguin 4.0 checks websites for User Generated Content, paying special attention to spammy posts and comments - and downgrading them in the search engine where necessary.

3. Entire domains are no longer penalized

In the past, a massive problem with Google’s algorithm, including the Penguin updates, was that a string of small, innocent mistakes could get your website banned from the search engine.For example - let’s say you’re running a young website like this one, and you try to make high-quality content. In the past, a spammy comment someone made on one of your articles could result in you being downgraded or losing search engine rankings permanently.With Google Penguin, this will no longer be the case. Bad links and pages will be “punished” separately from the rest of a website. The final decision will be left to Google employees - but provided it doesn’t appear that you’re up to anything evil, the chances of your whole website getting downgraded will now be lower.

4. More Changes

Most end users didn’t notice Penguin 4.0 coming out in September 2016. The transition went very smoothly because Google designed its platform in a modular way. It works smoothly and continuously, even when the algorithm it uses is changed or updated.This means we can expect more changes to happen in 2017. Most people will never know about them, just as they didn’t know about Penguin 4.0 - but you can bank on Alphabet, the company that owns Google, continuously improving their algorithm on an ongoing basis.The question is, what will they change next?

To recap, here are the 4 ways you can expect Google to be different in 2017:

1. Penguin is now a part of the core algorithm and live2. Even more of an emphasis on high-quality content3. Entire domains will no longer be penalized (each and every time)4. Even with all the behind-the-scenes changes, most people will never notice anythingWhat do you think - is it a good or a bad thing that Google is making changes like these? Is the money lost by businesses who fall from search engine rankings worth a better consumer experience?Let us know in the comments below - and share any other ways you know that Google will be different in 2017!

Author : Vikas Agrawal

Source : http://www.tgdaily.com/technology/4-ways-google-will-be-different-in-2017

Tuesday, 17 January 2017 05:35

50 B2B Businesses You Can Start Online

Just as there are B2B business opportunities on main street and in big urban areas, similar opportunities exist that are mainly online. The internet offers so many different opportunities for entrepreneurs that you can build a B2B business entirely on the web. And there are no shortage of options out there either. Here are 50 different B2B businesses you can start online.

Online B2B Business Ideas

Virtual Call Center

Businesses that handle a large call volume can often use the help of a call center. And you can start one that works mainly online.

Virtual Assistant

You can provide a variety of different services for businesses and work completely online as a virtual assistant.

Ecommerce Order Fulfillment

To help ecommerce businesses fill and ship their orders, you can start your own fulfillment service and communicate with business clients online.

Ecommerce Consultant

You can also help ecommerce businesses just by offering consulting services where you look over their sites and provide tips or suggestions for improvements.

Virtual Accountant

For financially savvy entrepreneurs, you can start your own accounting business and offer services to business clients virtually.

Payroll Service

Or you can get even more specific and start your own payroll platform for businesses with paid employees.

Tax Service

50 Online B2B Business Ideas - Tax Service

Many businesses can also use help with tax preparation. So you could start an online business that caters specifically to that need.

Web Designer

If you’ve got an eye for design, you could start your own web design business and put together sites specifically for businesses.

Logo Designer

You could also specialize in designing logos and other basic branding elements for business clients.

Niche Graphic Designer

Or you could focus on basic graphic design for a specific industry or niche.

Social Media Manager

For social media savvy entrepreneurs, you can start your own business by offering to manage social accounts for other businesses.

Social Media Consultant

Or you could take on a lesser role and simply offer consulting services for businesses looking to step up their social media efforts.

Social Media Influencer

50 Online B2B Business Ideas - Social Media Influencer

There’s also another way to leverage social media to build a business. You can build up your own social media account, and even if you target messaging to consumers, you could offer promotional opportunities for brands on your accounts.

Business Coach

More generally, you could offer business advice and coaching services to other businesses online.

Business Plan Writer

Or you could simply offer to write business plans for clients who reach out to you online.

Business Blogger

If you’re more of the writing type, you could use your expertise to start a business blog and monetize through ads, affiliate links or products.

Marketing Consultant

For those with marketing expertise, you can offer consulting services specifically related to online marketing.

Press Release Service

You could also show off your writing skills and help business clients get press coverage by starting your own online press release service.

Copywriter

Copywriters can specialize in a variety of different types of content. So you can start your own online business where you specialize in writing anything from online ads to product descriptions.

Freelance Blogger

You could also offer your writing services to other businesses looking to produce quality blog content as a freelancer.

Ghost Blogger

Or you could offer your services as a ghost blogger, where you provide copy that is published under another name.

Editor

In another capacity, you could provide editing services to other bloggers or businesses that produce online copy.

Proofreader

Or you could get even more specific and simply offer proofreading services to other entrepreneurs like authors or bloggers.

Online Course Creator

Online courses are another great way to earn revenue online. You can set up your own online classes that are specifically aimed at business clients.

App Designer

For entrepreneurs who are especially tech savvy, you could start a business where you develop apps for business clients.

Mobile Consultant

You could also provide consulting services to businesses looking to leverage mobile technology in their marketing or overall strategies.

Online Event Promoter

If you’re interested in building an events business, you could start one where you mainly promote events on social media and other online platforms.

Social Media Recruiter

Recruiting isn’t normally just an online business. But with social media platforms like LinkedIn and even Twitter, you can build a recruiting business that operates mainly online.

Online Research Service

Or you could provide research services to businesses looking to enter new markets or release new products.

Online Advertising Consultant

You could also help businesses looking to take advantage of all the online advertising options out there by offering consulting services in that area.

Online Advertising Designer

Or you could provide actual design services for those businesses looking to take advantage in online ads.

IT Consultant

For tech savvy entrepreneurs, you could help other businesses with their tech issues by providing virtual IT support or consulting services.

Software Developer

In addition, you could develop software programs to sell to businesses or even work on custom projects for specific business clients.

Financial Consultant

Financially savvy entrepreneurs, you could provide consulting services for businesses looking to organize their expenses and investments.

SEO Service

Businesses that operate online could also often use some help with search engine optimization. So you could provide a service that helps them get their website and various other online entities found online.

Online Fundraiser

Or you could work with businesses, non-profits and other organizations as a fundraiser that works to raise money through various online platforms.

Niche Business Site

If you want to build a website specifically for business customers, you could choose a specific niche and make money through a membership program or even ads or affiliate links.

Online Sales

For skilled salespeople, you could offer your services to business clients and work to increase their sales online.

Lead Generation Service

Or you could get more specific and offer services to businesses looking for online leads to increase their sales.

Eco-Consultant

Since environmental issues are impacting businesses in many different industries, you could offer your expertise to business clients as an eco-consultant.

Stock Photographer

If you want to build a photography business that caters to other businesses, you could take stock photos and sell them online to businesses looking to add great visuals to their websites and other content.

Video Marketing

Or you could focus more on creating video content for businesses that want to leverage YouTube and similar online platforms.

Video Editor

You could even get more specific and just offer editing services for businesses that want to use video marketing and can actually shoot their own footage.

Custom Illustrator

For artistic entrepreneurs, you could offer your talents to businesses online as a custom illustrator offering hand-drawn logos or similar visuals.

Business Lender

You could also help other businesses succeed by offering some startup capital as an online business vendor.

Crowdfunding Platform

Or since crowdfunding is becoming an increasingly popular fundraising method, you could start your own crowdfunding platform to help businesses get the startup capital they need.

Domain Reseller

Pretty much every business needs its own website, which means they need a domain. You could purchase various domains and then sell them directly to businesses online.

Ebook Author

If you’re interested in writing a book aimed at business readers, you could turn your content into an ebook and then sell it on various online platforms.

Translation Service

For those entrepreneurs who know more than one language, you could offer translation services to businesses that need documents or other items translated online.

Voice Artist

And if you have a strong or unique voice, you could offer your services to businesses looking for voiceovers or similar voice work. And if you have the right equipment, you can even record it on your own and send it online.

Author : Annie Pilon

Source : https://smallbiztrends.com/2017/01/online-b2b-business-ideas.html

What are some easy ways you can persuade others, whether at work or at home?

To many people, the word persuasion carries a negative connotation. It typically evokes images like that of a disingenuous used car salesman who slaps you on the back and pretends to be your best friend. Or perhaps worse, some cult leader trying to build his flock.

But author Patrick King argues in his new book, Persuasion Tactics: Covert Psychology Strategies to Influence, Persuade & Get Your Way (Without Manipulation), that persuasion is a facet of everyday life. There will rarely be consensus on anything you want in life, whether that’s a pay raise at work, a lower price on a new home, or even where to go to dinner on Friday night.

Persuasion is the key to anything that isn’t a 100% agreement in your life – which is of course most of the things around you. Essentially, persuasion is the ability to get what you want in life, and occasionally, get others to do what you want as a nice side benefit.

So how can you be persuasive in a subtle way, that takes advantage of natural human psychology, and that doesn’t make us feel sleazy or manipulative? King offers five subtle yet effective persuasion tactics.

Give A Shortcut By Alluding To Others

This technique is a form of invoking “social proof” which reduces one’s decision fatigue.

King suggests it’s as easy as talking about how other people and made the same decision when they were in the other person’s shoes. If you don’t have someone specific, you can feel free to use loose terms such as “many people,” or even make an assumptive statement such as “I’m sure they would…”

An example would be, “Most people with small children always buy a minivan with third row seating, because even if they only have one or two kids, they know they’ll be carpooling a lot with others in the neighborhood.”

Just last week, his technique was used on me. When I told a senior editor at a major publishing house that I was going to get an agent for my next book, he said, “Kevin, in my experience most authors who have direct access to editors skip the agent so they can save the 15% agent fee.” (It didn’t work this time, but I had previously sold him a manuscript directly without going through a competitive bid.)

Kings says that we all suffer from “decision fatigue” so when we are given a shortcut– Many other people have looked at this same issue, weighed the pros and cons, and have gone my way. You should too.—we are more likely to agree. 

Whatever you want to persuade people to do, make sure it’s easy to digest, understand, and as simple as possible. The reason?

We’re lazy and confuse easily.

King references studies that found people felt far more confident when they had to make two arguments versus six arguments. Conversely, things that appear complex and complicated feel untrustworthy because we can’t understand them immediately, and it’s possible they are hiding something in the complexities. This is the science behind memorable slogans and catch phrases – there aren’t many that are longer than three or four words.

Anyone who has ever worked for me for any period of time knows that one of my mantras is: Only give three reasons to buy!

Even though I’ve been in the business of selling complex, million dollar projects to Fortune 500 companies, no matter how long the proposal itself was, I always insisted that page one include the top three reasons our solution was the best. I was always battling sales people who wanted to stack the features and benefits higher and higher. I knew that if you had the right reasons, three were enough.

Control The Frame

In 2014, in Central Park in New York City, an old merchant set up a small table and offered black and white “spray art” canvases. Many people stopped and looked, but only three people bought anything. After all, they were very expensive at $60 a piece. The next day it was revealed that all of the work was actually by legendary artist, Banksy. Each piece was actually worth—and indeed sold for at auction—over $120,000.

When people viewed Banksy’s art in an open air stand, they didn’t think it was worth $60. But when it was viewed in a museum (i.e., surrounded by a “museum frame”) and it was known that it was created by “Banksy”, suddenly the perceived value of the object soared. The frame (i.e., the perceived context) matters more than the art itself.

King suggests that one way we can all do this is to create a frame of superior knowledge. We need to come from a place of expertise and when our idea or position is challenged, we should act with disbelief and shock that the other side isn’t accepting our position at face value. This display of massive confidence can lead others to think, “Wow, he’s really sure about that. Wait… Am I wrong?”

Praeteritio

This is the “humble brag” of the persuasion world. Praeteritio is a Latin term for calling attention to something, but seeming to disregard it. King says this is the low road masquerading as the high road.

Praeteritio sounds like, “I’m not going to do you the indignity of bringing up when you were arrested. You’ve suffered enough from that.”

By virtue of saying that you won’t bring something up, you’ve brought it up. It’s a little sneaky and underhanded, but it also gives you plausible deniability, which means that people won’t be able to call out exactly what you’re doing because you’re phrasing it in a “high road” manner.

Donald Trump used this masterfully during the debates with Hillary Clinton. Immediately after one debate, he brought up Bill Clinton’s affair with Monica Lewinsky by saying on TV, “I was going to hit her with her husband’s women and I decided I shouldn’t do it because her daughter was in the room.” He brought it up, by saying he didn’t say it.

Embrace The Status Quo

How can you plant an idea in someone else’s head without being obvious about it?

If you were to suggest that someone do something, the other person may not do it even if it’s the best course of action for them. The reason for this is called reactance – we like to have the illusion of free will and autonomy, which means it can be hard for many people to take suggestions.

If you wanted to plant the idea of vacationing at the beach, you might say to your partner, “I’m glad we’re going to do a staycation this summer. I mean, it would have been nice to unplug and relax at the beach for a week, but I’m looking forward to getting the garage cleaned up finally.”

In a nutshell, you are talking around the idea, staying positive, and mentioning the benefits – most importantly, you are embracing the downsides, which ensure that there is zero pressure or expectation on the other person. You’re saying that you’re happy with the status quo, but just thinking out loud.

To learn more about how to persuade others, or how to make sure others aren’t persuading you, check out Persuasion Tactics by Patrick King.

Author : Kevin Kruse

Source : https://goodmenproject.com/guy-talk/covert-psychology-tactics-you-can-use-for-persuasion-fiff/

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