A recent article on Forbes.com asked the question, Is traditional marketing still alive? As the article concludes, of course it is! But while the article argues that some forms of traditional marketing are still lucrative (like door hangers and junk mail), I’d argue that they...
  • Wednesday, 06 January 2016 07:18
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Boosting your online presence can be a lot of work. Tips like “blog three or four times a week” and “do extensive keyword research” aren’t exactly helpful if you don’t have the time. And while these tips are valid and need to be considered in a long-term strategy, there are a few th...
Experts know that careful planning is integral to marketing success. Here's your guide to crafting a thorough marketing plan - and learning more about your customers along the way.   There's no question that most entrepreneurs thrive on action. But as the Roman philosopher Marcus Tullius...
You want your business to grow (more leads, more sales, more traffic) – and you realize SEO is a great strategy. Which means it’s time to hire an SEO firm right? Unfortunately, many companies don’t know the first thing about SEO, which leaves them open and vulnerable to being taken advantage o...
While in college, psychologist Eleanor Longden sought help from a psychiatrist as she tried to deal with symptoms of schizophrenia. When one appointment ran very late, she excused herself, telling the doctor, “I’m reading the news at six.” The psychiatrist duly recorded that Ms. Longden had ...
Written By :Markus Jakobsson This is written with the goal to help students and junior researchers, and is the type of advice I give students and junior colleagues when I coach them. Of course, not everybody works the same way. This might be good advice for some, but maybe not for you. I would be h...
Tip 1: Create a support group Why not make your daily coffee break with your colleagues into a support group moment by not only discussing your plans for the weekend, but by also sharing your thoughts on your research. Jennifer: “Regular contact with your voluntary support group allows you to fur...
You know that weird feeling between excitement and dread that accompanies an invitation to interview? It’s especially strong when you know next to nothing about your potential workplace. But, even if the first time you’ve ever heard of the company you’re interviewing with was the day you sent...
The World Wide Web is an extraordinary resource for gaining access to information of all kinds, including historical, and each day a greater number of sources become available online. The advantages that the internet offers students are tremendous; so much so that some may be tempted to bypass the l...
A guide to using market research to understand who your customers are and what they want. BY: Rob Mandelbaum   If you don't know your customer, then you don't know your business. You won't know how to respond if you see changes in your sales patterns. And because it's so hard to hang on...

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