As we witness what may be the final days of Yahoo as an independent business, consider how just a decade ago it was running neck-and-neck with Google, now one of the world’s largest companies by market value. It would be silly for anyone to claim they could have predicted how these two businesses...
With Bing's latest educational resource, students have access to details for each of the elements right from the search result page. Bing is finding its way into the hearts of chemistry enthusiasts and high school students everywhere with its latest educational resource. The site has added a fully ...
Since Bing entered the search space just over six years ago, the landscape has transformed and technology has advanced, and the changes are only accelerating. In a time of limitless expectations and technology, consumers are continuing to reshape the search landscape as they look at devices and ser...
As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers. Search as we know it is changing, with keywords and match types giving way to a more audience-...
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers. What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using onl...
How many times have you hit that publish button, not 100% sure about your content and if it’s really worthwhile? A feeling that becomes more definite as weeks pass and you get fed up with waiting for your post to pick up traffic and results? Whatever the case, there are things you should be doing...
If your website is all about news, there’s quite a lot that can be done to optimize your news site for search engines (and your users in the process). In this post, I’ll address a number of things you need to consider for your news website. First of all, if you have a construction business and ...
Your social data is among the most malleable marketing assets you’ll ever use. It can provide the foundation for virtually any strategy and assist you in the ongoing optimization of any program. It can be the guiding light that consistently helps you build your audience and brand. That’s giving ...
  • Saturday, 21 May 2016 03:08
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Since the end of 2015, Google has been using an artificial intelligence system called RankBrain to process search results and inform its core algorithm to deliver more relevant organic search results. But, we still don’t know much about how Google RankBrain works, and according to Google itself, t...
Building effective links has become a struggle in the last few years, as Google continues to crack down on manipulative link practices, including web directories. Does this mean web directories are never a good idea? No, but there are a lot of precautions that need to be taken. For example, never ...

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