Traditional market research has many benefits, but as we know there are drawbacks. For health care market research in particular, bringing all participants to a singular place can sometimes present a physical challenge as respondents might be ill or have limited mobility. In addition, physicians and...
Three different marketers, three unique paths to success: No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing should be, too. So why are so many marketing solutions inflexible and one-size-fits-all? Here at the B...
A new South Dakota law may end up determining whether most U.S. residents are required to pay sales taxes on their Internet purchases. The South Dakota law, passed by the Legislature there in March, requires many out-of-state online and catalog retailers to collect the state's sales tax from custom...
Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren't considered. Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step resources that teach the best ways to unders...
If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities. Google market share in the US currently stands at 63.8 percent, with Bing (including Yahoo’s search volume) coming in at...
The search giant won't say exactly how many trillions of queries it processes, other than it's now two or more. It last claimed 1.2 trillion in 2012. How many searches per year happen on Google? After nearly four years, the company has finally released an updated figure today of “trillions” per...
Google CEO Sundar Pichai had good reason to be excited Wednesday. Pichai, who is probably most often described as "subdued," was unusually energized as he emceed his team through a host of product announcements — several genuinely impressive. He kicked things off with Google Home, the company's a...
“We’re kind of in an AI Spring,” says John Giannandrea, Google’s head of machine learning. Giannandrea's statement — a reference to the term AI winter — sums up how the use cases, interest and research in artificial intelligence are really taking off. During a Google I/O panel on Frida...
Google I/O, the company's massive annual developer event, has wrapped up for 2016. As usual, CEO Sundar Pichai and a host of the company's executives gave the world a look at what it's planning for the next year. Unfortunately, we'll need to wait to see how everything works in the real world, as nea...
Have you ever tracked all the ways you use data in a single day? How many of your calories, activities, tasks, messages, projects, correspondences, records and more are saved and accessed through data storage every day? I bet you won’t be able to stop once you start counting. Many of us never pau...

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