Given the idea that "people are people," one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playi...
Google announced Wednesday a voice-activated home device, similar to Amazon Echo, to launch later this year. The device syncs to a smartphone version called Assistant, and links to streaming device Chromecast and smart home brand Nest. Mario Queiroz, Google's vice president of product management, s...
You CAN be smart and good-looking. That's the message from Microsoft's Magic Mirror - a so-called smart mirror that can recognize and greet users, read their emotions and display the weather, time and other information. All the while looking just like a regular mirror. "Imagine when you wake up in ...
For two years now, Google has been "forgetting" Europeans.The number one place that Europe wants forgotten? Facebook.com Sunday marks the second anniversary of Google accepting requests to remove certain URLs from its search results if an individual requests it — otherwise known as the "Right to ...
On Thursday, Google’s long protracted battle with Oracle ended in Google’s favor when a jury of 10 people found in Google’s favor. The details of Oracle v. Google go all the way back to 2010, when Oracle filed suit against Google, arguing that when Google developed Android, it infringed on Go...
Traditional market research has many benefits, but as we know there are drawbacks. For health care market research in particular, bringing all participants to a singular place can sometimes present a physical challenge as respondents might be ill or have limited mobility. In addition, physicians and...
Three different marketers, three unique paths to success: No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing should be, too. So why are so many marketing solutions inflexible and one-size-fits-all? Here at the B...
A new South Dakota law may end up determining whether most U.S. residents are required to pay sales taxes on their Internet purchases. The South Dakota law, passed by the Legislature there in March, requires many out-of-state online and catalog retailers to collect the state's sales tax from custom...
Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren't considered. Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step resources that teach the best ways to unders...
If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities. Google market share in the US currently stands at 63.8 percent, with Bing (including Yahoo’s search volume) coming in at...

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