There is no doubt that the world of business advertising has changed dramatically over the past few years. Strong evidence exists that more and more money is being spent on advertising in the business-to-business media, that more and more companies are participating in business advertising, and that...
This rise in brand value meant Google overtook Apple – which saw its brand value fall 8% to $228m – while Microsoft remained in the third slot. Other additions to the top 10 were Facebook in fifth position ( up 44% to $103bn ) and Amazon in seventh ( up 59% to $100m ). Overall the tele...
Emotional engagement, a leading-indicator of consumer behavior, sales and corporate profitability, is now more difficult for brands to achieve as the key drivers of brand engagement have shifted dramatically toward emotional values according to the majority of the 72 categories surveyed in Brand Key...
  Tan Sthanunathan, senior vice president, consumer and market insights at Unilever, recently spoke during the opening keynote of the MRS’s annual conference, Impact 2016, which took place in London on March 15 and 16. Taking a look at the “seismic changes” within the technology and digi...
Matthew Agrall teaches fifth grade at South Elementary School in Des Plaines, Illinois. He juggles teaching all core subjects, leading before-school tutoring, managing fifth grade patrol, participating in student council and playing volleyball in his “free time.” This is why we created Google C...
I remember, several years ago, reading an article about a new search engine that was gaining in popularity—it was reported to produce better search results than its competitors, and it had an interesting name and fun logo. I immediately switched over to give Google a try and never left. Of course...
Jordan Koene is a SEJ Summit veteran, having spoke at a few of our search marketing conferences last year. This year, we’re happy to have him at SEJ Summit Chicago, speaking on how to improve search visibility. Jordan’s insights below are always enlightening and cover everything from moving pas...
Online reviews and public customer feedback have a major impact on consumers’ purchase decisions. They happen to play an increasingly important role in local search, too. Looking to leverage reviews and feedback to drive your brand’s local search ranking and performance? Here are key insights a...
Every minute of every day, people send over 347,000 new tweets on Twitter, post almost 50,000 photos to Instagram, upload 300+ hours of video to YouTube and share over 31 million posts on Facebook. The social media world is evolving so quickly, you’d have to be superhuman to keep up. The worst ...
This week Bing released a new tool for content publishers to get their work discovered by more readers. Bing News PubHub allows publishers to submit their news sites for distribution to Bing users. The company claims that publishers of all sizes will be able to use this tool to reach more of the Bin...

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