If you think content strategy and content marketing are independent of each other, your content doesn’t stand a chance. Here is why: Content strategy vs. content marketing Yes, the two concepts are drastically different from each other, but understanding that you can’t successfully do one with...
The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016. Improving your rankings isn’t as simple as it used to be. As businesses have become more invested in SEO,...
Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them. It’s something I place great...
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of the internet and digital technology across the globe. Particularly of interest to us here at Search Engine Watch is a 21-page section on the evolution of voice an...
Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit -- and how to effectively address them. For those who are unaware, “canonicalization” refers to the practice of making sure that for every instance of duplicate content on a site...
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready?  Expanded Text Ads were one of several huge AdWords changes Google announced recently – if not the biggest. I still can’t believe that Google will soon actually increase its ad text limits by ...
A new study conducted by SimilarWeb and Majestic concludes that there is a positive correlation between a website’s traffic and the number of referring domains pointing to that website. The study analyzed 500,000 backlinks from 100,000 of the top sites on the web to find a correlation from the to...
SEO is a long-term strategy   You have to work hard to develop a body of highly optimized content for readers, and then you have to make efforts off-site to prove the relevance and authority of your website to search engines.   For the impatient marketer just starting out with their SE...
Google is about to show us its future. Every year at its Google I/O conference, the company's top names get on stage to discuss what's coming next for their biggest projects: Android and Chrome, watches and TVs, VR and AR, cars and balloons, and so on. The same will certainly be true this year. But...
  • Saturday, 11 June 2016 03:04
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A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the rich get richer”, to explain why sites that live at the top of Google are likely to stay there. One of the reasons is the ease of findability. A writer who is researching a subject on Google ...

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