My earliest Google search—the earliest one Google remembers, at least—was for "tetanus shot." My most recent was for "Tracy Morgan." In between, there are 52,493 searches, and Google remembers them all. This shouldn’t come as a surprise. I know Google knows essentially everything there is to ...
Drugs aren’t the only thing that can addle our brains.New research confirms what your brain may feel following a long, uncontrolled binge through the depths of your social media feeds:The content we devour on the internet really can have a lasting effect on our cognitive abilities.At least, so say...
One of the most ambitious endeavors in quantum physics right now is to build a large-scale quantum network that could one day span the entire globe. In a new study, physicists have shown that describing quantum networks in a new way—as mathematical graphs—can help increase the distance that quan...
Under Europe's "Right to be Forgotten" law, citizens there can petition Internet search providers such as Google to remove search results linked to personal information that is negative or defamatory. In many cases, these links lead to information about accusations of criminal activity or financial ...
According to Content Marketing Institute’s latest report, only 28 percent consider their efforts effective. That’s less than B2B or B2C content marketers reported, suggesting that enterprise businesses face some unique challenges when it comes to building an effective content marketing campaign....
Botto Bistro is far from the worst restaurant in America. But it doesn’t mind if you think so.   A small Italian place in a strip mall across the bay from San Francisco, Botto is just a few miles from my house. The other night, I packed up the family and headed off for dinner.   I re...
I am not a trained marketer. Yet I've been the chief marketer and run major teams for major brands. At my last in-house role, I took a company from 45 million to 100 million users, and was on the executive team during its acquisition for nearly half a billion dollars. As a result, I recently had th...
Ladies and gentlemen, it’s time to go negative. (And, no, I’m not referring to this year’s presidential race). I’m talking about negative keywords: those words and phrases that are essential to ensuring your pay-per-click (PPC) ads are displayed to the right audience.  Going negative: ...
When it comes to startups, if you’re not growing…you’re moving backwards. No matter how good of a product or idea it might have , a business will not succeed without sales. While investing in Facebook ads, capitalizing on SEO trends and writing great content can help bring in sales, your reven...
Success with content marketing goes well beyond research, writing, and publishing. Measuring the impact of your content marketing is the only way to know that what you’re doing is working. A content strategy with clearly-defined goals is a must. Without well-defined goals, the content you’re pr...

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