The year 2016 will be known as the beginning of the rise of influencer marketing. In a world where everyone is a minor celebrity through Twitter, YouTube, and blogging, anyone can use their clout to direct their audience and make smaller voices heard.
But what is influencer marketing? And why shoul...
- Thursday, 09 June 2016 04:07
- By Jasper Solander
In case you haven’t noticed, the internet has fundamentally changed the way companies communicate with their customers. It’s gone from a one-way, broadcast communication (“It’s our Memorial Day Sale!”) to a two-way conversation (“What do you need, and how can we help?”). In this new pa...
- Thursday, 09 June 2016 04:01
- By Joshua Simon
If you have heard the term ‘RankBrain’ before, you will know that it is ‘the third most important ranking signal for Google’, as this tends to be the most commonly cited fact based on what we know (the facts as opposed to the opinion) about this Google update. You may also know there is some...
- Thursday, 09 June 2016 03:50
- By Jason bourne
Have you ever had your content stolen? If you have, I can relate.
Several years ago during the early days of BKA Content, we had just finished up a comprehensive redesign of our company website. This effort took time, money, and the creative talents of several people who put their hearts and souls ...
- Thursday, 09 June 2016 03:32
- By Jasper Solander
Okay, so maybe that’s a little extreme – a murderer is likely either sitting in prison, or doing everything in his or her power to avoid being found. So, in a world where virtually everything can be found online, and once something’s posted it never really goes away, people rely on online repu...
- Thursday, 09 June 2016 03:26
- By James Gill
On the last day of I/O, Google's ATAP division has finally given us some firm details on when it will release a very real Project Ara modular phone. A developer edition running Android with a 5.3-inch screen is shipping this fall, while a consumer version of the phone will be available some time in ...
- Thursday, 09 June 2016 03:17
- By Logan Hochstetler
Facebook will now display ads to web users who are not members of its social network, the company announced Thursday, in a bid to significantly expand its online ad network. As The Wall Street Journal reports, Facebook will use cookies, "like" buttons, and other plug-ins embedded on third-party site...
- Thursday, 09 June 2016 02:58
- By Joshua Simon
There is no doubt that the world of business advertising has changed dramatically over the past few years. Strong evidence exists that more and more money is being spent on advertising in the business-to-business media, that more and more companies are participating in business advertising, and that...
- Thursday, 09 June 2016 02:35
- By Jasper Solander
This rise in brand value meant Google overtook Apple – which saw its brand value fall 8% to $228m – while Microsoft remained in the third slot.
Other additions to the top 10 were Facebook in fifth position ( up 44% to $103bn ) and Amazon in seventh ( up 59% to $100m ).
Overall the tele...
- Thursday, 09 June 2016 02:32
- By Jason bourne
Emotional engagement, a leading-indicator of consumer behavior, sales and corporate profitability, is now more difficult for brands to achieve as the key drivers of brand engagement have shifted dramatically toward emotional values according to the majority of the 72 categories surveyed in Brand Key...
- Thursday, 09 June 2016 02:28
- By James Gill
